Social Media Strategies to Improve Lead Generation

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1 Social Media Strategies to Improve Lead Generation 6th April, 2010 Presented By Jim Reynolds Presented By Jim Reynolds Business Development Social Media Alterian

2 Social Media Lead Generation Generated 6.5 million in Revenue from Twitter Free Ticket Promotions com/ /manhattan/jetbluehands-out-free-plane-tickets-throughout-manhattan Conan O Brien VIP Ticket promotion

3 How to get started

4 Listen Free solutions to aid in the listening process

5 Google Alerts

6 Google Blog Search

7 Social Mention

8 Twitter Search

9 LinkedIn

10 Alterian SM2 Freemium Account

11 Benchmark Determine how people talk about your company & competitors How do they mention your brand when they talk about you online What keywords do they use Where do they say it Who are they?

12 Keyword Setup In SM2

13 Daily Volume

14 Share of Voice Answering the Where

15 Keyword Cloud

16 Domains -- Answering the Where

17 Sentiment

18 Location

19 Key Metrics to take away Global Coverage Large focus on Travel Sites, Message Boards, and Microblogs Cost Sensitive Clientele Many brand fans & advocates on Twitter and key boards Zingarate Trip Advisor Flyer Talk

20 How to start your lead generation campaign Define a message In this case it could be a ticket discount promotion Don t be afraid to take a risk Create Official Social Media Accounts Twitter Account, Facebook Fanpage User Accounts for Boards Microsite Gather additional information from your audience Tracking Tools Shrink URL s , Address to be contacted for this and future promotions Bit.ly, tiny.url and other options allow you to track clicks Create a hashtag to track twitter conversations #kidsflyfree

21 Spread The Message Using your audience Seed the content via twitter, message boards, forums. Reach out to fans, advocates Social Press Release Listen and React in Real Time Tweetdeck, Seesmic, Hootsuite for Twitter Google Reader or SMM tool for the rest

22 Measure your success Measure the increase in volume of mentions Did you increase the number of followers? Did your web clicks & hits increase? Did sentiment increase around your campaign? Is this a one-time campaign or an ongoing promotion?

23 Repeat The key to success in any social media campaign is repeating efforts. If it works continue to do it. If it doesn t don t be afraid to tweak it until it does.

24 The ROI of social media lead generation After 3 months - Customer base increased by 57% Eliminated cold calling Multiple demo and pricing requests per day Increased sales staff Established brand visibility After 6 months: Increased by 269% Freemiums converting without entering sales funnel Techrigy acquired by Alterian At 1 year: Increased by 840% expanding Twitter engagement across the enterprise

25

26

27 Listen Build out keywords to actively monitor for Engage Be remember-able Follow your sales process Enter data into your lead tracking tool Continue to communicate Track Metrics Outbound touches Demo s / information sent Closing Rate

28 Thank You Thank you for taking the time to watch our Lead Generation Webinar. If you have any questions don t hesitate to contact us. Jim Reynolds ods Business Development Manager, on Twitter

29 Tools and Sites referenced in this presentation

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