Web content provided for Blue Square Design see Home Page

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1 Web content provided for Blue Square Design see Home Page We help your business make new friends When you harness the skills of a graphic and web design studio, there s a certain amount you can expect. You can expect creativity. You can expect inspiration and vision. You can expect the team to listen to your needs, and meet them. No hassle, no stress. You can expect technical skills and a can-do attitude. And you can certainly expect top quality. But mainly what you expect is for your project to achieve results. Whatever that means for you whether it s more traffic to your website, more enquiries, brand recognition, higher profits or improved efficiency the bottom line is, you want all this work to leave you better off. That s where we can help. We re a multidisciplinary creative studio who seamlessly integrate all your design and marketing needs - online and on paper. We can create you a stunning brand, build you a successful website, take striking photos to complement it and create a memorable brochure or marketing piece all from the one brief. But best of all we re business-minded. We want you to succeed. For both of us! After all our business is built on your success. And we know how to help you make it happen. We have the expertise not only to deliver a premium marketing package but we have the business know-how to make sure it earns its keep. Contact us today to find out how. Website development Website Design Looks good, but does it get results? It doesn t matter how great your website looks if no-one can find it. To reach all your potential customers in today s highly competitive market, you need an effective website on several levels: what it says; how it looks; how well it works; and how easily people find it when searching for your product.

2 This means you need a web development team who have a whole lot more than just technical and design skills. (And we have that too! We won t bore you here with the details of everything we can do or how we do it but if you can imagine it, then rest assured that we can build it!) You need your web developer to ensure that qualified customers find your site and stay on it. Which means they need to get everything they require right from the one spot your website! - without needing to go anywhere else. They also need to make sure that you can see how well the site is working for you. Our team can ensure that all these needs are met in the development of your site. At the same time - we know budget can be an issue, especially if you re just starting up. So you have some options when it comes to the design of your site and you can rely on us to give you the best advice about what will fit your requirements and your budget. This might be an out of the box basic site to meet simpler needs or Custom Web Design [link] for individual requirements. Your success is what our business is built on so we make sure your site not only looks good, but fits your business and gets results. Contact us today to find out how. Custom Web Design Exactly what you re looking for We build a site to fit your business! This is our speciality, in fact. We ll work with you to determine what your business requirements are and with our background in consultancy, you can rest assured that we ll then work with you to meet those needs - successfully. We have loads of experience working with corporate clients and building sites fully customised for individual needs. Whether it s integrating back office systems, ordering, reporting, web services to feed micro sites, or CRM integration contact us today to discuss how we can deliver a website exactly to meet your needs. Marketing and Customer Relationship Management Keep in touch with your clients.without it costing you the earth! Customer Relationship Management (CRM) is the new buzzword for small businesses. It helps you to communicate with your clients with minimal effort and low costs.

3 Not only this marketing with a CRM system means you send targeted messages based on specific client profiles - thus you can keep in touch with clients in a meaningful way. You can send them information that you know they will be interested in based on what they ve wanted in the past. So you can nurture your existing relationships with relevant dialogue, and generate qualified leads in marketing campaigns. Even better - with specific reporting tools integrated with Google Analytics, you can measure the effectiveness of each campaign and adjust it accordingly based on the results. marketing is thus a very powerful tool in your marketing plan. Sound difficult? It s really not! Call us today to arrange a chat - we can show you the results our current clients have achieved, explain how it all works, and how we can help you to attain similar results. And we can either set up a system to make you completely self-sufficient, or we can manage your campaigns on your behalf. So it s as easy as giving us a call! Search Engine Optimisation and Marketing Coming out on top There s over 550 billion websites on the internet. And whole generations of consumers who now look for what they want on the web. So you need a site that comes up on top for relevant searches or your clients will be finding the businesses that do. To make sure you reach your target market online, it s now crucial to have a web developer who understands search engine optimisation (SEO) and search engine marketing (SEM). So we partner with the experts! We can ensure your website is found when it should be. And we measure its success with analytical reporting tools so you know exactly how well it s working. Not only this you can see what it is your clients are searching for when they come to you so you can continually tweak your content to better meet demand. All on top of great design and technical skills! So call us today for a chat about how we can get your website working harder for your business. Copywriting Say It Right When someone lands on your website, you want them to stay there!

4 We can build you a knock-out website but if it doesn t grab someone quickly with great copy, they re going to move on to a site that does. Writing for the web is very different to writing for print. People tend to scan websites quickly trying to find what they are looking for and they move on within seconds if they don t see it. A good copywriter can help you show your clients that you have what they need and make sure they stay on your site and find it. If you need some help with the content of your website and the quality of your message, talk to us! We can refer you to some great writers people who understand how people read copy, what motivates them, and how to harness that through language. So you can make sure that your message speaks louder than the rest. Website Hosting and Maintenance Keeping your site well-oiled Blue Square Design has a variety of packages for website and hosting, as well as website maintenance. Your website should be kept up to date and not just for your clients benefit! Websites that are well-maintained and updated at regular intervals keep the search engines happy, and will keep your visitors coming back to you. So whether you like to update things yourself, or want to leave it all in our capable hands, we ll work out a package tailored specifically to meet your needs at the time of consultation. You might want to enter into a maintenance agreement where we have an allocation of hours per month for site maintenance - or alternatively, we can maintain your site on an ad hoc basis. Also - for your peace of mind - the website hosting we provide is on a dedicated server for our clients only. This provides us with greater control over what is allowed on the server and thus greater security for you. Domain Name Registration More than just a name Registering the right domain name for your business is an imperative part of your marketing campaign. The best way to do this is to register names that make sense to people, and are easy to remember so that your clients can find you quickly and easily. We work with you to register the best domain names available for your business. This is important to protect your business' IP and trademark (if applicable). So whether you know what name you want and you just want it registered or you need a bit of help

5 choosing something that will work Blue Square Design can help. We re an accredited.auda reseller, so contact us to register a suitable name for your business today! Branding Branding Everybody wants to be remembered There are thousands of businesses out there competing with yours. Some of them might have products or services very similar to yours and even though yours is (almost certainly!) the best, it can be hard for busy customers to distinguish between them. You want potential clients to think of you first next time they need your service. And effective branding is one way we can help you be remembered. Not only do we have a team of inspired people who get excited about creating the perfect brand to match your business we also have the business know-how to manage it to reap maximum rewards. Logo design Reach out without words You want your logo to be unique, easily recognised, and consistent with your business image and values. You also want it to be engaging, and relevant to your audience. So you need a design team who really listen to your needs. We take the time to understand your business and your clients and work closely with you to design a concept that reflects who you are. So not only will your logo be imaginative and memorable it will speak to your audience the way you want it to - every time that it appears. Brand management Effective branding is all about consistency A consistent brand will ensure your business is recognised and remembered. So once our creative team has worked their magic designing your new logo, our marketing team will make sure it s put to work.

6 Achieving consistency doesn't happen by chance. It requires reinforcement across multiple mediums and adaptability for a changing market. All while compellingly conveying a specific feeling and eliciting a positive association with your product. This requires understanding, foresight, strategy and execution. But it s worth it because the skillful integration of a brand across all your marketing products will achieve spectacular results! And we will make sure that your new brand succeeds. Graphic design Creativity with a touch of smart Graphic design isn t just about making something look good. It s about conveying a message, a feeling, or eliciting a response in the visual medium: meeting a business need in an aesthetically pleasing way. So a designer needs to understand the medium they re working with, and how people respond to subtle visual cues. We have a very talented and experienced team of graphic and web designers who produce inspired, considered work. We will engage your audience, strengthen your branding, and convey your company s message and values in an effective way. But don t just take our word for it! Check out our folio here [link] to see some of our work for yourself. Photography If you ve had a vision Photography is a passion of ours. And if you want your message to hit the mark, it s probably a passion of yours too at least as far as selecting the right shot for your project. Your photo selection doesn t have to be big or bold and shot in an exotic location - it just needs to convey the right message. So if you have a vision for it but don t have the skills or equipment to shoot it yourself, let us help make your vision a reality. Our designers are also seasoned, talented photographers and we love how well this complements our work. It means that once we ve agreed on a concept and are down to work, we can shoot specific images with the final design in mind so the idea is not lost in translation.

7 We have all the equipment and a whole lot of skill when it comes to shooting products, people, locations and events. We also provide a comprehensive image retouching service. And if you don t want to do a photo shoot, we can select something from a range of quality stock images to match your project. Printing Really make a big impression Printing The internet is a fabulous tool for making new business friends. But to speak to all the people you need to reach, you really want to make an impression across more than just one medium. To complement your online presence, you can t beat a stunning printed piece. So we make sure we keep up-to-date with the latest technology to help you reach your audience with a staggering range of printing options including green printing [link] - because if you re going to the trouble of designing spot-on communication tools, you want to maximise their impact. Great printing enhances great design and we can help you to create anything your heart desires! So you can really capture the attention of your audience and get the right emotion of your piece across. Take advantage of the fantastic technology we have access to by talking to us about your vision - we ll help you to explore the exciting possibilities of print! Green Printing Planet-Friendly Options That Won t Blow Your Budget We re committed to minimising our impact on the environment. We ve taken a number of steps towards becoming carbon neutral by reducing our waste, using green power, and improving our purchasing practices. And we ve sourced some great stuff so that you can take up a planet-friendly option if you want to. It s not everyone s cup of tea, but we do like to highlight the benefits and give you the option. So we ve established relationships with some industry-leading, Carbon Neutral and Forest Stewardship Council (FSC) certified printers. We can offer you sustainable paper selection and printing options that won t blow your budget. And we keep up to date with these constantly evolving products to ensure we offer you the optimum solution for both your business and the planet! Just contact us to find out how.

8 We re proud of every job we do About us Blue Square Design a full service, environmentally friendly design studio providing website design, graphic design, printing, advertising, marketing and photography. Our main studio is only a stone's throw from the Melbourne CBD, conveniently located at the Docklands Cotton Mills in Yarraville. We also have second studio in the Macedon Ranges. We were born in 2001, and we ve been growing at a fabulous rate ever since. And we attribute much of this success to the care we offer you - our clients - and the passionate interest we take in seeing your businesses succeed. Because at the end of the day our success is based on yours. So join with us today to get that vision for your business up and running. Our team consists of graphic designers, web developers, photographers, and marketing and business aces but we like it best when you re involved. The more ideas and feedback you give us, the more coherent the whole project is. So keep talking to us from the start of the project to the finish about how we can best help your business kick goals in 2010.