How to make the most of social media Lynsey

Transcription

1 How to make the most of social media Lynsey Online Marketing & Social Media Experts

2 What will you leave with today? Social media not your cup of tea? How social media isn t miles away from the traditional marketing methods The four key S s for social media success Today s social media take aways Online Marketing & Social Media Experts

3 SocialB Social media & online marketing experts - Social media training courses/webinars - In-house social media training - Social media consultancy/management - Search engine optimisation (increasing the number of visitors to a website delivered by search engines such as Google, Bing, etc) - Pay per click Social media council Social Media & Online Marketing Experts

4 Social Media in the UK About 73 percent of UK Internet users interact on social media platforms Online Marketing & Social Media Experts

5 Why the social media explosion? Free! Sharing is a deeply ingrained human instinct Traditional communications were brand led New communications are word of mouth led Access to internet! Instant! Online Marketing & Social Media Experts

6 Different types of social media Although they all enable sharing, there are several different types of social media Blogs are online diaries Microblogs (Twitter) is texting online Forums are conversational threads Video sharing (YouTube) is shared video clips Social photo (Flickr/pinterest/instagram) is shared images and photos Social networking (Facebook, LinkedIn, Googleplus) is all of the above Online Marketing & Social Media Experts

7 How it relates to business Businesses can and do use social media. For every major business function of every organisation, there is an equivalent social media function: Research=Listening to the conversations people have with each other to understand their wants and needs Marketing=Talking in the conversations people have with each other to spread messages about your company and products/services Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online Support=Supporting some people need/want help and they want it via social media rather than calling Development=Embracing Through all of the above you can improve your business Online Marketing & Social Media Experts

8 The four key S s to social media success Strategy Social SEO (keywords) Search Social Media & Online Marketing Experts

9 Social Media Strategy Without a plan you plan to What does success look like? How has your business become successful? With a plan/strategy by any chance?? Q1 What do we want to achieve with our social media activity? Social Media & Online Marketing Experts

10 Social Media Strategy Your overall objectives will inform what you do in social media in terms of: Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act Social Media & Online Marketing Experts

11 How to measure in one place Excel! Weekly per platform per tab Monthly on one tab Create graphs July August September website visitors unique visitors Visitors via social Sales value via social Social Media & Online Marketing Experts

12 Social Media & Online Marketing Experts Social

13 Social Media & Online Marketing Experts SEO

14 SEO friendly Twitter These Bios contain relevant keywords and info The locations they cover What services they provide Why you might want to contact them/follow them Social Media & Online Marketing Experts

15 Social Media & Online Marketing Experts SEO friendly LinkedIn

16 Social Media & Online Marketing Experts Search

17 Search Bottom of Google Page 1 Social Media & Online Marketing Experts

18 Search LinkedIn example

19 Social Media & Online Marketing Experts Search - Blog example

20 Search - YouTube example

21 What will you leave with today? Social media not your cup of tea? How social media isn t miles away from the traditional marketing methods The four key S s for social media success Today s social media take aways Online Marketing & Social Media Experts

22 What you need to do now Think about who you want to target, engage with and influence Come up with an excel sheet plan/strategy Learn how to use social media effectively Measure! what does success look like for you? Watch the success! Online Marketing & Social Media Experts

23 FREEBIES/TRAINING Copy of this presentation Sign up to our Free weekly enewsletter with the latest hints, tips and examples socialb.co.uk Move with us live interactive webinar training Strategy, blogging, Facebook & Twitter 50 plus VAT each or 160 plus VAT for all four Start weekly 5 th October 10am (2 hr sessions) Social Media & Online Marketing Experts

24 Stay in touch! +44 (0) Online Marketing & Social Media Experts

25 How to make the most of social media Lynsey Online Marketing & Social Media Experts