District 72 Toastmasters
|
|
- Joel Snow
- 7 years ago
- Views:
Transcription
1 District 72 Toastmasters Digital Marketing Plan Digital Marketing Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into members. The key objectives are to promote the brand of Toastmasters, and to build preference and increase membership through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium. This document takes a reasonably in depth look at our current level of digital marketing in New Zealand, some of the key factors to consider, and some suggestions for further development. Table of Contents 1. Executive Summary.. page 2 2. Toastmasters New Zealand Website... page 3 a) Mobilisation. page 3 b) Search Engine Optimisation.. page 4 3. Social Media Engagement... page 6 a) Facebook. page 6 b) YouTube.. page 7 c) LinkedIn... page 7 d) Twitter.. page 8 4. Online Advertising. page 8 a) Google Adwords... page 9 b) Facebook Advertising. page 9 c) NZ News Media Advertising.. page Toastmasters Clubs in New Zealand. page 11 a) Club Websites. page 11 b) Online Footprint... page Conclusions... page 12 District 72, New Zealand Digital Marketing Plan November 2015 Page 1 of 12
2 1. Executive Summary The Toastmasters New Zealand District 72 website should be the centre of our digital marketing plan, supported by stronger search engine optimisation, an effective and connected social media presence, digital advertising and more brand aware, active and vibrant club level websites and digital footprints. The key recommendations of this report are: Provide more focus on search engine optimisation, thereby increasing search engine rankings Further develop the social media channels of Facebook, YouTube and LinkedIn to expand brand recognition and attract new members. Invest the Toastmasters New Zealand advertising budget, through to end January 2015, equally in three channels - $1,500 in Google AdWords, $1,500 in Facebook, and $1,500 in NZ online media Establish a district wide club website and club digital footprint project, to review all club websites, ensuring brand awareness, vibrancy, Toastmasters standards, and connectivity to the District 72 website whilst providing increased support resources. District 72, New Zealand Digital Marketing Plan November 2015 Page 2 of 12
3 2. Toastmasters NZ Website This is our central point for providing information relevant to Toastmasters members and prospective Toastmasters members in New Zealand and should be the primary landing zone for most of the digital marketing strategy. Recent developments on the Toastmasters NZ website have seen some significant advancement in usability, functionality and digital relevance. Along with a more user friendly online interface, introduced in 2015, the mobile friendly optimisation has effectively bought the website into the 21 st century. As with everything, there is still scope for further improvement, particularly in the areas of search engine optimisation and digital marketing through online advertising. a) Mobilisation Smartphone usage has increased dramatically in the past few years, with over 70% of New Zealanders owning at least one, up from 48% in Demographically by age, 91% of year olds, 79% of year olds, and 45% of the population 55+ use a smartphone on a daily basis. 86% of smartphone users use their web interface to look for reference information and search websites. Over a third of all website traffic is now from a smartphone or tablet. Having a mobile friendly interface has been of growing importance over the past 5 years and, given the significant trends above, is a vital component of any effective digital marketing strategy. Fortunately, as seen at left, the Toastmasters New Zealand website has incorporated this technology in its development. (Statistics on Smartphone usage taken from a 2015 Research New Zealand Special Report on Use of Smartphones with a margin of error of +/- 3.3%) District 72, New Zealand Digital Marketing Plan November 2015 Page 3 of 12
4 b) Search Engine Optimisation Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. See the Periodic Table of SEO Success Factors on the next page to see what effects the ranking formulas when it comes to search engine optimisation. In New Zealand, Google has over 93% of the search engine market share, and it is easily the #1 visited web site with more than twice the volume compared to the next ranked site, Facebook. Search Engine Market Share Usage Statistics Top 10 in New Zealand Source: Unfortunately, on Google searches involving the keywords in the table below, the Toastmasters NZ website only ranks highly when the keyword toastmaster(s) is included in the search terms. In the overwhelming majority of searches it is either not ranked at all, or not on the first page of search results. As a result, the only visitors the website will receive from random searches will be from those who know to include the term toastmaster(s). In order to achieve higher visibility, more attention to SEO would be strongly recommended. Adding the words in the below lists to the keyword listings in the page code would be a start to improve rankings. Relevant keyword listing for Toastmasters in New Zealand, including prefixes and additives Prefix Main Keywords Additive advice for anxiety listening abilities meeting become best man management ability meetings becoming a business organisation auckland methods being communication performance book new zealand best confidence personal books nz better confident presentation christchurch practice cure eulogy presentations class practise develop facilitation public classes skill developing glossophobia speaking club skills fear of humor speech clubs techniques guide to humorous speeches course tips how to humour storytelling courses tools improve impromptu toast development trainer improving interpersonal toastmaster group training managing leadership toastmasters guide wellington writing lecture wedding ideas youth District 72, New Zealand Digital Marketing Plan November 2015 Page 4 of 12
5 District 72, New Zealand Digital Marketing Plan November 2015 Page 5 of 12
6 3. Social Media Engagement Another of the most popular ways that people find information on the web is through social media, such as Facebook, YouTube, LinkedIn and Twitter. This section looks at these channels, assesses the market and demographics, and looks at suggestions to improve digital footprints on each of these social media platforms in order to increase engagement and help direct people towards Toastmasters in New Zealand. a) Facebook Facebook, a social utility that connects people, is the second most popular website in New Zealand behind Google, with over a million people registered as users aged 18+. Over 90% of all registered Facebook users fall into the Toastmasters target market. Of these the gender split is similar to Toastmasters demographics, with 54.3% female and 45.7% male. Facebook demographics New Zealand gender and age Source: firstdigital.co.nz District 72 Toastmasters maintains a page on Facebook which is kept updated on a semi-regular basis with interesting news relating to Toastmasters in New Zealand. Currently this page has 385 likes (as at 30 November 2015), made up mostly by current Toastmasters members. While this is a good start, there is certainly much scope for growth and improvement to make it a truly effective digital marketing tool. At present it is mainly preaching to the converted rather than marketing and growing the organisation. To engage more non-members and expand its share of the market in Facebook (of both members and nonmembers) some of the key no-cost or low-cost options include: Expanding the pool of admin contributors to the page to enable more regular daily posts Creating daily posts with more focus on the reasons why people join Toastmasters memes, relevant videos, tips & techniques, upcoming events Encouraging those who like the page to share the posts Encouraging those who read the posts to like the page Establishing a competition which develops likes and shares The page should also maintain a key aspect of its focus on directing people to the Toastmasters NZ website through pins and posts. Facebook Advertising is another good method to expand the marketing power and engaging a wider audience than current Toastmasters members, however this is dealt with in more detail in section 4 a) of this document. District 72, New Zealand Digital Marketing Plan November 2015 Page 6 of 12
7 b) YouTube YouTube, the top video network worldwide, is considered to be dominated by a young demographic, however the base age is actually year olds. YouTube is the third most popular website in New Zealand behind Google and Facebook. It is estimated that 55.89% of the NZ population use YouTube on a regular basis. (Statistics source: roimarketing.co.nz). While being widely used for music and programme based videos, it is a little known fact that YouTube is considered the 2 nd biggest search engine in the US (behind Google) due to the availability of relevant how to instructional videos and guides. A similar trend is extremely relevant in New Zealand as well. Currently there is no Toastmasters New Zealand District 72 channel, although there is a channel called toastmastersnz (1,074 subscribers and 31,982 views) which has some of the District Final speeches and convention keynote speeches loaded by Laurence Bacchus of Pania Toastmasters Club. You can also find a few speeches from Toastmasters within New Zealand, although these have very limited numbers of views. As with Google, you need to be specifically searching for Toastmasters New Zealand, or via the speaker name or title, to find these. YouTube provides a HUGE digital marketing platform which we are not currently tapping into. Along with providing relevant resources for clubs and members within New Zealand, there is also a huge opportunity to brand and keyword marketing videos, tips, tools and techniques to attract the non-member audience and further enhance the brand and visibility in District 72. Such short video memes would also provide an excellent interlocking functionality with the Toastmasters New Zealand website and other social media channels. It would be a very good move to create a District 72 Toastmasters New Zealand channel and populate it with the video memes mentioned above. While some could be created within the Marketing Team, it would be worth approaching clubs and members for submissions as well. These would need to be vetted to meet the marketing goals and objectives and the channel theme. Another approach would be to establish a video meme competition and encourage participation. c) LinkedIn Known as the professionals network, LinkedIn is the network of choice for educated professionals with higher than average incomes. Most popular with males aged It is estimated that 13.57% of New Zealanders maintain a LinkedIn account. (Source: roimarketing.co.nz) Toastmasters District 72, New Zealand currently has a LinkedIn Group page with 255 members (as at 30 November 2015), by request, and is administered by Lyndon Baird. District 72, New Zealand Digital Marketing Plan November 2015 Page 7 of 12
8 Although many people view the social media site LinkedIn only as a site for job hunters and for growing your professional network, LinkedIn is an equally effective tool for generating new business leads and nurturing referral relationships. A 2013 study from Jill Konrath and Ardath Albee revealed that 84% of users generated several business opportunities from the use of LinkedIn. An informative, error-free and well managed LinkedIn company page provides the organisation with an opportunity to tell the Toastmasters NZ story, engage with followers in a variety of forums, share opportunities, and scale our word of mouth marketing from a digital platform. It should also encourage our audience to make contact with Toastmasters in New Zealand and perceive us as a trusted resource. By producing content that our viewers want to see and share with others, the viewers become engaged advocates of Toastmasters in NZ and expand our reach and influence. By making our content available in different formats such as SlideShare business presentations, blog posts, infographics, webinars, podcasts and videos we can tailor our approach to suit the viewing preferences of our target audience. At present there is plenty of opportunity to further enhance our LinkedIn presence and marketing personality as a professional organisation. d) Twitter Currently dominated by young adults in the age range with a female skew. Users seek real time interaction and news and are not as concerned about privacy as users of other networks. Celebrities are big users of Twitter. According to roimarketing.co.nz, 7.41% of the New Zealand population are Twitter users. While this platform has a share of market that is approachable by Toastmasters, this is perhaps the most labour intensive social networking platform to use as a digital marketing channel. At present we have no District 72 Toastmasters presence on Twitter. The key benefit of engaging Twitter in some way would be to enhance the overall social media package of Toastmasters and increase the SEO attractiveness of the Toastmasters New Zealand website, however, at this stage it is not recommended to put much, if any, energy into this Social Media platform. 4. Online Advertising Considered one of the most cost effective forms of advertising, and certainly in a forum which has grown exponentially over recent years, online advertising is measurable and efficient, providing a clear pathway to our market segments. The most common measurements for online advertising are either by impression (ie, the number of times it is displayed on page to our target market) or click-through (ie, the number of times a user clicks through from the advertisement to our landing page). Impressions (similar to normal print publishing) is lower cost volume based advertising, however click through provides a more immediately measurable count of hits. District 72, New Zealand Digital Marketing Plan November 2015 Page 8 of 12
9 As a result, it is a highly recommended target for our marketing budget in terms of advertising. We recommend that we test and measure results in three key options for online advertising Google Adwords, Facebook advertising and NZ Media Advertising (Stuff and NZ Herald). By utilising the advertising budget through to end of January 2016, it is recommended that we target $1,500 to each of these three channels and focus on advertising for the Christmas, New Year and summer season aiming particularly at new years resolutions. Some example adverts could include: With this approach we can measure each channel on the basis of the following strategy: a) Google AdWords Google AdWords provides the ability to have our website listed above the top ranking results for the keyword groups we specify, or alternatively down the right hand side of the search results screen. Signing up for Google AdWords is free. We only pay when someone clicks our ad to visit our website. In other words, when our advertising is working. This is advertising in pay-per-click fashion, and the price is set through advertising auctions. This is done by targeting our key market by location (New Zealand) and utilising keyword groups focusing on key patterns from the table of keywords identified in 2 b) on page 4 of this document. We then set a daily budget level and start measuring the results. While Google AdWords provides very good reports relating to budget management and click through rates, the most effective measurement of success can be identified by creating landing pages in the Toastmasters New Zealand website and using the host site analytics to confirm actions of those users who are engaged through Google AdWords. b) Facebook Advertising Facebook advertising can be page advertising and/or post boosting. We set a target audience by identifying location (ie, New Zealand), demographics (eg, age) and interests (eg, personal development, public speaking, confidence, communication, leadership, etc). Facebook will then identify the size of our target audience based on matching of the information provided by registered Facebook users. District 72, New Zealand Digital Marketing Plan November 2015 Page 9 of 12
10 We then set the amount we wish to spend on the campaign and the duration of the campaign and it estimates the number of people reached. Facebook then tracks the impressions, click through rate and page likes that result in an easy access report through the District 72 Toastmasters Facebook account. c) NZ Media Advertising Advertising in the two main online newspapers, the New Zealand Herald and Stuff, would provide impression advertising on pages that get regular daily traffic. The rates are different dependant on size and location in the site (eg, home page, national news, etc) and are measured in units of 1000 impressions. If we were to advertise on the homepage using 300x250 sizing, the impression count would be 60,000 for a budget of $1,500. As above for Google AdWords, this can be measured in terms of click through rates by having a landing page on the Toastmasters New Zealand website and utilising the site analytics reports to identify our return on investment, and to report on the activities of the users who arrive at the site through this advertising activity. District 72, New Zealand Digital Marketing Plan November 2015 Page 10 of 12
11 5. Toastmasters Clubs in New Zealand Toastmasters New Zealand also has a digital footprint through the digital marketing done by its member clubs throughout the country. As with Toastmasters New Zealand, each club should have its club website as their central landing place for the digital marketing efforts. Many clubs, however, have also taken the initiative to expand their own online footprints into social media, rostering systems, and club appropriate search sites. a) Club Websites Many clubs, particularly open community clubs, utilise either FreeToastHost or bespoke websites to attract members. With a vast majority of our over 270 clubs throughout the country being open community clubs, New Zealand should have a fairly widespread network to interconnect with the Toastmasters New Zealand website and create strong SEO links However, many clubs have not established effective websites that are kept up to date and vibrant and that meet the standard requirements as set down by Toastmasters International. Some clubs don t even have their own websites, but rely on Facebook and/or EasySpeak to provide this functionality. An extensive and complete review of club websites needs to be conducted and clubs should be helped to elevate their standards so that the brand image is consistent and effective throughout New Zealand, and that all standard requirements are met, at the minimum. A link to Toastmasters New Zealand website should also be clearly required to increase our Toastmasters District 72 website SEO initiatives. YouTube Channel video guides, online resource guides and telephone support could be made available to provide all clubs with the assistance to achieve this target. It is recommended that this task be made into a nationwide project. b) Online Footprint Some clubs also have a presence on social media (ie, Facebook, Blogs, Youtube, LinkedIn, Twitter) and many utilise other online tools, such as EasySpeak, Toastrooster, Meetup, Neighbourly, Event Finder, and Google Groups and Docs. Corporate clubs often have a presence on their corporate intranets. All of the above are valid and effective ways to increase a clubs online footprint Some, however, are used ineffectually and without due focus on Brand awareness and effective marketing. As above, it would be very supportive if the District could provide online resources (videos and guides) to assist new club committee members to master their online footprint and make it work even more effectively, both for the club and for the District as a whole. District 72, New Zealand Digital Marketing Plan November 2015 Page 11 of 12
12 6. Conclusions The Toastmasters New Zealand District 72 website should be the centre of our digital marketing plan, supported by stronger search engine optimisation, an effective and connected social media presence, digital advertising and more brand aware, active and vibrant club level websites and digital footprints. There has been significant change in the District website during 2015 which should be praised for its improved intuitive user interface and mobile friendly optimisation. The biggest challenge for the district website is its relatively low level of search engine optimisation geared to attracting new members through search engines. In order to achieve higher visibility for new members, more attention to SEO is strongly recommended. Adding the words in keyword listings on page 4 into the page code would be a good start to improve rankings. Another key method to achieve increased SEO rankings is to increase connections with all other aspects of our digital marketing footprint, making sure that they are all directing traffic to the District 72 website. Social media engagement also provides plenty of opportunity for Toastmasters to expand brand recognition and attraction of new members. The excellent start with Facebook and LinkedIn in the social media arena could be further enhanced with a variety of low or no cost options, such as: Facebook: LinkedIn: YouTube: Expanding the pool of admin contributors to the page to enable more regular daily posts Creating daily posts with more focus on the reasons why people join Toastmasters memes, relevant videos, tips & techniques, upcoming events Encouraging those who like the page to share the posts Encouraging those who read the posts to like the page Establishing a competition which develops likes and shares Increased connection to the Toastmasters District 72 website Producing even more professional content that our viewers want to see and share with others Increased connection to the Toastmasters District 72 website Create a Toastmasters New Zealand YouTube channel Populate this with relevant speech and training videos, guides, tips and techniques, etc Engage the keywords as specified on page 4 of this document Increased connection to the Toastmasters District 72 website Establishing a competition to engage members to assist in feeding the channel It is highly recommended that an investment be made in online advertising during December 2015 and January 2016 with a focus on Christmas, new years resolutions and the summer season. The $4,500 advertising budget should be split amongst three online advertising channels Google AdWords, Facebook advertising, and NZ media advertising on Stuff and NZ Herald. These can be measured effectively through analytic tools to identify our return on investment in terms of identifying actual advertising respondent s activity. Finally, it is recommended that a concerted district wide project should be established to review all club websites to ensure they are brand aware, vibrant, that they meet Toastmasters requirements, and that they are connected to the District 72 website. In conjunction with this, online resources to support clubs to maximise the effectiveness of their digital footprint and associated sites would be a very good step. District 72, New Zealand Digital Marketing Plan November 2015 Page 12 of 12
How To Complete A Professional Diploma In Digital Marketing
Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationGUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationGuide Boosting sales through online marketing
Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in
More informationBandra (W) : +91 9819006132 Kemps Corner : +91 9820134058
Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationWebsite Design & Development. Mobile Websites. Landing Pages
We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing
More informationThe Social Media Best Practice Guide
The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationThe Perfect Digital Marketing Recipe For Your Business Success
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
More informationGuide to Digital Marketing for Business-To-Business (B2B)!
o2markit consulting ltd Guide to Digital Marketing for Business-To-Business (B2B) A brief guide aimed at small business or start-up executives who are not Marketing professionals but who need to understand
More informationPick and Mix Services
Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...
More informationBENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad
ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationA Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
More informationLast Updated: 08/27/2013. Measuring Social Media for Social Change A Guide for Search for Common Ground
Last Updated: 08/27/2013 Measuring Social Media for Social Change A Guide for Search for Common Ground Table of Contents What is Social Media?... 3 Structure of Paper... 4 Social Media Data... 4 Social
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More informationWE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS
RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationChiropractic Marketing
Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors
More informationBUSINESS ADMINISTRATION
BUSINESS ADMINISTRATION PDF Conversion, Splitting + Merging Database building / Updating contacts CRM Data inputting + Document creation Data entry + Google docs Creating / Managing Spreadsheets Preparing
More informationan Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1.
A Science, a Black Art or an Essential Marketing tool? Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. Grow Your Business Online P a
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationCASE STUDY. Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING
CASE STUDY Expanding Brand and Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Leading Global Colocation Provider CyrusOne Inc, Relies on KEO Marketing s Business
More informationDMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East
DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationThe Top 5 Hottest Medical Trends For 2014
TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationA REAL PASSION FOR MARKETING
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
More information11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager
11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a
More informationThe. biddible. Guide to AdWords at Christmas
The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About
More informationPage One Promotions Digital Marketing Pricing
Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationAt The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
More informationDigital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand
Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by
More informationDIGITAL MARKETING AN INTEGRATED APPROACH
DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase
More informationBuilding a website. Should you build your own website?
Building a website As discussed in the previous module, your website is the online shop window for your business and you will only get one chance to make a good first impression. It is worthwhile investing
More informationTop 5 Keys to Generating Leads On Your Website
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
More informationOnline marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,
Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationThe art of Digital Marketing PPC, SEO & Social
The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click
More informationSEO and Google Analytics. Tips for getting the most out of your website
SEO and Google Analytics Tips for getting the most out of your website Katherine Grace Director, Industry Specialist Over 17 years owning & running businesses Author for the HIA magazine & Business Franchise
More informationWhy Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
More informationOnline Marketing Channels
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More informationSocial media how to ensure success SocialB Ltd @SocialBUK @Lynseysweales
Social media how to ensure success SocialB Ltd @SocialBUK @Lynseysweales What will you leave with today? Why social media is so significant for business The four key areas to building social media success
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More information10 ways Professional Service companies can increase their profits through marketing
10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationRECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX
1 Recommendations how to attract clients to RoboForex s partners www.roboforex.com RECOMMENDATIONS HOW TO ATTRACT CLIENTS TO ROBOFOREX Your success as a partner directly depends on the number of attracted
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationIntroduction to e-marketing
Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct
More informationHow To Learn Marketing Skills
Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing
More informationContent Marketing Strategy: 3 Ways to Measure Success with Google Analytics
About Us Blog Email Updates Contact Us ARTICLES RESOURCES RESEARCH FOCUS ON EVENTS WEBINARS TRAINING CONSULTING MAGAZINE PODCAST Search By ARNIE KUENN published JUNE 18, 2014 Content Marketing Strategy:
More informationPOSITIONING STATEMENT
www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult
More informationSearch Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
More informationProfessional Diploma. in Digital Marketing
Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content
More informationProfessional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com
2014 Professional Diploma in Digital Marketing www.ucenfotec.ac.cr www.digitalmarketinginstitute.com Contents 2014 Professional Diploma in Digital Marketing 1. Welcome 2. Overview 3. Course Format 4. Course
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More informationG-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationOnline Marketing Services
Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT
More informationHOW TO GET MORE WEBSITE TRAFFIC. laurence bradford @lebdev learntocodewith.me
HOW TO GET MORE WEBSITE TRAFFIC laurence bradford @lebdev learntocodewith.me AGENDA Start off talking about the need to create valuable content Such an expansive topic, allowing YOU to decide what you
More informationONLINE MARKETING FUNDAMENTALS
ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing
More informationTHANK YOU. Mia Araminta,
THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions
More informationDriving more business from your website
For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give
More informationInbound marketing partner program
Inbound marketing partner program A 12 MONTH PROGRAM FOR BUILDING BRAND AWARENESS AND CUSTOMER ACQUISITION ONLINE. www.inboundexperts.com.au Your online presence is no longer just your website. It is wherever
More informationCASE STUDY. Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING
CASE STUDY Generating Qualified Leads that Translate into Increased Sales SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING A leader in employee performance management solutions, Profiles International
More informationDEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS
DEVELOPING A COMPREHENSIVE E-MARKETING STRATEGY USING 3 POPULAR ONLINE CHANNELS Your Brand & Your Goals Three Popular Online Channels Search Engine Optimization (SEO) Article Marketing & Link Building
More informationTHE RECRUITMENT INDUSTRY ONLINE
THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND
More informationWhite Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends
White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes
More informationInbound Marketing @ Your STO
Inbound Marketing @ Your STO Inbound Marketing is about. Getting Your Site Found, Getting Targeted Traffic and Getting Sales. Its about making either your phone ring or your cash register ring! 1 Changes
More informationImpact of Social Media Marketing on SME Business Author:
Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationCreated by: Hector "H.R" Ramos
Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY
More informationSpeaker Monique Sherrett
Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing
More informationFIVE THINGS THE OPTIMISER DATA TELLS US ABOUT ENGAGING WITH AUDIENCES ON SOCIAL MEDIA
OPTIMISER ONLINE MARKETING BENCHMARKING PILOT: White Paper No. 1 June 2014 FIVE THINGS THE OPTIMISER DATA TELLS US ABOUT ENGAGING WITH AUDIENCES ON SOCIAL MEDIA Measuring social media impact in the New
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationValidus Investor Relations
Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction
More informationKICK YOUR CONTENT MARKETING STRATEGY INTO HIGH GEAR
KICK YOUR CONTENT MARKETING STRATEGY INTO HIGH GEAR Keyword Research Sources 2016 Edition Data-Driven Insights, Monitoring and Reporting for Content, SEO, and Influencer Marketing Kick your Content Marketing
More information