Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness"

Transcription

1 Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, Applicants 26 Advocates October 2014 September

2 OVERVIEW 1 ONLINE MARKETING STRATEGY: WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: TACTICS THAT WORK. 5 ADDITIONAL RESOURCES. 1 ONLINE MARKETING STRATEGY WHAT IS INBOUND MARKETING? 2

3 WHAT IS INBOUND MARKETING? Instead of buying ads, buying lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about your mission and organization on their own accord. INBOUND IS AN APPROACH TO MARKETING THAT REACHES PEOPLE TODAY. Get found by qualified leads online with content (website pages, blog articles, social messages) optimized for search and social media. Understand what content pulls your online visitors through the prospect funnel, and use that context to personalize your marketing at scale. 3

4 INBOUND MARKETING CAN BE UNDERSTOOD IN THREE WAYS: 1. Inbound as a philosophy (the WHY? ); 2. Inbound as a methodology (the HOW? ); and 3. Inbound as a tool set (the TACTICS ). TOOL SET INBOUND MARKETING IN A NUTSHELL: Market with a magnet, not a sledgehammer. 4

5 2 THE PHILOSOPHY: WHY INBOUND WORKS INBOUND AS A PHILOSOPHY. Inbound marketing is a philosophy based on the truth that people choose organizations to work with differently today than they did 10 years ago. 5

6 THINK ABOUT IT. PRE-INTERNET. Prospect: Relatively uninformed. Prospect Journey: Linear. Marketing Tactics: Interrupt (direct mail campaigns, blasts, cold calls and advertising). TODAY. Prospect: Well-informed. Prospect Journey: Fluid and random. Starts with Google. Marketing Tools: Thought leadership through content creation. HOW DID THIS TRANSFORMATION TAKE PLACE? 3 There are three major reasons why prospects are skeptical about brands, and why interruptive advertising, direct mail and cold calling aren t nearly as effective as they once were 6

7 WHY INTERRUPTION DOESN T WORK: 1. Overwhelming Amounts of Information 2. Deceptive Advertising 3. Technology Empowered Prospects THAT S WHY PERMISSION BECAME MORE EFFECTIVE THAN INTERRUPTION. By aligning the content you publish with your audience s interests, you can earn permission to market to prospects that you can convert into leads, close into Volunteers, and delight to the point they come promoters of your organization. 7

8 There are several major themes of inbound, permission-based marketing. Let s talk about them. CONTENT CREATION. Create targeted content that answers the prospects basic questions and needs, and share that content far and wide Examples: Blog Articles, Infographics, ebooks, Case Studies, White Papers, Videos, etc. 8

9 LIFECYCLE MARKETING. Recognize that people go through stages as they interact with your organization, and that each stage requires different marketing actions Example: Providing information for Awareness Vs. Consideration PERSONALIZATION & CONTEXT. As you learn more about your prospects over time, you can better personalize your messages to their specific needs to increase conversion Example: Providing information based on problem/solution approach and based on their interests 9

10 A MULTI-CHANNEL PRESENCE. Inbound marketing is multi-channel by nature because it approaches people on the channels they want to interact with you on and when its convenient for them. Examples: Website, Blog, , LinkedIn, Facebook, Pinterest, Instagram, Twitter, etc. TECHNOLOGY. Publishing and analytics tools all work together like a well-oiled machine, allowing you to focus on publishing the right content in the right place at the right time. Examples: Hubspot, Hootsuite, MailChamp, Google Analytics, etapestry, etc. 10

11 IN SUMMARY, INBOUND MARKETING IS ABOUT... Building trust, not skepticism among your prospects. Being loved, not ignored by your audience. Outsmarting, not outspending your competitors. 3 THE METHODOLOGY: HOW INBOUND WORKS 11

12 THE METHODOLOGY. The inbound philosophy is backed by a methodology that helps organizations attract, convert, close, and delight visitors, leads and Volunteers through a variety of channels such as social media, blogging, SEO, landing pages, forms, and . The methodology facilitates the prospect journey through the funnel from strangers to promoters of your organization. 12

13 THE METHODOLOGY VISUALIZED ATTRACT CONVERT CLOSE DELIGHT STRANGERS VISITORS LEADS VOLUNTEERS PROMOTORS Blog, Social Media, Keywords, Website & Landing Pages Calls-to-Action, Landing Pages, Forms & Contacts , Workflows, Lead Scoring & CRM Integrations Social Media, Smart-Calls-to- Action, & Workflows Note: Note the tools are listed under the action where they first come into play, but that s not the only place they re applicable! Several tools, like , can be essential in several stages of the methodology THE METHODOLOGY VISUALIZED ATTRACT STEP 1: CONVERT ATTRACT STRANGERS AND TURN THEM Forms INTO & WEBSITE Contacts VISITORS 3 DELIGHT STRANGERS VISITORS LEADS You want to attract people that will potentially become , Workflows, Lead Scoring CLOSE leads. Attract your ideal customer or buyer persona by & CRM Integrations creating content that s valuable VOLUNTEERS and easy for them to find. PROMOTORS Blog, Social Media, Keywords, Website & Landing Pages Calls-to-Action, Landing Pages, Social Media, Smart-Calls-to- Action, & Workflows Note: Note the tools are listed under the action where they first come into play, but that s not the only place they re applicable! Several tools, like , can be essential in several stages of the methodology 13

14 THE METHODOLOGY VISUALIZED ATTRACT CONVERT STRANGERS VISITORS LEADS , Workflows, Lead Scoring & CRM Integrations Once you ve got visitors to your VOLUNTEERS site, the next step is to convert those visitors into leads by gathering their contact Social Media, Smart-Calls-toinformation. DELIGHT In order to get this valuable information, you Action, & Workflows need to offer something up in return. PROMOTORS STEP 2: CLOSE CONVERT WEBSITE VISITORS INTO LEADS Blog, Social Media, Keywords, Website & Landing Pages Calls-to-Action, Landing Pages, Forms & Contacts Note: Note the tools are listed under the action where they first come into play, but that s not the only place they re applicable! Several tools, like , can be essential in several stages of the methodology 1 4 THE METHODOLOGY VISUALIZED STEP 3: CLOSE LEADS INTO STRANGERS VOLUNTEERS THROUGH LEAD NURTURING ATTRACT Blog, Social Media, Keywords, Once you ve attracted the right visitors and converted the Website & Landing Pages right leads, you need to transform VISITORS those leads into volunteers with targeted, automated nurturing and social Calls-to-Action, media Landing Pages, interaction 2 CONVERT Forms & Contacts 3 CLOSE DELIGHT LEADS VOLUNTEERS PROMOTORS , Workflows, Lead Scoring & CRM Integrations Social Media, Smart-Calls-to- Action, & Workflows Note: Note the tools are listed under the action where they first come into play, but that s not the only place they re applicable! Several tools, like , can be essential in several stages of the methodology 14

15 THE METHODOLOGY VISUALIZED 1 4 DELIGHT STRANGERS STEP ATTRACT 3: DELIGHT AND TURN THEM INTO PROMOTERS Blog, Social Media, OF YOUR Keywords, Website & Landing Pages BRAND, ORGANIZATION AND MISSION VISITORS Using context and personalization to deliver tailored Calls-to-Action, Landing Pages, messages, 2 CONVERT continue to engage with, delight, and (hopefully) Forms & Contacts empower your current Volunteer LEADS base into happy promoters of your organization. , Workflows, Lead Scoring 3 CLOSE & CRM Integrations VOLUNTEERS PROMOTORS Social Media, Smart-Calls-to- Action, & Workflows Note: Note the tools are listed under the action where they first come into play, but that s not the only place they re applicable! Several tools, like , can be essential in several stages of the methodology Now that we ve covered the methodology, we re ready to dig deeper into the tools you need to get visitors (traffic), leads, and Volunteers. 15

16 4 THE TOOLS: TACTICS THAT WORK STEP 1: ATTRACT STRANGERS AND TURN THEM INTO WEBSITE VISITORS Tools to attract strangers to your site include: Blogging Social Media Keyword Optimization Site Pages 16

17 We re going to take a moment to emphasize the importance of blogging because it s that important... ORGANIZATIONS THAT BLOG GENERATE 126% MORE LEADS THAN THOSE THAT DON T. Survey N = 2,300 Source: HubSpot 17

18 Organizations blog because it s one of the most effective ways to attract potential Volunteers to the website. SERIOUSLY. BLOGGING WORKS. The average company that blogs generates: 55% more website visitors. 97% more inbound links. 434% more indexed pages. Source: HubSpot IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND LEADS NEW LEADS INDEX MONTHLY BLOG POSTS 18

19 SERIOUSLY. BLOGGING WORKS. CONTENT THE AUDIENCE IS ACTUALLY LOOKING FOR. People are interested in: How abuse effects children? What does an Advocate do? Specific stories about Advocates helping children 19

20 WORKSHEET BLOGGING CALENDAR. Link to Document Blogging isn t the only tool that effectively attracts prospects to you, though. 20

21 YOU NEED TO BE ACTIVE ON SOCIAL MEDIA SITES, TOO. You must share remarkable content and valuable information on the social web, engage with your prospects, and put a human face on your organization. WORKSHEET SOCIAL MEDIA SCHEDULING Link to Document 21

22 TECHNOLOGY SOCIAL MEDIA SCHEDULING Hootsuite (Free Plan) Up to 3 Social Media Profiles Enhanced Analytics and Report Message Scheduling Responding to Comments & Tweets 2 Campaigns Included Basic App Integration Auto Publish Blog from RSS Feed Hootsuite University (information and training on social media) Paid plans start at $9.99 Link to Hootsuite TECHNOLOGY SOCIAL MEDIA GRAPHICS Canva (Free Plan) Easily create beautiful designs and documents Use the drag-and-drop feature and professional layouts to design consistently stunning graphics. Paid plans start at $12.99 for businesses with multiple teams (in beta) Link to Canva 22

23 YOU SHOULD CREATE CONTENT AROUND TARGETED KEYWORDS AS WELL. You need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for WORKSHEET ON PAGE SEO Link to Worksheet - On Page SEO.xlsx Link to Worksheet - Blogging With Your Keywords.xls 23

24 Now, what tools do you use to turn traffic into leads? STEP 2: CONVERT WEBSITE VISITORS INTO LEADS. Tools to convert visitors into leads include campaigns with: Calls-to-Action Landing Pages Forms Contacts Database 24

25 ENTICE YOUR VISITORS TO CLAIM AN OFFER WITH CALLS-TO-ACTION. Calls-to-action (CTAs) are buttons or links that encourage your visitors to take action, like Become an Advocate or Attend a Webinar. If you don t have CTAs or if they aren t enticing enough, you won t generate leads. Link to Canva to Create CTAs DRIVE VISITORS TO LANDING PAGES WHERE THEY CAN BECOME LEADS. When a website visitor clicks on a CTA, they should then be sent to a landing page where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. 25

26 TECHNOLOGY LANDING PAGES Unbounce (Free 30 Day Trial) Using Unbounce, marketers can build custom, high-converting landing pages without relying on technical teams or dealing with I.T. bottlenecks. Unbounce can make your next campaign faster and more effective. Integrates with multiple 3 rd party softwares to share information Paid plans start at $49 Link to Unbounce USE FORMS TO GET THE INFORMATION YOU NEED ABOUT YOUR PROSPECTS. In order for visitors to become leads, they must fill out a form and submit their contact information. Optimize your form to make this step of the conversion process as easy as possible. 26

27 HOUSE ALL OF YOUR CONTACTS IN ONE PLACE. Keep track of the leads you're converting in a centralized marketing database so you can make sense out of every interaction you ve had with your contacts be it through , a landing page, or social media. FACEBOOK CAMPAIGN #1 (Version A) 27

28 FACEBOOK CAMPAIGN #1 (Version B) FACEBOOK CAMPAIGN #2 (Version A) 28

29 FACEBOOK CAMPAIGN #2 (Version B) YES. SOCIAL MEDIA MARKETING WORKS. The average company that uses social media generates: 185% more website visitors. 125% more website leads. 77% more Volunteers. Source: HubSpot 29

30 What tools do you use to turn leads into Volunteers? STEP 3: CLOSE LEADS INTO VOLUNTEERS THROUGH LEAD NURTURING. Tools to close leads into Volunteers include: Marketing Marketing Automation 30

31 SEND TARGETED S TO LEADS TO PULL THEM THROUGH THE PROSPECT FUNNEL. What if a visitor clicks on your CTA and fills out a form on a landing page to download an ebook, but still isn t ready to become a customer? Nurture them with a series of s focused on useful, relevant content until they re ready. TECHNOLOGY MARKETING & SOCIAL etapestry Marketing A variety of templates Spam analysis tool Schedule delivery options & reporting Social Media Easily share content over social Built-in social sharing Track how content is being shared online Sending the right messages to the right people Paid plans start at $119/mo with 1,000 Records; 10,000 Annual s Link to etapestry 31

32 TECHNOLOGY MARKETING MailChimp (Free up to 2000 Subscribers) Flexible drag and drop design Advanced Comprehensive mobile options Hundreds of integrations with apps Segment by behavior and contact data Paid plans start at $10 Link to MailChimp GO BEYOND BY USING AUTOMATION INFORMED BY CONTEXT AND LIFECYCLE. If a visitor downloaded an ebook in the past, you might want to send that lead a series of related s. But if they follow you on Twitter and visited certain pages on your website, you might want to tailor the messaging. 32

33 What tools do you use to turn Volunteers into willing promoters? STEP 4: DELIGHT VOLUNTEERS TO TURN THEM INTO PROMOTERS OF YOUR ORGANIZATION. Tools to delight your Volunteers include: Smart Calls-to-Action Social Media and Marketing Automation 33

34 KEEP THE CYCLE GOING BY CONTINUALLY NURTURING WITH PERSONALIZED CONTENT. Treat people like people and earn trust by using smart content to create a tailored experience based on prospects needs across all of your marketing channels from CTAs to to landing pages. Alas, we re done with the tools! Here s how the inbound methodology and tools all come together. 34

35 THE METHODOLOGY VISUALIZED STRANGERS ATTRACT: GET TRAFFIC VISITORS CONVERT: GET LEADS LEADS CLOSE: GET VOLUNTEERS VOLUNTEERS DELIGHT: ANALYZE & OPTIMIZE PROMOTORS Create blog content, search engine optimize (SEO) that content, and promote it on social media sites. Place calls-to-action throughout your website, blog, social accounts, and to drive visitors to landing pages with forms. Send leads targeted, automated s to drive them through the prospect cycle. Analyze the success of your marketing campaigns and optimization or personalization for future success. Note: Note the tools are listed under the action where they first come into play, but that s not the only place they re applicable! Several tools, like , can be essential in several stages of the methodology 5 ADDITIONAL RESOURCES 35

36 ADDITIONAL TECHNOLOGY & TOOLS TO HELP YOU REACH YOUR GOALS Content Marketing Templates ebook Designs in PowerPoint Advertising Worksheet Google Adwords.xls Goals & Planning Worksheet - Smart Goal Planning.xls Monthly Reporting & Analytics Worksheet - Monthly Reporting Template.xls Google Analytics QUESTIONS Alli Stephens Katrice Svanda 36

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

INTRODUCTION TO INBOUND MARKETING

INTRODUCTION TO INBOUND MARKETING INTRODUCTION TO INBOUND MARKETING 1. WHAT IS INBOUND MARKETING? 2 OUTBOUND VS INBOUND MARKETING Outbound marketing focuses on reaching OUT to your target audience advertising, buying email lists, sending

More information

Inbound Marketing Overview. January 26, 2015 BEC 382

Inbound Marketing Overview. January 26, 2015 BEC 382 Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

How To Lure In and Keep Leads

How To Lure In and Keep Leads How To Lure In and Keep Leads Thank you for joining us! Princess Cornelio Marketing Educator Unbounce @daprincesita Join the discussion! community.unbounce.com How to Get in Touch Join the discussion!

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot.

an Introduction to Dynamic Content DYNAMIC How to Make Content Adapt to Each Individual Viewer publication of Share This Ebook! www.hubspot. 1 an INTRODUCTION TO using DYNAMIC CONTENT in marketing y A How to Make Content Adapt to Each Individual Viewer publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent Inbound Recruiting Using Inbound Marketing Strategies To Recruit Top Talent Attracting the right job candidate to your company is like attracting the right customer to your products. If you can find the

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE

CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE CONTENT MARKETING FOR NONPROFITS LEVERAGING YOUR STORY TO ENGAGE & GROW YOUR SUPPORT BASE PRESENTED BY WWW.ASHLEYKLEFFER.COM GATEWAY PET GUARDIANS GATEWAYPETS.COM Nonprofit animal rescue focused in East

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

1. Increase inbound leads to your website at a low cost. 2. Be seen as a thought leader in your industry through education and engagement

1. Increase inbound leads to your website at a low cost. 2. Be seen as a thought leader in your industry through education and engagement 01 How to Use This Plan There are a lot of moving parts to creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and more. So how do you put it

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS 1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

VIDEO 1: WHY INBOUND?

VIDEO 1: WHY INBOUND? VIDEO 1: WHY INBOUND? Hi there! I m Lindsay with HubSpot Academy. Welcome to the Essentials of Inbound. This class will introduce you to the world of inbound and provide you with a big picture view of

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

How to Create an Effective Inbound Marketing Campaign

How to Create an Effective Inbound Marketing Campaign How to Create an Effective Inbound Marketing Campaign TwinEngine is proud to partner with HubSpot, makers of all-in-one marketing software another tool to help our clients online marketing take off! Visit

More information

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23

More information

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

Content Marketing. WordPress. Content Marketing + WordPress: A Match Made Online

Content Marketing. WordPress. Content Marketing + WordPress: A Match Made Online Content Marketing WordPress Content Marketing + WordPress: A Match Made Online Darcy Sullivan President of Propel Marketing & Design, Inc. Twitter: @propelnow LinkedIn: www.linkedin.com/in/darcymsullivan

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING

THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING EBOOK THE DIFFERENCE BETWEEN INBOUND MARKETING & CONTENT MARKETING By Michael Gabriel THE DIFFERENCE BETWEEN INBOUND MARKETING AND CONTENT MARKETING 1 The difference between Inbound Marketing & Content

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.

Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly

More information

Creating a Content Strategy

Creating a Content Strategy Creating a Content Strategy What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and

More information

Optimizing Landing Pages

Optimizing Landing Pages 1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Marketing Made Simple Three Simplified Online Systems

Marketing Made Simple Three Simplified Online Systems Marketing Made Simple Three Simplified Online Systems Sheila Hibbard, your guide to marketing made simple The Marketing Bit Content is the exclusive property of The Marketing Bit, div. of H&V LLC and is

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A

More information

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 Copyright @ennovative 2013 CONTENTS THE GAMPLAN 2 INBOUND MARKETING INFRASTRUCTURE SETUP 3 MONTHLY RETAINER PACKAGES

More information

Inbound Marketing. The Big Idea

Inbound Marketing. The Big Idea About the Authors Inbound Marketing Get Found Using Google, Social Media, And Blog Brian Halligan is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market

More information

Proposal for Inbound Marketing Services for Sample Company XYZ

Proposal for Inbound Marketing Services for Sample Company XYZ Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but

More information

Don t interrupt buyers, attract them!

Don t interrupt buyers, attract them! MARKETING AUTOMATION Don t interrupt buyers, attract them! Turn your website into a magnet. Create content, optimise it for search engines and share it on social media. Then engage your prospects with

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

The Basketball Trainer s Website Marketing Automation. BluePrint

The Basketball Trainer s Website Marketing Automation. BluePrint The Basketball Trainer s Website Marketing Automation BluePrint How to Improve your Online Marketing Strategy to Attract the Long Term Clients you Really Want 01. INTRODUCTION 4 Overview & Breakdown 02.

More information

DIGITAL DEMAND GENERATION

DIGITAL DEMAND GENERATION THE MARKETER'S GUIDE TO DIGITAL DEMAND GENERATION A How-to Guide for Creating an Effective Inbound Marketing Campaign to Create Leads & Drive Sales TABLE OF CONTENTS INTRODUCTION...... 3 CHAPTER 1: Characteristics

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Hubspot Inbound Certification

Hubspot Inbound Certification 1 / 7 Hubspot Inbound Certification Introduction: Below is the study notes for the Hubspot Inbound Certification exam. Hubspot offers if for free and this certification is considered to be one of the most

More information

Individual Services Pricing

Individual Services Pricing Individual Services Pricing Thank you for your interest in Inbound Central s services. We are committed to providing the highest quality marketing services to help you, as an agency, get more done for

More information

According to Google chairman Eric Schmidt, There was 5 exabytes of

According to Google chairman Eric Schmidt, There was 5 exabytes of Chapter 1 Beginning Your Lead Generation Journey In This Chapter Getting started with lead generation Understanding the changing landscape of the marketer and buyer Amplifying your marketing with lead

More information

Modern Marketing Playbook

Modern Marketing Playbook The Modern Marketing Playbook REVENUE RIVER copyright 2014 Introduction: If your business has struggled to find your digital marketing identity, the problem is likely in the plan or the execution. Or both.

More information

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively INBOUND WITH A-LINE 3 Steps to Using Inbound & Content Marketing Effectively A-LINE s Guide to Inbound & Content Marketing Defining Inbound and Content Marketing So what is this inbound approach? Instead

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE Your Exam Study Guide The following guide walks through key lessons from each of the twelve certification classes. Use this as a guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier)

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier) Building a BetteR Inbound MaRketing Machine HOW TO AMPLIFY YOUR IMPACT (Introducing the Inbound Marketing Multiplier) INBOUND MARKETING is a powerful tactic, but bottom-line results don t come from inbound

More information

The Business of Me - June 2013

The Business of Me - June 2013 MAURICE BRETZFIELD INBOUND MARKETING INSIGHT 515 West 110th Street, 5C, New York City, NY 10025 (917) 515-6957 maurice.bretzfield@gmail.com www. mauricebretzfield.com Inbound Marketing Course Syllabus

More information

Building Your 2016 Inbound Marketing Strategy.

Building Your 2016 Inbound Marketing Strategy. Building Your 2016 Inbound Marketing. PRESENTED BY / Chad Elmore, Director of Digital Communication Pyxl Knoxville Chad Elmore Director of Digital Communication, Knoxville Native Knoxvillian Client Experience

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Benefits of using Marketing Automation Software as part of your content marketing strategy

Benefits of using Marketing Automation Software as part of your content marketing strategy Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

DIGITAL MARKETING AN INTEGRATED APPROACH

DIGITAL MARKETING AN INTEGRATED APPROACH DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Inbound Marketing. An Introduction to. Venture Accelerator Partners MARKETING SALES. SOCIAL www.vapartners.ca Page 1 of 23 MEDIA

Inbound Marketing. An Introduction to. Venture Accelerator Partners MARKETING SALES. SOCIAL www.vapartners.ca Page 1 of 23 MEDIA Venture Accelerator Partners An Introduction to Inbound Marketing 2015 $ An Introduction to Inbound Marketing Venture Accelerator Partners MARKETING SALES Venture Accelerator Partners www.vapartners.ca

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market

Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market Guy Mansueto VP of Marketing,Phytel About Guy Mansueto VP of Marketing

More information