Managing your online reputation
|
|
|
- Gwen Preston
- 8 years ago
- Views:
Transcription
1 MANAGING YOUR ONLINE REPUTATION Community Development Managing your online reputation
2 MANAGING YOUR ONLINE REPUTATION The digital world is changing the way patients manage their health Decision making in healthcare is highly influenced by online information 44% of patients go online to research their doctor Reputation is the #1 driver in choosing a doctor 72% of patients choose their doctor based on their reputation A patient's perception of a doctor s reputation is predominantly based on online reviews 20% of internet users consult rankings and online reviews 19% 41% of patients consult online reviews as a first step of patients spread the word about their experiences Sources:
3 MANAGING YOUR ONLINE REPUTATION Why your online reputation should be one of your top priorities WHAT IS ONLINE REPUTATION MANAGEMENT? Online Reputation Management is the process of managing the personal and professional information that appears when people search for you online Your online profile is a summary of all the information about you available on the web: personal profile, quotes, comments, ratings, news, articles, etc. ONLINE REPUTATION IS A KEY DRIVER FOR CHOOSING A SURGEON AND SO SHOULD NOT BE IGNORED Having a healthy personal online reputation can help you: 1. Acquire more patients 2. Build loyalty among your current patients 3. Increase professional development 4. Develop opportunities for advancement within or outside a medical institution 5. Gain trust among the community, improving your capacity to influence and generate real change among patients and society 3
4 MANAGING YOUR ONLINE REPUTATION How to take control of your online reputation 1 Monitor what is being said about you online and know how to remain visible when people Google you Google your name regularly to see what comes up Set up a Google Alert on your name Consider management services: e.g. Reputation.com, Healthcare Consulting Group Check review sites regularly, especially the ones you promote 2 Develop one central authoritative source about yourself your online 'golden profile' Update this profile with consistent, detailed and accurate information Details matter: follow standards for spelling and abbreviations, use your licensed name, publish a phone number for appointments Include professional photos, inspirational posts, awards, professional comments/articles on public forums, participation in professional events, conferences 5 3 Inspire your patients to write positive reviews on at least one doctor rating site Make it easy for them by providing an appropriate link DOs 4 Beware of personal opinions. All of your online information counts. 4
5 MANAGING YOUR ONLINE REPUTATION Linkedin Its profiles generally rank among the top 10 in Google. They are used by recruiters, researchers, investors for professional networking and to research talent. Facebook Potential for two-way dialogue with peers and patients. It can help amplify the impact of your content. Furthermore, your privacy can remain protected. Have an up-to-date profile, even if simple, and link it to your Golden Profile. Get peer recommendations to enhance the profile. Even an 'inactive' account will still appear on the first page of Google s results. Create relevant healthcare content and amplify its impact through social media Content is a fundamental way to become relevant to consumers and visible in Google searches. However, content quality alone is not sufficient to reach potential patients unless you proactively activate the content using social media channels. Here are some tips: Google+ Facebook s main competitor. A strong profile helps improve ranking in Google searches. Twitter One of the top sources to discover professional information and research from reputable sources. Maintain an informative profile. Tweet or retweet interesting news on a regular basis. e.g. a few times a week. Youtube Great source of inspiration and education for healthcare. Upload at least one video. Like some videos. Link to Twitter and Google+. Create a detailed public profile and link it to your contents or profiles elsewhere. 5
6 MANAGING YOUR ONLINE REPUTATION How to take control of your online reputation 1 Don't ignore negative comments; they might snowball into a big issue Identify trained staff to support you. They will publicly acknowledge the complaint and will privately resolve the situation whenever possible. 2 Don't share details in a public response to a patient Patients are protected by law so any public disclosure of information, however limited, might turn into a legal nightmare. Try to take the discussion offline. 3 5 Avoid litigation at all costs. You might create more online noise for years to come In spite of recent legislation, Google search results still show negative news such as litigation many years after it has happened. DON'Ts 4 Think twice about eliminating negative content through miracle practices The internet has created more transparency than ever, so patients can see most things. Deleting negative comments using dubious methodologies (offered by fraudulent service providers) can be a formula for disaster. Don't get into a fight with a disgruntled patient Let patients vent, empathize with them, but never fight them. They are probably in no position to accept your views. You will not win. 6
7 MANAGING YOUR ONLINE REPUTATION OVERVIEW The Challenge The internet is constantly changing the way patients manage their health Decision making on healthcare is greatly influenced by infomation available online Reputation is the #1 driver in doctor choice: 72% What Online Reputation Management is the process of managing the personal and professional information that appears when people search for you online Online reputation is a key driver in a patient's decision making process, so it is vital that we manage it proactively of patients choose their doctor based on their reputation A patient s perception of a doctor s reputation is predominantly based on online reviews How Tips on how to take control of your online reputation Why Having a healthy personal online reputation will help you: 1. Acquire more patients 2. Build loyalty among your current patients 3. Enhance your professional development 4. Develop opportunities for advancement within or outside a medical institution 5. Gain trust among the community DOs 1. Monitor what is being said about you online and know how to remain visible when people Google you 2. Develop one central authoritative source about yourself 3. Inspire your patients to write positive reviews 4. Beware of personal opinions. All your online information counts 5. Create relevant healthcare content and amplify its impact through social media DON'Ts 1. Don't ignore negative comments 2. Don't share details in a public response to a patient 3. Don't get into a fight with a disgruntled patient 4. Think twice about simply eliminating negative content 5. Avoid litigation at all costs 7
8 Advancing spine care worldwide AOSpine International Stettbachstrasse Dubendorf Switzerland T info@aospine.org
Social Media and how Parks can benefit from it
Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Better profile Better prospects The value of a positive social media presence in career planning. hays.be/socialmedia
Better profile Better prospects The value of a positive social media presence in career planning the world is watching BE seen in your best light More than a billion people use social media and the number
Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies
Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,
Social Media. A brief overview of the Social Media module
Social Media A brief overview of the Social Media module Title of Page to Appear Here in Arial Bold. Size: 32pt Line 1 of bullet point text to appear here in Arial regular. Size: 18pt Line 2 of bullet
Marketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
The Growing Importance of Social Media in the UK Labour Market. Adecco Group UK & Ireland
The Growing Importance of Social Media in the UK Labour Market Adecco Group UK & Ireland 01 Tools, Tips and Rewards 2 LinkedIn - Top of the tree Social media remains a growing phenomenon when it comes
Digital marketing strategy: embracing new technologies to broaden participation
Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop
Telecom Italia s Reputation Monitoring Room
TELECOM ITALIA GROUP Digital Communication Awards Berlin September 14 th 2012 Telecom Italia s Reputation Monitoring Room Massimiliano Spaziani Brunella How can online perception influence brand image?
5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
Agent Social Media Policy
Agent Social Media Policy Addendum to the Agent Advertising Guidelines November 2013 For agent use only. not to be used for consumer solicitation purposes. Addendum to Agent Advertising Guidelines Agent/Producer
experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation
experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your
ISO Social Media Guidelines
YES, YOU CAN TALK TOO! ISO Social Media Guidelines ISO 2014, you can use the content under Social media : any form of online participation that involves sharing information and generating content. TWITTER
Create a Personal Facebook Profile. (Unless you already have one) www.facebook.com. Create a Business Facebook Page
5 super easy tips to get social asap! Social media can be a daunting frontier for business owners. Don t let it intimidate you! Here are 5 easy steps you can take immediately to tame the social media beast
INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing.
A Social Media Guide for Your Medical Practice Helping your practice get started in social media marketing. Intro: Why is social media important to your medical practice? A social media presence is important
Version 2.1 ROM Web and Social Media Standards
Version 2.1 ROM Web and Social Media Standards What is Social Media? Social Media can be simply defined as online social conversation. The word conversation is key. Traditional media delivers content one
Social Media Get Beyond the Hype and Find Out the True Business Value
Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers
A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging
A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign
Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options
Are You Building Your Social Network Online? Your Clients and Competitors Are! Consider This: 87% of homebuyers used the Internet to research their options 90% of Internet homebuyers found their REALTOR
03.02.29 CANADIAN INTERNATIONAL AUTOSHOW SOCIAL MEDIA REPORT
03.02.29 CANADIAN INTERNATIONAL AUTOSHOW SOCIAL MEDIA REPORT INDEX 1. Objectives 2. Fan page Culture Change 3. Gamification 4. Rewarding Loyalty 5. Crowd sourcing, Recruitment and Market Research 6. Cross-promotion
Reputation Management
Reputation Management How to Take Ownership of Your Properties Online Reputation Introduction Are you managing your online reputation or is it managing you? 02 It s estimated that 60 percent of a company
Managing Your Online Reputation
Managing Your Online Reputation Managing online reputation has become an essential element of any business s marketing and communications strategy. www.business.wales.gov.uk/superfastbusinesswales 03000
Marketing Best Practices
Marketing Best Practices ONGOING CHALLENGES Families today have so many choices for recreation activities. Limited funding available to YAA Finding and appealing to your target market 2 HOW MARKETING CAN
10 Social Media Tips for Your Dental Practice
10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals
Whitepaper Video Marketing for Healthcare Professionals
How Healthcare professionals can use online video to engage & help their patients There s been a large shift in the need for healthcare branding including doctors, physicians and other practitioners all
Social Media. Style Guide
Social Media Style Guide CONTENTS General Guidelines Maintain Mission Focus...4 Be Authentic...4 Don t Censor Content...4 Pay Attention and Listen...4 Post Relevant and Interesting Content...4 Remember
Robert Birmingham / Consultant GetMoreClicks.net rkb@mail99.com 772-215-8269. What is Online Reputation Management?
What is Online Reputation Management? Everything you do or say these days has the potential to end up on the internet. The world of George Orwell s book 1984 is far more of a reality than any of us care
WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by
WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by What is Social Recruiting? The term "social recruiting" can simply be defined as the process of attracting, finding, and hiring talent through the
Social Media Marketing Made Simple
Social Media Marketing Made Simple Making Chapters Soar Building a Strong Chapter Base & Improve Fundraising through Branding, Social Media and E-mail Marketing Contact Information Terry Allen NABJ Associate
Social Media Goals. Target Audience. Summary of Existing Social Media Presence
Social Media Plan Executive Summary Mission Point Health Partners (MPHP) sees Social Media as a business strategy to increasing members participation in their own health (activation level) and reduce healthcare
SEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
9/10/2011. Agenda. Social Media for HR Business Decisions
September 2011 Social Media for HR Business Decisions Bill Balderaz Webbed Marketing September 2011 "HR is starting to act and behave like marketing. Everyone knows what HSBC and McDonald's business, but
NuWave Commerce SEO & Social Media Packages
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
Social Media Statement
Social Media Statement Social media is changing the way our society interacts and engages in conversation and dialogue. It has become an important and influential communication channel for the University.
A Workshop. By Perry D. Drake Assistant Professor, Social and Digital Medial Marketing University of Missouri St. Louis
A Workshop By Perry D. Drake Assistant Professor, Social and Digital Medial Marketing University of Missouri St. Louis * First of all, stay in the know. Use Google Alerts. * Never delete such comments.
In every ear it spread,
In every ear it spread, on every ton gue it grew, and then the whole world knew, there was nothing you could do. Online Reputation Management The best part of working in this company the people and the
Montana State University Department of Athletics
I. Social/New Media Guidelines A. Purpose statement Montana State University Department of Athletics Athletics Employee Social Media Policy Bobcat Athletics is dedicated to fostering a community of stakeholders
Your online image makeover
Day 1 article Your online image makeover Your online image How to monitor your reputation on social networks Skim any news website these days and you are likely to find a story about online privacy and
Guide: Social Media Metrics in Government
Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.
Social Media Management Best Practices
Social Media Management Best Practices Aside from Tufts emails, some chapters have found it effective to utilize various social media platforms to spread the word about events and programs. We ve reviewed
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
SOCIAL MEDIA HANDBOOK
SOCIAL MEDIA HANDBOOK TABLE OF CONTENTS Social Media Contacts Why Social Media? LinkedIn Twitter Facebook Blogs Analytics Additional Resources SOCIAL MEDIA CONTACTS If you are a CFA Society looking for
Making every customer conversation count. A practical guide to social CRM for small and medium sized companies
Making every customer conversation count A practical guide to social CRM for small and medium sized companies Successful companies spend time developing relationships with their customers. They listen
How much does this all cost?
Welcome Introduction Online marketing is growing at an exponential rate where thousands of websites, blogs, videos, tweets and posts are created and distributed every single day. A digital strategy that
DIGITAL STRATEGY AND TACTICS FOR BRAND REPUTATION MANAGEMENT
FOR BRAND REPUTATION MANAGEMENT Do you know what your customers are saying about your brand in the online world? How about your competitors? What about your ex-employees? The Internet and many Web 2.0
MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today!
ONLINE REPUTATION MARKETING Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted
ONLINE REPUTATION MANAGEMENT
What is Online Reputation Management? Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand s good standing. This
Navigating the Web: Are You Missing The Boat?
Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary
ONLINE REPUTATION MANAGEMENT
ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be
Protect Your Online Reputation. Ravi D Goel, MD Regional Eye Associates, Cherry Hill, NJ Wills Eye Hospital, Philadelphia PA
Protect Your Online Reputation Ravi D Goel, MD Regional Eye Associates, Cherry Hill, NJ Wills Eye Hospital, Philadelphia PA 1 Financial Disclosure No financial interests to disclose 0 2 40 to 50 online
Level 3 Diploma in Social Media for Business - 7513
Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for
GUIDE Wealth Management. 9 Social Media Guidelines for Wealth Management Firms
GUIDE Wealth Management 9 Social Media Guidelines for Wealth Management Firms Wealth Management 9 Social Media Guidelines for Wealth Management Firms Wealth management firms that embrace social media can
social media boot camps getting your business off on the right foot
social media boot camps getting your business off on the right foot introduction It doesn t cost the earth to do, but could cost you business and your reputation if you don t! Why Oak Consult - We thought
Social Media Policies and Guidelines
Administrative Regulation 10:4 Responsible Office: Information Technology / Public Relations and Marketing Date Effective: 5/06/2011 Supersedes Version: No Prior Version Social Media Policies and Guidelines
USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY
USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORY BUILDING A CULTURE OF HEALTH IN NEW JERSEY PINES MANOR EDISON, NEW JERSEY December 2, 2015 #healthynj15 2 TELL YOUR CULTURE OF HEALTH STORY 2015
Social Media Marketing Specialist Training 2010 Certification. Primary Learning Outcomes
Social Media Marketing Specialist Training 2010 Certification Primary Learning Outcomes Here is a summary of the specific skills and knowledge covered in the Social Marketing Specialist Training 2010 Program:
Social media. Ineke Imbo Science Communication UGent Ineke.Imbo@UGent.be
Social media Ineke Imbo Science Communication UGent Ineke.Imbo@UGent.be Why? Research most important aspect of our job but not the most visible How big was the audience at your last conference? How many
Social media guidelines for neighbourhood planning What s the point of social media?
Social media guidelines for What s the point of social media? To engage have conversations with people, in real time. To share ideas and start discussions and debate. To learn stuff from others, getting
Why Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
SMM Brochure. #discoverdigital
SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital
Online Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
MARKETING & MEDIA TOOLKIT FOR CILEx ACCREDITED CENTRES
MARKETING & MEDIA TOOLKIT FOR CILEx ACCREDITED CENTRES CONTENTS This toolkit has been designed to give CILEx accredited centres a brief introduction to the media. This toolkit is not conclusive but touches
SOCIAL MEDIA GUIDELINES FOR CANADIAN RED CROSS STAFF AND VOLUNTEERS
SOCIAL MEDIA FOR CANADIAN RED CROSS STAFF AND VOLUNTEERS INTRODUCTION Communities have the power to make the world a better place. We know this because we see it happen every day through the work of staff
Managing Your Online Reputation
Managing Your Online Reputation Managing online reputation has become an essential element of any business s marketing and communications strategy. Introduction How to Manage Your Online Reputation Managing
Return on Investment and Social Media
Connect with us. Return on Investment and Social Media Measuring your impact FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting Started
Online participation: Guidance for school governors
Online participation: Guidance for school governors Introduction The way people communicate is starting to change, with use of the internet increasing throughout society. Easy to use tools such as social
The six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
Google Product. Google Module 1
Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering
Social Media Marketing
Social Media Marketing 2011 Hunter Public Relations. All Rights Reserved. Topics for Discussion Social Media Marketing Message points & Q&A for social networks Facebook best practices Facebook community
Forget the hype Ways to actually use Social Media to benefit your business
Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support
How To Manage Your Reputation Online
MANAGING TRIPADVISOR & YOUR ONLINE REPUTATION Version 1.0 17 September 2012 It takes many good deeds to build a good reputation, and only one bad one to lose it ~ Benjamin Franklin, 1706-1790 Introductions
DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT
DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you
Rushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies
Social and Digital Media Policy
Social and Digital Media Policy October 2012 Version 1.0 Statement of legislative compliance This document has been drafted to comply with the general and specific duties in the Equality Act 2010; Data
DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media
DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,
Social media starter pack
Social media starter pack Why have we produced this starter pack? We have produced this guide to encourage local Citizens Advice to use Twitter more effectively. If you ve never used Twitter before it
Measure Social Media like a Pro: Social Media Analytics Uncovered SOCIAL MEDIA LIKE SHARE. Powered by
1 Measure Social Media like a Pro: Social Media Analytics Uncovered # SOCIAL MEDIA LIKE # SHARE Powered by 2 Social media analytics were a big deal in 2013, but this year they are set to be even more crucial.
Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
Incorporating Social Media into a Technical Content Strategy White Paper
Incorporating Social Media into a Technical Content Strategy White Paper Authored by Bill Gearhart, Comtech Services, Inc. USER-GENERATED CONTENT Table of Contents Table of Contents Introduction...2 Selected
The Builder s Guide to Online Reputation Management
The Builder s Guide to Online Reputation Management Builders can t hide their reputation. It s highly visible and immediately accessible with just one click. Do you know what it takes to improve your online
Online Reputation Management:
Web Sites for Small Business www.webworkscorp.com Online Reputation Management: Defining Your Brand s Reputation for the Internet Masses News Travels Fast... With the rise in popularity of blogs, online
the social media ecosystem
the social media ecosystem contents the social media ecosystem the fundamentals the social media inferno reach and influence the new breed of e-consumers rules of engagement levels of engagement our approach
8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA
TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.
Online Engagement Websites and Tools
Online Engagement Websites and Tools Provided below is a small sample of links to get the ideas flowing. Some social networks can be set up to broadcast only, removing the ability for users to comment
Social Media Guidance for Staff
Social Media Guidance for Staff May 2013 Social media guidance aims Establish practical and reasonable guidelines to help staff in their professional use of social media. Promote a safe environment to
Social Media Boot Camp
Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing
Listen, Measure, and Engage. Is Social Media part of your CRM strategy? Value Driven
Listen, Measure, and Engage Is Social Media part of your CRM strategy? Value Driven If you are not using social media as part of CRM, you are potentially missing out on a huge opportunity for engaging
Social Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
8 Ways To Build Your Brand Using Social Media
8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate
Course 1: Getting Started on Facebook for Business
54 St James Street Course 1: Getting Started on Facebook for Business This practical session is an introduction to Facebook. Working hands on in our IT suite we will work together step by step to set up
+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !
+ Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook!
Social Media User Guide
1 Social Media User Guide Northern Arizona University Created by the Northern Arizona University Social Media Subcommittee, July 2011 2 Getting Started Social media is a great way to broaden your ability
VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site
VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers
**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
Social Media Guidelines and Best Practices January 2016
Social Media Guidelines and Best Practices January 2016 Social media has changed the way the world communicates. As an institution of higher education, Youngstown State University embraces new technologies
Social media 101. Fuse Social Media Content Development Brand Experience
Social media 101 Fuse Social Media Content Development Brand Experience OMD Building, 33 College Hill, Auckland 1011, New Zealand E: genevieve.lyttle@fuseint.com P: +64 9 352 3019 W: www.nz.fuseint.com