Why Sponsor the International ECHO Awards

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1 Sponsorship Opportunities A premier industry award honoring the world s top data-driven marketing campaigns that demonstrate exceptional creativity, visionary strategy, and breakthrough results. dma-echo.org

2 2015 DMA INTERNATIONAL ECHO AWARDS SPONSORSHIP OPPORTUNITIES DMA International ECHO Awards competition is the only award that honors the world s best direct response marketing campaigns campaigns that have raised the bar in terms of data-driven strategy, creativity and results. No other awards competition looks at the direct response marketing discipline in such totality. The ECHOs demonstrate how data-driven marketing is serving brands, large and small, and changing strategies on customer acquisition and engagement everywhere. Which is why no other awards competition is so important. Why Sponsor the International ECHO Awards Great brand awareness and exposure Engage with a high level audience and key decisionmakers Reach the direct marketing, creative and advertising community and clients directly and at once Network and build relationships with industry peers from around the globe Be associated with the world s best director response marketers Titles Represented Other 31% SVP 2% VP 11% Past ECHO Winners Include (but not limited to): Agency BBDO BMF Advertiser American Express AT&T Manager 20% C Suite 10% Director 26% Google Japan Meredith Xcelerated Marketing Ogilvy Proximity Barcelona Republik New Zealand Rosetta Wunderman BMW Google IBM ING Life Insurance The Coca-Cola Company Unilever Volkswagen-Audi

3 ECHO SPONSORSHIP OPPORTUNITIES AT-A-GLANCE Title Sponsor Title Sponsor of the DMA International ECHO Awards and After Party Concert Member: $125,000 Non-member: $150,000 Diamond Award Exclusive The Diamond Member: $20,000 Non-member: $30,000 Gold Level Sponsorships Awards Gallery & Lounge Member: $15,000 Non-member: $20,000 Master of Ceremony/Host Member: $15,000 Non-member: $20,000 Silver Level Sponsorships Digital ECHO Winners Program Book Member: $10,000 Non-member: $15,000 Bronze Level Sponsorships Beverage Station Sponsor Member: $7,500 Non-member: $10,000 Open Photo Booth Sponsor Member: $7,500 Non-member: $10,000 Winners VIP Reception Sponsors Member: $7,500 Non-member: $10,000 Winners Program Booklet Sponsor Member: $5,000 Non-member: $7,500 Table Wine Sponsor Member: $5,000 Non-member: $7,500 Make up artist touch up booth Sponsor Member: $5,000 Non-member: $7,500 Shoe Shine chair Sponsor Member: $5,000 Non-member: $7,

4 TITLE SPONSOR 4 Member Non-Member Sponsor $125,000 $150,000 As Title sponsor of the DMA International ECHO tm Awards and After Party Concert, your company will have premium exposure to the market s power players in the direct marketing, creative and advertising space. Your company s logo will be incorporated into, and will always appear with, all marketing efforts surrounding the ECHO Awards. Your company will also be recognized on the DMA2015 website as the ECHO Title Sponsor. Note: Title Sponsorship is Available for Up to Two Participating Sponsors. Exclusive sponsorship fee is $250,000 (first come-first served basis). Title sponsorship includes recognition both at the ECHO gala and at the Concert held at the convention center. Benefits include: Logo integrated into the event with the phrase, Title Sponsor Logo recognition as a title sponsor on all DMA ECHO communications Recognition by the presiding MC/Host at the ECHO Awards Ceremony & After Party Concert Logo on the home page of the official ECHO website Recognition as a title sponsor for ECHO on the DMA2015 website Logo on entrance panels to the ECHO Awards Ceremony & After Party Concert GOBO lighting and podium signage at the Awards Ceremony & After Party Concert Logo recognition on video screens at the Awards Ceremony & After Party Concert Logo recognition on the ECHO Awards ticket Logo recognition at the ECHO Gallery & Lounge Opportunity for a Senior Executive from your company to present a category at the ECHO Awards Ceremony 1 premium table for 10 at the ECHO Awards Ceremony 1 Reserved VIP Area for 4 at the ECHO After-party 1 full page 4-color ad in the ECHO Digital ECHO Winners Program Book 1 full page 4-color ad in the DMA2015 Show Directory 1 full conference badge SUNDAY TUESDAY ONLY for DMA area within The Hub at Meeting Room (10 x 20 ) accommodating up to 20 people in The Hub for your company and executives to use during the conference from SUNDAY to TUESDAY Choice of 1 insert into the attendee tote bags OR a 1 seat drop at the ECHO Awards Ceremony & After Party Concert 1 complimentary copy of the DMA2015 attendee roster via electronic file (may use list twice for pre- and postshow mailings; mailing addresses only) Company logo recognition prominently displayed on Thank You to Sponsors signage throughout the convention

5 SPECIAL AWARD SPONSORSHIPS DIAMOND AWARD EXCLUSIVE Member Non-Member Exclusive Sponsor $20,000 $30,000 As a sponsor of the Diamond Award, the most prestigious best-in-show award of the International ECHO Awards program, your company will award to the top campaign(s) that takes strategic thinking to a whole new level and encompasses strategy, creativity and results, what we call the 3 pillars of the ECHOs. Benefits include: Opportunity for a Senior Executive from sponsoring company to present the award during the ECHO Awards Ceremony Recognition by presiding MC/Host as the award sponsor at the ECHO Awards Ceremony & After Party Concert Logo recognition on the ECHO website Logo recognition on the DMA2015 website 1 Full page 4-color ad in the 2015 Digital ECHO Winners Program Book 2 tickets to the ECHO Awards Ceremony & After Party Concert Company logo recognition prominently displayed on Thank You to Sponsors signage throughout the convention

6 SPONSORSHIPS OPPORTUNITIES 6 GOLD LEVEL SPONSORSHIPS As a GOLD sponsor your company will have premium exposure to the market s power players in the direct marketing, creative and advertising space Your company s logo will be incorporated into, and will always appear with, all marketing efforts surrounding the International ECHO Awards. Core Gold Benefits: Logo recognition on the ECHO website Logo recognition on the DMA2015 website full conference badge for DMA tickets to the ECHO Awards Ceremony & After Party Concert 1 Full page 4-color ad in the Digital ECHO Winners Program Book Company logo recognition prominently displayed on Thank You to Sponsors signage throughout the convention center. 1 complimentary copy of the DMA2015 attendee roster via electronic file (may use list twice for preand post-show mailings; mailing addresses only) SILVER LEVEL SPONSORSHIPS As a SILVER sponsor of the DMA International ECHO Awards, your company will have premium exposure to the market s power players. Your company s logo will be incorporated into, and will always appear with, all marketing efforts surrounding the ECHO Awards. Core Silver Benefits: Company logo recognition on the ECHO website Company logo recognition on the DMA2015 website 2 tickets to the ECHO Awards Ceremony & After Party Concert 1 Full page 4-color Ad in the Digital ECHO Winners Program Book Company logo recognition prominently displayed on Thank You to Sponsors signage at the conference. 1 complimentary copy of the DMA2015 attendee roster via electronic file (may use list twice for pre- and post-show mailings; mailing addresses only)

7 SPONSORSHIPS OPPORTUNITIES BRONZE LEVEL SPONSORSHIPS As a BRONZE sponsor of the DMA International ECHO Awards, your company will have premium exposure to the market s power players. Your company s logo will be incorporated into, and will always appear with, all marketing efforts surrounding the ECHO Awards. Core Bronze Benefits: Company logo recognition on the ECHO website Company logo recognition on the DMA2015 website 1 Half Page 4-color Ad in the 2015 Digital ECHO Winners Program Book Company logo recognition prominently displayed on Thank You to Sponsors signage at the conference 1 complimentary copy of the DMA2015 attendee roster via electronic file (may use list twice for preand post-show mailings; mailing addresses only)

8 Sponsorship Contract and Agreement Title Sponsor q Member: $125,000 q Non-member: $150,000 8 The Diamond Award Sponsor q Member: $20,000 q Non-member: $30,000 Awards Gallery & Lounge Sponsor q Member: $15,000 q Non-member: $20,000 Master of Ceremony/Host Sponsor q Member: $15,000 q Non-member: $20,000 Digital ECHO Winners Program Book q Member: $10,000 q Non-member: $15,000 Open Photo Booth Sponsor q Member: $7,500 q Non-member: $10,000 Beverage Station Sponsor q Member: $7,500 q Non-member: $10,000 Table Wine Sponsor q Member: $5,000 q Non-member: $7,500 Winners Program Booklet Sponsor q Member: $5,000 q Non-member: $7,500 Make up Artist Touch up Booth Sponsor q Member: $5,000 q Non-member: $7,500 Shoe Shine Chair Sponsor q Member: $5,000 q Non-member: $7,500 Please complete and return immediately to confirm your sponsorship. Sponsor Item: Company Contact: Title: IMPORTANT: A FULL PAYMENT MUST ACCOMPANY THIS SPONSORSHIP CONTRACT. Please make check payable to: Direct Marketing Association, Inc. Reference on check: ECHO tm Sponsorship Payment Total Cost of Sponsorship: (from above): $ Company Name: Check #: Mailing Address: Credit Card Type: City/State/Zip: Credit Card #: Telephone: Exp. Date: Fax: Web Address: Total Cost of Sponsorship: $ Name on Card: Signature of Card Holder: Sponsorships for this event are assigned on a first-come, first-served basis. It is understood that sponsors are responsible for providing the Direct Marketing Association with all company logos for use with any sponsorship, and that all company logos are subject to approval by Show Management. Please all artwork to the address below. I agree to abide by the above. Terms and conditions below. Contract requires signature. Please return this form to: Bob Greco SVP of Finance, Operations & Events DMA 1120 Ave. of the Americas ny ny Please direct questions to Chuck Hilpl ECHO Sponsorship Sales Executive Sponsorship Contract and Agreement Authorized Signature: Date: Please keep a copy of this form for your records. Submit your company logo via to Christina Pino at Please include company logo materials with payment and registration. Format guidelines are as follows: Acceptable Software and file type: A: Illustrator EPS CS6 or lower and JPG (all fonts should be outlined; grayscale and color versions of the logo should be provided) B: high resolution Photoshop CS6 or lower, EPS, or TIFF 300dpi and JPG (grayscale and color versions of the logo should be provided) Please include the following information in your Conference Title Sponsored Item Your Company s Name File Format (example: EPS, JPG, or TIFF) Contact Person and Phone Number

9 Section 1: General In these Terms (as defined below) the following expressions have the following meanings: Agreement means the Terms and the Order Form together; Event means any DMA physical event to be held in This term also refers, for the purposes of this document, to all online advertising campaigns, memberships, newsletter sponsorships and any other form of promotional marketing campaigns conducted; Order Form means the application for marketing, event, advertising and promotional services from DMA together with these Terms; Organizer means Direct Marketing Association (DMA); Sponsor means the person, company or other legal entity which has completed the Order Form; Terms means these terms and conditions contained on this page. Section 2: Application for sponsorship, advertising, event sponsorship or event attendance A contract shall be deemed to be made when the Order Form has been received by the Organizer duly completed and signed by the Sponsor and the relevant sections have been completed and signed by the Organizer. The Organizer may at its sole discretion accept applications for sponsorship by purchase order, in writing, by facsimile, by , by a deposit payment in lieu of written application (on the understanding that these Terms shall apply). The Organizer reserves the right to reject any application. Section 3: Payment terms a) All sums shall be paid in US Dollars by the Sponsor on the relevant date set out on the Order Form or 30 days from the date of the Organizer s invoice, whichever is the later. b) DMA reserves the right to cancel the Sponsor s attendance, presentation, advertising or sponsorship in the event that the Sponsor has failed to fulfill any obligations relating to payments. c) In case of non-payment of any sum due from the Sponsor (whether formally demanded or not) or of any other breach or nonobservance by the Sponsor of any of these Terms, the Organizer shall have right to terminate this Agreement immediately and without prejudice to the right to recover all sums payable by the Sponsor or to any other right or remedy available to the Organizer. Section 4: Cancellation of sponsorship or any elements of the Order Form Event fees are non-refundable, except in the case of a termination caused by the complete cancellation of an event as set out in Section 5 below. Section 5: Cancellation or change of location or date of an Event The Sponsor shall not have any claim against the Organizer in respect of any consequential damage whatsoever consequent upon an Event failing (for whatever reason) to be held or the Venue being or becoming wholly or partially unavailable for the holding of an Event for whatever reason. The Organizer reserves the right to change the Venue and or the date of the Event providing always that the Organizer shall give the Sponsor notice of any such change as soon as is reasonably possible. Any such change in venue and or date shall not constitute a breach of contract and shall not give rise to the right to terminate this Agreement. However, should the event be completely cancelled, the Sponsor shall have the right to terminate the Sponsorship with a full refund of any fees paid. Section 6: Insurance and limitation of liability a) The Sponsor shall fully and effectively indemnify the Organizer and keep the Organizer indemnified and hold the Organizer harmless in respect of all costs, claims, demands, actions, proceedings and losses whatsoever made against or incurred by the Organizer as a result of the Sponsor presenting or advertising any goods or services with DMA (whether online or at events) and/or as a result of any loss or injury arising to any person (including members of the public or the Organizer staff, agents or contractors) or to any property howsoever caused as a result of negligence of the Sponsor, his employees, agents, or contractors.. In any event, the liability of the Sponsor shall not exceed an equal amount paid by the Sponsor under this Agreement. b) Save in the case of death or personal injury caused by the negligence of the Organizer, the liability of the Organizer under this Agreement, whether for breach of contract, negligence or otherwise, shall not exceed an amount equal to the total amount to be paid by the Sponsor under the Agreement. The Organizer shall have no liability in respect of loss of profits, revenue, goodwill or custom or any other consequential loss. Section 7: Assignment This Agreement is personal to the Sponsor and the Sponsor shall not be entitled to assign, grant licenses or otherwise deal with the rights and obligations in respect of the whole or any part of this Agreement. Section 8: Waiver The failure of the Organizer at any time to enforce any provision of this Agreement shall not affect its right thereafter to require complete performance by the Sponsor nor shall the waiver of any breach of any such provision be taken as or held to be a waiver of any subsequent breach or be a waiver of the provision itself. The Order Form and these Terms together constitute the entire agreement between the Organizer and the Sponsor. Neither the Order Form nor these Terms shall be varied save by written agreement between the Organizer and the Sponsor. Section 9: Governing law This Agreement is made under and will be construed and enforced in accordance with, and governed by, the laws of New York State without giving effect to principles of conflicts of law. Organizer agrees to the exclusive jurisdiction of the federal and state courts of New York with respect to any dispute arising in connection with this Agreement. Each Organizer and the Sponsor unconditionally waives all rights to a trial by jury for any dispute arising in connection with this Agreement

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