REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.

Size: px
Start display at page:

Download "REPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business."

Transcription

1 REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business.

2 About Main Street Hub: Main Street Hub is the voice for more local businesses than any other company. Our full-service marketing platform combines social media, customer reviews, mobile and marketing to help local businesses get more customers and keep them coming back while saving them valuable time. We do that by spreading word of mouth for our customers, extending their customer service, managing their online reputation, and using Main Street Hub s local business network for their benefit and for a price that works for them. We serve +7,000 Local Businesses and have crafted +4 million messages across social media channels, customer landing pages and . 2

3 Why is Reputation Management Important? Never heard of Yelp? There s a good chance they have heard of you! Even if you ve never visited review sites before, customers can still write reviews on your page. There s no denying the impact that reviews -- especially negative reviews -- can have, however, you can limit the damage they might inflict by reaching out to unhappy customers. You can also increase customer loyalty and influence public perception by following up on the positive reviews from those who love what you do. Failing to respond to your reviews leaves prospective customers in the dark about how great your business is, so they will be more inclined to use the services of a business who does consistently respond to reviews. Why is Monitoring Yelp Important? Yelp, the leading customer review app, has 83 million unique monthly mobile visitors and 79 million unique monthly desktop users. 88 % of consumers consult online reviews before making a purchase. [Reevoo] 78 % of consumers said that online reviews were important. [Inc.] 71 % of the time customers will do business with you again if your esolve a complaint in their favor. [Lee Resources] 67 % of customers noted that a bad review would prevent them using a particular service. [Lightspeed] 81 % of consumers say it s important for businesses to respond to reviews. [Inc.] 70 % of consumers change their perception of the brand after seeing a response to a review. [Bazaar Voice] 5-9 % average increase in revenue yielded by a one star higher Yelp rating. [Harvard Business School] 3

4 THE BASICS How do you get started? CLAIM YOUR PAGE If you search for your business online, you can hit a button that says Claim This Page. Click that button and go through the steps in order to be able to update information and respond to reviews going forward. FILL OUT ALL PROFILE INFORMATION. Include essential information like phone number, hours, street address and address. Also add assets like menus or other services you provide. Add links to your other digital channels, like your website and other social media platforms. The more information potential customers can learn from your page, the better! UPLOAD A BUSINESS OWNER PHOTO. It s important to have a photo so that your responses a human face. The photo will be small next to the responses you provide, so make sure it s clear and high quality. UPLOAD HIGH QUALITY PHOTOS. First impressions are everything: Your profile and cover photos are an opportunity to represent your business. TIP! Your photos should match any other social media accounts you have set up. Keeping branding consistent is a good way to familiarize your customers with your business. RESPOND TO OLD REVIEWS. If you have a lot of backed up reviews, just start by responding to the most recent ones -- that way they re the most relevant! If you don t have many reviews on your page, and all of the available ones are old, respond anyway. It still looks great, and it may even remind an old customer to give you a return visit! WRITE COMPELLING RESPONSES. This might feel challenging, but it s really worth it! It s an opportunity to sell yourself to anyone reading your reviews, and it s the perfect space to communicate what you re all about. Just remember to keep it professional and make sure it s clear, concise, and grammatically correct. 4

5 Responding to Reviews: The Good, the Bad & the Ugly The Good Take the opportunity to thank positive reviewers for putting your business in a good light. It s important to let your happy customers know how much you value what they have to say. Plus, reaching out and showing them some love is a great way to increase customer loyalty. If you only address the negative reviews, you re missing the chance to offer your gratitude to happy customers and welcome them to come back for another visit! Addressing positive reviews as well as negative reviews makes your business look good not only in the eyes of the reviewer, but also anyone else who visits your page. How to respond: Remember: The reviewer isn t the only person who will see your response, so your responses aren t just for them, but anyone looking at your page too! BE GRATEFUL This customer took time out of their day to write great things about your business. Their review will really benefit your business -- make sure they know that you re sincerely grateful. BE PERSONAL It shows that you ve actually read what they had to say, and you aren t just copying and pasting the same response to everyone. Where possible, engage with details they use in their review in your own response. BE WELCOMING Let them know that you d love to see them again, and you ll make them feel important and increase loyalty. BE STRATEGIC Repeating, highlighting, or expanding on something they ve said is a great way to let anyone reading know more about your business, what you value, and what makes you special. BE CONCISE Unless their review is really long, three to four sentences is the ideal length. 5

6 The Bad And it s not just the reviewer themselves who will be impressed by how you deal with their concerns. If people are utilizing your reviews to make a decision about your business, a lack of response only gives a negative review more credibility. But a thoughtful response showing impeccable customer service will make them view your business more favorably. How to respond: BE RECEPTIVE. If you don t look receptive to feedback, you run the risk of confirming a negative reviewer s point to anyone who sees your response. BE POSITIVE. It s not always possible, but even the worst reviews might contain a hint of positive, and three-star reviews almost certainly will. Be mindful of the bad, but be sure to emphasize the good! It forces them to focus on it, and it dilutes their criticism. Remember: Everyone s watching! So you should always be empathetic and calm, rather than defensive and angry. BE POLITE. It s important to thank reviewers for their feedback no matter what. By letting them know that you re grateful they brought the issue to your attention, you ll appear interested in improving, and this may even motivate them to give you another shot. BE VIGILANT. Make sure you are watching out for new reviews on your page. Read for details in order to clear up any misunderstandings or miscommunication as soon as possible. BE PROFESSIONAL. It s easy for your message to be misconstrued when you don t have things like body language and facial expressions to accompany your response. Even small things like punctuation can change the way your message is received by anyone reading. So be sure to stay professional at all times! It s also important to look out for spelling and grammatical errors. 6

7 The Ugly Most review sites have a flagging process that protects you from reviews that violate their Terms of Service. Yelp s flagging process is the most comprehensive. What makes a review flaggable on Yelp? Inappropriate content Conflicts of interest Promotional content Relevance Privacy Intellectual property Inappropriate language, threats, or hate speech. Solicited reviews. Spam reviews or reviews that heavily promote another business. Reviews that don t address the core customer experience. Reviews that include private information i.e. full names. Anything that has been taken from another site. TIP! You can t flag every negative review your business receives, but if you think it falls in line with these categories, give it shot, and see what happens! How to flag 1 Locate the review in question from your Business Owner Account. 2 Select the small flag at the bottom right of the review. 3 Select your reason from the drop down menu. 4 State your case in the description box provided. After submitting your request, Yelp will look into it, and you can expect to hear back from them within a few business days. Sometimes, even though a review hasn t been removed, Yelp might label it as not recommended. While that review will stay on your page, it will be much harder to find and will not affect your star-rating. TIP! Keep your descriptions short, specific, clear, and polite! 7

8 Top 4 Worst Mistakes on Review Sites (And How to Avoid Them) IGNORING THE REVIEWERS FEEDBACK Feedback is an opportunity to improve: Holding your team accountable is important, and it will prevent the same mistakes being made going forward. So, follow up on negative feedback and make changes where possible. Following up on positive feedback is just as important -- tell employees about their positive shout outs. They deserve to know they have made a difference for a customer s experience and it will motivate them going forward. Instead LOOK INTO POINTS THEY VE MADE BEFORE RESPONDING. YOU LL GET DETAILS THAT WILL HELP GUIDE YOUR BUSINESS! PUBLICLY OFFERING COMPENSATION In some situations, compensating an unhappy customer is the best thing to do -- especially when you know the customer s experience warrants it. However, it s not a good idea to do this publicly. Instead RESPOND PRIVATELY, OR ASK THE CUSTOMER TO GET IN TOUCH WITH YOU OVER THE PHONE TO DISCUSS THE MATTER FURTHER, AND IMPLY YOU D LIKE TO MAKE IT RIGHT. RESPONDING EMOTIONALLY It s important to respond as quickly as possible, but it s even more important to take time to calm down and think clearly about what you re going to say. Try not to escalate the situation because you might deter a potential customer who reads your response. Instead PASS YOUR RESPONSE BY SOMEONE WHO ISN T EMOTIONALLY INVESTED -- THEY LL LET YOU KNOW IF YOU NEED TO TONE IT DOWN. WRITING FAKE REVIEWS Whether it suspicious timing, repetitive content, or inauthentic sounding praise, online users can usually tell when a review is fake. If just one reviewer picks up on fake reviews, they will cast doubt on any positive reviews your business receives and give negative reviews more credibility. This also violates most Terms of Service, and could easily get taken down by the site itself. Instead CHECK OUT THE NEXT PAGE TO SEE HOW YOU CAN GET MORE POSITIVE REVIEWS AUTHENTICALLY! 8

9 Getting More Positive Reviews Getting more positive reviews organically doesn t require that much effort, and it ll be much better for your business! STEP 1 RESPOND The more you consistently engage, the more opportunity you have to make a great impression and receive more great reviews. STEP 2 ASK QUESTIONS Asking reviewers in a private message for more information about their experience can help you improve and motivate reviewers to give you another chance. STEP 3 PROMOTE ONLINE Sharing a positive review on your social media is a great way to promote your business online. It will make the reviewer feel special, it highlights the great things you re doing, and it draws attention to the existence of your page on a review site! Always link to the relevant page in order to make these sites as easy to access as possible. STEP 4 PROMOTE IN STORE Tell customers in your business who had a positive experience to review your business online! Reminding them to share their experience with other review site users will only help your business and increase customer loyalty. You can also do this by having a sign or flyers in front reminding customers that their reviews are important to your business. Join in lots of these kinds of conversations to increase the likelihood of a response! 9

10 Let Us Do it for You As a local business owner, we know you re busy. You don t have the time to both run your business and perfect your web presence. But we do! At Main Street Hub, we provide a full service do-it-for-you marketing solution that engages with your current and potential customers across multiple platforms to save you valuable time. Our services put you in the driver s seat, while we: Grow your fanbase: We will grow your fanbase by optimizing your social media profiles and using targeted advertising to attract customers in your area, pulling them away from your competitors. Engage and motivate your audience: We turn audience members into customers by creating original, engaging content and offers that drive traffic to your website and storefront. Protect your reputation: We will maintain your business reputation and rapport with your customers by responding to all Yelp and Google+ reviews, starting conversations and building long-term relationships. Track your results: We will monitor engagement and interaction with your business by providing a customized dashboard to track key metrics, indicating areas for improvement and opportunities for growth. WHAT YOU LL GET: a better online Reputation more Exposure more Customers 10

11 TYPICAL CUSTOM RESULTS AFTER 90 DAYS AFTER 180 DAYS Increase in monthly Yelp traffic Increase in Facebook fans Increase in Twitter followers Increase in monthly Foursquare check-ins 43% 61% 259% 330% 266% 500% 191% 244% No long-term contract. We partner with you for 90 days. After that, it s month-to-month. CLICK HERE FOR A FREE SOCIAL MEDIA ASSESSMENT Call us: us: Let s Connect: 11

12 Main Street Hub

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

SMART Guide to Digital Marketing Success in 2016.

SMART Guide to Digital Marketing Success in 2016. SMART Guide to Digital Marketing Success in 2016. 2016 CDK Global, LLC CDK Global is a trademark of CDK Global, LLC. In 2016, digital marketing is no longer optional. It s required. Your online audience

More information

Page 1 of 10 (C) 2015 The Paperless Agent

Page 1 of 10 (C) 2015 The Paperless Agent 1 of 10 (C) 2015 The Paperless Agent Introduction Google is far and away the largest search engine on the internet today, which means that when your potential clients get the inclination to look you up

More information

Beginner s guide to websites

Beginner s guide to websites Beginner s guide to websites Why being online is smart for business JOE S ONLINE Why should I have a website? These days if businesses don t have an online presence it can really work against them. More

More information

Social Media Guidelines

Social Media Guidelines MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with

More information

The Social Media Handbook Best Practice Guide

The Social Media Handbook Best Practice Guide The Social Media Handbook Best Practice Guide Introduction Twitter VS Facebook VS TripAdvisor Which One? 1 2 Look & Feel 4 Social Media Posts When to Post Facebook Insights General Guidelines Gaining Followers

More information

UMKC Social Media Policy

UMKC Social Media Policy UMKC Social Media Policy Purpose: The University of Missouri- Kansas City recognizes the need for a strong presence in social media. UMKC encourages colleges, departments, programs, groups and entities

More information

Small Business Guide to Monitoring your Online Reputation

Small Business Guide to Monitoring your Online Reputation Small Business Guide to Monitoring your Online Reputation Small Business Guide to Monitoring your Online Reputation Your customers are talking to each other, and to you. They are doing it in person, on

More information

Check Out These Wonder Tips About Reputation Management In The Article Below

Check Out These Wonder Tips About Reputation Management In The Article Below Check Out These Wonder Tips About Reputation Management In The Article Below In the business world, reputation is just about everything. Without a good reputation, a business will have a hard time flourishing.

More information

Reputation Management. Your customers are talking about you, make sure you re listening

Reputation Management. Your customers are talking about you, make sure you re listening Reputation Management Your customers are talking about you, make sure you re listening New Media Has Changed the Game Your customers are shaping your brand and affecting your bottom line more than ever.

More information

Social Media Guidelines for G4S Employees

Social Media Guidelines for G4S Employees Social Media Guidelines Page 1 of 8 Preface and document control This document is intended to provide information in respect of G4S policy, procedure, standards or guidance and will be periodically updated

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Defense Media Activity Guide To Keeping Your Social Media Accounts Secure

Defense Media Activity Guide To Keeping Your Social Media Accounts Secure Guide To Keeping Your Social Media Accounts Secure Social media is an integral part of the strategic communications and public affairs missions of the Department of Defense. Like any asset, it is something

More information

101 Ways to Build Self-Esteem in Your Child

101 Ways to Build Self-Esteem in Your Child 1 101 Ways to Build Self-Esteem in Your Child Introduction What could you give your child that would be more valuable than a strong sense of themselves and their value in the world? If we feel good about

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

How to Recruit Drivers Through SOCIAL MEDIA. A original publication of

How to Recruit Drivers Through SOCIAL MEDIA. A original publication of How to Recruit Drivers Through SOCIAL MEDIA A original publication of Introduction Do you want more function and flare on your social media sites? Would you like to recruit more drivers through social

More information

RingCentral for Desktop. UK User Guide

RingCentral for Desktop. UK User Guide RingCentral for Desktop UK User Guide RingCentral for Desktop Table of Contents Table of Contents 3 Welcome 4 Download and install the app 5 Log in to RingCentral for Desktop 6 Getting Familiar with RingCentral

More information

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY!

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! LEADS X CONVERSIONS = SALES Most companies put all their efforts into generating more leads to generate more sales. In

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

Protect Your Business

Protect Your Business www.smallbusinessmarketingaustralia.com Bronwyn@smallbusinessmarketingaustralia.com www.smallbusinessmarketingaustralia.com Page 1 What is Your Online Reputation? Your online image is NOT just your business

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.

Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals. Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.com Why have a website? If you re busier than you d like to be

More information

The Power of Email Marketing - 10 Ways It Can Help Your Business

The Power of Email Marketing - 10 Ways It Can Help Your Business The Power of Email Marketing - 10 Ways It Can Help Your Business Presented by: Janniece Leonard Company: eclick2business, Inc. www.eclick2business.com Content prepared and copyrighted by eclick2business,

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

Your guide to creating a great website

Your guide to creating a great website Your guide to creating a great website Make it easy for prospects to understand your promise and buy it Your guide to creating a great website Make it easy for prospects to understand your promise and

More information

social media boot camps getting your business off on the right foot

social media boot camps getting your business off on the right foot social media boot camps getting your business off on the right foot introduction It doesn t cost the earth to do, but could cost you business and your reputation if you don t! Why Oak Consult - We thought

More information

Communication Skills for Effective Laboratory Management RT Erasmus Stellenbosch University and NHLS

Communication Skills for Effective Laboratory Management RT Erasmus Stellenbosch University and NHLS Communication Skills for Effective Laboratory Management RT Erasmus Stellenbosch University and NHLS Outline Learning Objectives Introduction Awareness of Your Personal Style Skillful Listening Expressing

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5

REPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5 Table " Contents Opinions Really Do Matter 3 How Your Contracting Business s Reputation Affects Your Bottom Line 3 The Whole Kit & Caboodle 5 Integrating Reputation Management into Your Home Improvement

More information

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e 0 P a g e BECAUSE YOUR REPUTATION IS AT RISK! YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT 727 479-2991 1 P a g e Table of Contents Online Reputation Management... 2 What is online reputation management?...

More information

Customer Complaints. Why Customer Complaints are Good for Business

Customer Complaints.  Why Customer Complaints are Good for Business Customer Complaints Why Customer Complaints are Good for Business Driven by a passion for customer relationship management, SuperOffice is one of Europe s leading suppliers of CRM solutions to the business

More information

Waiter Guru. for starters and professionals

Waiter Guru. for starters and professionals Waiter Guru for starters and professionals Powered by POS Sector Is Waiter Guru Right For You? Ok, they say that you never get a second chance to make a first impression of your writing. So, should you

More information

The Power of Positive Thinking

The Power of Positive Thinking The Power of Positive Thinking The Power of Positive Thinking Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

More information

Reputation Management

Reputation Management Reputation Management How to Take Ownership of Your Properties Online Reputation Introduction Are you managing your online reputation or is it managing you? 02 It s estimated that 60 percent of a company

More information

Jackson State University Social Media Guidebook University Communications

Jackson State University Social Media Guidebook University Communications Jackson State University Social Media Guidebook University Communications Introduction Jackson State University uses social media to alert our constituencies about JSU news, events, programs, etc, and

More information

20 Ways to Maximize Digital Marketing Effectiveness. How to Market Efficiently through the Five Digital Marketing Topics

20 Ways to Maximize Digital Marketing Effectiveness. How to Market Efficiently through the Five Digital Marketing Topics 20 Ways to Maximize Digital Marketing Effectiveness How to Market Efficiently through the Five Digital Marketing Topics Introduction Trying to wrap your head around what you need to focus on when it comes

More information

Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits

Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits Quick Guide to Getting Started: LinkedIn for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 11-2120 What Is LinkedIn?

More information

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you

More information

Counting the Customer

Counting the Customer Counting the Customer The Complete Guide to Dynamite Customer Care Prepared by: Everyone has a reason for loving the brands that they love: the quality product, the short lines, the fun website or the

More information

The BRAND BUILDING WORKSHOP

The BRAND BUILDING WORKSHOP The BRAND BUILDING WORKSHOP Written by Thad Cox BRAND BUILDING WORKSHOP Choosing your Target Market WHO IS YOUR IDEAL TARGET MARKET? It is crucial to know exactly you are aiming your services at. The more

More information

How is the Net Promoter score calculated?

How is the Net Promoter score calculated? How is the Net Promoter score calculated? Net Promoter is based on the question How likely would you be to recommend THIS hotel to someone else, if they were to require a hotel in this area in the future?.

More information

Review and Reputation Management. Presented by: Lisa Kolb Acorn Internet Services, Inc. President and Co-Founder

Review and Reputation Management. Presented by: Lisa Kolb Acorn Internet Services, Inc. President and Co-Founder Review and Reputation Management Presented by: Lisa Kolb Acorn Internet Services, Inc. President and Co-Founder What we will Cover Why you need to Monitor your Reputation How to Monitor your Reputation

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Fear-Free B2B Social Media Marketing

Fear-Free B2B Social Media Marketing Article Courtesy of SMART PR Communications Fear-Free B2B Social Media Marketing Now sizzling in your backyard! By Jean Van Rensselar If your company is B2B and you haven t yet - it s finally time to dip

More information

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options Are You Building Your Social Network Online? Your Clients and Competitors Are! Consider This: 87% of homebuyers used the Internet to research their options 90% of Internet homebuyers found their REALTOR

More information

LinkedIn. How to promote you and your business

LinkedIn. How to promote you and your business LinkedIn How to promote you and your business Table of Contents What is LinkedIn?... 2 Account Levels...2 Create an Account...2 Reviewing the Key Parts of LinkedIn... 3 Navigation Bar...3 Home Page...4

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Your guide to email marketing

Your guide to email marketing Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way

More information

Video Marketing For Law Firms

Video Marketing For Law Firms Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Welcome to the Stewart Marketing Social Media Training for Independent Agencies

Welcome to the Stewart Marketing Social Media Training for Independent Agencies Presentation Date: August 8, 2012 Welcome to the Stewart Marketing Social Media Training for Independent Agencies Provided by: Stewart Marketing HOST Jenny Cooper Sr. Marketing Manager PRESENTER Dena LeBlanc

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Quick Guide to Getting Started: Facebook for Small Business and Nonprofits

Quick Guide to Getting Started: Facebook for Small Business and Nonprofits Quick Guide to Getting Started: Facebook for Small Business and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 InSIGht provided by 2011 Constant Contact, Inc. 11-2076 Why Get on Facebook?

More information

CHAPTER 3 HOW TO WRITE THE JOB AD EMPLOYMENT OFFICE EVERYTHING ELSE LOOKS PREHISTORIC

CHAPTER 3 HOW TO WRITE THE JOB AD EMPLOYMENT OFFICE EVERYTHING ELSE LOOKS PREHISTORIC EMPLOYMENT OFFICE EVERYTHING ELSE LOOKS PREHISTORIC CHAPTER 3 HOW TO WRITE THE JOB AD Screening products - Recruitment Marketing & Branding - E-recruitment Chapter 3: How to Write the Job Ad Create the

More information

Hiring. Hiring the Right Team. Hiring for the Right Job. Total $

Hiring. Hiring the Right Team. Hiring for the Right Job. Total $ Hiring the Right Team A small business owner will often start as a sole-entrepreneur and then add employees as the business grows. While a large corporation will hire people to run a Human Resources department

More information

Video Marketing for Financial Advisors

Video Marketing for Financial Advisors Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation Make It A Great Day, Inc. Email: info@miagd.com Phone: (360) 335-3393

More information

Social Media for Small Business Alameda County SBDC Workshop

Social Media for Small Business Alameda County SBDC Workshop Social Media for Small Business Alameda County SBDC Workshop Presented by David Mitroff, Ph.D. Our Speaker David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting David@PiedmontAve.com

More information

THE CONSULTANT S GUIDE

THE CONSULTANT S GUIDE THE CONSULTANT S GUIDE to SOCIAL MEDIA When done correctly, social media can be an effective tool to help you build your Ambit business. In Ambit Energy s Consultant s Guide to Social Media, you ll find

More information

So you want to use Social Media to create sales leads?

So you want to use Social Media to create sales leads? So you want to use Social Media to create sales leads? 6 THINGS YOU MUST DO TO STAND ANY CHANCE OF SUCCESS John Rees BEFORE THE INTERNET... 2 In those dark and distant days, we connected with one another

More information

A Parents Guide to. 2015 ConnectSafely.org saferinternet.org.uk

A Parents Guide to. 2015 ConnectSafely.org saferinternet.org.uk A Parents Guide to 2015 ConnectSafely.org saferinternet.org.uk At the UK Safer Internet Centre, one of our key objectives is to develop new educational and awareness-raising resources for parents in the

More information

Xplore.net Seminar Notes: LinkedIn

Xplore.net Seminar Notes: LinkedIn The current business landscape: 98% of businesses rely on referrals for new business. LinkedIn is an online referral management system. - making it an important business resource. LinkedIn Facts: Over

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Turn Your Social Buzz into a Loud Roar

Turn Your Social Buzz into a Loud Roar Turn Your Social Buzz into a Loud Roar 10 Strategies for Social Media Marketing Success 2011 Constant Contact, Inc. 11-2318 BEST PRACTICES Guide Social Media MARKETING In the evolving world of social media

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA 5 CRITICAL COMPONENTS OF AN ONLINE LEAD GENERATION CAMPAIGN BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA TABLE OF CONTENTS About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining

More information

EFFECTIVE EVALUATION. Tips and Techniques for Giving Helpful Evaluations WHERE LEADERS ARE MADE

EFFECTIVE EVALUATION. Tips and Techniques for Giving Helpful Evaluations WHERE LEADERS ARE MADE EFFECTIVE EVALUATION Tips and Techniques for Giving Helpful Evaluations WHERE LEADERS ARE MADE EFFECTIVE EVALUATIO N TOASTMASTERS INTERNATIONAL P.O. Box 9052 Mission Viejo, CA 92690 USA Phone: 949-858-8255

More information

10 Actionable SEO Tips for Small Businesses

10 Actionable SEO Tips for Small Businesses 10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

New! Social Networking. See inside >> 3 ] TURN CONTACTS INTO SALES WITH TOP PRODUCER 8i: YOUR 3 STEP MARKETING PLAN

New! Social Networking. See inside >> 3 ] TURN CONTACTS INTO SALES WITH TOP PRODUCER 8i: YOUR 3 STEP MARKETING PLAN New! Social Networking Tips for 8i users. See inside >> TURN CONTACTS INTO SALES WITH TOP PRODUCER 8i: YOUR 3 STEP MARKETING PLAN [ 3 ] Turn contacts into sales with top producer 8i: Your 3-Step Marketing

More information

BUSINESS GUIDE Social Media in Business

BUSINESS GUIDE Social Media in Business BUSINESS GUIDE Social Media in Business Social media in Business By Barnaby Page Whether it's celebrity tweets or teenage Facebook parties, social media are rarely far from the news. What's not so often

More information

Best Practices. for Social Media Marketing Success

Best Practices. for Social Media Marketing Success 10 Best Practices for Social Media Marketing Success In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Ten top tips for social media success

Ten top tips for social media success Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for

More information

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals.

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals. 36 SALES EMAIL TEMPLATES for prospecting, scheduling meetings, following up, networking, and asking for referrals. INTRODUCTION: A LOST OPPORTUNITY Here was the scenario: We make a valuable connection

More information

What You Need to Know Before You Hire a Reputation Management Company. by A-List Web Services www.alistwebservices.com

What You Need to Know Before You Hire a Reputation Management Company. by A-List Web Services www.alistwebservices.com What You Need to Know Before You Hire a Reputation Management Company by A-List Web Services www.alistwebservices.com Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced,

More information

RingCentral Office@Hand from AT&T Desktop App for Windows & Mac. User Guide

RingCentral Office@Hand from AT&T Desktop App for Windows & Mac. User Guide RingCentral Office@Hand from AT&T Desktop App for Windows & Mac User Guide RingCentral Office@Hand from AT&T User Guide Table of Contents 2 Table of Contents 3 Welcome 4 Download and install the app 5

More information

4/7/15. Maintaining a Personal Touch in the Electronic Age. Jennifer Thompson & Corey Gehrold. About Us

4/7/15. Maintaining a Personal Touch in the Electronic Age. Jennifer Thompson & Corey Gehrold. About Us Maintaining a Personal Touch in the Electronic Age Jennifer Thompson & Corey Gehrold About Us Full-service medical marketing Online medical marketing education 1 The Digital Age Around 40% of the world

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

89 % Automotive Reputation Management. The Street Smart Guide to. By Beth Latta. & Peter Kahn

89 % Automotive Reputation Management. The Street Smart Guide to. By Beth Latta. & Peter Kahn The Street Smart Guide to Automotive Reputation Management By Beth Latta Cobalt Senior Product Marketing Manager, Reputation Management & Social Media & Peter Kahn Research Director, Strategic Marketing

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

Interviewing with Confidence

Interviewing with Confidence Clear-Sighted Career Online Learning Series Presents: Interviewing with Confidence Laura Bellis, Associate Director, Career Development, Mendoza Sharon Keane, Director of Professional & Academic Programs,

More information

What is it? Artist FAQs 1 of 5. UPDATED June 5, :18 PM

What is it? Artist FAQs 1 of 5. UPDATED June 5, :18 PM Apple Music FAQ Welcome to Apple Music. With Connect, we re setting out to deepen the relationship between artists and fans. Give your fans a closer look at your work, your inspirations, and your world.

More information

GUIDE TO BLOGGING. Using blogging to promote your business. 2 April 2012 Version 1.0

GUIDE TO BLOGGING. Using blogging to promote your business. 2 April 2012 Version 1.0 GUIDE TO BLOGGING Using blogging to promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What is Blogging? 6 Your Questions Answered

More information

Communication skills at work an introduction

Communication skills at work an introduction 1 Communication skills at work an introduction this chapter covers... This chapter is an introduction to the Applied business communications and personal skills Unit it explains how all the parts of the

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Professional/Business Networking

Professional/Business Networking Professional/Business Networking You ve heard the old saying: "When it comes to looking for a job, it's not what you know, it's who you know." Well, there are a couple of major problems with that nugget

More information

Should You Advertise at The Knot

Should You Advertise at The Knot Should You Advertise at The Knot and other things you should know about online advertising before you spend another dime! Chris Jaeger Marketing to Brides Online http://www.marketingtobridesonline.com

More information

Jump Start 2016 with our Top 7 Trends

Jump Start 2016 with our Top 7 Trends Marketing Toolkit - 2016 Jump Start 2016 with our Top 7 Trends Multi-Channel Marketing Integrate your Efforts Broadcasting your message successfully means reaching out to your target audience across different,

More information

Internet Safety & Autism

Internet Safety & Autism Being able to use new technology is an important part of life for most teenagers and adults. You can use the Internet for activities like banking, buying tickets to events, ordering food, DVDs and clothes,

More information