PRODUCT CATALOG 2015 PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS

Transcription

1 + Branding, technology and market intelligence for converting and packaging professionals in Latin America PRODUCT CATALOG 2015 PRINT & ONLINE MEDIA - DIRECT MARKETING SERVICES - EVENTS Total access to the top packaging and converting industry decision - makers in Latin America Strategic Latin American Partners of: Strategic Latin American partners

2 INFORM ACIÓ NI DEAS INICI ATIVAS SO LUCIONES TECNOL OGÍ A PRINT ADVERTISING 19-Years Experience in Latin America! El Empaque+Conversion is the only publication covering the Latin American packaging and converting industry on a pan-regional basis, reaching 20-countries throughout Mexico, Central and South America, and the Spanish speaking Caribbean. The magazine publishes 6 issues per year. PERMANENT EDITORIAL FEATURES: PERMANENT EDITORIAL FEATURES: SPECIAL REPORTS: Packaging Processes Printing Converting Finished Packaging and Comp. materialsdesign brand intelligence Industry Sustainability Market: Food and Beverage Market: Personal Care Market: Pharmaceutical Latin American recent avant-garde packaging developments Latin American flexible packaging market 2015 Latin American folding carton market in 2015 Latin American labels market in 2015 Top 10 product News at DIRECTORIES: Directory of Distributors 2015 Buyer s Guide2015 SPECIAL TRADE SHOW COVERAGE: GOA 2015, Miami, USA FTA-Infoflex 15, Nashville, USA ICE 2015, Orlando, USA Label Summit 2015, Guadalajara, Mexico NPE 2015, Orlando, USA Fispal 2015, Sao Paulo, Brazil Expo Pack Mexico 2015, Mexico City Label Expo Europe, Brussels Andina Pack 2015, Bogotá, Colombia Pack Expo Intl, las Vegas, USA MACHINERY EMPHASIS: Technologies for post-consumer PET recycling Digital printing equipment Case/Tray pack and sealing systems Robotics for packaging lines Design and 3D prototyping solutions for packaging Marking and coding solutions Innovations in flexo platemaking systems Web surface treatment systems High and extrusions systems Vision and web inspections systems for printing Filling and bottling technologies Innovations and conveyors Automation and control systems for packaging lines Labellers machinery Palletizing and depalletizing solutions Shrink and strech wrapping Blow molding machinery Diecutting innovations Detection systems and checkweighers Bagging Systems Track and trace systems for packaging 2

3 WEB ADVERTISING E-MAGAZINE Top Content & Instant Delivery! ABOUT THE PRODUCT El Empaque+Conversion digital offers the same content available in the print magazine with the added value of an expanded circulation that reaches beyond the subscriber base of the print media. It offers powerful multimedia communication capabilities such as Videos, PowerPoint presentations, Sponsorship banners and Theme Tabs that add life to your commercial messages and trigger immediate communication from potential buyers. AVAILABLE ADVERTISING PRODUCTS Digital Magazine Sponsorship View Presentations Buttons Theme Tabs Live Links ROI METRICS: The new Digital Magazine engine allows real-time reporting of the page-view and click activity generated by users. Activity on the Sponsorships, View Presentation and View Video buttons, as well as activity on the Theme Tabs will be properly accounted and reported by the system. Page-views and clicks on your ad s URL, , or any other live link presence will be recorded and reported as well. Note: Activity related to the PowerPoint presentations will not be tracked by the system, with the exception of the page-views and clicks related to the buttons that trigger these pieces. 3

4 MARKETING SERVICES ONE-TO-ONE MARKETING: Personalized Twin Covers & Inside Front Cover Ad 4

5 MARKETING SERVICES ONE-TO-ONE MARKETING: Personalized Twin Covers & Inside Front Cover Ad General Description Package Description The twin cover* resembles the real cover of the magazine with a catchy and personalized headline allusive to the advertiser s name and technology, and a full-page advertisement in the inside front twin cover that can also include variable data. Personalization via digital variable data printing can be applied to both the cover and the clients own inside front twin cover ad. The twin cover will be glued to the real magazine cover. The twin cover could be delivered to the full circulation run or specific target groups based on the demographic brea down of the BPA readership audit. Product Catalog/Insert Mailings General Description Your Product Catalog or special insert in Spanish could be saddle stitched to the folio of the magazine or polybagged with the magazine. The offer could include translation, layout and printing services in addition to postage and handling. Client could choose to print additional copies to use as printing collateral for international trade shows or other events. Paper stock 90 grams Standard format. Contact your Sales representative at 5

6 MARKETING SERVICES ONE-TO-ONE MARKETING Personalized Info-Letters General Description The info-letter consists of a 4-color single or doublesided direct mail letter that includes personalization via the use of digital printing technology. This turn-key project includes production and shipment of the info- Letter polybagged within one issue of the magazine. 6

7 MARKETING SERVICES ONE-TO-ONE MARKETING Wrap Around The 1/2 wrap-around consists of a 4-color one sided piece that sits on top of the cover and is glued to the advertiser s ad within the folio of the magazine. This high impact advertisement captures the attention of the reader right on the cover and allows this attention to continue to flow to the advertiser s ad within the folio of the magazine. The 1/2 wrap-around could be designed using the power of personalization via the use of digital printing processes. This turn-key project includes production and shipment of 1/2 wrap-around with one issue of the magazine. 7

8 ONE-TO-ONE MARKETING Wrap Around MARKETING SERVICES 1/2 Wrap Around attached to clients advertisement The photos shown here illustrate a 1/2 Wrap Around without personalization printed on 150 gram paper. 8

9 ANNUAL BUYER S GUIDE PRINT BUYER S GUIDE Enhanced Listing Options Be a part of the most complete international industry directory in Latin America. Enhance your basic company listings via multiple product-listing ads in the various Product Category Sections of the guide and via special features designed to highlight your company s Alphabetical Listing. Important Notice: To register your company in the online Buyer s Guide, or to review/update your current listings, please log-in to We can only guarantee the inclusion in the print issue to advertisers in this edition. PLATINUM LISTINGS EQUIVALENT TO A ¼ PAGE 4 Color Photo 4 Color logo 4 Color logo Text (max 180 words) Text (max 180 words) GOLD LISTINGS EQUIVALENT TO A 1/6 PAGE Tel + Fax, Contact, Web Site, Reader Service SILVER LISTINGS 4 Color logo Tel + Fax, Contact, Web Site, Reader Service 9 Contact your Sales representative at

10 INFO-FILES ANNUAL BUYER S GUIDE ALPHABETICAL LISTINGS i Offer your product literature or showcase a picture of your website, with a color photo and 35 words (we translate them into Spanish free), as well as your company information. Starts at $840 Size: 7x127mm 4-Color logo: PRICE $330 Buyer s Guide advertisers get extra attention with their directory listings Yellow Highlight PRICE $210 Logo (*) Videos ENHANCED ONLINE BUYERS GUIDE LISTINGS LOGO + 50 WORD COMPANY DESCRIPTION PRICES: VIDEOS (OPTIONAL)* $5,280 full year Description * Includes Video icon in all Buyer s Guide searches to differentiate companies that have videos from those that do not. Results from Buyer s Guide Searches will display companies with Enhanced istings first in alphabetical order, including the company description to increase your company visibility and click-through rate. Links to CALL FREE, Showrooms and Videos are also provided when applicable. 10

11 CALL FREE BUTTON CALL FREE BUTTON Connecting Buyers & Suppliers Directly By Phone And Free Of Charge! The Call Free button is a new feature that allows Suppliers that advertise in our print and online media, to receive phone calls from potential buyers in Latin America, free of charge to either party. VALUE ADDED SERVICE TO MULTIMEDIA ADVERTISERS The Call Free button is featured in the print and digital magazines, as well as in key areas of the portal to facilitate one-to-one conversations between you and your potential buyers: PRINT AND DIGITAL MAGAZINES: Off and online links to page where an Advertiser s index including the live CALL FREE BUTTON is available. ONLINE MEDIA: Results from Buyer s Guide searches Your Buyer s Guide listing Your Showroom* The Advertiser s Index in the new Contact the Supplier section of the portal In the Supplier News Modules of the Newsletters *Limited to Showroom advertisers only FREE ACTIVATION POLICIES & REQUIREMENTS: This service is available exclusively to Advertisers who invest a minimum of US $9,000 in the current calendar year.the service will be provided as long as the advertising program is active. if a cancellation that lowers the minimum investment requirement occurs, the Call Free button will be deactivated. It is highly recommended participating Advertisers allocate a Spanish speaking person to answer the phone calls that will be originated from Latin American buyers. It is also recommended participating Advertisers provide an automatic answering service with a message in Spanish for calls received outside normal office hours. eep in mind time diff erences between the various Latin American countries, as well as between Latin American and North America, Europe and Asia, will re uire the use of an answering machine with a message for calls outside office hours It is recommended that international suppliers use the phone number of a central offi ce or master distributor in Miami, or in a major city in Latin America, to improve the opportunities of receiving live calls during the normal office hours of the people generating the calls. These central offi ces and or master distributors must be advised of this new service and be instructed to route the lead to the appropriate person within the organization. 11