RAF American Advertising Federation ADDY Awards. Sponsorship Opportunities

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1 2016 RAF American Advertising Federation ADDY Awards Sponsorship Opportunities

2 The Advertising Empire State: Some Facts Generates over $30 billion in employee wages Employs over 269,000 residents Accounts for $510.9 billion in economic output that s nearly 20 percent of the state total Over 2,000 agencies Accounts for $20 billion in economic output in Monroe County The American Advertising Federation: ROC Edition You ve heard about it. You have probably been behind members in line at Wegmans. You may have even attended a few of their events. What the heck are we talking about? The RAF. It s the local chapter of the American Advertising Federation (AAF). BUT WHAT S THAT? You guys just gave me another acronym, is probably what you re thinking right now. Fair enough. The AAF is older than all of us. It s the nation s oldest advertising trade association, and the only association representing all facets of the industry. With headquarters in Washington, D.C., there are local chapters all over the country like ours in ROC. It s a pretty cool organization and a great way to unify all the disciplines, agencies and people.

3 Advertising Related Jobs 25th District Advertising driven sales of products and services support 68,000 jobs. 18% of total jobs New York State Advertising driven sales of products and services support 1.4M jobs. 16.4% of total jobs United States Advertising driven sales of products and services support 21.7M jobs. 16% of total jobs 25TH DISTRICT 43.8% US 14.4% NYS 13.9% 25TH DISTRICT 14.5% NYS 41.8% COMPANIES THAT ADVERTISE SUPPLIER AND VENDOR INTERINDUSTRY US 15.6% NYS 15.2% US 40.9% INDUCED CONSUMER 25TH DISTRICT 15% 25TH DISTRICT 26.8% NYS 29.1% US 29.1%

4 New York State Advertising Related Services 163,117 Total establishments offering ad related services 269,604 employees 4Generating over $30B in employee wages Ad Related Services 538 COMMERCIAL PHOTOGRAPHY STUDIOS 1,249 PR AGENCIES Employees 1,570 12,668 1,618 GRAPHIC DESIGN 378 2,119 ADVERTISING AGENCIES 45,693 2,590 MARKETING CONSULTING 15,577 4,664 COMPANIES OFFERING AD SERVICES 79,990 Advertising related services represent 2.7% of all establishments in New York State with employees wages representing 6.2% of all New York State Wages. 3.6% of all New York State employees work in ad related services.

5 Metro Rochester Advertising Related Services 441 Total establishments offering ad related services 4,385 employees 4 Generating over $222M in employee wages AD RELATED SERVICES EMPLOYEES COMPANIES OFFERING AD SERVICES MARKETING CONSULTING ADVERTISING AGENCIES GRAPHIC DESIGN PR AGENCIES COMMERCIAL PHOTOGRAPHY Advertising related services represents 1.7% of all industries in the metro Rochester area with employee wages representing 1.2% of all of the metro Rochester wages. 1% of all metro Rochester employees work in ad related services.

6 The Big Shabang: The American Advertising Awards One of the best parts about the AAF and RAF is the American Advertising Awards, or ADDYs if you will. They re the industry s largest and most representative competition. In fact, they attract over 40,000 entries every year in local competitions. The AAF in Rochester, Syracuse and the Southern Tier bring together Upstate New York s advertising and marketing brands, agencies, producers, photographers, freelancers, printers and web designers. With an average of more than 300 entries, the local ADDYs represent dozens of agencies and brands and hundreds of professionals. It s this competition that recognizes and rewards the creative spirit of excellence in the art of advertising the pinnacle of creativity, innovation and business. It s like the Oscars but better and definitely not as uptight. Get in on the action: Become a sponsor But what can the American Advertising Awards do for my organization?, you re wondering. Great question. The ADDYs provide unprecedented access to influencers across the advertising, marketing and business communities in the Rochester, Syracuse and Southern Tier regions all for a fraction of the $$$ of a standalone marketing campaign. Sponsorship packages were strategically developed to provide maximum engagement and flexibility over an extended period of time. Not to mention the opportunities for customization to really get your message out there.

7 The ROC ADDYs Audience Snapshot and Reach The local audience represents a variety of professionals, positions and industries. The majority of the audience consists of senior level influencers and decision makers in Rochester and beyond. If you ve been looking to connect with the region s top marketing influencers, look no further. Our audience touches over 440 business offering ad related services, including: 128 establishments offering advertising services 79 Advertising Agencies 17 PR Agencies 48 Graphic Design Services 112 Marketing Consulting Services 8 Commercial Photography Studios If you re not sure if your company would be a good fit for a sponsorship, here s the short list of who the ADDYs sponsorship opportunities are designed for: Print Production Production Studios Media Production Advertising Media Outlets Recruiters Office and Technology Services Freelance Creative Services Print Media Digital Media Advertising Platforms and Networks Research and Analytics Firms Consultants Leisure and Sport Merchandise and Promotional Restaurant and Catering Clothing and Grooming (We are a very inclusive group.)

8 What You ve Been Waiting For: Sponsorship Packages $10,000 Presenting Sponsor Recognition as Presenting Sponsor in the event program Spread advertisement in the event program Recognition in the audio/visual programming during the event Company logo prominently displayed on photo backdrop wall Recognition in press release to major media outlets Mention in social media placements Premier signage at the ADDYs and all associated events Special recognition from the podium during the event A reserved table for ten at the event $7,500 Diamond Sponsor Recognition as Diamond Sponsor in the event program Spread advertisement in the event program Recognition in the audio/visual programming during the event Company logo prominently displayed on photo backdrop wall Recognition in press release to major media outlets Mention in social media placements Six tickets to the event $5,000 Platinum Sponsor Recognition as Platinum Sponsor in the event program Full-page ad in the event program Recognition in the audio/visual programming during the event Company logo prominently displayed on photo backdrop wall Recognition in press release to major media outlets Four tickets to the event

9 $2,500 Gold Sponsor Listing in the event program Full-page ad in the event program Recognition in the audio/visual programming during the event Company logo prominently displayed on photo backdrop wall Two tickets to the event $1,000 Silver Sponsor Listing in the event program Half-page ad in the event program Recognition in the audio/visual programming during the event Two tickets to the event $500 Bronze Sponsor Listing in the event program Half-page ad in the event program Recognition in the audio/visual programming during the event

10 Advertising in the Addy Awards Showbook Artwork All artwork files must be sent by February 10 as high-res PDFs to All files are full color and full bleed. Half Page: $250 [5.5" x 4.25"] Full Page: $450 [5.5" x 8.5"] Double Page: $700 [11" x 8.5"] Payment Pay online at or send directly to: Rochester Advertising Federation c/o James Farley RAF Board Treasurer 620 Park Ave, Suite 200 Rochester, NY For more information on the ADDYs visit: rafconnect.org/addys

11 Thank you. Questions? Comments? Just want to chat? For more information about these packages or to discuss a custom package that suits your organization s needs, please contact: Rich Brainerd President, Rochester Advertising Federation President@rafconnect.org

12 2016 The RAF (Rochester Advertising Federation)