MEDIA KIT 2015 u body LIFE GERMANY u TRAINER. GERMANY u AUSTRIA u SWISS

Transcription

1 MEDIA KIT 2015 u body LIFE GERMANY u TRAINER GERMANY u AUSTRIA u SWISS ENGLISH VERSION

2 2 CONTENT body LIFE Magazine Profile... page 3 Advertising Rates and Formats... page 4 Specials and Conditions... page 5 Editorial Programme... page 6 body LIFE Newsletter... page 8 TRAINER Magazine Profile... page 11 Advertising Rates and Formats... page 12 Specials and Conditions... page 13 Editorial Programme... page 14 TRAINER Newsletter... page 15 Neutral Information on Data Delivery and Payment... page 16 Contact Information... page 18

3 body LIFE u MAGAZINE PROFILE 1. Brief description body LIFE is the No. 1 fitness sector magazine in Europe. body LIFE is the market leader in Germany and the only sector magazine to be published monthly. body LIFE has also been represented in India and China with its magazines and, in the case of India, also through a trade fair with conference since Broad reader benefits, an innovative concept and successful international editions have enabled body LIFE to establish this strong market position. 2. Print run: 7,246 copies per issue 3. Publication: Monthly 4. Homepage: 5. Target group: The trade magazine body LIFE is aimed at decision makers within the fitness sector: fitness club owners, club managers, sport hotels with fitness studios, sports physicians, physiotherapists, sports therapists and sports clinics. 6. Subscription price: Annual price EUR Printing material: via to andrea.bolz@health-and-beauty.com or via FTP or data carrier (see page 16) 8. Your contact: See page Distribution analysis and total circulation of body LIFE 2014: Annual circulation 2013/2014: 87,000 Circulation breakdown by country/postcodes in % No. of copies per month Germany 6,438 thereof Postcode Postcode Postcode Postcode Postcode Postcode Postcode Postcode Postcode Postcode Austria 533 Other non-domestic 86 Manufacturers, trade, distribution 110 Other distribution, archive 74 Total 7,246 Period under review: 2013/2014, as of 8/2014 PRINT ONLINE 3

4 4 ADVERTISING RATES AND FORMATS Double page spread T: 440 x 297 mm EUR 4,680 4c EUR 3,500 advertorial (9.) Cover story 145 x 204 mm EUR 6,880 4c incl. cover illustration with headline, subheading and page reference, two-page adverto - rial (9.), listing in contents, online placement Cover T: 220 x 297 mm Inside cover: EUR 4,980 4c Inside back cover: EUR 3,920 4c Outside back cover: EUR 4,980 4c Full page inside T: 220 x 297 mm EUR 2,840 4c EUR 2,220 advertorial (9.) Half-page vertical T: 105 x 297 mm Half-page horizontal T: 220 x 144 mm EUR 1,930 4c EUR 1,300 advertorial (9.) One-third page vertical T: 75 x 297 mm One-third page horizontal T: 220 x 95 mm EUR 1,520 4c Quarter page block 89 x 120 mm No bleed possible Quarter page horizontal T: 220 x 70 mm EUR 1,340 4c T = trim size Price exclusive of statutory VAT Magazine format: 220 x 297 mm Trim size + 3 mm bleed on the outer edges Further formats available upon request

5 SPECIALS CONDITIONS 1. Bound inserts (non-discountable) 2-page: EUR 3,100 4-page: EUR 4,900 Every additional 2 pages: EUR 2,300 Maximum weight of paper: 170 g/m 2. Higher weights available upon request. Format: 220 x 297 mm and 3 mm bleed at the sides and bottom and 5 mm bleed at the top. 10 samples in advance to advertising management. Volume: magazine run +5% 2. Loose inserts (non-discountable) Complete insert up to 25 g EUR 2,340 Complete insert up to 50 g EUR 2,670 Format up to DIN A4 (210 x 297 mm), partial inserts possible. Information provided upon request. 3. Tipped on advertising material (non-discountable) Upon request, only in conjunction with a full page advertisement 4. Specials Flying page, product information card, bookmark, sleeve etc. upon request 5. Delivery address for items 1 to 4 Kraft Druck GmbH Industriestr Ettlingen Carriage free Please request the delivery dates from the advertising service. 6. Discount on purchases within a given insertion year Frequency discount Volume discount 3 or more = 5% 2 or more pages = 5% 6 or more = 10% 4 or more pages = 10% 9 or more = 15% 6 or more pages = 15% 12 or more = 20% 9 or more pages = 20% 12 or more pages = 25% Technical costs and exclusive placement such as cover story and cover pages are non-discountable. 7. Multi-year contracts/combined contracts with other Health and Beauty Germany GmbH magazines upon request. 8. Additional charges Customised colours: upon request (non-discountable); additional formatting costs (non-discountable): trimmed advertisements: 10% of advertisement price; placement: upon request 9. Advertorials are labelled Anzeige and are non-discountable. 10. Agency commission 15% of net price to customer. PRINT ONLINE 5

6 6 EDITORIAL PROGRAMME Issue Main topics Trade fairs and events Advertising Printing material Publication deadline deadline date 1 s The World of Indoor Cycling physiokongress, Stuttgart: s Market overview: Vibration devices ISPO MUNICH: Meet the Top, Palma de Mallorca: s Market overview: EMS IHRSA, LA: therapie Leipzig: s Cyber Fitness Training 2.0 EHFF, Cologne: FIBO special FIBO, Cologne: BEAUTY FORUM Leipzig: s Market overview: Corporate Health Convention, Functional training stations Stuttgart: Sports Business Forum Madrid: Rimini Wellness: s Design in the studio NEOS Award, Mainz: FIBO review Solutions Management Congress, Wiesbaden:

7 EDITORIAL PROGRAMME Issue Main topics Trade fairs and events Advertising Printing material Publication deadline deadline date 7 s Market overview: Cardio-vascular equipment lines 8 s Market overview: Strength equipment lines 9 s Beauty meets Welln3ess IFAA Festival, Heidelberg: FIBO China, Shanghai: Sept s Market overview: Tanning BEAUTY FORUM Munich: body LIFE Award: Aufstiegskongress, Mannheim: body LIFE IFW Expo, Mumbai: Oct s IT in the fitness studio, MEDICA MEDICA, Düsseldorf: special, special award edition body LIFE Congress Polen: Nov s Testing and diagnostics systems in the fitness studio On average, the main topics take up 5 pages in the magazine. Amendment of the editorial programme is possible. The e-paper is published 3 days before the printed edition. PRINT ONLINE 7

8 8 body LIFE ONLINE u NEWSLETTER Action box Size: 220 x 250 px Super ad Size: 540 x 90 px Medium rectangle Size: 300 x 250 px Press release Number of characters: 380 Image: 100 x 140 px body LIFE Newsletter Advertise in the body LIFE Newsletter via a super ad, medium rectangle, action box or press release. Reach more than 8,000 registered fitness professionals simultaneously through our monthly body LIFE Newsletter. Super ad Placed right at the top of our newsletter, a super ad is a real eye-catcher and includes a link to your homepage. Size: 540 x 90 px Price per issue: EUR 350 Medium rectangle Placed right in the middle of the editorial section of our newsletter, your advertisement will be the centre of attention and gain a high degree of reader acceptance. Size: 300 x 250 px Price per issue: EUR 250 Action box The action box is the perfect advertising space for competitions, special sales campaigns or product highlights and includes a link to your campaign Size: 220 x 250 px Price per issue: EUR 200 Press release Showcase yourself and your products with an editorial announcement (number of characters: 380; image: 100 x 140 px) Price per issue: EUR 250 Exclusive newsletter* (Combined booking of super ad + medium rectangle + press release) Communicate your advertising message exclusively to customers and potential customers. Price per issue: EUR 950 Delivery of data, incl. link, 10 days prior to publication. Data format: jpg. All prices exclusive of statutory VAT. * upon booking of exclusive newsletters, the action box only contains material from the publisher Further information about online and TV advertising are available on request PRINT ONLINE

9 body LIFE INTERNATIONAL GB NL D PL CH E body LIFE Benelux body LIFE China body LIFE Germany body LIFE India CHN IND body LIFE Poland body LIFE Spain body LIFE Swiss body LIFE UK body LIFE is not only currently the leading fitness sector magazine in Europe; since 2014 it is also the first western fitness magazine to have national editions circulating in Asia! High-quality, sector-related articles of an international standard, a strong and almost always leading market position in each country of publication and transnational organisational structures have elevated body LIFE to an internationally leading position within the global fitness environment. body LIFE readers also benefit from this concept: in each issue, body LIFE journalists report on the magazine s international pages about the exciting fitness sector events and developments taking place in their respective home countries. Thanks to regionally embedded teams that know their markets and the players within them and who also feel at home in their local markets, all the national body LIFE editions enjoy a high degree of acceptance and a great reputation in their home markets. Customers wishing to run international campaigns can organise these centrally via local sales teams in any country in which body LIFE is published and consequently avoid all the laborious effort involved with research, communications and administration. On top of that they can also enjoy the highly attractive country combination discount offers! 9

10 10 body LIFE INTERNATIONAL Issue Print run Internet address body LIFE Benelux 3,500 copies body LIFE China 7,800 copies body LIFE Germany 7,500 copies body LIFE India 3,000 copies body LIFE Poland 3,000 copies body LIFE Spain 6,000 copies body LIFE Swiss 2,000 copies body LIFE UK 5,000 copies 60,000 copies total International discount scale 2 countries 10% discount 3 countries 15% discount countries 20% discount Euro combination (all 6 countries) 25% discount Asia combination (India + China) 25% discount Eurasia combination (all 8 issues) 35% discount Opening ceremony at the first body LIFE IFW EXPO on 9 October 2014 in Mumbai. Country discounts are not combinable. Volume discount is granted in addition to country discount (countryspecific). If you are interested in an international offer or have specific wishes, please do not hesitate to contact us (see page 18). PRINT ONLINE INTERNATIONAL

11 TRAINER u MAGAZINE PROFILE 1. Brief description The further training magazine for all instructors, trainers and fitness club managers. German market leader. Trainer is the ideal medium for manufacturers and distributors of fitness equipment, sports kit, nutrition products and aerobic accessories to directly address this target group. The editorial programme encompasses group fitness, strength & cardio-vascular, personal training, health & research, community, educa - tion & business as well as corporate health and functional training. 2. Print run: 7,177 copies per edition 3. Publication: 6 times a year 4. Homepage: 5. Target group: The Trainer trade magazine is specifically aimed at instructors, trainers, fitness clubs managers, personal trainers and physiotherapists. 6. Subscription price: Annual price EUR Printing material: via to andrea.bolz@health-and-beauty.com or via FTP or data carrier (see page 16) 8. Your contact: See page 18 new As of March 2014, Trainer is also available as an app. 9. Distribution analysis and total circulation of Trainer 2014: Annual circulation 2013/2014: 43,000 Circulation breakdown by country/postcodes in % No. of copies per month Germany 6,396 thereof Postcode Postcode Postcode Postcode Postcode Postcode Postcode Postcode Postcode Postcode Schweiz 523 Austria 147 Other non-domestic 41 Manufacturers, trade, distribution 40 Other distribution, archive 30 Total 7,177 Period under review: 2013/2014, as of 8/2014 PRINT ONLINE 11

12 12 ADVERTISING RATES AND FORMATS Double page spread T: 420 x 297 mm EUR 3,280 4c EUR 2,270 Advertorial Cover story EUR 3,900 4c incl. imprinted sleeve on the cover page with illustration and page details, doublepage spread Advertorial (9.), listing in contents, online placement Cover T: 210 x 297 mm Inside cover: EUR 2,540 4c Inside back cover: EUR 2,230 4c Outside back cover: EUR 2,540 4c Full page inside T: 210 x 297 mm EUR 1,990 4c EUR 1,440 advertorial (9.) Half-page vertical T: 103 x 297 mm Half-page horizontal A: 210 x 145 mm EUR 1,400 4c EUR 850 advertorial (9.) One-third page vertical T: 73 x 297 mm One-third page horizontal T: 210 x 106 mm EUR 1,130 4c Quarter page block 83 x 125 mm No bleed possible Quarter page horizontal T: 210 x 80 mm EUR 1,040 4c T = trim size Price exclusive of statutory VAT Magazine format: 210 x 297 mm Trim size + 3 mm bleed on the outer edges Further formats available upon request new As of March 2014, Trainer is also available as an app. Advertising formats upon request.

13 SPECIALS CONDITIONS 1. Bound inserts (non-discountable) 2-page: EUR 2,400 4-page: EUR 3,900 Every additional 2 pages: EUR 1,800 Maximum weight of paper: 170 g/m 2. Higher weights available upon request. Format: 210 x 297 mm and 3 mm bleed at the sides and bottom and 4 mm bleed at the top. 10 samples in advance to advertising management. Volume: magazine run +5% 2. Loose inserts (non-discountable) Complete insert up to 25 g EUR 1,910 Complete insert up to 50 g EUR 2,270 Format up to DIN A4 (210 x 297 mm), partial inserts possible. Information provided upon request. 3. Tipped on advertising material (non-discountable) Upon request, only in conjunction with a full page advertisement 4. Specials Flying page, product information card, bookmark, sleeve etc. upon request 5. Delivery address for items 1 to 4 Kraft Druck GmbH Industriestr Ettlingen Carriage free Please request the delivery dates from the advertising service. 6. Discount on purchases within a given insertion year Frequency discount Volume discount 3 or more = 5% 2 or more pages = 5% 6 or more = 10% 4 or more pages = 10% 9 or more = 15% 6 or more pages = 15% 12 or more = 20% 9 or more pages = 20% 12 or more pages = 25% Technical costs are non-discountable. 7. Multi-year contracts/combined contracts with other Health and Beauty Germany GmbH magazines upon request. 8. Additional charges Customised colours: upon request (non-discountable); additional formatting costs (non-discountable): trimmed advertisements: 10% of advertisement price; placement: upon request 9. Advertorials are labelled Anzeige and are non-discountable. 10. Agency commission 15% of net price to customer. PRINT ONLINE 13

14 14 EDITORIAL PROGRAMME Issue Main topics Trade fairs and events Advertising Printing material Publication deadline deadline date 1 s The World of Indoor Cycling physiokongress, Stuttgart: s Event calendar ISPO MUNICH: s From trainer to franchisee therapie Leipzig: s FIBO special FIBO, Cologne: s Market overview Corporate Health Convention, Functional training courses Stuttgart: s FIBO review NEOS Award, Mainz: s Market overview: Fascia training courses 5 s Market overview: EMS IFAA Festival, Heidelberg: body LIFE Award: Aufstiegskongress, Mannheim: s Market overview: Diagnostics and MEDICA, Düsseldorf: testing tools for personal trainers On average, the main topics take up 5 pages in the magazine. Amendment of the editorial programme is possible. The e-paper is published 3 days before the printed edition. new As of March 2014, Trainer is also available as an app. Advertising formats upon request.

15 TRAINER ONLINE u NEWSLETTER TRAINER Newsletter Advertise in the TRAINER Newsletter via a super ad, medium rectangle, action box or press release. Reach more than 8,000 registered fitness professionals simultaneously through our monthly TRAINER Newsletter. Action box Size: 220 x 250 px Super ad Size: 540 x 90 px Medium rectangle Size: 300 x 250 px Press release number of characters: 380 image: 100 x 140 px Super ad Placed right at the top of our newsletter, a super ad is a real eye-catcher and includes a link to your homepage Size: 540 x 90 px Price per issue: EUR 350 Medium rectangle Mitten im redaktionellen Umfeld des Newsletters platziert, erziehlt Ihre Werbebotschaft hohe Aufmerksamkeit und Akzeptanz beim Leser. Size: 300 x 250 px Price per issue: EUR 250 Action box The action box is the perfect advertising space for competitions, special sales campaigns or product highlights and includes a link to your campaign Size: 220 x 250 px Price per issue: EUR 200 Press release Showcase yourself and your products with an editorial announcement (number of characters: 380; image: 100 x 140 px) Price per issue: EUR 250 Exclusive newsletter* (Combined booking of super ad + medium rectangle + press release) Communicate your advertising message exclusively to customers and potential customers. Price per issue: EUR 950 Delivery of data, incl. link, 10 days prior to publication. Data format: jpg. All prices exclusive of statutory VAT. * upon booking of exclusive newsletters, the action box only contains material from the publisher PRINT ONLINE 15

16 16 INFORMATION ON DATA DELIVERY PRINTING Transfer by FTP: Transfer by Labelling/file name Technical enquiries: File formats: Open data: PDF files: General: Printing and binding process: Access details for the FTP server are available upon request from the Advertising service. For confirmation purposes, we request additional sending of a print out together with details of the file name by fax to the following number +49 (0) Please also provide us with a contact person and telephone number for clarification purposes. The commensurate contacts and addresses are provided within the respective magazine details. Advertising customer, magazine, year of publication and issue (e.g. sample-company_1501) Rolf Jäger, Fon: +49 (0) , rolf.jaeger@health-and-beauty.com Preferred file format: PDF/X-3 (printable). We are also able to process: QuarkXPress, Illustrator, Photoshop TIF, EPS (convert texts to paths). No Office documents or Coreldraw files please. s In the case of open files, all fonts, graphics and images used should be sent as a separate file. s Do not use True Type fonts. Only send images, logos, fonts etc. that are actually going to be used. Data delivery is preferred in the PDF/X-3 format. InDesign files will not be processed if they contain double-byte fonts. Transparencies are to be checked for printability and reduced in advance. Fonts must be embedded or converted to paths totally free of subsets. s Store image files as EPS, TIF or JPG (quality should be at least 8/Photoshop). s Files must be created completely in the end format. Please observe the formatting details of the respective magazine. s Create 4c advertisements in CMYK (Euroscale), colour profiles should not be attached or embedded. s Resolution (in original advertisement size): CMYK: 300 dpi, greyscale image: 300 dpi, line art: 1,200 dpi. s Bleed advertisements must have a minimum of 5 mm distance between the illustration/text and the edge of the page. s In the case of digital transfer, we accept no responsibility for the correct reproduction of the advertisement format, text and colour. For colour advertisements, a digital contract proof including Fogra media wedge must also be sent to the publishers. Without the digital proof, no consideration will be given to complaints involving colour. Web offset, screen: 80, adhesive binding.

17 INFORMATION ON DATA DELIVERY ONLINE & PAYMENTS Data delivery: Contact person at the Advertising service of the respective trade magazine Target link: Please remember to individually state the target link for each advertising medium File formats: Flash, GIF, HTML, JPEG, PNG When using a Flash file, an alternative GIF file must also be provided in all cases as a fall-back image. Size: max. 45 KB for each form of advertising. The maximum size relates to the overall weight of the files. Health and Beauty Germany GmbH reserves the right to reject files that burden the CPU. The 40% load level must not be exceeded (standard PC). Connections: FTP: access details are available upon request Data transfer by Up to max. 6 MB! Newsletter advertising: When delivering newsletter advertisement formats, remember that animations cannot be displayed. Payment conditions: Net, upon receipt of invoice Bank account: Deutsche Bank (BLZ ) Account no IBAN: DE SWIFT: DEUTDESM660 VAT Reg. No. DE Our general terms of business can be found on PRINT ONLINE DATA DELIVERY 17

18 CONTACT INFORMATION u FITNESS Health and Beauty Germany GmbH Karl-Friedrich-Straße Karlsruhe Telefon: +49 (0) Fax: +49 (0) Commercial register: HRB Mannheim CEO s Jürgen Volpp Tel.: +49 (0) juergen.volpp@health-and-beauty.com Publishing director & chief editor (responsible in accordance with German press law) s Max Barth Tel.: +49 (0) max.barth@health-and-beauty.com Editorial team s Constantin Wilser Tel.: +49 (0) constantin.wilser@health-and-beauty.com s Vanessa Richter Tel.: +49 (0) vanessa.richter@health-and-beauty.com s Maren Lenhard Tel.: +49 (0) maren.lenhard@health-and-beauty.com Media consulting s Benjamin Bittmann Tel.: +49 (0) Fax: +49 (0) benjamin.bittmann@health-and-beauty.com s Isabell Prokscha Tel.: +49 (0) Fax: +49 (0) isabell.prokscha@health-and-beauty.com Advertising service body LIFE/Trainer s Andrea Bolz Tel.: +49 (0) Fax: +49 (0) andrea.bolz@health-and-beauty.com PRINT ONLINE CONTACT PERSON 18

19 WWW. BODYLIFE. COM WWW. TRAINER- MAGAZINE. COM