UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages

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1 UGA Inbound Week 7 Social Media, CTAs, Landing Pages & Thank You Pages

2 UGA Inbound Week 7 1. SOCIAL MEDIA

3 UGA Inbound Week 7 How is social media used in the attract phase of the Inbound Methodology? 1. Social media is not used in the attract phase. 2. To promote content that will convert leads. 3. To analyze the success of previous social media content. 4. To publish content that will increase your exposure.

4 Social monitoring is a great way that marketers can gather information about their buyer personas. True or False UGA Inbound Week 7

5 Paul just started a new job as Director of Marketing at Fifth Season, the adventure travel company. After conducting a marketing audit, Paul finds that Fifth Season does not have an actionable social media strategy. What is the FIRST thing Paul should do to begin to developing a strategy? 1. Create content that is interesting and relevant to Fifth Season s buyer personas and distribute it across every social media platform. 2. Create content and reach out to industry influencers and ask them to repost the content he creates. 3. Set goals that are SMART (specific, measurable, attainable, relevant, and timely). UGA Inbound Week 7

6 When calculating social media ROI, what four types of metrics should you pay attention to depending on your goals? UGA Inbound Week 7 1. Click-through rate, average timing, engagement rate, and website visits 2. Facebook likes, Twitter followers, LinkedIn group followers, and Google+ followers 3. Content consumption, social sharing, lead generation, and revenue 4. Total amount of Visits, Leads, Customers, and Promoters

7 In a recent survey, Fifth Season s primary buyer persona reported that she would buy more off-site team building packages if she knew more about the people responsible for delivering the team building exercises. What should they do? 1. Publish a series of Get to know your Team Building Expert posts on Facebook 2. Publish a series of Get to know your Team Building Expert posts on Twitter 3. Publish a series of Get to know you Team Building Expert posts on LinkedIn 4. Publish a series of Get to know your Team Building Expert posts across all networks UGA Inbound Week 7

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25 Who has the best social posts?

26 UGA Inbound Week 7 2. CTA s

27 According to the Inbound Methodology, in which stage do visitors become leads? 1. Attract Stage 2. Convert Stage 3. Close Stage 4. Delight Stage UGA Inbound Week 7

28 If you wanted to promote a travel consultation offer on a blog post, where should the CTA be placed? 1. End of the first paragraph 2. End of the blog post 3. Top of the blog page 4. All of the above UGA Inbound Week 7

29 UGA Inbound Week 7 Fill in the blank: Using the same for the entire conversion process helps your visitors understand what they are going to get.

30 The primary purpose of a call-to-action is to convert leads into customers. True or False UGA Inbound Week 7

31 UGA Inbound Week 7 The conversion process begins with a Landing Page. True or False

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37 UGA Inbound Week 7 3. LANDING PAGES

38 UGA Inbound Week 7 A landing page headline should always contain which of the following: 1. The word download 2. When the offer will be delivered 3. The type of offer 4. A testimonial describing the benefit of the offer

39 A landing page uses a form to gather information about your visitors. True or False UGA Inbound Week 7

40 UGA Inbound Week 7 An optimized landing page should contain a link to get another offer. True or False

41 You ve been asked to create a landing page for a ten-page ebook of the Best Beach Family Vacation Spots in Europe. Would you place a button to download the ebook directly from the landing page? 1. No, because the landing page needs a form. 2. Yes, as long as the download button is obvious to click on. UGA Inbound Week 7

42 UGA Inbound Week 7 The form on the landing page should mirror the value of the offer. True or False

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47 UGA Inbound Week 7 4. THANK YOU PAGES

48 UGA Inbound Week 7 Thank you pages are useful for each of these reasons EXCEPT: 1. Move leads further into the buyer s journey 2. Close leads as customers 3. Extend your social media reach 4. Provide additional content to a lead

49 True or false: A thank you page should have a navigation menu that is different from the rest of your website. 1. True: Your menu should be shorter to direct people to particular areas of your site. 2. True: Your menu should direct people to related content offers. 3. False: Your menu should be the same as the rest of your site to be consistent. 4. False: Your menu should not exist on a thank you page. UGA Inbound Week 7

50 If you are sending a follow-up , you do not need to build a thank you page. True or False UGA Inbound Week 7

51 Fill in the blank: A thank you page is a way to say thank you, deliver the offer and. 1. provide more information 2. convert the lead 3. gain SEO benefits 4. begin the sales process UGA Inbound Week 7

52 Thanks! We will give you a call shortly to schedule a demo is an effective message to place on your thank you page. True or False UGA Inbound Week 7

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56 QUESTIONS?

57 ASSIGNMENTS UGA Inbound Week 7 VIDEO Sending the Right to the Right Person READ Inbound Ch. 11