Your Social Media Starter Kit For Content Marketing

Size: px
Start display at page:

Download "Your Social Media Starter Kit For Content Marketing"

Transcription

1 Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost involved isn t tremendously high that s one of the advantages of content creation as a marketing tool but it s still significant. Like any investment, you want to maximize your return. To do so, you need to get the content in front of as many of your desired readers as possible. One proven tactic to accomplish this is direct , the workhorse of B-to-B marketing. Another is social media, for content is the foundation of social media. Content is the foundation of social media. This article will show you the specific ways to use social media to derive the most benefit from your content creation. Consider it your social media starter kit. A few of the topics we will discuss include: How often to create content The strategic content marketing process The social media channels to use for marketing content, and how to use them How to find influencers to add to your network and to share your content with The importance of good content, and how to find it How to develop a social media following Tools that help you with social media

2 2 Your Social Media Starter Kit For Content Marketing Know Your Goal and Your Audience Before we get into the details of how to use social media channels such as Twitter, Facebook and LinkedIn, we need to briefly discuss the two things you need to know before creating content: your primary goal for the content and your target audience. To learn how to pick topics to produce content on, see the blog posts Make Your Content HOT With Social Media and Tell Your Company s Story Well. Ten Tips. If you don t know your goal for the content and your audience, your content marketing will, at best, be inefficient, as both influence what you write and how you promote it. For example, if your goal is sales leads, parts of your content might refer to your product(s) and you should require people to fill out a form to download it. If your goal is thought leadership, the content should be completely non-promotional and not include a download form, which is a barrier for many readers. Regarding audience, you are writing to solve a pain point for them, so you need to know who they are, both so you can write for them, and so you can target them with your social media and/or campaigns. A White Paper Shouldn t Just be a White Paper Let s return to assuming that your white paper or other piece of content is written. Did you know that your content creation on the topic should be far from complete? To maximize your ROI, you will want to turn the content into a series of blog posts over the course of a month or two, each on a different topic or section in the content. For a 2,000- word white paper, for instance, you should be able to create at least five to 10 blog posts. You should also plan to compose a significant number of tweets perhaps as many as 60 or 70 (more on this later), again over a month or two that publicize the content. Both the blog posts and tweets should provide a link to the download page. Creating these smaller pieces will increase the visibility and potential downloads of your main piece of content. There are two reasons for this. First, people are busy and consume content

3 3 Your Social Media Starter Kit For Content Marketing Consider advertising or paid promotion of your content on Facebook to get additional exposure. at different times. By expanding the breadth of time you promote your content, you will increase the number of people who will have access to it. Second, people vary in the way they prefer to consume content. Some prefer white papers. Some prefer to read blog posts, but might be persuaded to read the white paper by a quality post. Others might find content through Twitter, via Facebook or LinkedIn groups, etc. Due to the actions involved with this content marketing strategy, it s a good idea to market only one major piece of content at a time. If you have other pieces of content, it s generally a good idea to use a much more toned-down approach to avoid turning off your target audience due to promotion overload. General Social Media Practices There is no single recipe for using social media to market your content. It s not like creating spaghetti alla carbonara or cream cheese swirl brownies, where one way fits all. The social media practices that work best for one company might not work best for another. That s because companies have different audiences, different goals for their social media marketing and different reputations. These differences can affect what the best social media mix will be. It may be helpful to think of social media as a stock market, with the individual channels being the stocks and the total number of people using them making up the prices. (However, the value of social media sites to companies will vary depending on how engaged their target audience is on those sites.) Like the actual stock market, it s good to have a diversified portfolio with social media. Post your content to a variety of sites, and don t fall in love with one channel. The popularity of individual social media sites go up and down, and new sites are created every year. Social media differs from the stock market, however, in that there is much less cost and risk to experiment. For example, if you ve relied on Twitter, Facebook and Google+, it s a

4 4 Your Social Media Starter Kit For Content Marketing simple process to find LinkedIn groups to post on, linking to your content when appropriate. If it works, great. If it doesn t, no big deal. Regardless, keep experimenting. Unwise communication can backfire and harm your reputation. It s important, however, to remember that you are communicating with potential customers. Intelligent communication can lead them to take the action you want, but unwise communication can backfire and harm your reputation. Here are two tips to avoid running into problems: While the goal is to promote your content, avoid being overly promotional. If most of your tweets are promotional, for example, you ll drive away followers. It s important to use a communication style that fits with the company image you desire. If you want to be seen as edgy, write edgy blogs and social media posts; if you want to be seen as highly professional, use a business-like tone. Setting Up Your Social Media Sites To maximize your return on social media, you need to build a significant network among your target audience, whether it s followers (Twitter and company LinkedIn pages), connections (personal LinkedIn accounts) or friends (company and/or personal Facebook pages). The first step to do this is to develop your personal and your company Twitter, LinkedIn and Facebook pages. If you don t have a blog, you should create one. You could also consider setting up company pages on sites such as Google+, YouTube and Pinterest, among others. Display your social icons across all your various web and social properties. Each of the company social sites should be branded consistently, with the same graphical look and feel across every channel. This makes your social media presence appear professional. Also, put the icons for your various social media channels on your website, and when possible, on your company social media pages. Next, you need to start promoting your sites. This can and should be done in a variety of ways. These ways include, but are not limited to:

5 5 Your Social Media Starter Kit For Content Marketing Ask your partners to follow, connect with, or like you (perhaps provide an enticement for them to do so) Put out an campaign announcing your new social media site(s) Announce it in your blog, on your website and on your other social media pages Developing Your Network After you set up your sites, use them. After you set up your sites, use them. It seems the obvious thing to do, but it s not uncommon to find company social media sites that are rarely, if ever, used, which can create a bad impression. Your immediate goal is to build your network. The size and quality of your network determines who will see your content. Great ways to build your network include posting content that people in your industry will find valuable or useful, and commenting on industry blogs and social media conversations in an intelligent, non-promotional manner. (Remember, everything you do should be consistent with your desired company image, so if edgy is the goal, be edgy.) Social Baby Steps But how do you find the best, and most appropriate, content to share? By following the relevant trending content and social media conversations in your industry. You make a name for your company on social by helping drive the conversation and prompt your target audience to follow, connect with or friend you. Not only will this help you get your content read, but also others will be more likely to want to work with you, and buy your products and services.

6 6 Your Social Media Starter Kit For Content Marketing There is a problem, however. It is time-consuming to, by oneself, try to stay aware of the trending conversations and content for one s industry, and ultimately it s a failing proposition. Information today is shooting out a fire hose, with millions of articles per year and Twitter breaking the 400 million tweet-per-day barrier earlier this year, according to The Verge, a technology website. You can try to use general search engines to sort through it all, but there is a tremendous amount of noise and out-of-date information. Some software options have been developed, however, to solve this problem. Give to Get. The 80/20 Rule: A general rule of thumb is to Tweet four pieces of other people's content for every one tweet promoting your own content. And even that may be too much. The most well-known enterprise solution is Radian6, which tracks the content and conversations across industries ideal for large B2C companies. For the human resources industry, there is SocialEars HR. This tool, which, in order to sharply reduce noise, analyzes only the journalists, analysts and social influencers who matter in HR, will give you a list of trending content and conversations based on keyword searches. It also will list the influential people who are creating and sharing the content, and allows you to instantly add them to your network. Now, let s discuss how to use the three principal social media sites for B2B marketing: Twitter, Facebook and LinkedIn. How to use Twitter It s a must for B2B companies to be on Twitter, but there are a number of important tips for handling this 140-character world. As we wrote earlier, it s vital to develop your social media network. Ideally, you generated a good start on your followers when you promoted your Twitter account. But it s important to keep adding quality followers. There are a number of ways to do this, which generally involve following other people in hopes that they will follow you in return (your chances will be greater if your tweets contain intriguing content). We ve mentioned how you can find influential people and content through SocialEars HR. Another great tool to find people to follow is Twitter s Who to Follow feature, which

7 7 Your Social Media Starter Kit For Content Marketing provides suggestions on people to follow based on whom the people you follow choose to follow. The Browse Categories option within Who to Follow also works well. Expand the visibility of your tweets by using a variety of relevant #hashtags. Also find new people to follow and content to share by tracking conversations for important hashtags TweetDeck or HootSuite can help you do this. A possible option to consider is there are a number of companies that help build follower lists. Generally, they follow people for you in hopes that those people will follow you in return. This practice can be effective in increasing your number of followers, but they might not be the followers you are looking for. You may have noticed the following conflict with content marketing via social media: While being non-promotional helps build your follower list, the goal is to promote your content. How is the conflict resolved? The general rule of thumb is the 80:20 Rule: promote four pieces of content from other people for every tweet promoting your own content. This, however, is something to experiment with, as your audience might be less or more willing to read promotional tweets than others. Earlier in this article, we mentioned that you should compose as many as 60 or 70 tweets over a month or to promote your content. To stay within the 80:20 Rule, assuming you did no other promotional tweets, you would want to do at least non-promotional tweets during that time. Otherwise, you d need to reduce the number of promotional tweets. Whatever the number ends up being, you should vary the wording of the tweets, perhaps highlighting different parts of your content, and use different popular hashtags to increase your reach. SocialEars HR provides a list of popular hashtags for the human resources industry. With the heavy, constant flow of content on Twitter, there is an array of free software tools that help you manage it. A few include: For a list of popular HR Twitter hashtags check out this blog post: The Top HR Twitter #Hashtags. This web application flattens Twitter, so you don t have to refresh your screen or switch tabs for updates. You can track updates from people you follow, tweets you in, direct messages, favorite tweets, trending topics, and new followers.

8 8 Your Social Media Starter Kit For Content Marketing This is an alternative to TweetDeck for managing Twitter. One useful function: you can use it to have new content from your blog automatically posted to your social networks. For more free tools, check out this blog post: Twitter Tools: What the HR Influencers Use. This website will tell you the best times of the day to tweet. It analyzes your tweets and your followers tweets, so you can start tweeting when it makes most sense to reach others. It is free for an analysis of up to 1,000 of your followers. How to use LinkedIn and Facebook We re grouping LinkedIn and Facebook because you can use both social networking sites in similar ways. One must is to share your new content (white paper, blog post, infographic, etc.) on your company LinkedIn and Facebook pages. If you ve developed your connections (LinkedIn) and friends (Facebook), this is another way to get visibility for your content. It s a great idea to venture out from your company pages to LinkedIn and Facebook groups for your industry. These groups include people who are eager to network. Still, it s a good idea to be non-promotional, only linking to your content when appropriate. To find LinkedIn Groups, simply go to the Groups menu on the home page. You can create a group, view a group directory and view a list of groups that LinkedIn suggests for you. Finding industry Facebook Groups is more difficult. One of the best ways is to simply use Facebook s standard search function. Other Ways to Promote Your Content The focus of this article has been on how to use social media to promote your content, but there are a number of other marketing options to consider. These include pitching your news to prominent industry journalists and bloggers, perhaps offering a customer or expert for an interview. Or, write the article yourself, and submit it to

9 9 Your Social Media Starter Kit For Content Marketing Lead Generation: Most Important Tools publications. Another option is a direct campaign to a list of prospects, either a house list or a rented or purchased list. Also, if you have a newsletter, mention the availability of the content there. You can also do a webinar or a podcast about it. Even a short YouTube video. There are just so many ways to promote content. Like we mentioned earlier, experiment, and see what works best for you. But at a minimum, have a content marketing strategy and use social to promote your content. Participants in a recent BtoB Magazine survey identified content marketing (51 percent) as being the most important tool for generating leads, outscoring brand awareness (38 percent), thought leadership (34 percent) and sales (29 percent). Conclusion That s a good amount to digest, but you don t have to do every marketing method or use every tool we mentioned to have success with your content marketing via social media. You don t have to do every marketing method or use every tool to have success. Instead, our goals were to give you general best practices for success, to inform you about some pitfalls to avoid and to provide you some ideas for experimentation. When you do your promotion, we find it best to spread it over 2-3 months (you can certainly experiment with the time), after which it s best to have another piece of content to promote. Then with the new piece of content, follow the same steps you did with the first, perhaps experimenting in different ways. If you habitually repeat this process, you will have a solid year-round content-based marketing campaign that will give you increased visibility online, increased sales leads and better SEO.

10 10 Your Social Media Starter Kit For Content Marketing Need Help? Give us a Call. We have more than a decade of experience providing marketing and PR services for the global HR marketplace. Use our HRmarketer.com and SocialEars HR software (HRmarketer.com) to improve your content marketing and industry visibility. Need more hands on help? Our full-service agency, the Fisher Vista Creative Marketing Group (FisherVista.com), offers a range of marketing and media visibility services to increase your online presence, web traffic and sales leads. To talk with one of our marketing specialists, call We have sales offices in California, Canada and the United Kingdom. About HRmarketer and SocialEars HR: HRmarketer has over a decade of experience providing marketing and PR services for the global HR marketplace. Our HRmarketer.com software has the right information accurate and up-todate that you need for successfully marketing your business to HR and other key B2B decision-makers. Share this article Did you like this article? Please share it with your social networks. Just click and post. Our latest cloud software, SocialEars HR, is a radically different approach to social listening. By going beyond listening to just the social update (e.g., Tweet, LinkedIn or Facebook post) to analyzing news stories, blogs and content linked to from these updates, SocialEars paints a clearer picture of what's being discussed, content being shared, who wrote it, and the people most influencing the topics in the HR marketplace. This helps you listen to the right conversations, discover the information important to your needs, and engage with the people and influencers that matter. To start using SocialEars HR for your personalized PR, visit and set up a free trial. Finally, our full-service agency provides a range of marketing and PR services to increase your visibility, web traffic and sales leads. To talk with one of our sales specialists visit HRmarketer.com or call We have sales offices in California, Canada and the United Kingdom.

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads

Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers fo Generate Leads Eleven Steps for Successful Lead Generation Using Marketing PR and White Papers to Generate Leads Results

More information

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads

Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Executive Summary This is part 2 of our 3-part series on how to effectively use your web site, original content, and

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

16 Public Relations Pitfalls

16 Public Relations Pitfalls 16 Public Relations Pitfalls Table of Contents Introduction... 3 Section 1: Social Media Pitfalls... 4 Stay Silent... 5 Assail Followers With Promotions... 5 Lose Control Of Your Social Media... 5 Refuse

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

HR Marketing Best Practices: Marketing PR that Works

HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works HR Marketing Best Practices: Marketing PR that Works What s in your marketing plan for 2006? If you re not planning any updates or changes, are you

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP Read the following assignment. Then read Chapters 11 and 12 in your textbook. Be sure to complete Self-Check 7 to measure your progress.

More information

Help Your Book to Sell through Social Media

Help Your Book to Sell through Social Media Help Your Book to Sell through Social Media Social networking sites and blogging have revolutionised the way consumers find out about products and talk about them. Social media is usually free to use,

More information

Promoting your presence at the show

Promoting your presence at the show 5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

Marketing Made Simple Three Simplified Online Systems

Marketing Made Simple Three Simplified Online Systems Marketing Made Simple Three Simplified Online Systems Sheila Hibbard, your guide to marketing made simple The Marketing Bit Content is the exclusive property of The Marketing Bit, div. of H&V LLC and is

More information

Putting SEO and Marketing PR to Work for Your Business

Putting SEO and Marketing PR to Work for Your Business Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

Trends in HR Marketing: HR Buyers Behavior 2007

Trends in HR Marketing: HR Buyers Behavior 2007 Trends in HR Marketing: HR Buyers Behavior 2007 Abstract This research report, conducted by HRmarketer.com, covers the latest trends and best practices for marketing to human resource (HR) and employee

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

Effective B2B social media marketing:

Effective B2B social media marketing: Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT Tools to Use Press Release 2014 International CES Exhibitor PR KIT Headline should be informative and grab the reader s attention. The dateline should include date and location (Las Vegas, if being released

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

How to Make a Smashing B2B Content Marketing Plan

How to Make a Smashing B2B Content Marketing Plan Marketing Automation How to Make a Smashing B2B Content Marketing Plan. Table of Contents Content Marketing - an Integral Part of Inbound Marketing Build a Content Marketing Plan - Set Your Company Goals

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

Local Seo With Google Plus

Local Seo With Google Plus Local Seo With Google Plus PageTraffic Web Tech Pvt. Ltd. All rights reserved. GET NEW CUSTOMERS EVERYDAY! TABLE OF CONTENTS INTRODUCTION... 1 CLAIM GOOGLE+ LOCAL LISTING... 2 OPTIMIZING WITH LOCATION-ORIENTED

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

HOW TO GET. 1,000+ Followers ON TWITTER

HOW TO GET. 1,000+ Followers ON TWITTER HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.

More information

Social Media Marketing Strategies

Social Media Marketing Strategies Social Media marketing.ca.uky.edu LISTEN FIRST and visit your wall or feed and begin to build a list of people you want to follow. and research who is talking about the organization, county, events, people.

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,

More information

THE MINIMALIST CONTENT MARKETING STRATEGY

THE MINIMALIST CONTENT MARKETING STRATEGY THE MINIMALIST CONTENT MARKETING STRATEGY A simple guide to developing a content marketing strategy BY CALIN YABLONSKI @calindaniel Getting Started Step 1: Clarify your objectives In a world of pushy advertising

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Tips, Tricks and Best Practices

Tips, Tricks and Best Practices Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

A short guide to Twitter

A short guide to Twitter A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.

More information

Public Relations for Growth Companies. Joy Schoffler Principal

Public Relations for Growth Companies. Joy Schoffler Principal Public Relations for Growth Companies Joy Schoffler Principal What You Will Learn 2 Merriam Webster { } Public Relations noun The activity or job of providing information about a particular person or organization

More information

B2B Social Media Marketing

B2B Social Media Marketing B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

An introduction to social media marketing for small businesses

An introduction to social media marketing for small businesses An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

CONTENT MARKETING STRATEGY

CONTENT MARKETING STRATEGY CONTENT MARKETING STRATEGY HOW TO CREATE A HIGH IMPACT CONTENT MARKETING PROGRAM ABSTRACT» Content marketing is everywhere. As the web and social media have become integral parts of all of our lives, large

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content? THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page

More information

WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION? wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need

More information

a guide to social networking for massage therapists

a guide to social networking for massage therapists a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can

More information

Social Media Marketing for Small Business Demystified

Social Media Marketing for Small Business Demystified Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

Content marketing strategy in five simple steps.

Content marketing strategy in five simple steps. Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Increase your leads and sales with the right content marketing strategy

Increase your leads and sales with the right content marketing strategy Increase your leads and sales with the right content marketing strategy #LexisContentMarketing Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST 28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Paint-by-numbers or artist? How to sharpen your social media skills and take them to the next level

Paint-by-numbers or artist? How to sharpen your social media skills and take them to the next level Paint-by-numbers or artist? How to sharpen your social media skills and take them to the next level Images via sherrylcook.com and totallyhistory.com About the Speaker TopRank Online Marketing Full service

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information