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1 Media pack 2015 Contents Media portfolio Profile Editorial team Distribution & Readership global edition Price list Ad formats & material submission instructions pv magazine global edition website Visitor statistics global website Editorial schedule Banner formats Newsletter Germany print edition Distribution & Readership Germany edition Germany website Chinese edition Latinoamérica edition Japan edition Events Sales team l

2 85308 Juni 2014 Showcase your brand and products with the market leader of global solar media Media portfolio Advertising benefits pv magazine global edition Partner with a valued and respected PV media brand, with a long heritage in the PV industry. Benefit from the global reach of pv magazine: our magazine is distributed all over the world. Your ad will reach out to an international audience in both developed and emerging markets. 35,000 copies of the global edition (including 10,000 copies of the Chinese language edition), 20,000 copies Germany edition, 5,000 Latinoamérica and 5,000 pv magazine Japan comprise an unrivalled global circulation. Benefit from our multi-language platforms in English, Chinese, German, Spanish/Portuguese and Japanese combining print and online. pv magazine Germany Target your key audience: over 85% of our readers are C-level decision makers from across the entire solar value chain actively seeking investment and business growth opportunities. Smart Home Sexy Begriff Technisch hochkomplex Wo stehen wir? Align your brand with the most authoritative PV trade publications and maximise the impact of your message. Themenschwerpunkt Smart Home: Theorie und Praxis Chancen für Installateure Batteriesysteme Wärmepumpen E-Ladestationen Themenschwerpunkt Betrieb von Anlagen Media Information

3 Latinoamérica Showcase your brand and products with the market leader of global solar media Media portfolio Speak to a captive audience: our online platforms reach over 250,000 visits/month, our daily and weekly newsletters are sent out to 35,000 recipients worldwide. pv magazine Chinese edition We support you in creating highly effective marketing activities to expand your business opportunities. Benefit from pv magazine's extensive global network. pv magazine Japan pv magazine Latinoamérica De promesas a realidades De promessas a realidades Foto: Kaltemp Media Information

4 The number one knowledge and networking provider for the international solar industry profile pv magazine group The group sources key information and provides practical analysis on a broad range of topics from the fast-moving PV industry. In our trade media facts and analysis are presented as easy-to-read news and in-depth reports. In addition, in our conference formats, we use these as a basis for developing our sought-after expert events. The publisher The publisher of pv magazine, Solarpraxis AG, is one of the most reputable and experienced service providers in the field of renewable energy. Active since 1998 and a pioneer in promoting a global solar age, Solarpraxis AG offers a wide range of trade publications, organizes popular industry conferences worldwide and provides engineering services. Profile pv magazine Since its initial publication in 2008, pv magazine has evolved into the top international magazine for solar decision makers and is now leading the global solar media market. With the forthcoming monthly Chinese edition as well as other planned languages and focus markets, Solarpraxis AG is expanding its position as the number one global knowledge platform. The media portfolio from pv magazine rounds off its comprehensive digital range with the daily newsletter and the most current news on Sales philosophy The pv magazine sales team supports you in creating highly effective marketing activities based on in-depth market expertise, that we are happy to share with our customers! The pv magazine sales team looks forward to helping you realize your marketing potential in 2015 "I think that we're awesome because we're not just standard trade press, who may have moved into PV to cash in on a growing industry - to take as much money as we can and run. Our heritage is PV, we're engineers, we test components, we build solar parks, and we are solar veterans. We are part of this industry and true partners. Our fortunes rise and fall with the industry. We won't just move on if solar hits a hard spot. We're in it for the long haul!" Jonathan Gifford, editor in chief, pv magazine global edition Media Information

5 Benefit from our excellent team of international journalists Editorial TEAM Publisher Solarpraxis AG Karl-Heinz Remmers Zinnowitzer Str Berlin, Germany Phone: +49 (0) Head, Editorial Department Editor in chief Germany edition Dr. Michael Fuhs Phone: +49 (0) Frequency: 12 issues per year (global edition) Volume: 8 th Volume 2015 Website (URL): Purchase price: Annual subscription: 179 print / 80 digital per year including shipping and VAT where appropriate. Single issue: 18 print / 7.50 digital including shipping and VAT where appropriate. Purchase prices are applicable at the time an order is received. ISSN: Magazine format: DIN A4 (210 x 297 mm) Status: September 2014 Editor in chief global edition Jonathan Gifford Phone: +49 (0) Ian Clover Editor Blanca Diaz Editor Sandra Enkhardt Editor Lan Cao Editor Michael Fuhs Editor in chief Germany edition Jonathan Gifford Editor in chief Global edition Reader service Phone: +49 (0) Fax: +49 (0) Christian Roselund Editor Edgar Meza Editor Charles Thurston Editor Mirco Sieg Editor Eva Weber Editor Paul Zubrinich Proofreader Media Information

6 Benefit from the global reach of pv magazine Unrivalled Distribution & Readership pv magazine global edition Circulation Analysis Distribution by Industry Sector Distribution by Job Title Circulation ,000 Qualified circulation ,222 Subscriptions ,334 Rest, archive and voucher copies % 13 % 21 % 51 % 40 % 31 % 35 % PV manufacturers (cells, modules, components) and suppliers (equipment, materials) International project developers, system integrators and distributors Financial / political sector Directors, presidents, chief executives Engineering executives Engineering managers, project managers Financial executives Media Information

7 UNRIVALLED Distribution & Readership pv magazine global edition Europe Thereof: Distribution by Country / Region (%) 26 6 Southern Europe 6 Western Europe 3 Eastern Europe 11 Germany Greater China North America Japan India Middle East Central and South America Africa South Korea Southeast Asia Australasia Media Information

8 price * list print editions pv magazine global edition (including Chinese edition: your ad will be published in both editions unless you opt out) 1/4 page 1,250 1/3 page 1,900 1/2 page 2,500 2/3 page 3,750 1 page 5,000 2 pages 10,000 Back cover outside 6,500 Front cover inside 6,000 Back cover inside 5,600 Cover wrap 7,500 Special advertising Job ads, marketplace ads 50% of the price list The ads are simultaneously put on the website without surcharge during the booking period. Job ads online Basic listing 250 Premium listing newsletter link newsletter links 300 pv magazine Germany 1/4 page 1,000 1/3 page 1,500 1/2 page 2,000 2/3 page 3,000 1 page 4,000 2 pages 8,000 Back cover outside 5,500 Front cover inside 5,000 Back cover inside 4,500 Cover wrap 6,000 pv magazine company directory print and online edition We have tailored a range of packages to meet your specific needs. Packages: 3 months 6 months 12 months Basic entry Logo Colored background Description pv magazine Latinoamérica pv magazine Japan 1/3 page 1,000 1/2 page 1,500 1 page 2,500 2 pages 5,000 Back cover outside 3,500 Front cover inside 3,000 Back cover inside 2,500 Cover wrap 4,000 *All prices exclude VAT Inserts Bound inserts 2 pages 275 per 1,000 4 pages 300 per 1,000 Loose inserts up to 25g 290 per 1,000 (higher weight on request) 20 % surcharge for split run sizes only up to 203 mm width and 292 mm height Media Information

9 price * list Digital platforms Wallpaper 3 Months 12,000 Leaderboard 3 Months 8,000 Skyscraper 1 3 Months 8,000 Skyscraper Months 6,000 Rectangle 3 Months 5,000 Fullsize 3 Months 5,000 Medium Rectangle 3 Months 4,000 Button 3 Months 2,000 Newsletter fullsize banner, 5 shots 2,500 Newsletter advertorial, 5 shots 2,500 Wallpaper 3 Months 8,000 Leaderboard 3 Months 6,000 Skyscraper 3 Months 6,000 Rectangle 3 Months 5,000 Fullsize 3 Months 5,000 Medium Rectangle 3 Months 4,000 Button 3 Months 2,000 Newsletter fullsize banner, 5 shots 2,500 Newsletter advertorial, 5 shots 2,500 Other options on request Wallpaper 3 Months 2,500 Leaderboard 3 Months 1,500 Skyscraper 3 Months 1,500 Rectangle 3 Months 1,000 Fullsize 3 Months 1,000 Button 6 Months 1,000 Newsletter fullsize banner, 5 shots 1,500 Newsletter advertorial, 5 shots 1,500 We also provide content marketing opportunities: pv magazine provides a broad range of options to position your company as a thought leader in the PV industry and your target costumer groups. These include content in our printed magazines and online on our websites and newsletters. Please contact us to develop a highly effective content marketing plan to fit your company's requirements and boost your company's position in the industry. *All prices exclude VAT Media Information

10 Ad formats & material submission instructions 2/1 page* (420 x 297) 1/1 page 183 x 254 (210 x 297) 2/3 page vertical 120 x 254 (134 x 297) 1/2 page vertical 90 x 254 (104 x 297) 1/3 page vertical 59 x 254 (74 x 297) *The gutter is not visible 2/3 page horizontal 183 x 169 (210 x 191) 1/2 page horizontal 183 x 124 (210 x 146) 1/3 page horizontal 183 x 85 (210 x 106) 1/4 page horizontal 183 x 64 (210 x 85) 1/4 page vertical: 90 x 124 1/6 page vertical: 59 x 124 horizontal: 121 x 64 1/8 page vertical: 90 x 64 horizontal: 183 x 32 Material submission instructions: Please note the following requirements: Interchange format is PDF-X/3 (not separated) according to ISO standard :2002. Text and pictures shall be integrated. All placed data files shall have a resolution of 300 dpi on a 1:1 reproduction, on line graphics 600 1,200 dpi. On lower deviation of the indicated features, the print reproduction will be of minor value. All colors shall be defined in CMYK color space, in process colors according to the euro scale. For further details please contact our advertising department: Anika Wedemeyer: +49 (0) Cathleen Hecker: +49 (0) Lena Kuhn: +49 (0) All advertising material should be sent directly to: For general terms and conditions please see our website: Magazine format: A4 = 210 mm wide x 297 mm high Live area: 183 x 254 mm Print space format Format in bleed (excluding 3 mm bleed at the outside borders) All technical specs are valid for all editions. Media Information

11 Make sure your brand is visible on the most authoritative website of the global PV industry Since launching in June 2010, pv-magazine.com has grown to become the most influential news, opinion and comment platform of the global solar industry. In 2015, with its expanding team of global correspondents, the pv magazine global website distills the latest information from the industry in one dynamic online environment. pv magazine global's online offerings are continuing to expand in 2015, with enhanced multimedia and multiplatform content, optimized for a mobile first environment. With over 130,000 monthly visits, pv-magazine.com breaks news around the clock and delivers it to key industry opinion makers and thought leaders on the platform that suits them best. Exclusive offers: Always current FIT table, module price index, industry glossary and company profiles. The top 4 visitors by country are USA, Germany, UK, China. "pv magazine is the leading global PV media platform. With its long heritage in solar engineering and its conference services, pv magazine is truly an outstanding player within the media landscape. Because of this, Hanwha SolarOne has enjoyed an excellent partnership with pv magazine for a long time and appreciates the visionary and in-depth journalistic work of their editors." Winfried Wahl, Senior Director Products & Marketing, Hanwha SolarOne Media Information

12 Align your company with the most influential online platform Annual visitors statistics Visitors per region over 1.5 Mio. visits over 4 Mio. page impressions over 700,000 unique visitors 12 % ROW 2 % South Korea "The right and timely information forms the basis of every decision taken. To have access to that information from anywhere at any time has accelerated today's information flow. This has become essential for the fast-paced PV industry. And that is what pv magazine perfectly provides: daily insights on all relevant markets and trends, well researched and instantly available to its readers. Glad someone is doing this job!" Davide Marro - Head of Sales & Business Development Europe - Vikram Solar 2 % Netherlands 3 % Japan 3 % Spain 3 % Italy 3 % France 6 % China 6 % UK 49 % USA 11 % Germany Media Information

13 Schedule and editorial calendar 2015 Issue January February March April May June July August September October November December Editorial deadline Closing date ads Publication date Focus markets pv magazine global edition + Chinese edition Africa Menat Southeast Asia Western Europe North America Japan Korea India South Africa Latinamerica China Turkey Mena Australia Southeast Asia Europe Africa Turkey Latinamerica North America Japan Eastern Europe India Southeast Asia China Latinamerica Menat Taiwan Australia North America Africa Western Europe India Emerging markets Technology focus Robotics & automation, Inverters, Thin film, Materials Large scale applications, Trackers, Storage, Cables & junction boxes, Monitoring, Thin film PV manufacturing, Off-grid, Large scale rooftop applications, Ranking wafer & silicon producers, E-mobility PV power plants, Laminators, Mounting systems, Cell testing, O&M Mounting systems, PV manufacturing, Inverters, Ranking cell manufacturers, E-mobility Robotics & automation, Inverters, BIPV, Off-grid, O&M BOS, Materials, Large scale rooftop & ground applications, Ranking crystalline module manufacturers PV connectors/ cables & junction boxes, PV manufacturing, Inverters, Off-grid solutions, Mounting systems Robotics & automation, BIPV, New cell concepts, Ranking thin film manufacturers, BOS Large scale applications, Fab 2.0, Storage, Off-grid PV manufacturing, Monitoring, Materials, Ranking inverter manufacturers, Trackers PV manufacturing, Materials, Inverters, EPCs Equipment overview Materials special Foils Ingots, Crystal growing, Furnaces Wafer, PV grinding / polishing SNEC new equipment overview Cell, Wet chemistry, PV sawing, Cleaning Intersolar product news Thin film machinery, Vacuum deposition Stringers / tabbers Cell testing / precision measurement, Electroluminescence Flashing Laminators Glass handling transportation Specials Off-grid Mounting systems on roof Inverters Large storage systems Cables & components Storage technology Batteries Trackers Small storage systems E-mobility On ground & rooftop mounting systems Trade fair / Show distribution» World Future Energy Summit Abu Dhabi, UAE» E-world energy & water Essen, Germany» PV Expo Tokyo, Japan» Ecobuild London, UK» Otti PV Bad Staffelstein, Germany» Energy Storage Düsseldorf, Germany» Power & Electricity World Africa Johannesburg, SA» International Green Energy Expo Daegu, Korea» Intersolar China Beijing» Solarexpo Milan, Italy» Solarex Istanbul Turkey» Hannover Messe Hanover, Germany» 9 th SNEC Shanghai, China Platinum Conference & Exibition Media Partner» Intersolar Europe Munich, Germany» Renewable Energy Asia Bangkok, Thailand» Intersolar North America San Francisco, USA» PV Japan Tokyo» Intersolar South America São Paulo, Brazil» The Green Expo Mexico City» Renewable Energy India Greater Noida, Delhi» Solar Power International Anaheim, USA» 30 th EU PVSEC tba» Chilean International Renewable Energy Congress Santiago, Chile» All-Energy Australia Melbourne» PV Taiwan Taipei» Intersolar India Mumbai» 16. Forum Solarpraxis Berlin, Germany Key event Increased show distribution World Future Energy Summit PV Expo Power & Electricity World Africa 9 th SNEC Intersolar Europe Intersolar North America, PV Japan 30 th EU PVSEC, Renewable Energy India, Solar Power International PV Taiwan editorial information: advertising request:

14 Align your company with the most influential online platform Banner formats Startpage & News Section 1 2 Type Size 1 Wallpaper 728 x 90 px x 600 px 2 Leaderboard 728 x 90 px 3 Skyscraper 120 x 600 px 4 Rectangle 300 x 250 px 5 Fullsize 468 x 60 px 6 Button 120 x 60 px 7 Medium Rectangle 180 x 150 px Special Sections Type Size 1 Wallpaper 728 x 90 px x 600 px 2 Leaderboard 728 x 90 px 3 Skyscraper 120 x 600 px 5 Fullsize 468 x 60 px 6 Button 120 x 60 px For prices please see price list on page 9 4 Banners should be supplied in the following formats: jpg, gif or animated gif. Max. file size: 250 kb. Banners on mobile version on request. All banner formats are also available on: Media Information

15 NEWSLETTER Advertise with the most popular PV newsletter Our popular daily newsletter delivers the latest news from the global industry on all key topics, from markets to cutting-edge technology trends, to over 16,000 subscribers Small format fullsize Format: 468 x 60 pixels (only JPG, GIF or animated GIF, no Flash), Link to website Large format fullsize Format: 594 x 160 pixels (only JPG, GIF or animated GIF, no Flash), Link to website Advertorial Format picture: 120 x 120 pixels (max. file size 60 kb, 72 dpi) Text with max. 200 characters Link to website 2 To register for our daily newsletter, please browse 3 For prices please see price list on page 9 All ad formats are also available on German, Latinamerican and Chinese editions Media Information

16 Reach your demanding German target audience with our high quality platform pv magazine Germany pv magazine Germany presents a new generation of German-language PV trade publications designed for an exclusive audience, which needs access to cutting edge business models and deep insights into market and technology developments. In quarterly print editions pv magazine Germany keeps executives from the supply, project development and installation, manufacturing and finance sectors up to date. Each issue has a specific focus on one theme and the newsletter and website provide relevant news and analysis on a daily basis September Smart Home Juni 2014 Themenschwerpunkt Revolution in Netz und Haus Zukunft für die Freifläche Ranking Wechselrichterhersteller Zulassung von Montagesystemen Unterschiede bei Batteriespeichern Sexy Begriff Technisch hochkomplex Wo stehen wir? Themenschwerpunkt Smart Home: Theorie und Praxis Chancen für Installateure Batteriesysteme Wärmepumpen E-Ladestationen Themenschwerpunkt Betrieb von Anlagen "For many years we are successfully cooperating with pv magazine and found the ideal media partner to place our advertising in an effective way. It is the ideal advertising platform for us." Sabrina Hesse Marketing / Communication KOSTAL Industrie Elektrik GmbH For prices please see price list on pages 8 and 9 Your sales contacts: see page 22 Media Information

17 GERMANy edition Circulation Analysis Distribution by Industry Sector Distribution by Job Title Circulation ,000 Qualified circulation ,621 Subscriptions ,342 Rest, archive and voucher copies % 5 % 4% 30 % 20 % 42 % 16 % 24 % 38 % "pv magazine is a must-read for any company following the PV industry! It covers a broad range of topics, from technological to market trends, and reading it every month gives me a great compendium of information on the PV industry." Eric Ast, Senior Manager Global Business Development Photovoltaics Multi-Contact AG & President IPVEA Installers Project developers Wholesalers, system integrators Manufacturers Energy industry Financial and political sector Directors, presidents, chief executives Engineering executives Engineering managers, project managers Media Information

18 Germany's most popular PV website and newsletter Germany edition With over 100,000 visits/month pv magazine Germany website is the most popular online platform for PV professionals in Germany. The website offers the latest market news and background reports on technology and market trends of this challenging market. The daily newsletter with over 12,000 recipients rounds off the digital range of the Germany edition and delivers the most current news of the fast-moving industry. For prices please see price list on pages 8 and 9 Your sales contacts: see page 22 Media Information

19 Benefit from an extended language service and target PV professionals in Greater China (mainland China, Taiwan, Hong Kong) Chinese edition pv magazine is expanding its global reach by adding a Chinese language version to the English edition every month. 10,000 decision makers in Greater China will benefit from the in-depth reporting of pv magazine global in their native language. Like the global edition the Chinese translation version targets top PV industry executives from manufacturing, project development, installation, financing and the public sector. For more information please contact: Sales Greater China & Korea Hong Kong Office Calvin Chong Phone: Fax: Mobile: Skype: calvinchong266 照 片 :flickr/kimtaro 照 片 :C o v e m e 照 片 :Brightergy 5 月 刊 2014 市 场 及 趋 势 行 业 及 供 货 商 应 用 与 安 装 日 本 : 光 伏 发 电 日 益 壮 大, 政 府 商 背 板 : 太 阳 能 背 板 行 业 现 状, 发 展 美 国 屋 顶 系 统 : 垂 直 一 体 化 和 购 电 议 新 基 本 能 源 政 策 趋 势 以 及 测 试 标 准 协 议 提 供 商 用 屋 顶 太 阳 能 发 电 市 场 详 见 14 页 详 见 32 页 动 力 详 见 61 页 Editorial Contact Eckhart K. Gouras & Lan Cao ( 曹 岚 ) Room Oasis Bldg., 2 3 Floor, 58 Taicang Road - Shanghai Phone: 潜 力 无 限 : 改 组 后 的 中 国 光 伏 补 贴 制 度 促 进 大 规 模 和 屋 顶 太 阳 能 发 展 详 文 请 见 第 10 页 For prices please see price list on pages 8 and 9 照 片 : 上 海 淘 科 网 络 技 术 有 限 公 司 Media Information

20 Reach your potential customers in Latinamerica latinoamérica edition pv magazine Latinoamérica keeps a close eye on developments and challenges arising in these promising markets, where several gigawatts worth of projects are in the pipeline. The magazine provides extensive coverage of Latinamerican markets with strong solar growth prospects, such as Chile, Uruguay, Brazil and Central America. Moreover, its coverage of Latinamerica is complemented by reports on issues and developments in other markets across the globe. The print edition in Spanish and Portuguese language joins the online version which reports on the Latinamerican and worldwide markets. Latinoamérica A weekly newsletter provides another effective platform to present your company and products to potential customers. Foto: Kaltemp De promesas a realidades De promessas a realidades Your Spanish speaking sales contact: Anne Warnk Phone: +49 (0) Mobile: +49 (0) For prices please see price list on pages 8 and 9 Media Information

21 Top quality reports in Japanese to reach your target audience in one of the biggest installation markets JAPAN EDITION pv magazine Japan print edition presents the very best in photovoltaic technology and solutions to a Japanese audience at the PV Expo in Tokyo every year in February. Circulating with 5,000 copies the Japan edition combines content from the global edition with its own reporting from the Japanese market. Published in Japanese, it benefits from pv magazine's international reputation for high quality reporting and in-depth analysis. Target groups are PV industry executives from the installation, manufacturing, project development and governmental side. Your Japanese speaking sales contact: Justin August Phone: +81 (0) Fax: +81 (0) Mobile: +81 (0) For prices please see price list on pages 8 Media Information

22 Leading solar events worldwide events Best practice and expertise since 1998 Solarpraxis AG conferences (now pv magazine group) is one of the leading organizers of conferences in the renewable energy sector since The company is well-known for the Forum Solarpraxis in Berlin, which is celebrating its 16th year in 2015, drawing 700 international attendees annually. The group continues the success story with numerous worldwide events. The conference formats round off the wide range of expert knowledge the pv magazine group sources everyday from the fastmoving PV markets. CEO Panel, 14th Forum Solarpraxis, Berlin, 2013 "As a newcomer to the PV market, Huawei has found pv magazine group to be a very influential event partner and platform, to establish understanding of our solutions and share our viewpoints with the industry peers and the visitors." "Forum Solarpraxis in Berlin is one of the best networking places within the PV industry in Germany and a must-go for me every year!" Jeffrey Gao, Chief Strategy and Marketing Officer, Huawei Western Europe Region Gregory E. Spanoudakis, President Canadian Solar Inc. (EMEA) Media Information

23 sales Contacts Chief Sales Officer Andrea Jeremias Phone: +49 (0) Mobile: +49 (0) Sales Manager Anne Warnk Phone: +49 (0) Mobile: +49 (0) Sales & Business Development Claudia Wish Phone: +49 (0) Mobile: +49 (0) Sales Greater China & Korea Hong Kong Office Calvin Chong Phone: Fax: Mobile: Skype: calvinchong266 Sales Asia Pacific & Americas Eckhart K. Gouras Phone: +1 (347) Shanghai Office Eckhart K. Gouras & Lan Cao ( 曹 岚 ) Phone: Sales Japan Justin August Phone: +81 (0) Fax: +81 (0) Mobile: +81 (0) Sales Conferences Bing Wang Phone: +49 (0) Mobile: +49 (0) Senior Business Development Chi Zhang Phone: +49 (0) Mobile: +49 (0) Advertising Administration Anika Wedemeyer Phone: +49 (0) Cathleen Hecker Phone: +49 (0) Lena Kuhn Phone: +49 (0) Media Information

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