Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012

Size: px
Start display at page:

Download "Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012"

Transcription

1 Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources Reaching Physician's CD May is Better Hearing Month The BEST Guide to Marketing for Audiologists State Licensure Information on Audiology Assistants Tip of the Month Practice Management Articles Practice Development Tools Resource Library Learner objectives Describe the benefits of social media in marketing the audiology practice. Create a Blog, Youtube and Twitter account Demonstrate how to post educational, relevant, and interactive content to the Blog, Youtube and Twitter accounts Describe how to gain followers for the blog, youtube and twitter. 1

2 Don t reinvent the wheel Just Google it Look at your colleagues Check out the manufacturers View the professional organizations Hire someone else to do it for you What is Social Media? Social media includes web based and mobile technologies used to turn communication into interactive dialogue Familiar: Facebook, twitter, Youtube, and blogger Less familiar: wordpress, Google plus, digg, ehow, pinterest, stumbleupon, and flickr Why do Audiologists need to use social media? Social media users age 65+ grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site (www.cbsnews.com/stories/2010/11/15/national/main shtm) Facebook beats Google for weekly US traffic (www.socialnomics.net/category/statistics) YouTube is the 2nd largest search engine (www.socialnomics.net/category/statistics) Facebook users now top 750 million 2

3 Bottom Line A social media presence is an essential part of audiology practice marketing. Reaching out to prospective customers, building a rapport with them, lending an ear to their problems, and suggesting solutions is an effective social media marketing strategy that goes a long way in forging lasting customer relations. Social Media Marketing Two way communication Instant feedback and exchange of ideas Personal/social extension of your business & services Opportunity to build trust Enables us to demonstrate our value Key elements Blogging A blog (a portmanteau of the term web log) [1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first) (http://en.wikipedia.org/wiki/blog) 3

4 Goals of Blogging To increase your site's PageRank and SEO in order to appear higher up the SERPs (Search Engine Results Pages) To demonstrate skills and expertise in your niche To build a following of customers and potential customers to help drive revenue To increase your "reach" To drive traffic (i.e. social marketing) The Value of Blogging Differentiate your business, products and services Attract prospects and develop new business opportunities Promote your business through the Media and online Public Relations Act as a central element of your Search Engine marketing Research and Develop new Markets, Products or Niches Develop Communication channels to your market Help to enhance and build your visibility and brand Position Yourself as the Expert Improve Internal Communications What to consider when starting an Audiology Blog What do you want to do with your Blog? Who is your target audience for your Blog? What results are you looking to achieve? What Blogging software will you choose? How will you host it? What to name the Blog? Look and Feel of the Blog How will it integrate with your other marketing activities? Who will be blogging and how often? How to deal with comments? 4

5 Blogger or Wordpress Easy to set up Free Endless personalization options Posting is quick and easy Option to have professional design and paid hosting Link to your facebook page Blogger versus Wordpress Blogger Pros 100% free Extremely easy to setup and manage Publishing contents is straightforward. You can use your own custom domain name if you own one. Allows you to display ads like Amazon, Google AdSense etc. Built in social networking features. It s very reliable No need to backup databases. Posts are automatically indexed by Google. 100% ad free. Blogger Cons Only 1 GB storage. You don t own the blog. No FTP support. Wordpress (free version) Pros Simple to use once you learn to navigate. It s 100% free. It s very Search Engine friendly. No need to backup databases. Wordpress (free versions) Cons Frequent updates You don t own the blog. Not allowed to monetize your WordPress.com blog using Google AdSense, Amazon, banners etc. Limited support of themes and plugins. No FTP Access. Displays ads unless you buy opt for ad free version which costs $29.97 annually. How to create great blog content Speak in your own voice. Eliminate the marketing message from your content. Make your blog your education center to answer all of the questions your prospects and clients ask. Offer more articles for readers to look at examples. Add a call to action to help your readers learn more. Use the opportunity to shine Let someone else do it Incorporate Ecommerce 5

6 Content Ideas RSS Feeds Blog comments Community events Competitors blog comments Unique uses for your product or service Debunk a myth or misconception. Industry news Offer an overview of a recent study Write about how you re making changes to improve your service Try themed content for different days of the week Introduce your staff Blog Design Tips Fonts (2 3 max) Coordinating Colors (2 3 max) White Space is your friend Optimize Images Use only relevant images Change your template icons Minimize ads Simplify the navigation menu Make your links highly visible Use short paragraphs Place RSS newslink icon in a prominent location use photos to capture attention 6

7 Hearing Aid Blog Post Tinnitus Blog Post Hearing Aid Blog Post 7

8 How to Create a Blog User information Blog name Hosting (free or paid) Choose a theme (free or paid) Create a blog post Publish your post Wordpress Themes Blog Basics Keywords Tags and Categories Search Engine Optimization Backlinks More Words, Better Navigation, Less ads Plugins Widgets 8

9 YouTube YouTube is a video sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos To create an account you simply provide your identifying information, password, and you agree to their terms. Why You Should YouTube Video is 53 times more likely to get you on page one of a search. Creating original video content improves your SEO Video content is a powerful branding tool Huge potential to get your message in front of a wide audience Video content is quite easy and inexpensive to produce Video plays better on mobile devices YouTube Tips Create and Customize Your Channel Don t Overuse Annotations Add Subtitles Act To Remove Offensive Comments Engage With the YouTube Community Organize Your Content Don t Overlook Tags Promote Your YouTube Videos Elsewhere Keep it short and sweet SEO Tips: Use the most relevant Keywords for your business. Use the best possible Title for your video. Keep the Description of your video short and relevant (Max 27 characters). 9

10 Goals of YouTube Show off your expertise Share knowledge Market your products Connect with customers, colleagues and prospects Improve SEO YouTube Content Create content that meets a need Pay Attention to Production Value Optimize for YouTube Search Give the Viewers a Follow Up Action Let them Know Who You Are Testimonials How to videos Twitter Twitter is an online social networking service and microblogging service that enables its users to send and read text based messages of up to 140 characters, known as "tweets (http://en.wikipedia.org/wiki/twitter) Takes a minute or two to create an account and start tweeting 10

11 Why You should Tweet It s a megaphone for branding Can be used as a prospecting tool Twitter is the networking tool of today It s great for staying connected with your customers Considerations for Twitter Know your Target Market Build your Followers Tweet Regularly Engage your audience Twitter Content Just 140 characters, keep it simple Tweet links of interesting content with your own observations Link your blog and Facebook posts Re tweet relevant tweets Post questions for quick answers and answer others questions to establish your credibility and expertise Create links to your Web site or blog (don t over do it!) Keep up on the buzz in your industry Network with like minded people. 11

12 Twitter Tips Use Hashtags (#audiology) Combine platforms (syndicate your blog with twitter) Ask questions Tweet about others Always follow back Respond promptly Twitter Home Page Twitter Home Page 12

13 Social Media Cautions Patient Privacy (HIPAA) Professional/Personal Boundaries Gaining Followers Attach links everywhere Comment on relevant blogs and leave your links Invite patients and colleagues to follow your blog and twitter Follow similar blogs/twitter accounts Post some good tweets right before following someone else Complete your Twitter bio. Add your Twitter feed to your blog or to other social media profiles Reply to people you are following, especially if they re not yet following you. Add a youtube widget to you Blog Cross promote your social media sites Google Analytics Track traffic to your blog Visits, vistors, and page views Traffic sources Bounce rates Filters Social media reporting tools 13

14 Twitter Analytics Twitter Analytics The Archivist Twitonomy Tweetstats 14

15 YouTube Analytics Very similar to Google Analytics Summary report Data filter that allows you to filter reports by content, geography and date Interactive map that accompanies most reports, showing you the geographic distribution of the metric you re interested in Professional Help EducatedPatient.com Audiologymarketingnow.com HootSuite.com SproutSocial.com Tweetdeck.com Manage social media 15

16 Q&A To ask a question, please type your question into the chat box in the lower left corner of the screen and click on the Send button located right below the box. Resources to Socialize Your Practice to Success Practice Management Resources on AAA website: ault.aspx AMA social media policies: socialmedia.shtml 16

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page

More information

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK

MEMBER SOCIAL MEDIA SETUP GUIDEBOOK MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform

More information

Social Media Glossary of Terms

Social Media Glossary of Terms Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the

More information

Social Media Monitoring: Engage121

Social Media Monitoring: Engage121 Social Media Monitoring: Engage121 User s Guide Engage121 is a comprehensive social media management application. The best way to build and manage your community of interest is by engaging with each person

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

Do I have to use the blog section of the site? No. Your blog is hidden by default so it won't be available unless you choose to turn it on.

Do I have to use the blog section of the site? No. Your blog is hidden by default so it won't be available unless you choose to turn it on. Agent Website FAQ What are the features/benefits of the new Agent Websites? The Agent Website offering is a feature-rich, WordPress based product that provides individual personalization to the agent,

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

Link Your Website to Social Media

Link Your Website to Social Media Link Your Website to Social Media Link Your Website to Social Media Make it easy for people to Follow you and Share your content. Link Your Website to Social Media Follow Buttons Where should the buttons

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Academy Committees. American Academy of Audiology BEST committee. How to Create a Successful Email Newsletter Web Seminar

Academy Committees. American Academy of Audiology BEST committee. How to Create a Successful Email Newsletter Web Seminar Kayce Bramble, AuD Ress ENT American Academy of Audiology BEST committee www.audiology.org/practice/resources/pages/default.aspx Direct-to-Consumer Information Toolkit Reaching Physician's CD May is Better

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Automated Marketing Stream

Automated Marketing Stream Automated Marketing Stream Tweet while you Sleep Introduction Thanks for downloading this ebook. I hope you find it helpful. For more great marketing tips, be sure to follow us on Twitter.com/MarketingStream.

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Insights for Microsoft Dynamics CRM Online User s Guide December 2014

Insights for Microsoft Dynamics CRM Online User s Guide December 2014 Insights for Microsoft Dynamics CRM Online User s Guide December 2014 Copyright This document is provided "as-is". Information and views expressed in this document, including URL and other Internet Web

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing.

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing. A Social Media Guide for Your Medical Practice Helping your practice get started in social media marketing. Intro: Why is social media important to your medical practice? A social media presence is important

More information

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,

More information

Using Social Media To Sell Web Hosting

Using Social Media To Sell Web Hosting Reseller webinars Using Social Media To Sell Web Hosting Overview 1. Why use social media in your marketing mix? 2. Pros & cons of using social media as a business 3. 4Ps of social media marketing & integrated

More information

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015.

Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015. Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015. www.myreaders.info Return to Website Create Presence on Internet and World Wide Web. This article

More information

IDEAS to GENERAtE PublIcIty & INcREASE VotES

IDEAS to GENERAtE PublIcIty & INcREASE VotES 12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this

More information

Blog, Tweet and Facebook Your Way to Success SELF-PROMOTION THROUGH SOCIAL MEDIA: INSTAGRAM

Blog, Tweet and Facebook Your Way to Success SELF-PROMOTION THROUGH SOCIAL MEDIA: INSTAGRAM Blog, Tweet and Facebook Your Way to Success SELF-PROMOTION THROUGH SOCIAL MEDIA: INSTAGRAM Spring 2013 WHAT IS SOCIAL MEDIA? The term social media refers to forms of electronic communication (websites

More information

Indiana University Northwest Social Media Handbook

Indiana University Northwest Social Media Handbook Indiana University Northwest Social Media Handbook Introduction Social media has changed the way we communicate both as an institution and as individuals. With tools such as YouTube, Facebook, Twitter,

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

Skills for Employment Investment Project (SEIP)

Skills for Employment Investment Project (SEIP) Skills for Employment Investment Project (SEIP) Standards/ Curriculum Format for Affiliate & E-Commerce 1 Course Structure and Requirements Course Title: Affiliate & E-commerce Course Objectives: a) This

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

A quick guide to setting up your new website

A quick guide to setting up your new website A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

Welcome to the Stewart Marketing Social Media Training for Independent Agencies

Welcome to the Stewart Marketing Social Media Training for Independent Agencies Presentation Date: August 8, 2012 Welcome to the Stewart Marketing Social Media Training for Independent Agencies Provided by: Stewart Marketing HOST Jenny Cooper Sr. Marketing Manager PRESENTER Dena LeBlanc

More information

The 11 Biggest Mistakes Small Business Bloggers Make

The 11 Biggest Mistakes Small Business Bloggers Make The 11 Biggest Mistakes Small Business Bloggers Make It s easy to start blogging...blogging software is inexpensive, powerful and a snap to learn. However, it s a lot more difficult to blog successfully;

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Katy Young s Guide to... Twitter

Katy Young s Guide to... Twitter 21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing

More information

GOALS FOR TODAY S WORKSHOP

GOALS FOR TODAY S WORKSHOP GOALS FOR TODAY S WORKSHOP UNDERSTANDING WHAT SOCIAL MEDIA IS RIGHT FOR YOUR BUSINESS ONLINE ADVERTISING (SOCIAL, WEB SEO & SEM) COMPUTER NETWORK BASICS AND HOW TO LEVERAGE CLOUD COMPUTING SETTING UP YOUR

More information

MANAGEMENT AND AUTOMATION TOOLS

MANAGEMENT AND AUTOMATION TOOLS MANAGEMENT AND AUTOMATION TOOLS A guide to help with the automation and management of your social media presence 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

obelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole

obelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole ROPOSAL obelis media ObelisMedia.com PROPOSAL Prepared for: Affordable Pumping Services Prepared by: Robbie Bright-Poole (877) 962-3547 RobbiePoole@obelismedia.com Introduction Obelis Media is pleased

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Online Reputation Management Services

Online Reputation Management Services Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

Easy Social Media Management with Hootsuite

Easy Social Media Management with Hootsuite Easy Social Media Management with Hootsuite Hootsuite is the largest social media integration and management platform on the Internet. It has sent over 700 million messages to date and has over 3 million

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

SmallBiz Dynamic Theme User Guide

SmallBiz Dynamic Theme User Guide SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the

More information

About Todd Bailey (Presenter)

About Todd Bailey (Presenter) About Todd Bailey (Presenter) When your prospects search for information about your category or industry, does your organization rank near the top in organic search results? You should. This session will

More information

Are you Twignorant? Step-by-step Twitter basics for 2015

Are you Twignorant? Step-by-step Twitter basics for 2015 Are you Twignorant? Step-by-step Twitter basics for 2015 Who Tweets? Nearly 250 million people worldwide turn to Twitter each day for business purposes, personal use or both Interaction with a trending

More information

Sample Social Media Strategic Plan

Sample Social Media Strategic Plan Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to

More information

Using Social Media Marketing to Drive Traffic to Your Website

Using Social Media Marketing to Drive Traffic to Your Website to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

WELCOME. You will find:

WELCOME. You will find: AFFILIATE PACKET 2012-2013 WELCOME Congratulations on becoming an affiliate for Online Marketing Training (OMT), powered by Chispa Marketing. This packet will be a resource for you as you sell OMT to your

More information

How-To Guide: Twitter Marketing. Content Provided By

How-To Guide: Twitter Marketing. Content Provided By How-To Guide: Twitter Marketing Content Provided By About Twitter Tumblr is a free microblogging service. It is made up of 140 character bursts of information called tweets. Over 555 million users with

More information

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1 Ignite Visibility Consulting How to Blog Prepared by John Lincoln Copyright 2013 Ignite Visibility Page 1 Introduction... 3 What is a Blog?... 3 Technical Checklist... 3 Important Promotional Notes...

More information

Tentative Schedule for Webinar Version

Tentative Schedule for Webinar Version Drury University's Graduate Level Social Media Program http://socialmediacertificate.net/ For questions about the program, contact: Curt Gilstrap, Ph.D. Director, Social Media Certificate Drury University

More information

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com

How to Measure Marketing Results: The Newest Rules. www.fusionb2b.com How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,

More information

Online Marketing Company INDIA Digital Marketing Training

Online Marketing Company INDIA Digital Marketing Training Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing

More information

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com Umpqua Web Design 541-673-2671 www.umpquawebdesign.com 1 Most small businesses understand the importance of having a company website. A website can act as a virtual storefront and information hub, which

More information

866.414.ALMA. AlmaLasers.com. For more information, contact your Alma Lasers sales representative by calling. Alma Lasers Marketing Assistance

866.414.ALMA. AlmaLasers.com. For more information, contact your Alma Lasers sales representative by calling. Alma Lasers Marketing Assistance For more information, contact your Alma Lasers sales representative by calling 866.414.ALMA Alma Lasers Marketing Assistance P R O G R A M S UNITED STATES 485 Half Day Road, Suite 100 Buffalo Grove, IL

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

Pro Advanced Digital Marketing Training Course

Pro Advanced Digital Marketing Training Course Pro Advanced Digital Marketing Training Course 1. Digital Marketing Fundamentals What is Marketing Traditional Marketing vs. Digital Marketing Why Digital Marketing wins over Traditional Marketing Learn

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down.

Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Access: It is the ability to see what you are trying to view (e.g. you can see a friend

More information

Create Your Technology Strategy:

Create Your Technology Strategy: Digital Event Tools in Detail Jo-Anne Kelleway CEO Info Salons Group Event Technology Strategy Create Your Technology Strategy: 1. Online Registration Tools 2. Database enabled Marketing & Tracking applications

More information

Search Engine Optimization Guide CONTENTS. 1.0 What is SEO?

Search Engine Optimization Guide CONTENTS. 1.0 What is SEO? This guide will go over what Search Engine Optimization (better known as SEO) is and basic updates you can make to your site to help your website rank higher on search engines. CONTENTS Search Engine Optimization

More information

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2 P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 CLIENT DASHBOARD 15 MOBILE ANALYTICS

More information

WordPress SEO Secrets Revealed

WordPress SEO Secrets Revealed 1 WordPress SEO Secrets Revealed By Matt Bush 2 TABLE OF CONTENTS What Is SEO?... 4 Why You Should Optimize Your WordPress Blog... 4 The Basics of On-Page Optimization... 5 WordPress Plugins You Will Need...

More information

Country Communication Pages

Country Communication Pages Country Communication Pages Lesson 5: Search Engine Optimization (SEO) Lesson 5 There are a few ways you can improve the search engine optimization (SEO) of your web pages. In this lesson, you will learn

More information

Spirit Authors Module 2 Lesson 8: Using Multi-Media Platforms (Introduction to YouTube, BlogTalkRadio, podcasting, etc) by Lynn Serafinn

Spirit Authors Module 2 Lesson 8: Using Multi-Media Platforms (Introduction to YouTube, BlogTalkRadio, podcasting, etc) by Lynn Serafinn Spirit Authors Module 2 Lesson 8: Using Multi-Media Platforms (Introduction to YouTube, BlogTalkRadio, podcasting, etc) by Lynn Serafinn Over the decades, I have learned both in my educational training

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

105 Tasks You Can Outsource To Virtual Assistants

105 Tasks You Can Outsource To Virtual Assistants 105 Tasks You Can Outsource To Virtual Assistants # GENERAL VA: Name of Task To Be Outsourced ing Email & Schedule Management Tasks 1 Filtering Email Inbox / Deleting Spam 2 Importing Database / Updating

More information

Making the most of your website

Making the most of your website Making the most of your website Tips to ensure that your website adds value to your business Prepared for the University of Oxford Begbroke Transfer Wednesday, 2 November 2011 Planning a successful website

More information

Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS

Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS Social Media Measurement Meeting Robert Wood Johnson Foundation April 25, 2013 SOCIAL MEDIA MONITORING TOOLS This resource provides a sampling of tools available to produce social media metrics. The list

More information

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT Div Bhansali Vice President, Marketing AccountantsWorld Webinar Overview The biggest challenges in marketing today How to maximize your online

More information

Set up your first free website

Set up your first free website How to Set up your first free website There are many websites available across the web that allow you to create a whole website for free, without any knowledge of scripts or coding. Think that sounds too

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

GLOSSARY OF SOCIAL MEDIA TERMS

GLOSSARY OF SOCIAL MEDIA TERMS GLOSSARY OF SOCIAL MEDIA TERMS Analytics (social media) - the analysis of data gathered from social media sites. Analytics Tools - tools either built-in to social media sites or accessed through third-party

More information

CREATING. Matthew Bright. Catalog Librarian and Systems Assistant

CREATING. Matthew Bright. Catalog Librarian and Systems Assistant CREATING A WORDPRESS RESS BLOG Matthew Bright Catalog Librarian and Systems Assistant mbright@nysoclib.org 2012 CONTENTS Introduction 2 What is a Blog? 2 The World of WordPress 2 Getting Started 3 Account

More information

Broadcast Yourself. User Guide

Broadcast Yourself. User Guide Broadcast Yourself User Guide 2015 American Institute of CPAs. All rights reserved. DISCLAIMER: The contents of this publication do not necessarily reflect the position or opinion of the American Institute

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed

More information

Skills for Employment Investment Project (SEIP)

Skills for Employment Investment Project (SEIP) Skills for Employment Investment Project (SEIP) Standards/ Curriculum Format For Practical SEO Course Duration: 1 Month 1 Course Structure and Requirements Course Title: Practical Search Engine Optimization

More information

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide Northwestern University Feinberg School of Medicine Search Engine Optimization Guide 1 Contents Introduction... 3 Why Is SEO Important?... 3 Step One: SEO Planning... 3 Your Partners: Web Communications...

More information

Social Media Marketing for Small Business Demystified

Social Media Marketing for Small Business Demystified Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Professional Advanced Digital Marketing Training Program

Professional Advanced Digital Marketing Training Program Professional Advanced Digital Marketing Training Program 1. Digital Marketing Fundamentals What is Marketing Traditional Marketing vs. Digital Marketing Why Digital Marketing wins over Traditional Marketing

More information