The Digital & Social Media Marketing Landscape. Connector.ie 2015 All Rights Reserved
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1 The Digital & Social Media Marketing Landscape Connector.ie 2015 All Connector.ie Rights Reserved 2015
2 Menu - content Starters - Top trends and social media MENU overview Main courses Tasty tools STARTERS Introduction, Digital Strategy, Websites Deserts Tips, techniques & examples Coffee Call to action MAIN COURSES Attracting an audience Foodie case studies DESSERTS Some Takeaways COFFEE & TEA
3 Starters Cover Top trends and social media STARTERS
4 ONLINE MARKETING SINCE
5 We specialise in creating and managing brands using digital & social media. Shortlisted for Best Small Agency in 2015 Eir Spider Awards
6 FOOD REVOLUTION!
7 WHERE IS THE AUDIENCE? Global Users today Facebook 1.5 bn users Twitter 300 m users LinkedIn 380 m users Instagram 400 m users Irish Users today Facebook m users Twitter 600 k users LinkedIn 1 m users Instagram 450 k users 2 Oct By Mary Catherine Wellons
8 EMBRACE MOBILE CONSUMERS 70% of searches on Google are made on mobile devices Explosion in demand for smartphones and tablets with over 1 billion Smartphones in use Connected devices expected to jump to 50 billion by 2022 Are you mobile ready?
9 HAVE YOU A DIGITAL STRATEGY? A digital strategy is the who, what, when, and where of listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.
10
11 CAMPAIGN CALENDAR
12 CONTENT MARKETING
13 CONTENT MARKETING MIX
14 WEBSITE TIPS - Create a Blog - Responsive Design - Good SEO - Share Buttons - Utilise Video and Imagery - Easy Sign Up - Calls To Action
15 RESPONSIVE WEB SITES
16 SHAREABLE CONTENT
17 BUTCHER 2.0
18 KEOGHS SPUD NAV
19 SHERIDAN S CHEESE CLUB
20 B2B & B2C WEBSITE
21 WOOCOMMERCE WEBSITE
22 WOOCOMMERCE ECOMMERCE
23 Main courses covers Tools MAIN COURSES
24 3 X TRAFFIC DRIVERS
25 INVEST IN ONLINE ADS Display Advertising Social Marketing Search Engine Marketing Display Advertising Social Marketing Search Engine Marketing RTB RTB Influencers Online Endorsements Mobile Advertising Influencers Online Endorsements Mobile Advertising Programmatic Buying Remarketing Programmatic Buying Video Ads Remarketing Video Ads
26
27
28 KEOGH S FACEBOOK
29 KEOGH S TWITTER
30 TWITTER ANALYTICS
31 THE HAPPY PEAR
32 THE HAPPY PEAR
33 INFLUENCER MARKETING Influencers start these conversations or ensure conversations continue They influence trends and can increase the popularity of a topic of conversation positively or negatively You need to know your top 10 market influencers
34 SOCIAL INFLUENCE
35 LINKEDIN ORGANISATION PAGES
36 MARKETING
37 EVENTS & DIGITAL PR
38
39 INTEGRATE ONLINE/OFFLINE
40 Deserts cover Tips and examples DESSERTS
41 TOP TOOLS - Google Analytics - Hootsuite - Quintly - Hotjar - Canva - Mention - Manage Flitter
42 HOOTSUITE DASHBORD
43 CANVA GRAPHICS
44 METRICS TO WATCH Site Facebook Twitter Linkedin Audience growth unique and return visitors Conversions Subscriber growth Inbound links Directory listings for infographics SEO improvement Page Likes Engagement Comments, likes, and shares Referral traffic Lead generation/new customers Mentions Retweets Number of lists Hashtag usage Influence of Twitter followers Lead generation or customer acquisition Referral traffic Favorited tweets Clickthrough Rate Conversion Rate Bounce Rate List Growth Rate Overall ROI
45 READING MATERIALS SocialMediaExaminer.com Allfacebook.com Marismith.com Jonloomer.com Insidefacebook.com Mashable.com Techcrunch.com thenextweb.com Facebook.com/marketing Facebook.com/business
46 COFFEES & TEAS Coffee Connector call to action
47 FREE EBOOKS
48 Connector 2015 CONNECTOR CAFE Connector Cafe 9 Wellington Quay, Dublin 2 Connector.Cafe team@connector.ie We are open Monday to Friday 8am-8pm and weekends opening are variable so please check our website Connector.Cafe JAFAR DESIGNS STUDIO BUSNESS PROPOSAL #
49 SAMPLE CLIENTS Connector 2015 WEBSITE PROPOSAL 49
50 DIGITALFOOD.IE SERVICES
51 Thank You! Connector.ie 2015 All Connector.ie Rights Reserved 2015
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