A digital Creative Company

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2 Table of Contents 3 Responsive Websites 9 Responsive Web & Mobile Apps 10 Branding 12 Online Marketing 2

3 We Build Responsive Websites A responsive website has a flexible layout that adapts to fit various screen sizes, resolutions and devices. It allows websites to automatically change layouts according to the visitor s screen resolution, whether on a desktop, tablet, or smartphone, creating a user-friendly interface when visitors browse websites. Best of all responsive web development is built to adapt to next generation devices and resolutions. 3

4 Why does my business need a Responsive Website? Since 55% of U.S. mobile subscribers own smartphones, mobile telephone usage is increasing and translating into a growing percentage of mobile visitors. If businesses with an online presence want to benefit from this trend, they need to optimize the mobile experience for their website visitors. Here s some quick insight from a study done by Google: Mobile-friendly sites turn users into customers: 67% of mobile users say that when they visit a mobile-friendly site, they re more likely to buy a site s product or service. Not having a mobile-friendly site helps your competitors: 50% of people said that even if they like a business, they will use them less often if the website isn t mobile-friendly. Ouch! Non-mobile friendly sites can hurt a company s rep: 52% of users said that a bad mobile experience made them less likely to engage with a company Want more? Visit 4

5 We all know beauty sells! Beautiful websites get better results. As aesthetically orientated humans, we re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence. This was said by Dr. Bent Coker, who did a study on the impact of attractive websites on human behavior. Websites that are more attractive create a greater feeling of trustworthiness and professionalism in consumers. Take a good look at your website. Is the design aesthetically pleasing? Would you trust your company based on the quality of design and engineering if you landed on it? It might sting, but you know the truth. Pick up the phone, call us today, and let the professionals handle it. Keep scrolling to view our features. hello@createthebridge.com (956)

6 Every web development project has the following features: Design Strategy User Interface Design We build beautiful interfaces for mobile and desktop viewing. Information Architecture A content assessment and strategy deployment for optimal copy. Mobile First / Content First / Responsive Web Development We build for mobile devices and progressively enhance to the desktop. We build our deliverables around the content which is of the highest importance. User Experience Design We explore different technologies and presentational elements to best serve the content and clients needs. Development Features Cross Browser Optimized Chrome, Safari, Firefox, Internet Explorer, Opera etc., Mobile Chrome, Mobile Opera, Mobile Safari, Mobile Firefox, Android default browser, Blackberry default browser, Palm Pre / Nokia etc default browsers Cross Platform Optimized OS X, Windows, Linux, ios, Android, Blackberry OS, etc. 6

7 Compressed and Minified Every line of code passes a quality assurance process where the code is optimized as much as possible to improve load performance for desktop and mobile devices, also decreases data usage for mobile users who purchase limited data plans. HTTP Call Optimization Reduce calls made to server for multiple files, we typically reduce the request from the server by 300%, this is the single most important aspect of optimizing for mobile devices and data speeds. Mobile Click Delay Removal Mobile websites typically have a 300 millisecond delay on click events, we use a technology open sourced by google to remove click delay for improved mobile user experience. Viewport Optimization The viewport is optimized for every mobile operating system such as Android, ios, Mobile IE, Nokia, Blackberry, and Palm Pre. Web Server Optimization Apache server caching, compression, and other configuration defaults for high performance. Third Part Integrations Such as Google Maps, newsletters, Contact form integration or Social feed integrations for like us on Facebook etc. Lossless Image Optimization We losslessly compress and optimize all images to enhance performance. Home Page Icons Icons for Android, ios, Nokia, Windows 8. Generate Sitemap.xml.gz Improves search engine indexing. RUBY 7

8 We Build Responsive Web & Mobile Applications A responsive web app is just like a responsive website, the difference is that web apps are more function-driven than content-driven. We can create anything! Web apps, mobile apps, and responsive ecommerce. WEB APPS MOBILE APPS REPONSIVE ECOMMERCE Contact us for more information. 8

9 We Do Branding & Design We do our best to incorporate great design with great technical ideas in order to build brands, products, and services. Not only do we want to make your life easier but more beautiful. Our creative skills encompass brand, web, print, and illustration. What are the benefits of building a brand? Increased perceived value: Many people see the brand as a part of a product or service that helps to show its quality and value. It is commonly said that if you show a person two identical products, only one of which is branded; they will almost always believe the branded item is higher quality. Top of mind awareness: A strong brand name and logo helps to keep your company in the mind of your potential customers. If your business sells products that are often bought on impulse, a customer recognizing your brand could mean the difference between no-sale and a sale. 9

10 Corporate Identity Package Includes design of logo and 5 collateral items of their choice. (Business Cards, Letterheads, Envelopes, Shirts, etc.) Business card design Important information to handout at meetings. Letterhead & envelope design People who receive your correspondence will be impressed with your presentation. Brochure or Flyer Information that can turn a prospect into a customer. Uniforms & other accessories Make sure your team is wearing the same colors. 10

11 We do Online Marketing With our cutting-edge technology we have optimized our marketing efforts to analytically track the success of your campaign. Say goodbye to traditional in-the-dark advertising. We provide advanced KPI dashboards for every campaign which will track in real-time the data from any disparate sources such as Google Analytics, social media sites, campaigns, etc. 11

12 Why should I shift to online marketing? Inbound marketing costs 61% less per lead than traditional, outbound marketing, making inbound marketing a lot more cost-effective than traditional marketing. Fancy on these facts: In 2012, 57% of marketers acquired customers from blogging and 44% of marketers acquired customers from social media. We are a company that grows with you! All of our online marketing packages are modular. This means as you scale, our company scales with you! Your success is our success. View our packages below. 12

13 Search Engine Optimization (SEO) SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. Rank high, get hits! Research Research main keywords using various tools, analytics, and competitor analysis. Keywords Develop structure for keywords on each page. On Site SEO Optimize each page for main keywords. Create Blog & Install blog onto website, create content on relevant subjects to create backlinks to main page. Link Building Build links to homepage and main pages. Iterating Since each engines takes time to update, we will keep up with changes, traffic and analyze results. Marketing marketing is the business practice of sending an to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness. We ll create a content strategy, manage your campaign, create content, design every , and send them off! We can also create tests to increase conversions! Package 1 Package 2 Package 3 Package 4 Content Strategy Design s Manage, Monitor, Analyze Content Strategy Design s Manage, Monitor, Analyze Content Strategy Design s Manage, Monitor, Analyze Content Strategy Design s Manage, Monitor, Analyze 2 s/month 4 s/month 6 s/month 8 s/month

14 Social Media Marketing Social media marketing programs center on efforts to create content that engages and encourages readers to interact with your brand and share it on social networks. Facebook, Twitter, Instagram, Pinterest, you name it. We ll create a strategy to engage your audience and send them to your website to drive conversions. Package 1 Package 2 Package 3 Package 4 Strategy Design Manage, Monitor, Analyze KPI Dashboard Strategy Design Manage, Monitor, Analyze KPI Dashboard Strategy Design Manage, Monitor, Analyze KPI Dashboard Strategy Design Manage, Monitor, Analyze KPI Dashboard 2 Social Media Networks 4 Social Media Networks 6 Social Media Networks 8 Social Media Networks Loyalty Program Increase traffic and build a loyal following. Add a loyalty program to your site to incentivize social sharing and engagement for a long, long time to come. Why it s awesome Rewards users when they Like, Tweet, share, purchase and take other important actions that will help you increase your audience and make your current fans extra loyal! We ll even take care of the catalog prizes. Offer Rewards Run Giveaways Award Badges Analytics Offer Rewards, increase loyalty run giveaways, build traffic award badges, keep em coming track all interactions! 14

15 Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) is the discipline that focuses on the testing of landing pages, websites, s, and pretty much everything aiming to find the optimal design and messaging mixture that produces higher conversion rates for your online marketing. Some of our capabilities include: Google analytics A/B Split testing Content marketing message testing Landing pages heat map tracking sales funnel value proposition audience targeting incentive testing user testing behavior For more information call us at (956) or us at Some of the people we ve had the pleasure of working with. 15

16 For more information call us at (956) or us at 16