Social media how to ensure success

Transcription

1 Social media how to ensure success

2 What will you leave with today? Why social media is so significant for business The four key areas to building social media success How to use social media successfully Tips on using social media as part of your every day business

3 SocialB Social media & online marketing experts - Social media training courses/webinars - In-house social media training - Social media consultancy/management - Search engine optimisation (increasing the number of visitors to a website delivered by search engines such as Google, Bing, etc) - Pay per click Social media council

4 Social Media Usage Around 71% of Internet users around the world interact on social media at least once a month

5 Who uses social media?

6 Different types of social media Although they all enable sharing, there are several different types of social media: Blogs are online diaries Microblogs (Twitter) is texting online Forums are conversational threads Video sharing (YouTube) is shared video clips Social photo (Flickr/Pinterest/Instagram) is shared images and photos Social networking (Facebook, LinkedIn, Google+) is all of the above

7 How it relates to business Businesses can and do use social media. For every major business function of every organisation, there is an equivalent social media function: Research=Listening to the conversations people have with each other to understand their wants and needs Marketing=Talking in the conversations people have with each other to spread messages about your company and products Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online Support=Supporting customers to support each other by setting up tools that help them do this Development=Embracing customers to work with each other by integrating them into the way your business works

8 The 4 key S s to social media success Strategy Social SEO (keywords) Search

9 Social Media Strategy Without a plan you plan to What does success look like? How has your business become successful? With a plan/strategy by any chance?? Q1 What do we want to achieve with our social media activity?

10 Social Media Strategy Your overall objectives will inform what you do in social media in terms of: Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act

11 How to measure in one place Excel! Weekly per platform per tab Monthly on one tab Create graphs July August September website visitors unique visitors Visitors via social Sales value via social

12 Example of easy measuring

13 Social media Increase awareness & footfall Client East of England tourist attraction Assets/Activities Facebook (organic) Impact Facebook had a 1.5% engagement level very low Wanted to drive awareness and footfall to attraction over November & December Increased engagement on Facebook by 94% Increased traffic to the website by 795% 40% sales increase compared Y/Y was due to Facebook

14 Social media sales North Norfolk District Council Assets/Activities Advertising on Facebook Impact V targeted segmentation of adverts with relevant imagery &content Click through rate over over 4% Reached 16,800 targeted people First sports session sold out within a week before any of the traditional media had even gone to print Small budget but big success campaign delivery

15 Social media engagement/research United Nations Assets/Activities Social media - various Impact Wanted to better engage with their audiences in Sudan, Afghanistan and Haiti Increased significant engagement, image tweaks and using people on the ground to find answers to questions

16 Social media crisis management Crisis to positive PR Plan Know their brand Speed Humour

17 What will you leave with today? Why social media is so significant for business The four key areas to building social media success How to use social media successfully Tips on using social media as part of your every day business

18 FREEBIES Free webinar 4 key S s to social media success 4-key-ss-to-social-media-success/ Sign up to our Free weekly enewsletter with the latest hints, tips and examples socialb.co.uk

19 Social media how to ensure success