Google My Business Optimisation Recommendations

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1 Google My Business Optimisation Recommendations

2 Google My Business Optimisation & Set up Recommendations Local SEO has been identified as a key area of growing importance in digital marketing. Search terms which include a geographic location will trigger a Google Places listing which usually appears at the top of the search results, above the natural search results. Step by Step Guide The following is a quick guide to completing and submitting a Google Local listing for your business. The process is straightforward and once complete will help to boost rankings within Google. Step 1 Sign in to your Google account here: If you do not remember the sign-in details to your listing, you will need to re-claim your listing. If you require more information on how to do this, please contact your campaign manager. Step 2 Search for Google My Business Search for Google My Business within Google and click on the top result or, type the following URL into your browser: Step 3 Sign in Click again on Sign in if you have not been taken to your page.

3 Step 4 - The Dashboard Click on Edit to bring up a dashboard. From here you will be able to edit all the required business information for your listing. Your dashboard will now look similar to below:

4 Step 5 - Fill in your business name Click on the pencil to edit. When entering the name of your business, enter your brand name as you would like it to be displayed across all marketing activities. You should write your brand name in exactly the same way across the Internet in order for Google to relate any citations or mentions with your brand name in back to your website. This should be: it seeze REGION Step 6 - Address Google has updated the Services Area and Locations Settings for their Local listings. This means that it is of the utmost importance for you to select the options most relevant to your business within this section. This will ensure that your listing is not pulled from ranks, and you have optimised your listing in the manner Google wants it shown in their maps.

5 Enter the areas you cover and add a radius. Add all the areas you service to ensure your listing is shown in all relevant local search queries within your local area. If you also service customers at your business address you should check the box. If you do not service customers at your location you should leave this box un-checked. Your map should now look like this if your box is un-checked:

6 Step 7 Add contact details To enter your contact details, click. here. Add your phone number Add your website URL Add your address. If you would like to add any mobile, fax, instant message or other contact info, add them here.

7 Step 8 - Add categories To add categories to your listing, click here. Categories: Enter your categories. It is possible to have up to five categories for your listing, however they need to be in line with Google s category suggestions. We recommend you add the following categories to your listing: Category 1 Website Designer Category 2 Web Hosting Company Category 3 Graphic Designer

8 Step 9 - Add business hours To enter your business hours, click here. Enter your business hours here. If you have different hours for different days of the week, you can enter different sets of hours here.

9 Step 10 - Add photos To add photos to your listing, click here. It is beneficial to add 10 or more images/photos to your listing, of your products, company logo and location or staff pictures, as it helps to make your page more useful and further optimised for search. Upload higher resolution photos to your listing.

10 Step 11 My Story/Introduction To edit/add the My Story section on your page, go to the introduction section in the Edit dashboard. Introduction/My Story: This should be a short company description about the services your business offers. Include target keywords and link back to relevant pages on your website. We are an expert web design company in REGION offering professionally designed, creative, flexible and affordable websites for small to medium-sized businesses and schools. Get a website to be proud of from just set up fee and 20 per month ongoing. We make sure we understand your business and what you want from your website to make it easy for you to manage. Our built-in search engine optimisation tools help potential customers to find your website quickly. We also have digital marketing, SEO and copy-writing services and much more. With an it'seeze website, it really is easy to get your business online. Call us today or contact us through our contact form on our website for a free website health check.

11 Step 12 Progress Bar In order to be found by your customers, you need to complete your business information to 100%. This will help your customers find you on Google search, Maps and Google+

12 Using your Google My Business Listing Get the word out to customers, followers and fans on Google+, using your Google My Business dashboard. Post a status, picture or video, or create an event directly from the dashboard. Get insights from your listing to find out how much visibility you are getting in local search. Note: You can only use this feature once your listing has been verified. Manage and view your reviews from around the web and see what your customers say about your business. Note: You can only use this feature once your listing has been verified.

13 How to get the most out of your listing and make sure you show up in local search In order to help increase your rankings within Google s local searches, we recommend the following: 1. Reviews: It is highly beneficial to have customer reviews that can either be published directly onto your Google local page or on independent websites. As long as the review is for the exact same business name you ve used for your Google My Business Listing, the review will get pulled into this listing by Google. 2. Interact online with your customers through your Google business page: Grow your followers by adding posts and pages about your products and events being held. 3. Website engagement: Add the Google+ button to your website s products/pages/articles and try to get customers to Google+ your website and services.