Superdream is a leading creative, digital, and advertising agency based in the Midlands.

Size: px
Start display at page:

Download "Superdream is a leading creative, digital, and advertising agency based in the Midlands."

Transcription

1

2 Contents About Superdream... 3 Contact Us... 3 Introduction... 4 About Local SEO... 4 Keywords... 6 On-Site SEO... 7 Title Tags... 7 Meta Description... 7 Address... 8 Schema... 9 Content... 9 Local Pages Off-site SEO Social Media... 13

3 About Superdream Superdream is a leading creative, digital, and advertising agency based in the Midlands. With over 30 years experience in the industry, we re committed to building lasting relationships and helping businesses boost their brand. With three dedicated and integrated teams, we can offer you the complete solution. From initial concept through to implementation, we work with you every step of the way to bring ideas to life. We offer a wide range of services including search engine optimisation (SEO), branding and brand management, website design and development, and all avenues of advertising. Superdream is committed to delivering world class marketing solutions. Bring us your brand story, and we ll get people talking about you. Dream bigger with Superdream. Contact Us For more information, you can contact using any of the options below: Or you can send us an or give us a call

4 Introduction Local SEO (Search Engine Optimisation) is becoming increasingly important for small to medium sized businesses that are looking to acquire new leads. Whereas once consumers would pick up the Yellow Pages to find goods and services in their area, now they are hitting the internet. How many people are doing this? Here is a snapshot of how many people are searching for services with a local qualifier: Keyword Broad number of searches per month Plumbers in Birmingham 3,600 Restaurants in Coventry 8,100 Garage in Worcester 2,900 In addition to these figures, search engines such as Google will now return different results depending on where in the world you are. So if you search for plumbers from a computer or phone in London, you will see different results from somebody making this search in Manchester. Most companies will now have a website, but how effective is this website in attracting new business? This is where local SEO comes in, and it can help you to tap into the potentially lucrative demand that exists for your goods or services online. This whitepaper will show you how to optimise your website to attract relevant traffic and turn this traffic into customers. We will cover all of the main ranking factors and explain how you can incorporate them into your website, enabling you to drive qualified traffic to your business. About Local SEO By implementing local SEO practices on your website, you are attempting to become as visible as possible for searches involving a keyword and your location. When a user performs a search for products and services, they can expect to see a listing that looks like this:

5

6 Search engines will show a mixture of standard organic pages, which are those that it decides are the most relevant for your search, and Google+ for Business pages (or Bing Local pages in Bing), which display the most relevant companies in your area. By optimising your website effectively, you can make sure that your website will be displayed when somebody in your area is looking for your products or services. Keywords Your first step should be deciding on your keywords, the words that your customers are using to look for what it is that you provide. There are a number of ways of doing this: Look at your competitors websites, what words are they using? What would you type into a search engine if you were looking for your service? Use Google s Keyword Tool to see what other words people are using in their search Your keywords will usually be your service followed by a regional qualifier, such as Plumbers in Cardiff and should be as closely related to what your company does as possible to ensure the traffic you attract will make an enquiry.

7 On-Site SEO These are factors on your website that search engines will use to determine where you should rank for a given keyword. Title Tags This is a piece of information that tells the search engines what a particular webpage is all about, and appears in the Head section of your website. These should be unique for every page, and should also include your location. If you use a Content Management System such as Wordpress to manage your website, there will be options on each page to enter this information. A good example for your homepage would be: Garages in Worcester Blue Widget Ltd This includes the keyword and location that we are looking to rank for and tells the search engines what the website is all about. Meta Description This also appears in the Head section of your website and can sometimes be used as a description of your website in the search engine results page, e.g. Here, the website Title appears in blue, with the description beneath it in black. This should also include the location information for your business and be unique for each page on your website. An option for this will also be found on most CMS platforms.

8 There are plugins available for CMS systems that enable you to easily enter your title tags and meta data, such as this one for Word Press. H1 Tags These header tags are another way in which websites are able to tell the search engines what they are all about. These should be written for the user, with keywords inserted where suitable. Most CMS platforms will enable you to select headers when you input your content. Address You should have your company s physical address included on every page, ideally in the footer of your website. This should be your full address, including town, county, postcode and phone number, and should be marked up with the relevant schema.org code, which we will discuss later. As well as including your phone number in the footer, you should also ensure that it is included in every page in a visible position, usually at the top right of the screen. This should be in a larger font than the rest of the site and often in a contrasting colour to your other content. It is often said that a call is better than a click, so your phone number should be as visible as possible to encourage conversions. It is also important to use a number with a local area code rather than an 0845 or mobile number.

9 Schema It is becoming increasingly important to ensure that your website is marked-up with relevant schema code. This helps to tell the search engines what content is on your page including your type of business and location. More information on how to do this can be found at Content You need to make sure you have plenty of high quality, useful content on your website, both to increase its size and also to attract links. The larger your website, the larger your online footprint will be and the more chance you will have of being found for relevant terms. You should produce content that is targeted at your users rather than the search engines and it should be produced to fill a need that your audience might have. Do you run an electrical business? Producing how-to guides for simple jobs that people can do around the house would be a good way of showing off your expertise and fulfilling the need of a relevant audience. Content doesn t have to be restricted to just articles; slideshows, videos and podcasts can all be used to help to market your website.

10 Instructional videos are a good way of providing useful content that attracts links and adds value to your website If you don t have one already, consider starting a blog on your website. This acts as a great place to put regular content, building you an ever increasing footprint on the web. You can use this section to host your marketing content such as how-to articles.

11 Local Pages Building a local page for your business is a quick and easy way of building a presence for regional search terms. Both Bing and Google give you the chance to build a page for your business that could be displayed in the local section on relevant search terms, such as the garage in Worcester example at the top of this white paper. To open a Google+ for Business account, simply visit this page and for Bing visit this page Be sure to complete your page thoroughly with your business address, photos and reviews. Reviews are an important ranking factor, so the more you can acquire then the more visible your page will be.

12 Off-site SEO Off-site SEO is a crucial factor that determines where your website will rank. Search engines detect links pointing to your site from external pages and use the quantity, quality and relevance of these links to determine where to rank your website. While off-site ranking factors can be complicated, it can be relatively simple to get started with building links and citations for your website: Look for directories of local companies in your area and submit your website for inclusion. It is advantageous if you can include your company address and telephone number in these directories, but make sure these details match the ones on your website. Your local newspapers could be a good place to start. Approach local companies and see if they will link to you from their website. You could approach local suppliers, businesses of friends or acquaintances, your local Chambers of Commerce etc. Look to provide content to other websites where there might be an interest in your expertise. Many websites and blogs now accept guest posts from people who can add value with their content, this can be a good way of getting a link back to your website. You can place an author bio at the end of any content you submit to other websites with links back to your own site, as demonstrated in the image below. Be sure to link to different pages on your site and vary the text you use in your links.

13 Social Media If you have a presence on social networks such as Twitter and Facebook, you can also optimise these to associate your business with your region. Facebook allows you to set up a specific page for your business, which you can customise with your location to give your company a presence on the world s largest social network. You will need a personal account to do this, then simply head here to set up your page.

14 Twitter will allow you to set up a profile for your business and it is proving to be an extremely popular way for companies to connect with their customers. You can also enter your location into your Twitter account, and make sure you link to your website from here as it can be an effective way to generate traffic. With ever increasing numbers of people looking for products and services online, it is becoming vital for local businesses to make the most of their website. Local SEO can be the first step in bringing quality traffic to your website and generating enquiries for your company.

15 Thank you for reading our Whitepaper on Local SEO, we hope it has given you plenty of ideas for how to get your website to reach its potential. At Superdream, we specialise in helping our clients rank for both local and national terms and have a proven history of increasing both traffic and enquiries. For more information, you can contact using any of the options below: Or you can send us an or give us a call

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences

More information

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making your brand famous in your location TABLE OF CONTENTS Introduction 01 Chapter I Managing Business Listings and Social Pages 02 Chapter II Optimizing Websites for Local Audiences

More information

Search Engine Optimization Proposal

Search Engine Optimization Proposal Search Engine Optimization Proposal Focus on Search Engine Ranking Improvement & Website Optimization (+ suggestions on Social Media + Mobile Devices + Local Market + Website Integration & Development

More information

Local SEO. Your Guide To Local Search Engine Optimisation. A White Paper by Andy King, Digital Marketing Executive

Local SEO. Your Guide To Local Search Engine Optimisation. A White Paper by Andy King, Digital Marketing Executive Local SEO Your Guide To Local Search Engine Optimisation. A White Paper by Andy King, Digital Marketing Executive Contents 1. Introduction 03 2. Local Listings 05 3. Citations 07 4. Reviews 09 5. On-Page

More information

Local SEO. Making Your Brand Famous Locally. The Definitive Guide

Local SEO. Making Your Brand Famous Locally. The Definitive Guide Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting

More information

monthly search engine optimization

monthly search engine optimization Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

Here are our Brand Optimization Packages designed to help your business succeed further.

Here are our Brand Optimization Packages designed to help your business succeed further. Brand Optimization Here are our Brand Optimization Packages designed to help your business succeed further. Gain access to advanced services and technology to expand your brand: Advanced Data-driven Marketing

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Metatags, Keywords, Links

Metatags, Keywords, Links Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having

More information

LO C AL S E O. Cheat Sheet

LO C AL S E O. Cheat Sheet LO C AL S E O Cheat Sheet What is local SEO? As a result of the rapid growth of mobile, local SEO has grown significantly in recent years with businesses aiming to take advantage of the improved connectivity

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Get Thousands of UNIQUE Visitors a Month

Get Thousands of UNIQUE Visitors a Month Get Thousands of UNIQUE Visitors a Month Hello my name is Wael Rajab and I have written this report to give out for free. I am going to show you how to get THOUSANDS of unique visitors a month. I m going

More information

Top 12 Website Tips. How to work with the Search Engines

Top 12 Website Tips. How to work with the Search Engines Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0 WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES Version 2.0 19 April 2012 Workshop Content Branding for a small business Domain names The principles of excellent website design Content Management

More information

Here are our Local Buzz Services Packages designed to help your business succeed further.

Here are our Local Buzz Services Packages designed to help your business succeed further. Local Buzz Services Here are our Local Buzz Services Packages designed to help your business succeed further. Hover over the question marks to get a quick description. You may also download this as a PDF

More information

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com Umpqua Web Design 541-673-2671 www.umpquawebdesign.com 1 Most small businesses understand the importance of having a company website. A website can act as a virtual storefront and information hub, which

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

Here is a report which shows a difference in demand on majority marketing techniques and its effects according to report by HubSpot:

Here is a report which shows a difference in demand on majority marketing techniques and its effects according to report by HubSpot: Admysys assists our clients across the globe in providing quality inbound marketing services using Search Engine Optimization, Social Media Marketing, Image and Videos Optimization, White Hat SEO Tactics,

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1 Ignite Visibility Consulting How to Blog Prepared by John Lincoln Copyright 2013 Ignite Visibility Page 1 Introduction... 3 What is a Blog?... 3 Technical Checklist... 3 Important Promotional Notes...

More information

10 Actionable SEO Tips for Small Businesses

10 Actionable SEO Tips for Small Businesses 10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.

More information

User Documentation SEO EXPERT

User Documentation SEO EXPERT The SEO Expert module helps you quickly: User Documentation SEO EXPERT Create and personalize Friendly URLs Insert Meta tags for product pages, Facebook posts and Twitter Cards in your shop This module

More information

Company X SEO Review. April 2014

Company X SEO Review. April 2014 Company X SEO Review April 2014 Introduction The following SEO marketing review provides a top-line overview of your current position online, as it relates to natural search rankings, and highlights areas

More information

SOLUTIONS FOR TOMORROW

SOLUTIONS FOR TOMORROW SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Local Seo With Google Plus

Local Seo With Google Plus Local Seo With Google Plus PageTraffic Web Tech Pvt. Ltd. All rights reserved. GET NEW CUSTOMERS EVERYDAY! TABLE OF CONTENTS INTRODUCTION... 1 CLAIM GOOGLE+ LOCAL LISTING... 2 OPTIMIZING WITH LOCATION-ORIENTED

More information

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO OUR 10 STEP PROCESS 1. SEO site audit of content, website HTML, social sites, backlinks 2. Defining your goals 3. Keyword brainstorming and

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

12 Proven Ways to Market Your Local Business Online

12 Proven Ways to Market Your Local Business Online 12 Proven Ways to Market Your Local Business Online As a local business owner or marketer, you know that increasing your online presence is crucial in today's digital market. However, generating brand

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

SEO: What is it and Why is it Important?

SEO: What is it and Why is it Important? SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.

More information

AMI MARKETING AWARDS SUBMISSION CATEGORY 12: MARKETING ON A SHOESTRING

AMI MARKETING AWARDS SUBMISSION CATEGORY 12: MARKETING ON A SHOESTRING AMI MARKETING AWARDS SUBMISSION CATEGORY 12: MARKETING ON A SHOESTRING MAY 2013 Page 2 CONTENTS EXECUTIVE SUMMARY... 5 THE ISSUES... 7 STRUCTURAL ISSUES WITH THE SITE... 7 HIRING HELP... 7 NO SEO... 8

More information

July 2015 December 2015 Workshops

July 2015 December 2015 Workshops Search Engine Optimisation Number per year 2015(Up to max 4) One Day Programme 09/07/2015 08/09/2015 12/11/2015 Search engine optimisation is a fundamental part of an Online Internet marketing strategy.

More information

Content Marketing Templates

Content Marketing Templates Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends and Innovation Content Marketing Templates SEO Checklist Content Marketing

More information

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com SEARCH ENGINE OPTIMIZATION WHAT IS SEO? SEO SERVICES Keyword & Competition Analysis Website Optimization On-going Optimization KEYWORD ANALYSIS Traffic Analysis Competitive Analysis Ranking Analysis Site

More information

Introduction. Page 3 of 12

Introduction. Page 3 of 12 Part -1 Introduction Online Branding is different from building authority unlike some people who believe that these two are same. Online branding is one of the ways to popularise your brand in the virtual

More information

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.

More information

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers SEO People turn to search engines for questions. When they arrive at your website they are expecting immediate answers What is SEO and what are the advantages of using it? SEO stands for search engine

More information

SEO. Module 1: Basic of SEO:

SEO. Module 1: Basic of SEO: SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT» 2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Small Business SEO Marketing an introduction

Small Business SEO Marketing an introduction Small Business SEO Marketing an introduction Optimax May 2012 www.optimaxads.com 1 CONTENTS Introduction 3 On Page Optimisation 3 How Google views your Web Site 5 How to check your web page code for SEO

More information

Website Order Form. Create the strategy and framework to meet your vision

Website Order Form. Create the strategy and framework to meet your vision Create the strategy and framework to meet your vision Contents: 1. Your Personal Details p 3 2. Your Business Details p 3 3. Your Proffered Work Contact Details p 4 4. Website Package p 5 5. Website Content

More information

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS Watkins Manufacturing WatkinsMfg.com (760) 598-6464 1280 Park Center Drive, Vista, CA 92081 Design Studio DesignStudio.com (888) 825-8883 715 J

More information

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd 1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Contents 11. 13. 15. 17. 19. 21. 23.

Contents 11. 13. 15. 17. 19. 21. 23. Contents 5. 6. 9. 11. 13. 15. 17. 19. 21. 23. 2 Summary Since Google was founded in 1998, the marketing world has been disrupted more than ever. Google has had such a large impact that Google was named

More information

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search

More information

Driving more business from your website

Driving more business from your website For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

Your App website SEO & copy!

Your App website SEO & copy! Your App website SEO & copy! Information on how to advertise your APP online >>> www.myfirmsapp.co.uk ios & Android compatible Your App website SEO and copy Note to client about On-page SEO With your marketing

More information

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide Our Five Step Guide To Successful Internet Marketing Getting the best from your website: An introductory guide Step 1: Select your keywords carefully On one hand there is no point spending lots of time

More information

YouTube optimisation best practice guide

YouTube optimisation best practice guide YouTube optimisation best practice guide 23 rd April 2015 Alex Ovsianikov, Senior Natural Search Analyst Oliver Robertson, Senior Natural Search Analyst Dan Spry, Digital Promotions Analyst James Allen,

More information

Individualized Plan We will start with implementing an individualized plan for your company, set at your pace, so you can grow at your own speed.

Individualized Plan We will start with implementing an individualized plan for your company, set at your pace, so you can grow at your own speed. Welcome To! Hi, I m Laura, and I help businesses create Web Presence to grow and: generate more leads, attract more customers, make more sales and increase profits. Today a web presence is essential. With

More information

WSI White Paper. Prepared by: Ryan Dinelle Search Marketing Strategist, WSI

WSI White Paper. Prepared by: Ryan Dinelle Search Marketing Strategist, WSI How Google New Place Search Feature Impacts Your Business WSI White Paper Prepared by: Ryan Dinelle Search Marketing Strategist, WSI Introduction As many of us are already aware, Google is constantly in

More information

Social Media, Website Marketing & Sales Training. Clever internet marketing that grows

Social Media, Website Marketing & Sales Training. Clever internet marketing that grows Social Media, Website Marketing & Sales Training Clever internet marketing that grows Social Media, Website Marketing & Sales Training First published 2013 Edited by Rebecca Harrison Designed by Nikki

More information

Search Engine Optimization (SEO) Jeff Carey

Search Engine Optimization (SEO) Jeff Carey Search Engine Optimization (SEO) Jeff Carey SEO For Small Business Who else wants more FREE traffic? For many small businesses, search engines like Google, Yahoo, and Bing account for over 70% of their

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com.

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com. Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained

More information

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION S E A R C H E N G I N E O P T I M I S AT I O N - PA G E 2 SEARCH ENGINE OPTIMISATION Search Engine Optimisation (SEO) is absolutely essential for small to medium sized business owners who are serious about

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

Internet Marketing for Business

Internet Marketing for Business Internet Marketing for Business tenby technologies building business on the internet Dick & Lynn Slackman www.tenbytech.com info@tenbytech.com 618-799-9757 Tenby Technologies Tenby Tech is an internet

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Best Practices for Auditing Your SEO Program SEO

Best Practices for Auditing Your SEO Program SEO Your Program 2 How do you know if your campaign is getting the results you need and expect? By auditing your program on a regular basis, you will stay on track with your goals and gain the highest return

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

15 Ways To Make Your. Business Rank #1 On Local Search. By John Barry. Barry Real Marketing. Barry Real Marketing

15 Ways To Make Your. Business Rank #1 On Local Search. By John Barry. Barry Real Marketing. Barry Real Marketing 15 Ways To Make Your By John Barry Barry Real Marketing Business Rank #1 On Local Search Barry Real Marketing The Yellow Pages Are Dead! FACT The Yellow Pages Have Steadily Been on a Dwindling Decline

More information

SEO Referral Partner Program

SEO Referral Partner Program We Live To Share Good Things In a world with Facebook, Twitter and emails; we live to share good things. If we go to a great restaurant, watch a moving video or find a great Australian SEO company we naturally

More information

SEO Referral Partner Program

SEO Referral Partner Program SEO Referral Partner Program 1 We Live To Share Good Things In a world with Facebook, Twitter and emails; we live to share good things. If we go to a great restaurant, watch a moving video or find a great

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

SEARCH ENGINE MARKETING INCREASES SALES. 72% of local businesses achieve business objectives with formal SEO roadmap to address their goals.

SEARCH ENGINE MARKETING INCREASES SALES. 72% of local businesses achieve business objectives with formal SEO roadmap to address their goals. 2012 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. SEARCH ENGINE MARKETING INCREASES SALES 72% of local businesses achieve business objectives

More information

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA 6 SECRETS OF HIGHER GOOGLE LOCAL SEO RANKINGS BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA TABLE OF CONTENTS About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining Visibility

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

CAPTIVATE DIGITAL CAPABILITY STATEMENT

CAPTIVATE DIGITAL CAPABILITY STATEMENT CAPTIVATE DIGITAL CAPABILITY STATEMENT 2016 Table of Contents 4Digital Services Branding 4 Web Design 5 Search Engine Optimisation (SEO) 6 Copywriting 8 Print 10 Photography 12 3Overview 2 Captivate Digital

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

80 Point Business Marketing Checklist

80 Point Business Marketing Checklist 80 Point Business Marketing Checklist No matter what the size of your business, marketing is what helps you take your product or service from inside your company and deliver it to potential clients/customers.

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Strategic Link Building:

Strategic Link Building: Strategic Link Building: Is this love that I m feeling? Point It Digital Marketing www.pointit.com 04.22.2015 1 Housekeeping Slide Raise your hand if you are having technical difficulties Hide the chat

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

SEARCH UBERSEO SMALL BUSINESS OWNER S GUIDE TO A DIVISION OF EBWAY CREATIVE

SEARCH UBERSEO SMALL BUSINESS OWNER S GUIDE TO A DIVISION OF EBWAY CREATIVE SMALL BUSINESS OWNER S GUIDE TO SEARCH UBERSEO A DIVISION OF EBWAY CREATIVE The Terms Understanding the industry terminology Search Engine Optimization Helps to ensure that a site is accessible to a search

More information

An independent travel agent search marketing strategy

An independent travel agent search marketing strategy An independent travel agent search marketing strategy David Burdon Experience Stena Line, Cosmos Created the Somewhere2stay.com brand 8+ years specialist involvement in search 300+ search engine marketing

More information