Resource 2.19 An Introduction to Social Media for Business Types of social media

Size: px
Start display at page:

Download "Resource 2.19 An Introduction to Social Media for Business Types of social media"

Transcription

1 Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate, make contacts, join online communities, comment, vote, and express themselves. Many businesses have taken advantage of the opportunities provided by social media, but others have found adapting to social media difficult as they cannot always control the direction it takes. This guide describes the most common types of social media and how businesses are using them. It analyses, in general terms, how they work and why they have become popular. It also describes the benefits businesses can draw from understanding and using social media, and focuses on marketing, networking, business processes, project management and product development. Finally, it provides hints and tips and sources of further information. Types of social media The more common types of social media include: Social networking sites such as LinkedIn (www.linkedin.com), MySpace (www.myspace.com), and Facebook (www.facebook.com). These centre on the 'personal profile', a public page that users customise with information about themselves. On many sites, members can add to their pages with 'widgets' - additional functions that can be placed on a profile to display content from elsewhere such as video, games, or information about their online contacts and friends. Social networking is immensely popular and the biggest sites claim to have hundreds of millions of users. It is used mainly to communicate with other users all over the world. Blogs and blogging. Blogs are similar to personal news sites or diaries, where each entry is dated and tagged with keywords. They run on free software such as WordPress (www.wordpress.org) or Movable Type (www.movabletype.com), or can be hosted by external providers such as Blogger (www.blogger.com), which is owned by Google. Blogs tend to be themed - writers comment on their hobbies, jobs, politics or lives. The most popular have hundreds of thousands of regular readers (more than many newspaper websites) and are influential enough to make or break the reputation of businesses and public figures. Microblogging. For many people, blogging is rather time consuming and microblogging is more convenient. Twitter (www.twitter.com) is the most popular of the microblogging networks as it makes it easy to follow a number of different users, post short public messages (a maximum of 140 characters), and highlight links to interesting content on the web. Creative sharing websites. Sites such as Flickr (www.flickr.com) and YouTube (www.youtube.com) enable users to upload and display content they have made themselves or found elsewhere. Content can be rated by visitors, and communities form spontaneously around topics or talented individual contributors. Social bookmarking sites such as delicious (www.delicious.com) and Digg (www.digg.com). These enable users to recommend interesting content they have found elsewhere, such as news stories, photographs or websites - in fact, anything that can be linked to. Anybody can comment or try to boost the visibility

2 Page 2 of 5 of the links they like by recommending them, and conversation frequently arises in the comments area. Wikis. These are similar to traditional websites, but are really public content management applications that can be edited by anyone. They are a hybrid of word processing application, project management software and blog. Wikipedia (www.wikipedia.org) is the most well-known wiki, but many others are dedicated to a particular theme, such as travel or open source software projects. The business benefits of social media Many businesses have approached social media with an element of suspicion, having heard about how the public can quickly spread damaging stories, or how advertising agencies have been exposed trying to exploit the system and fabricate public interest in new products. While it may be true that embracing social media can mean giving up control of your brand or message, many forward-thinking businesses have recognised the opportunities it can bring. In broad terms, the business benefits of social media include: Marketing and advertising For many businesses the main reason to use social media is to increase exposure and improve their marketing. They advertise to niche audiences on social networking sites, create a buzz around product launches, listen to what customers say about them and their competitors, and use social media to enter into conversations with customers. Concentrating on social media can help your business reduce its marketing expenditure without losing impact. For example: Social media is beginning to provide opportunities for well-targeted online marketing. Advertising networks such as MessageSpace (www.messagespace.co.uk) provide a channel for advertisers aiming to get online advertising onto specialist blogs and news sites. Facebook, which claims 500 million active users around the world, now offers advertising space that can be targeted precisely to members' ages, interests, locations or social groups. Go to for more information. Social media can boost traffic to a website and, in turn, improve awareness of a business, increase the number of subscribers to newsletters or newsfeeds and increase sales. Inbound links from profiles on social networking sites are only a starting point; it is also possible to benefit from recommendations made by users of social bookmarking sites, Twitter and blogs. Dialogue with customers Social media has provided an advantage to those businesses willing to talk directly and on equal terms with their customers. For example: A blog can be used to demonstrate expertise in a topic that interests customers, to discuss new products and explain how to get the best out of them. Blogging presents opportunities to engage with individual customers, showing that your business is willing to communicate on a personal level. It also keeps a steady stream of current news and information available to visitors. Reading popular blogs will reveal the expertise of many writers, and help you gain insights into

3 what customers really want and how they make buying decisions. They give you the opportunity to read opinions about your business or industry, detect new trends and spot innovations being introduced by your competitors. Typical examples of expert or niche blogs include Travel Rants Blog (www.travelrants.com), and My Tiny Plot (www.mytinyplot.co.uk). Social media also gives your business the chance to improve your products or services, customer care or branding according to customer feedback. Sophisticated tracking services can be used to read what people are saying about your business or your competitors. Unlike responses from focus groups and traditional market research, the content on social media is unfiltered and some businesses have found it difficult to adapt to this new reality. But those who embrace it will learn what people really think of their industries and can feed that knowledge back into their business. Specialist tracking software can help you capture any online comments about your business. Some of the providers of tracking services include Trackur (www.trackur.com), Attentio (www.attentio.com) and Brandwatch (www.brandwatch.net). Networking Social networking sites not only help you find individuals and businesses, they also help people and other businesses to find your business, so they are useful if you are looking for new contacts, partnerships, or customers for your business. For example, thousands of businesses have profiles on MySpace, which they use to display news, multimedia and contact information. LinkedIn (www.linkedin.com) and Xing (www.xing.com) are two widely used business networks that can be used to create personal profiles, advertise jobs, and seek the opinions of others in your industry. Resource planning, documentation, and project management Social media can be used to keep teams and departments up to date, especially those with members in different cities or countries. Although traditional collaborative tools such as Intranets and remain essential, wikis are increasingly valued for their flexibility and ease of use. Wikis can be used as a source of internal news, processes, rules and projects, and one of their advantages is that they can be edited by as few or as many people as required. Some businesses have experimented with public wikis, allowing all users to bring their experience to creating documentation and help pages. These have not always been successful (ebay's wiki closed a year after opening in 2006) but are useful in some contexts. A good example is Oracle's public wiki at Future developments in social media Social media is driven both by trends and developments in technology. For example, blogs remain popular but face competition from microblogging, particularly Twitter, which many users regard as simpler and faster. At the forefront of social media are platforms that are experimental or niche but which may show how the movement will develop in future. Some examples include: Page 3 of 5

4 Page 4 of 5 Innocentive (www.innocentive.com), which enables businesses and governments to access a worldwide network of volunteer scientific experts to solve complex problems in exchange for a set fee. Local Motors (www.local-motors.com), which uses 'crowdsourcing' to design and build cars. Users discuss and vote on the most suitable designs, then participate in developing individual parts, and can finally get involved in building the vehicle and driving it home. Virtual worlds such as Habbo Hotel (www.habbo.com) and Second Life (www.secondlife.com) are similar to social networking but use a threedimensional graphical interface allowing participants to create their own characters and interact with other users. Tracking social media 'conversations' As well as the paid tracking services mentioned earlier, there are many free resources for tracking conversational trends on social networks, monitoring brand reputation and checking for news about your industry. Technorati (www.technorati.com) and Google Blog Search (http://blogsearch.google.com) offer frequently updated search engines for blogs. Users can search for keywords, keep an eye on new trends or popular news stories, set up automated searches and receive s when certain words have been mentioned. Tweetdeck (www.tweetdeck.com) and Tweetscan (www.tweetscan.com) are two options for tracking what people are talking about on Twitter. Friendfeed (www.friendfeed.com) gathers content that users have chosen to share on other social media sites such as blogs, Twitter and Facebook, and displays it with the opportunity for others to comment. Users can follow 'friends' (their contacts), and the site can be searched with keywords to see what other users are saying about any topic you choose. Hints and tips Unlike traditional software, social media tools should not cost your business much to implement. Branded platforms such as Facebook and Twitter are currently free of charge to use, and there is a great deal of free software available from Sourceforge at Social media is an excellent source of competitive intelligence and may be used to research information provided by competitors, such as new product launches and industry trends. Analysis is crucial when using social media for marketing. Google Analytics (www.google.com/analytics) is essential for discovering where website visitors are coming from and which methods are working best. The Web Analytics Association (www.webanalyticsassociation.org) offers a series of audio interviews that discuss the best way to measure the impact of everything from podcasts to blogs. You should devise a policy and set of standards for any staff using social media on behalf of your business. IBM has published a set of guidelines at that are useful as a starting point.

5 Don't forget to link all of your social media profiles back to your business' website. Page 5 of 5

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation

experts in your field Get the profile: Managing your online reputation A Progressive Recruitment career guide Managing your online reputation experts in your field Get the profile: A Progressive Recruitment career guide Contents Introduction... 2 Why you need an online reputation... 3 Monitoring your online reputation... 3 How to protect your

More information

Social Media Glossary of Terms

Social Media Glossary of Terms Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the

More information

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector

I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social

More information

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the

More information

Social Media Tools and Terminology Explained

Social Media Tools and Terminology Explained Social Media Tools and Terminology Explained Social media Social Networks Microblogging Bookmarking is a term for the tools and platforms people use to engage with others and to develop as well as publish

More information

Social Media Marketing for Small Business Demystified

Social Media Marketing for Small Business Demystified Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

Social Media Marketing

Social Media Marketing Social Media Marketing Small businesses that are considering online marketing strategies will find this booklet useful. This booklet focuses on using social media marketing techniques to advertise your

More information

Social Media and how Parks can benefit from it

Social Media and how Parks can benefit from it Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

A Guide to Social Media Marketing

A Guide to Social Media Marketing A Guide to Social Media Marketing Social Media Marketing Social media marketing is a tricky term to identify and is more of a concept to be grasped as opposed to having a simple definition attached to

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

DIGITAL STRATEGY AND TACTICS FOR BRAND REPUTATION MANAGEMENT

DIGITAL STRATEGY AND TACTICS FOR BRAND REPUTATION MANAGEMENT FOR BRAND REPUTATION MANAGEMENT Do you know what your customers are saying about your brand in the online world? How about your competitors? What about your ex-employees? The Internet and many Web 2.0

More information

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com Umpqua Web Design 541-673-2671 www.umpquawebdesign.com 1 Most small businesses understand the importance of having a company website. A website can act as a virtual storefront and information hub, which

More information

SOCIAL MEDIA: Table of Contents. Extending & Growing Your Brand. Co-authored by: Corbin Ball, CSP, CMP

SOCIAL MEDIA: Table of Contents. Extending & Growing Your Brand. Co-authored by: Corbin Ball, CSP, CMP SOCIAL MEDIA: Extending & Growing Your Brand Co-authored by: Corbin Ball, CSP, CMP Table of Contents Introduction 2 Importance of a Listening Strategy 3 Optimizing Social Media in Face-to-Face Marketing

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

US Charities Adoption of Social Media Outpaces All Other Sectors for the Third Year in a Row Conducted by: Introduction

US Charities Adoption of Social Media Outpaces All Other Sectors for the Third Year in a Row Conducted by: Introduction US Charities Adoption of Social Media Outpaces All Other Sectors for the Third Year in a Row Conducted by: Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu) Eric Mattson (eric@ericmattson.com) Introduction

More information

SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA

SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Using social media to promote children s play

Using social media to promote children s play Using social media to promote children s play Community play briefing 8 A briefing for community groups, voluntary and community sector organisations and others interested in using social media to campaign

More information

OCR LEVEL 3 CAMBRIDGE TECHNICAL

OCR LEVEL 3 CAMBRIDGE TECHNICAL Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN IT UNDERSTANDING SOCIAL MEDIA FOR BUSINESS T/505/5399 LEVEL 3 UNIT 43 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 Oxford

More information

An introduction to social media marketing for small businesses

An introduction to social media marketing for small businesses An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Fishbone Diagram Case Study How to Increase Website Traffic

Fishbone Diagram Case Study How to Increase Website Traffic Fishbone Diagram Case Study How to Increase Website Traffic Download this article and Presentation In this article I will explain in detail on how to draw a Fishbone diagram using a Case study. The Case

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

The Social Media Best Practice Guide

The Social Media Best Practice Guide The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of

More information

A short guide to Twitter

A short guide to Twitter A short guide to Twitter What is Twitter? Twitter is a micro-blogging communication platform that enables users to send short messages (up to 140 characters) that can be read by anybody else on Twitter.

More information

How Social CRM is changing the sales landscape

How Social CRM is changing the sales landscape Guide to CRM 2.0 How Social CRM is changing the sales landscape Sabine Kirchem Dusan Saric ec4u expert consulting ag Contents 1 Introduction... 3 2 What is Web 2.0?... 3 3 About Sales 2.0 and CRM 2.0...

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Tentative Schedule for Webinar Version

Tentative Schedule for Webinar Version Drury University's Graduate Level Social Media Program http://socialmediacertificate.net/ For questions about the program, contact: Curt Gilstrap, Ph.D. Director, Social Media Certificate Drury University

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

Introduction to Social Media

Introduction to Social Media Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case

More information

Your Trade Show Participation

Your Trade Show Participation Using Social Media to Promote Your Trade Show Participation A Short Introduction About Koelnmesse Global exhibition and conference company 68 events in 7 countries, over 2.3 million participants, 31,817

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information

The Power of Social Media - And Significance to Adventure Travel Operators

The Power of Social Media - And Significance to Adventure Travel Operators The Power of Social Media - TrekTraka LLC Level 1, 80 Jephson St Toowong, Qld, Australia e info@trektraka.com p +61 (0)7 3103 2660 w www.trektraka.com 2 Purpose of this paper This paper provides a high

More information

VP Inbound Marketing HubSpot. Twitter: @mvolpe

VP Inbound Marketing HubSpot. Twitter: @mvolpe Inbound Marketing: SEO+Blogs+SocialMedia + Social Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog

More information

Sample Social Media Strategic Plan

Sample Social Media Strategic Plan Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

7 Steps to a Stellar Online Reputation. Presented by Andy Beal

7 Steps to a Stellar Online Reputation. Presented by Andy Beal 7 Steps to a Stellar Online Reputation Presented by Andy Beal Who is this guy? Internet marketing consultant: Online reputation management Search engine marketing Business blog development and promotion

More information

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER

SOCIAL MEDIA DID YOU KNOW: WHAT IS SOCIAL MEDIA? IGNORE IT AT YOUR PERIL! WWW.SPORTENGLANDCLUBLEADERS.COM ANYWHERE GETTING GREYER The world s top brands are using social media as a meaningful way of deepening relationships with their customers. Is it now time for Sport Clubs to join in? WHAT IS SOCIAL? According to the Chartered

More information

Marketing Strategies. Copyright 2012 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783

Marketing Strategies. Copyright 2012 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Marketing Strategies using Social Media Copyright 2012 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the most common social

More information

Presented by David Vane

Presented by David Vane Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Media. Are You Involved?

Media. Are You Involved? Social Media Are You Involved? Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures,

More information

Web Ideas Overview. The possibilities for the future: a research report to kick-start your web strategy

Web Ideas Overview. The possibilities for the future: a research report to kick-start your web strategy Web Ideas Overview The possibilities for the future: a research report to kick-start your web strategy Before you start, ask yourself: What are the aims of your web strategy? Always set out with a clear

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Social Selling: Building Relationships in a Social Media World

Social Selling: Building Relationships in a Social Media World Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au

ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au ebusiness series Developing a Social Media Presence WORKBOOK Design Experts 2013 designexperts.com.au Objective Objective of the Workshop The aim of this workshop is to give you the knowledge to develop

More information

Social Media Statistics. What is going on out there

Social Media Statistics. What is going on out there Social Media Statistics What is going on out there What is Social Media? It s a great big machine allowing people to talk to each other, about everything and nothing, all the time, where ever the are or..

More information

5) Social Media Marketing. Paolo Torchio & Amanda Webb September 2007 1

5) Social Media Marketing. Paolo Torchio & Amanda Webb September 2007 1 5) Social Media Marketing Paolo Torchio & Amanda Webb September 2007 1 1. Social Media Marketing Statistics 2. Social Media Best Practices 3. Social Media Marketing on: Social Networks Social Bookmarking,

More information

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein PR Basics How to Tell Your Story and Get Results PRESENTED BY: Anat Gerstein Overview Importance of PR Good Public Relations Builds recognition and reputation Generates interest and support Raises awareness

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Level 3 Diploma in Social Media for Business - 7513

Level 3 Diploma in Social Media for Business - 7513 Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

Social Media. Get Started Building Your Social Media Presence

Social Media. Get Started Building Your Social Media Presence Get Started Building Your Social Media Presence An introduction to Facebook, Twitter, Foursquare, and other popular social media marketing sites Social Media MAKING SOCIAL SIMPLE Get Started Building Your

More information

Boost Your Business with Social Media. Business Guide. Superfast Business Wales

Boost Your Business with Social Media. Business Guide. Superfast Business Wales Superfast Business Wales Whether it s celebrity tweets or teenage Facebook parties, social media is rarely far from the news. What s not so often highlighted is their usefulness for business. Business

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Online Reputation Management Services

Online Reputation Management Services Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results

More information

Get Found Online. Consumers are searching for your products and services online. Is your website getting found?

Get Found Online. Consumers are searching for your products and services online. Is your website getting found? Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

Using Social Media Marketing to Drive Traffic to Your Website

Using Social Media Marketing to Drive Traffic to Your Website to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

WHITE PAPER. Virtual Impact. The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates. www.princetonone.

WHITE PAPER. Virtual Impact. The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates. www.princetonone. WHITE PAPER Virtual Impact The Internet s Effect on How Candidates Look for Jobs and How Companies Look for Candidates O ver the last 20 years, the way people search and apply for jobs has changed drastically.

More information

INTRODUCTION TO SOCIAL MEDIA

INTRODUCTION TO SOCIAL MEDIA Amy De Genaro, Summer 2011 INTRODUCTION TO SOCIAL MEDIA AND ITS USES IN GOVERNMENT AGENCY RECYCLING CAMPAIGNS Connecticut Department of Energy & Environmental Protection Source Reduction & Recycling Program

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783

using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Marketing Strategies using Social Media Copyright 2011 - Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA 508-673-9783 Goals Introduction to some of the social media tools

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs

Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs Community Blue Box Promotion and Education (P&E) programs can be a challenge. With so much information out there, it

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the

More information

Social Media & Events Report 2011: How Is The Event Industry Using Social Networks?

Social Media & Events Report 2011: How Is The Event Industry Using Social Networks? Social Media & Events Report 2011: How Is The Event Industry Using Social Networks? amiando.com - July 2011 Table of Contents Executive Summary... 2 Analysis... 3 What we have asked... 3 How important

More information

Twitter For Tourism. Topic Social Media Tutorial 44

Twitter For Tourism. Topic Social Media Tutorial 44 Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character

More information

Today s Presentation

Today s Presentation Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information

Promoting Your Business Using Social Media Building a Strategy. Name:

Promoting Your Business Using Social Media Building a Strategy. Name: Promoting Your Business Using Social Media Building a Strategy Name: Promoting Your Business using Social Media Workshop Contents: Power point slides Task 1: What are the benefits of promoting your business

More information

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits

Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS

DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS DIGITAL COMMUNICATIONS: SOCIAL MEDIA FOR B2B BUSINESS A WHITE PAPER BY THE HENLEY GROUP WHAT DOES SOCIAL MEDIA MEAN TO YOU? Perhaps you associate social media with celebrities tweeting what they had for

More information

Link Your Website to Social Media

Link Your Website to Social Media Link Your Website to Social Media Link Your Website to Social Media Make it easy for people to Follow you and Share your content. Link Your Website to Social Media Follow Buttons Where should the buttons

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015.

Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015. Website, Blogs, Social Sites : Create web presence in the world of Internet rcchak@gmail.com, June 21, 2015. www.myreaders.info Return to Website Create Presence on Internet and World Wide Web. This article

More information

KEY MULTIMEDIA LTD. 16K - 18K pa depending on experience MANAGING DIRECTOR. None

KEY MULTIMEDIA LTD. 16K - 18K pa depending on experience MANAGING DIRECTOR. None ORGANISATION: ROLE: SALARY DIRECT REPORT: REPORTING STAFF: 1. PRIMARY PURPOSE: KEY MULTIMEDIA LTD CONTENT WRITER / ONLINE MARKETING EXECUTIVE 16K - 18K pa depending on experience MANAGING DIRECTOR None

More information

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content? THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page

More information

TRAIL PROMOTION AND SOCIAL NETWORKING

TRAIL PROMOTION AND SOCIAL NETWORKING TRAIL PROMOTION AND SOCIAL NETWORKING CHELSEA DIETLIN; MICHIGAN TRAILS AND GREENWAYS ALLIANCE KIM BERGER; PRESIDENT, IOWA TRAVEL FEDERATION ELAINE WILSON; EXECUTIVE DIRECTOR, OFFICE OF ADVENTURE TOURISM,

More information

How to Add Social Media to Your Marketing Mix. a service of

How to Add Social Media to Your Marketing Mix. a service of How to Add Social Media to Your Marketing Mix a service of What is it? Blog + Tweet x *UP = *Bleat *Bleat is a service offered by *UP There, Everywhere to define, manage, engage in and measure the impact

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012 Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx

More information

A How-to Guide to Social Media Marketing

A How-to Guide to Social Media Marketing A How-to Guide to Social Media Marketing Objectives What is social media? Why you need social media to market your product or service Types of social media How to effectively utilize the popular social

More information