branding guide for tax pros

Size: px
Start display at page:

Download "branding guide for tax pros"

Transcription

1 by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand

2 What s in this guide? What branding means Why branding matters in your tax practice How to define your brand How to implement your brand 1

3 Table of Contents What is branding? Finding your brand Finding your personality Knowing your audience Utilizing your staff Creating your brand identity Establishing an online presence Direct marketing Getting started 1

4 Many assume that branding is simply designing a logo and putting it on your business card, maybe some letterhead or even a website. But it s so much more than that. First, let s backtrack and understand exactly what needs to go into play before you can even think about a logo. what is branding? You may take the word branding and throw it directly to a graphic designer. All you need is a good logo, and you can carry on, focusing your time on what really matters working hard for your clients, right? Wrong. There is a planned, strategic process to branding. Branding is often mistaken for brand identity. Brand identity is your logo, colors, tagline, and company name. Brand identity is your look. Branding, however, is your company s direction, purpose, beliefs and intent. You need branding to make a name for yourself in the industry, which takes time, but is critical to your success. It increases your visibility in the marketplace. And once you have a solid brand for your tax firm, you can use it to deliver a consistent message in everything you do. You have to be able to fully understand your brand before you can think about your brand identity. 1

5 finding your brand First, you need to define your brand. Why should a client choose you to be their most trusted advisor? Why should they trust you? Branding differentiates you from your competitors. It is a promise that you keep to your existing and potential clients, business partners and employees. Effective branding promotes you from being one commodity among many of the same, to being something with a unique character and guarantee. The first and most important factors to consider in your brand are your promise, your purpose and your story. These 3 factors define who you are, and why you exist as a company. promise Your brand promise is what you promise your customers they will receive when they do business with you what you re giving them in terms of product, service and customer experience. It s what makes you different, why you re doing it and how you re going to present it. But, is that all? Creating a catchy promise that has appeal for target clients? Nope. Your brand promise represents the value you will deliver to your clients in order to earn their loyalty. It drives all of the company s actions and investments in people, processes, products, technology and delivery. You need to create the promise, own the promise, and continuously strive to meet the promise. 2

6 purpose This one s easy. What products and services do you offer? Who do you offer them to? What is your unique value; how do your clients benefit from your services, and how are you different from your competitors? For example, do you want to be the tax firm that does as many tax returns as possible as quickly as possible and stays open 18 hours a day, 7 days a week during tax season? Or do you want to work with a select few clients that share your beliefs and know you re going to give them the highest level of personal service you can? Both businesses have a purpose and both unique purposes have a direct effect on their brand. What kind of tax business are you going to be? story What s the first thing you do when you meet someone new? You ask them questions to unveil their story. Questions like, Where are you from? or, What kind of work do you do? Knowing someone s story is the core of connecting with them. Stories make things interesting. Therefore, brand storytelling makes your brand interesting. 3

7 A brand story is made up of the company s history, mission, inspiration, goals, audience, and reason for existence. How you got into the tax business, why your products or services are special, what you re passionate about, your company culture, how you make people s lives better, and why you would do business with your company these are all part of your story. Can t figure out how to tell your story? A simple way to start is to create a timeline for your company.... If you can identify these 3 factors, then you are well on your way to developing a strong brand. If you re having trouble answering these questions, it s time to brainstorm. Take a survey among your staff and business partners. Ask your existing clients why they chose you and what your strengths are. Take a minute to step back and see the big picture why did you start your tax practice? There s a reason, and even if you have to dig deep to remember why, knowing is the first and most important step to developing your brand. finding your personality Now, it s time to find your personality. A brand s personality is defined as a set of human characteristics associated with the name of a product, service or company. Basically that means you need to personify your brand. 4

8 Take Apple for example. Apple used a simple contrast in personalities to make one of the most popular commercial campaigns ever. PC is gray, corporate, drab, frumpy, reserved, and dispassionate. Mac is hip, individualistic and scrappy. People personify things to familiarize themselves. You will have to use this tactic in your branding to let people know who you are. Make a list of adjectives commonly used to describe people s personalities (you can find a good starter list here). Have staff and management rank and rate these attributes. Are you: conservative urban casual serious big stylish outspoken predictable simple or progressive outdoorsy professional whimsical small practical reserved surprising intricate Your brand needs to stay true to who you are, so don t be afraid to include things that come to mind when describing yourself. What you re after is an accurate picture of who you are, not what you think sounds appealing. 5

9 Once you get some real feedback on your personality, you can use that data to identify traits that you want to carry over into your business persona. Remember, people respond best when you re being genuine. People hate fake. Taking a full inventory of all the different aspects of your personality can be scary, but when you find the traits that are most in-tune with who you really are, you can start resonating with clients that will appreciate the personality you express through your business. knowing your audience It s important to know who you ll be talking to, and the likely reasons why clients will choose you. Make sure to also identify your audience s likes, dislikes and behavioral patterns when developing or reshaping your brand personality. For example, as a tax and financial advisor, your brand is naturally meant to be informative and service oriented. Therefore, you will have to be somewhat cautious and maintain an authoritative tone to be taken seriously and not alienate your clients. However, you are also their trusted advisor. They wouldn t be your clients if they didn t trust you. Since clients financial advisors tend to know them better than their closest friends, you have greater freedom to explore tone and humor in your voice. Your voice forms your personality, too. Your voice is the verbal part of your brand presentation: the words you use, the tone your copywriting takes, the way you answer the phone and the style of your letters. 6

10 utilizing your staff Your employees are probably the most underestimated brand assets your tax business has. Your staff understands your brand, and can become messengers of your brand s message. Convert your employees into brand evangelists instead of ordinary employees. Here s why: If they understand and agree with your brand, they can help you deliver a more consistent message. They will talk to friends and associates about the brand with more passion and confidence, building your brand inside and outside of work. They will become more committed to your company if you provide them with a purpose. To engage your employees in this process and start promoting your brand, here are a few ideas to start the process: Survey your employees. Conduct a blind survey on the best and worst things about your firm. Insights into inefficient processes, client satisfaction issues and teamwork issues are key. Ensure the management team understands your brand and will represent it, inside and outside of work. Reward them for it. Recognize those in the company that make significant contributions to the success of your new brand. 7

11 creating your brand identity Now that you ve defined your purpose, promise, story and personality, you re ready to communicate that visually through your brand identity. Your brand identity, as mentioned in the beginning of the guide, is your look. Your look needs to be consistent in everything you produce. And the first thing you need to produce is your logo. logo Your logo is the most important visual component to your business. It can be made up of text only (your company name), an image only (like the Nike swoosh ) or a combination of the two. As a small business, it is best to start out with a combination logo. This increases the memorability of your brand, because a viewer sees an image and the name of your brand with it. This text-to-image association could lead to an image-only logo in the future for larger companies, when the brand is eventually recognized from the image alone. If you choose to include an image in your logo, make sure that the image clearly defines what you do as a company. Having an image that is irrelevant to what you do can cause confusion and attract the wrong clientele. 8

12 Your colors and fonts should reflect your personality. Deep colors and fonts like Times New Roman demonstrate more of a serious personality, while bright colors and Sans Serif fonts like Arial hit a more playful note. marketing collateral Once you have your logo, take a look at your business cards, newsletters, brochures, letterhead, and any other materials you give out. These all need to be branded with your logo and brand colors. Consider working with a graphic designer to really make your materials stand out. establishing an online presence Your clients are online, and you need to be as well. Build an online presence through your website, social media, and even a blog. website Any successful tax firm needs to have a website. Period. This increases your credibility and allows you to conduct business and market online. There are countless possibilities for your tax business when you implement a website as a part of your brand. Take the following into consideration: Promotional Items. Use your website to promote your products and services. Offer coupons or discounts for referrals or new clients. This can help you build new clientele. 9

13 Information Gathering Forms. If you re offering something online, like a free white paper or financial review, ask for a visitor s contact information first. You can follow up with those leads to get potential clients. Online Client Appointment Calendar. Having a website also enables your clients to make appointments online straight through your site, without you having to pick up the phone. Studies show that over 63% of tax clients would use an online appointment calendar if their tax professional had one. Having a convenient, online presence helps your company to stay relevant in the industry. It also makes life easier for your existing and potential clients, and helps you to reach a broader audience. social media Develop a Facebook page and a Twitter account. Consider adding a LinkedIn page and a Google Plus page as well. Your clients are doing it, and this is a great way to connect with them and other potential clients. start blogging Not only will it allow you to stay in touch, but you can market your accounting firm as a thought leader in the accounting and finance industry. Blog about relevant issues that will get your brand noticed. 10

14 direct marketing Direct mail marketing can be complicated, just like any other marketing. But there are really just three main principles you need to master to get great results: Size, design and list. size This principle has the biggest impact on the first impression you make with prospects. If you re sending out a postcard, the standard size is usually 4x6. But if you are in an unusually competitive market, you may need to go with a bigger size to get noticed in a full mailbox, filled with letters, bills, and possibly other advertisements. design To get the best marketing results, you need a marketing piece designed to differentiate yourself; to engage prospects interest, and turn them into a client. Your piece should always include: your brand a clear headline an eye-catching graphic your company s benefits an entitcing offer (discounts, a free e-file, referral bonus) a call to action your contact information 11

15 list Even the perfect marketing piece can t generate responses if you send it to the wrong mailing list. Your mail piece is a tool to convert quality prospects into leads, and leads into customers. If your prospects aren t qualified to take advantage of what you offer, they won t respond no matter how enticing your marketing looks. You have to find out who your ideal prospect is to be successful. Who are the types of people that need your service the most? Who makes up the majority of your current clientele? Then, get a targeted mailing list. To find a targeted list for your area, start with a Google search for mailing lists and data. The great thing about targeted mailing lists is you can target with high specificity. When it comes to direct mailing, start your campaign early. Getting a head start on your competition makes you much more likely to turn your prospects into clients. getting started You re ready to start building your brand now. Remember, If you don t brand yourself, someone else will, and the outcome might not be so favorable. Branding yourself keeps you current in your field, opens doors for you, and creates a lasting impression on potential and existing clients. By developing your own brand, you ll have control over the initial perception people have of you and attracting the clients you want will be so much easier

16 About Us Beautifully Simple Practice Management. SmartCenter is the first intelligently designed practice management solution just for small tax firms. Control everything that needs to get done and manage your client data & documents, all through one secure cloud software. Visit to get invited to try SmartCenter for free

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Comprehensive Guide to Marketing Like Starbucks

Comprehensive Guide to Marketing Like Starbucks Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Then a web designer adds their own suggestions of how to fit the brand to the website.

Then a web designer adds their own suggestions of how to fit the brand to the website. Branding Small to Medium-Sized Businesses For small businesses, the idea of branding can start with a desire to present a uniform image to the world. The challenge comes when the brand is created without

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

modernluxe a boutique creative studio focused on brand styling and web design 2015 MEDIA KIT

modernluxe a boutique creative studio focused on brand styling and web design 2015 MEDIA KIT modernluxe a boutique creative studio focused on brand styling and web design 2015 MEDIA KIT DESIGN SERVICES Business naming Logo design Moodboard and color palette creation Brand refresh Website design

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Stand OUT Stay TOP-of-mind Sell MORE

Stand OUT Stay TOP-of-mind Sell MORE Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

THE COMMUNITY MANAGER PROGRAMME BROCHURE

THE COMMUNITY MANAGER PROGRAMME BROCHURE digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

PRODUCTS & SERVICES LIST

PRODUCTS & SERVICES LIST LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This

More information

marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients?

marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

branding & webdevelopment brief.

branding & webdevelopment brief. branding & webdevelopment brief. Brand and web development. Branding doesn t just apply to print you know. To have a successfully, consistent brand it has to be carried over to your online presence as

More information

Co-authored by: Michelle Frechette Ames, MBA. Marketing Diva www.marketedbymichelle.com

Co-authored by: Michelle Frechette Ames, MBA. Marketing Diva www.marketedbymichelle.com Michelle Frechette Ames & Christine Baker Marriage Co-authored by: Michelle Frechette Ames, MBA Marketing Diva www.marketedbymichelle.com Christine Baker Marriage, LMT Business Mentor for Bodyworkers and

More information

Marketing 101 for Aspiring Yoga Teachers

Marketing 101 for Aspiring Yoga Teachers Marketing 101 for Aspiring Yoga Teachers Catherine Wagner May 2013 How many classes do I need to teach to make a living? Can I make a living teaching yoga? Which studios should I work for? You are passionate

More information

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.) Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads

Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads Whatare Customer Referral Programs? Customer referral programs are a simple, low cost and effective marketing strategy,

More information

Xplore.net Seminar Notes: LinkedIn

Xplore.net Seminar Notes: LinkedIn The current business landscape: 98% of businesses rely on referrals for new business. LinkedIn is an online referral management system. - making it an important business resource. LinkedIn Facts: Over

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

EMAIL MARKETING: SALON EMAIL MARKETING DEMYSTIFIED

EMAIL MARKETING: SALON EMAIL MARKETING DEMYSTIFIED EMAIL MARKETING: SALON EMAIL MARKETING DEMYSTIFIED In today s salon market, staying competitive is crucial to the success of your business. With new salons opening every day, it s important to have a plan

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

DIRECT MAIL AND DIGITAL MARKETING

DIRECT MAIL AND DIGITAL MARKETING THE ART OF INTEGRATING DIRECT MAIL AND DIGITAL MARKETING FOR BIGGER BUSINESS The battle between direct mail and digital marketing still rages, with both sides offering credible, and even powerful, arguments

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Good Fast or Low cost marketing

Good Fast or Low cost marketing Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;

More information

BusinessOnline360.com Dominating Social Media Marketing 1

BusinessOnline360.com Dominating Social Media Marketing 1 BusinessOnline360.com Dominating Social Media Marketing 1 By Chuka udeze Notice of Copyright Chuka Udeze All rights reserved While every precaution has been taken in the preparation of this book, the author

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

MARKETING. The right technology can help your business increase sales by increasing consumer awareness.

MARKETING. The right technology can help your business increase sales by increasing consumer awareness. BIG IDEAS FOR Small business: MARKETING The right technology can help your business increase sales by increasing consumer awareness. 02 To make every marketing dollar count, consider: Small business drives

More information

Social Media Marketing and Online Reputation Management Partnership Plan

Social Media Marketing and Online Reputation Management Partnership Plan Social Media Marketing and Online Reputation Management Partnership Plan 1 Introduction Connect to Modern Consumers in a Digital World As the world continues to move into the cloud, consumers are shifting

More information

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet?

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Executive summary In today s challenging business landscape, companies often find themselves striving to shrink expenses as

More information

The Art of the Ask. How to Overcome the Fear of Asking for Referrals BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING

The Art of the Ask. How to Overcome the Fear of Asking for Referrals BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING The Art of the Ask How to Overcome the Fear of Asking for Referrals 2013 Copyright Constant Contact, Inc. 12-3149 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING When you think about your main source of new

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

The IT Central Prepared for: Brian McConnell of The IT Central Prepared by : The Savy Agency Savy Proposal LOA No. 97525 Date: May 5th, 2015

The IT Central Prepared for: Brian McConnell of The IT Central Prepared by : The Savy Agency Savy Proposal LOA No. 97525 Date: May 5th, 2015 The IT Central Prepared for: Brian McConnell of The IT Central Prepared by : The Savy Agency Savy Proposal LOA No. 97525 Date: May 5th, 2015 May 5th, 2015 Re: Request for Proposal Dear Brian: We appreciate

More information

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

Branded Websites: The Best Thing You Can Do for Your Business

Branded Websites: The Best Thing You Can Do for Your Business Branded Websites: The Best Thing You Can Do for Your Business A White Paper from Katalyst Creative Group Copyright 2012 Katalyst Creative Group, LLC info@katalystcg.com 1 Branded Websites: The Best Thing

More information

HARTY ADVISOR. Drip Marketing: Keep the conversation going!

HARTY ADVISOR. Drip Marketing: Keep the conversation going! HARTY ADVISOR Drip Marketing: Keep the conversation going! also in this issue: A/B Testing: Gaining Insight Through Dividing and Analyzing Use Print to Boost Your Online Presence Keep the Conversation

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Dental Marketing Strategy & Tactics

Dental Marketing Strategy & Tactics Dental Marketing Strategy & Tactics Tammara Plankers Wells Fargo Practice Finance California Society of Pediatric Dentistry March 30, 2012 1 What is marketing? Everything you do to put your product or

More information

Integrating media relations into your BtoB marketing communications plan

Integrating media relations into your BtoB marketing communications plan Integrating media relations into your BtoB marketing communications plan Media relations, a subset of public relations, should play an important role in your overall marketing communications plan. Utilizing

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

COOLGREY. Client Web Design Overview

COOLGREY. Client Web Design Overview COOLGREY Client Web Design Overview 1 / OVERVIEW This document outlines how Coolgrey approaches the web design process. Coolgrey have over 10 years experience in producing websites for a wide variety of

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect.

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect. 7 Things Every small business can fix on their website in the next week to increase leads and sales. Marketing Playbook Introduction Increase Your Conversions Do you really want to increase your leads

More information

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Content marketing strategy in five simple steps.

Content marketing strategy in five simple steps. Content marketing strategy in five simple steps. Content marketing works. By providing a clearly targeted audience with information that s useful and relevant, it helps establish long-term relationships

More information

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA ] [Document Subtitle] [Author Name] 2009. Roberta Guise. Guise Marketing & PR www.guisemarketing.com

More information

The Adwords Companion

The Adwords Companion The Adwords Companion 5 Essential Insights Google Don t Teach You About Adwords By Steve Gibson www.ppc-services-uk.co.uk Copyright: Steve Gibson, ppc-services-uk.co.uk, 2008 1 Table Of Contents Introduction

More information

i want to help You Create a Business You Love in just 21 steps! 21 STEPS TO CREATING A BUSINESS YOU LOVE Shaa.com

i want to help You Create a Business You Love in just 21 steps! 21 STEPS TO CREATING A BUSINESS YOU LOVE Shaa.com 21 Steps to Creating a Business You Love et s get Started i want to help You Create a Business You Love in just 21 steps! what s Your purpose? ne We re talking about business right? Surely that s just

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Your guide to creating a great website

Your guide to creating a great website Your guide to creating a great website Make it easy for prospects to understand your promise and buy it Your guide to creating a great website Make it easy for prospects to understand your promise and

More information

PARTNERSHIP OVERVIEW. Business Marketing and Design Services

PARTNERSHIP OVERVIEW. Business Marketing and Design Services PARTNERSHIP OVERVIEW Marketing and Design Services C BU S I N E S S M A R K E T I N G 1 QUALIFIED COMMUNICATION SERVICES C Qualified Communication Services is a content provider and training organization.

More information

How to Name Your Tours & Activities: A Data Driven Guide

How to Name Your Tours & Activities: A Data Driven Guide How to Name Your Tours & Activities: A Data Driven Guide How much thought do you put into naming your tours and activities? If you have your hands full running your business I m guessing it s not high

More information

CAPTIVATE DIGITAL CAPABILITY STATEMENT

CAPTIVATE DIGITAL CAPABILITY STATEMENT CAPTIVATE DIGITAL CAPABILITY STATEMENT 2016 Table of Contents 4Digital Services Branding 4 Web Design 5 Search Engine Optimisation (SEO) 6 Copywriting 8 Print 10 Photography 12 3Overview 2 Captivate Digital

More information

A quick guide to setting up your new website

A quick guide to setting up your new website A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you

More information

Lead Generation: How-To

Lead Generation: How-To Lead Generation: How-To There is a constant battle between Sales and Marketing. Many feel they are one in the same thing, while others understand the difference between them. So, what is the difference,

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing

Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Barb Pfeiffer Senior Consultant & Chief Channel Expert The Partner Marketing Group Beyond the Referral: The Growing Role

More information

SOCIAL MEDIA AND YOUR PERSONAL BRAND

SOCIAL MEDIA AND YOUR PERSONAL BRAND 96% of Americans know this logo! But the feelings or impression the bulls-eye evokes is part of branding. Target has carefully crafted their brand as fun, design-oriented, innovative, value-driven, and

More information

4 ways to grow your small business with Salesforce CRM

4 ways to grow your small business with Salesforce CRM 4 ways to grow your small business with Salesforce CRM Contents Executive Summary... 2 Make everyone more productive... 2 Customize: Make Salesforce CRM work the way you do... 2 Organize: Centralize your

More information

Logo Design + Brand Development

Logo Design + Brand Development Pricing Guide Logo Design + Brand Development Basic $330 Creative flair and detailed research come together to create brands that fit your needs best. Thoughtful + tasteful logo design that fits. Professional,

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

Brand Strategy Plan Template

Brand Strategy Plan Template Brand Strategy Plan Template A Brand and Content Guru Tool Developed by Jackie Deutsch Delivering messaging with a point > on-point copywriting and content marketing that increases sales and brand awareness

More information

How to Choose the Right Web Site Design Company. By Lyz Cordon

How to Choose the Right Web Site Design Company. By Lyz Cordon How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and

More information

6 Low Cost Customer Retention Activities You Should Be Doing

6 Low Cost Customer Retention Activities You Should Be Doing 6 Low Cost Customer Retention Activities You Should Be Doing w w w. u n i v e r s a l f u n d i n g. c o m 1-800- 8 5 6-7 0 1 4 With so much recession-recovery advice out there, it is easy to get confused

More information

Why Social Media Marketing?

Why Social Media Marketing? OMG LOL Why Social Media Marketing? 10 ways social media can help grow your business 2013 Constant Contact, Inc. 11-2286 BEST PRACTICES Guide Social Media MARKETING If you re a business owner, chances

More information

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET 02920 224 111 info@semaphoredisplay.co.uk JUNE 2016 HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET In today s challenging business landscape, companies often find themselves striving to shrink expenses

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

Non-Profit Direct Mail

Non-Profit Direct Mail Guide to a Successful Non-Profit Direct Mail Campaign The face of fundraising has changed in recent years a change which non-profit organizations have acutely felt. The internet has made access to donors

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM

N 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

15 Marketing Must-Haves for Professional Services Companies

15 Marketing Must-Haves for Professional Services Companies 15 Marketing Must-Haves for Professional Services Companies A Guide to Effective and Affordable Marketing for the Professional Services Industry Compliments of Allegra, your local full-service marketing

More information