Agile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing

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1 Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing

2 TRANSFORM your advertising and boost your business If you re in business, you need to be in the business of marketing your company in the digital world. Digital marketing can transform the way you talk to your clients and open up a whole new world of opportunities as to how you reach new audiences. Our proven communications expertise can help you take advantage of all the exciting possibilities of this dynamic new technology and extend your brand to stay ahead of the competition.

3 COST EFFECTIVE, measurable marketing that gets RESULTS At Agile & Wired, we take the time to get to know your business and fully understand your goals and the challenges you face. Because only by truly knowing your brand, your customers and your aspirations, can we tailor a strategy for your digital marketing that will deliver compelling results and a cost effective ROI. There are so many channels available to you to market your business online, that it can sometimes feel a little daunting to business owners. It s our job to make everything as simple as possible. So you can get on with your job and concentrate on running your business. Through strategic website to search engine optimization, pay per click management and digital advertising, we can help you get results, time and time again. As a specialist digital advertising agency we are able to focus on your company s individual digital communication requirements. With our in-depth knowledge, we are able to flexibly adapt our development projects to meet your business needs. If your objective is to increase online sales we can help with that. If it s raising awareness of your brand, and getting your name higher up the list of search results, we can help with that. If your marketing campaign may require a variety of techniques, or media platforms, then we can do that too. Whatever your needs, A&W have the expertise, experience and spectrum of services to help your company take advantage of all the opportunities out there, in a cost effective, hasslefree, reliable way.

4 Our services SEARCH ENGINE OPTIMISATION SEO should be a pivotal part of your online marketing plans. It is a strategy designed to generate more natural traffic to your site and, when done effectively, it can provide your business, with massive exposure by positioning your website in primary positions on search engines. SEO requires expertise and a thorough insight into how search engines work and rank pages. And A&W s team of experts have a deep understanding of SEO techniques based upon best practice guidelines and in house testing that deliver results and help clients gain a competitive advantage. DIGITAL ADVERTISING We have the expertise to identify where and when you should be advertising to drive traffic to your site, and we can help you tailor your advertising message for maximum results. PAY PER CLICK MANAGEMENT An incredibly effective tool for generating new business PPC is the most controllable and measurable form of online advertising for any business. And at A&W we deliver a bespoke PPC service through thorough analysis and understanding of all the different variables affecting performance such as: A&W s approach to SEO Our strategy is to fully research and understanding your business and the market you operate in. Going far beyond targeting a few keywords, we aim to provide an incomparable return on investment. We have expertise in the following: Market research Technical SEO Copywriting Link building Statistical analysis Keyword research Competitor analysis Analyzing and re-tuning Creative SEO copywriting services Website traffic reports to help track your website's performance Landing page effectiveness Keyword performance Ad copy Timing No matter what size of marketing budget you have, your business will benefit from A&W s huge experience and knowledge of how to get the best results from pay per click.

5 MARKETING marketing is a vital tool for businesses, and unlike more traditional forms of advertising, marketing means even the smallest firms can make a significant impact. Whether it's data hygiene and management, avoiding the spam filters or managing your campaigns for you, our marketing advisors at A&W can turn their expertise to helping you achieve your marketing goals. SOCIAL MEDIA OPTIMISATION Search engines are no longer the only sites that can successfully drive traffic to your company s website. SMO tactics can also drive huge amounts of people to a website as the phenomenon of social media continues to rise. Social media can take many different forms, but it is essentially online platforms that people use to share opinions, insights and experiences with each through the likes of audio and video content, blogs and message boards. The most famous right now of course being Facebook. It is a two way street that gives your business a chance to engage in a real conversation with your target audience. Participating in this conversation helps spread your message further and faster. And don t think it s just for cool companies! It doesn t matter what industry you are in or what you sell, there is always some kind of content that can be created, and a certain audience you can appeal to Which is where come in. BLOGGING Managing and updating your blog takes considerable time which we know you don t have when you re running a business. Which is why we provide full a blog writing service including: Blog design Full integration to your website Writing regular and relevant content SEO Social bookmarking Our clients trust us with bringing their blogs to life, and giving their business a personality. And we can make sure YOUR business is something people really want to talk about too. LANDING PAGE OPTIMISATION An integral part of internet marketing, landing page optimisation is the testing of variations of a webpage to see what combination turns the most visitors to your site into actual customers. It could be trying different designs, keywords, links and offers in order to get more of your traffic to turn into sales. It is an increasingly important way of monitoring your online marketing because the bottom line is that if your web pages are not designed to convert, your visitors will leave, and might never come back In short, a poorly created page will be a waste of your valuable marketing spend. WEB MAINTENANCE A&W can also help you keep your website running smoothly. Aside of the importance of keeping your content up to date, it is essential that the operating systems used to run the website are also current. Regular maintenance will keep your website more secure, and it will also improve user experience on the site something that s vital if you want people to regularly visit or interact with your site. Another reason for regular maintenance is that search engines rank higher sites with maintained and updated content. WEB DESIGN & DEVELOPMENT We can help you explore the limitless opportunities of the digital world to build your brand and get your unique selling point across to more customers than ever before. We can even help you stand out from the competition through the use of 3D graphics, music and enhanced design on your website. MARKETING ANALYTICS TOOL This is an online tool developed to track ROI for every digital marketing initiative your business engages in. It allows you to track the likes of pay per click reports, and seo results so you can monitor your digital marketing campaign, and measure its effectiveness. Which means you can make tweaks and changes to your messaging so it becomes even more effective. We can customise this tool to suit your company s specific requirements.

6 Project Planning Stage 1 : 'Strategic brief' creation At this stage, along with the client's team we create the strategic brief.this will include : Identifying the goal of communication - what it should do at the end, SWOT analysis,the proposed brand image, its characteristics, its motives, conveying the vision and mission to the target audience, and a dozen other similar questions. Why is it different from others? What makes it interesting? Give as many facts about the product as possible. The client gives a complete picture of the brand to us through answering these questions, and we become thoroughly knowledgeable about the brand attributes of the product or service. Stage 2 : 'The Proposal' At this stage we study the brief and create a complete story board with time lines, scope of the project and submit it to the client. Stage 3 : 'Wire Frames' or 'Story board' Creating Wire frames (Navigation) for the various websites, graphic representation of the Scope of Projects, time line descriptions with deliverables. Template options or story board. Stage 4 : 'Approvals, Suggestions Approval and suggestions of templates by the client. Stage 5 : 'Design and Development Phase ' At this stage we design and develop the complete site and moves on to submitting the beta version of the site. Stage 5 : 'Beta Version' At this stage we present the Beta version of the sites to the client. Stage 6 : 'Approvals & Suggestions' The client makes suggestions and then gives necessary approvals. Stage 7 : Demo Presentation At this stage the final site is uploaded to a test server. After mandatory testing the site is then moved on to the main server. Stage 8 : Demo Audience We take a comprehensive feedback from a targeted audience and then review all deliverables. Stage 9 : 'QA Report' This will include a comprehensive analysis of the goal set up, development phases and the final output.

7 About Agile and Wired Agile and Wired is a digital creative communications agency with proven expertise in interactive, web development and design, animation and print design. We have got both in-house and virtual staff who have wide experience in their respective fields. To match our company philosophy, we endeavour to be an agency with a conscience! Our focus is you and your communication needs, whether interactive, web or off-line. Strategy We don t just create campaigns or design a website based on a client s budget. We design strategies based on the requirement for the brand s potential to communicate. We believe that this is where you as the client and we as the service provider win.. Why us? > Dedicated on-line and off-line customer support. > Competitive pricing. > Effective synchronisation of design, technology and strategy. > Objective, comprehensive research and analysis of the product or service. > Eco-concerns and sustainability issues, priority in every web design. > Excellent synergy between ideology and reality, in design. > Complementary blend of graphic design and articulate and persuasive copy.

8 Philosophy Business True Brand positioning is everything. We can do thorough market research and position or reposition your brand based on highly creative strategies. What we vehemently Oppose? We don t like clichés. We don t like brand clutter. We believe the products we advertise should offer something real to the consumer. We don t believe in marketing for its own sake. Corporate We aim to make a substantial and positive impression on our audience's mindset. We also aim to be a communications agency with a conscience. Social We believe that anybody with a conscience is a social being and should work hard and tirelessly to make the world a better place!

9 HOW WE WORK We never just look at how much you have to spend and offer you a quick fix. We always take the time to get to know you and your business so we can design a tailored strategy that s right for your company s specific needs. We want to be your trusted digital partner for the long term, working closely with you for mutually beneficial results. Why you should work with us Dedicated on and offline support Competitive pricing Effective synchronization of design, technology and strategy Objective, comprehensive research and analysis Extensive range of services, all under one roof Environmentally aware/sustainability-friendly ethos Contact us If you d like us to help you make the most of your online marketing, please get in touch. We can offer you an initial, no obligation consultation to discuss how A&W can work with you to maximize your digital communications, and save you time, money and hassle. Simply us at with a brief outline of your marketing goals and business objectives.

10 Agile&wired Web Development & Online Marketing Experts United Kingdom Office St John's Innovation Centre, Cowley Road, CB4 0WS, Cambridge Tel: + 44 (0) , + 44 (0) Mob: + 44 (0) , F: + 44 (0) web : India Office Level 2, Prestige Omega, No 104, ERIP Zone, Whitefield, Bangalore Tel : Fax : web :

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