rick kurtz professional experience

Transcription

1 rick kurtz professional experience

2 Express: Ecomm Project: Mobile App These are examples of mobile app sections I worked on. Dependent on location, they would feature anything from dual gender look shots, to sales, to videos.

3 Express: Ecomm Project: Social Media Social Media is an incredibly strong way to get the word out about anything. Connecting with the customer is everything.

4 Abercrombie & Fitch: Ecom Project: Marketing s Whether it s a percent off or a specific dollar price point, marketing s are always a huge focus for A&F in direct to customer interaction.

5 Abercrombie & Fitch: Ecom Project: Product s Product s are a weekly push for A&F. Tons of attention is spent on every detail, making the clothes and models as compelling as possible.

6 Abercrombie & Fitch: Ecom Project: Product s Continuation of product s: At a personal level, I loved the product s. I felt they connected strongly with the client.

7 Abercrombie & Fitch: Ecom Project: A&F Club Promotion Encouraging subscribers to become Club Members was a driving concept. This meant similar, but different s for different subscribers. Ultimately, the objective was to increase Club Membership. Membership equates to better sales. Messaging and assets reach across multiple channels. Below is an example of where a fellow team member used assets from my for the home page.

8 Abercrombie & Fitch: Ecom Project: Holiday Promotion Concepting Concepting is always a lot of fun. Here, I played around with some different ideas for the gifting campaign to be used over the holidays.

9 RG Barry: Dearfoams Ecom Project: Website Phases The website always demands beautiful photography, carefully handle typography, with a well balanced story and feel.

10 RG Barry: Dearfoams Ecom Project: Website Phases The site continues to evolve, with new products and new seasons.

11 RG Barry: Dearfoams Ecom Project: Product s Our product s reflect what is happening on the website, usually with a slightly better deal. Basically like an added benefit to shoppers who have bought into the brand.

12 RG Barry: Baggallini Ecom Project: Website Phases At the root of Baggallini, it is all about organization, made beautiful. This is the aesthetic that is continually on my mind when designing and directing what will go on these pages.

13 RG Barry: Baggallini Ecom Project: Website Phases The site continues to evolve, with new products and new seasons.

14 RG Barry: Baggallini Ecom Project: Product s Similar to Dearfoams, the Baggallini s are a take down of what is happening on the website. Usually a slightly better deal for the customer.

15 RG Barry: Dearfoams Ecom Project: Facebook Game The holidays are a really important sales time for Dearfoams. The objective was to create a fun and easy game for people to play on Facebook, while increasing brand awareness and planting the mental seed of slippers as a great gift.

16 RG Barry: Baggallini Ecom Project: Jacquard Microsite Special projects include microsites, like the one I designed for a special limited collection of Jacquard bags for Baggallini.

17 RG Barry: Dearfoams Ecom Project: Holiday Banner Ads These are some of the DF holiday banners, designed to function as both motion and static ads. This was a collaborative effort, between my direct report and myself.

18 RG Barry: Baggallini Ecom Project: Holiday Banner Ads These are some of the Baggallini holiday banners, designed to function as both motion and static ads. This was a collaborative effort, between my direct report and myself.

19 RG Barry: Baggallini Ecom Project: Amazon Banner Ads Whether in print or a digital space, the challenge of expressing a specific ad campaign in a variety of shapes and sizes is an omnipresent challenge. And it s fun. As a designer, we must not only take into account our brand and it s guidelines, but the guidelines of any other brands present in the ad. In this case Amazon, and specific rules surrounding the treatment of the Amazon logo.

20 RG Barry: Dearfoams Ecom Project: Retargeting Banner Ads These banner ads are aimed at customers who have visited the site within the last month.

21 RG Barry: Dearfoams Ecom Project: Holiday Gift Guide The holidays have been and will always be a huge push. Working collectively, two other designers and I created this Gift Guide landing page, and supporting web graphics.

22 RG Barry: Dearfoams Ecom Project: Holiday Banner Ads The campaign supports the Gift Guide landing page on the site. First with a dedicated . Then, as a secondary message for s throughout the holiday season.

23 RG Barry: Dearfoams Ecom Project: Holiday Banner Ads As we enter fall 14 and move into holiday, retargeting banner ads are a big push. Analytics have consistently shown banner ads to be a significant contributor to revenue lift.

24 RG Barry: Baggallini Ecom Project: Amazon Banner Ads Since finding the right size for someone on your shopping list can be a tall order around the holidays, we ve positioned Baggallini as a perfect fit in the 14 Gift Guide.

25 RG Barry: Baggallini Ecom Project: Amazon Banner Ads The campaign continues to support our gift guide, adding extra incentives during key times.

26 RG Barry: Baggallini Ecom Project: Amazon Banner Ads Social outlets will reflect what s happening on the site, bringing back fans and engaging newcomers.

27 RG Barry: Baggallini Ecom Project: Amazon Banner Ads Again here for Baggallini, banner ads play a key role in new engagement and re-engagement. As we move from fall 14 into holiday, the banners evolve with the brand site.