How To Promote Your Business At Stockland

Transcription

1 distinctive opportunities Delivering powerful results through Brand Alliance opportunities Stockland Commercial Property

2 INCREASING YOUR BRAND EXPOSURE BY PARTNERING WITH US WILL DELIVER YOU RESULTS Our range of Brand Alliance solutions provide exciting, high exposure, interactive and low cost promotional options in the perfect environment- a community hub full of shoppers. With over 123 million customer visitations each year across our portfolio, we know we can deliver you the best possible sales environment, after all, our customers are ready to buy! As retail professionals, we know that the shopping environment is proving to be a powerful media opportunity for some of the best known brands globally to increase brand awareness and in turn, sales, through targeted Brand Alliance solutions for you. Our Team can provide you with two key platforms, being Casual Leasing and Mall Media branding opportunities to drive new business to you. Stockland are ready to partner with you to develop strategic campaigns that will deliver results beyond traditional advertising mediums on a local and national level. The retail environment is a proven medium which captures an audience or target market that are in a purchasing mind frame. When considering Casual Leasing and Brand Alliance as a medium to expose your product and brand, Stockland can provide you with the support from our dedicated team as well as local and national marketing specialists. This powerful team can provide you with strategic marketing insight into the shopping centre environment and add fresh thinking to your campaign to meet your objectives and deliver results. Together, we partner with you to create inspiring, effective and targeted promotions. When you compare this to traditional advertising, you ll be amazed at your results. Stockland is a leader in the management, marketing, sustainable development and leasing of retail assets throughout Australia. Our retail portfolio comprises of 38 retail centres valued at approximately $4.1 billion. Our Assets accommodate over 2,600 tenants and generate more than $4.7 billion dollars in retail sales annually. STOCKLAND BRAND ALLIANCE OPPORTUNITIES. A POWERFUL WAY TO PROMOTE YOUR BUSINESS A range of Media supports is now available, enabling you to build a campaign that is high impact and results driven. A total solution can be delivered that will meet your objectives and strategies increasing brand awareness and sales! By using in-centre media supports while people are in a buying frame of mind, you will be successful in engaging your brand with the customer. How we can deliver: We take your brand directly to shoppers. We know them inside out. So capitalising on their behaviour is second nature to our well-resourced team. Why wait for the people to come to you? We want to help you take your products and services directly to the consumer. Are your needs a bit different? So is our thinking. We believe in innovative marketing solutions that take your message to a wider audience in our respective communities, while precisely targeting new customers, increasing your brand awareness and in turn profitability of your business. Our team can deliver a total retail media package to meet your brand awareness and sales objectives. From the carpark, to restrooms, from the food courts to grand entrances. Your brand speaks one-on-one with your consumer. Working with our Brand Alliance team placing media in successful Stockland retail Centres will build a campaign that is high impact and results driven. Minus the gamble of traditional media.

3 MEDIA THAT WORKS FOR YOU Whether you re a national retailer or a small business that wants to gain more sales, we can tailor-make a solution just for you. We believe we ve developed a complete menu of media support and merchandising options to suit every need and we aim to work closely with you to identify the right type of promotion, for the right type of customer group, planned for the right time. Banner Drops Our premier banner drops located in key centres can work to deliver high brand awareness. We can tailor key markets and package banner drop together with other impactful media sites. Hanging Banners Either placed in front of your store or in targeted areas in the Centre, advertising on our hanging banners will certainly stand out and catch shoppers attention. Glass decal Make your brand scream look at me as soon as a shopper sets foot in a centre. Simply wrap your branding across the entry points in a creative, impactful media option: door and escalator glass panels decal. Floor decal Strategically placed around the centre, floor decals are an effective media support to direct targeted customers to your store. Digital Advertising Our digital portfolio provides another element to your Mall Media campaigns, through the ability to further impact consumers through the use of animation. Digital panels provide flexibility in creative executions and allow for time sensitive campaigns, retail offers and promotions, and multiple executions. Food court branding Shoppers in a food court instinctively look for something to read. It can be your brand message communicated in a number of ways. Like table clings, table tents or place mat advertising. Roaming For a fresh and new way of engaging customers think roaming promotions. Guaranteed to provide interactive engagement with your consumer these promotions (e.g. sampling distribution) can be stand-alone or built into a mall media package. OUR BRAND ALLIANCE TEAM CAN ASSIST YOU IN BUILDING A CAMPAIGN THAT WILL: Expose your business and product to consumers who are in the mood to buy Gain exposure to high customer traffic Receive instant customer feedback and interact with your customers face-to-face Choose the venue that suits you Build awareness of your product or brand Cost effective especially compared to mass media Express your marketing creativity Receive support from a large, professional and internationally recognised team of Brand Engagement Executives Tailor-make a package to suit your needs and budget

4 CASUAL MALL LEASING OPTIONS AVAILABLE TO YOU Helping you get high exposure Casual Mall Leasing is an exciting, high exposure, totally interactive and low cost medium. It provides the perfect platform to promote your business through initiatives such as product launches and demonstrations, brand awareness, sampling and lead generation, customer acquisitions, sales and merchandising or to simply test a retail concept in a traditional retail environment. All 38 retail centres in the Stockland portfolio provide an opportunity for you to book Casual Mall Leasing space throughout the year, to work in with a specific event calendar or retail period such as Mothers Day, Easter and in particular, Christmas. The benefits of Casual Mall Leasing at Stockland are: Create instant sales, acquisitions and receive instant feedback Access customers who are in a buying frame of mind Access high traffic numbers and target your market Build awareness for your product or brand at point-of-purchase Cost effective and innovative Flexible packages available to suit your campaign needs and budgets Types of Casual Mall Leasing available to you: Sites Each centre within the Stockland portfolio has designated Casual Leasing sites that are generally 3m x 3m in size and strategically positioned in high traffic areas of our malls. Centre Court Available in selected centres within the portfolio are Centre Court sites. These sites are key traffic areas within the centre and are generally the larger sites available where key events and activities will take place. Kiosks and Gondola Units Stockland can provide gondola units for you to professionally merchandise your product in-centre. If you are looking for a more permanent style kiosk that is tailored to your product or service, our team can assist you with the design and development, particularly if you are looking at a semi-permanent location. FOXTEL marks are used under licence by FOXTEL Management Pty Ltd.

5 STOCKLAND RETAIL Bull Creek Riverton Baldivis NT WA SA QLD GOLD COAST Benowa Burleigh Heads Pacific Pines NSW VIC Tooronga Wendouree TAS Cairns Townsville Rockhampton Gladstone Caloundra Jimboomba Cleveland GOLD COAST SYDNEY Balgowlah Forster Baulkham Hills Green Hills Cammeray Glendale Glenrose Wallsend Jesmond Merrylands Bay Village Wetherill Park SYDNEY Corrimal Shellharbour Nowra The Pines Traralgon NSW Balgowlah Bathurst Baulkham Hills Bay Village Cammeray Corrimal Forster Glendale Glenrose Green Hills Jesmond Merrylands Nowra Piccadilly Shellharbour Wallsend Wetherill Park QLD Benowa Gardens Burleigh Heads Cairns Caloundra Cleveland Gladstone Jimboomba Pacific Pines Rockhampton Townsville WA Baldivis Bull Creek Riverton VIC The Pines Traralgon Wendouree Tooronga For more information ask for your local Brand Alliance team member from your Stockland Centre Management Office, visit our website or us at Stockland Corporation Limited ACN Stockland Trust Management Limited ACN th Floor 133 Castlereagh Street SYDNEY NSW 2000 DISCLAIMER OF LIABILITY While every effort is made to provide accurate and complete information, Stockland does not warrant or represent that the information in this presentation is free from errors or omissions or is suitable for your intended use. The information provided in this presentation may not be suitable for your specific situation or needs and should not be relied upon by you in substitution of you obtaining independent advice. Subject to any terms implied by law and which cannot be excluded, Stockland accepts no responsibility for any loss, damage, cost or expense (whether direct or indirect) incurred by you as a result of any error, omission or misrepresentation in information in this presentation. All information in this presentation is subject to change without notice.