Digital Marketing - Top Ten Most Success Stories

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1 Christopher Oudavanh Digital Portfolio Contact:

2 Who Am I? - MSc Candidate in Digital Marketing at NYU, expected graduation May Years CPG, retail, and e-commerce experience - Social media enthusiast versed in social listening, and developing turn-key influencer programs for consumer acquisition - Hobbies: Travel, Cooking, Volleyball, Lego Collecting Where Have I Worked? Brand Marketing & Strategy Content Youtube Microsoft Xbox Demand Media ExpoTV Break PR: Blue Sky Communications Agency Partners Digital Moxie ZenithOptimedia Code & Theory Universal McCann Bizarre Voice BzzAgents StartSampling Walmart.com Search Labellium TV/Print: Publicis Group McCann

3 Artis Brush Digital Marketing SEO & Display Customer Service Social Media Listening PR Influencer Strategy Retail Marketing UBER Brand Ambassador Lead Generation Lifestyle Partnership L Oreal/Garnier Olia Digital Campaign Color Connection Live Chat New Fructis Campaign Display Drive to Buy Content Campaigns Mobile Optimization Content Videos PERSONAL Oudavanh.com website Instagram Twitter Pinterest Foodspotter

4 ARTIS BRUSH MARKETING & DEVELOPMENT Artis Brush is a start-up luxury makeup brush company launched in As brand marketing and development manager I developed and created turn-key integrated marketing solutions to increase brand awareness, ignite conversation online and offline, and drive conversion. Key Responsibilities: - Managed all digital and social media properties: Website maintenance & revamp, Google Adwords/Analytics, Social Media: Instagram, Facebook, Twitter, YouTube, Pinterest, Periscope - Initiated social listening tool, Sysomos Heartbeat, to monitor, track, and manage real time conversations with potential and current customers, influencers, and makeup artists. - Monthly marketing analysis and sales impact utilizing available tools: Sysomos, Google Analytics, Squarespace - Spearheaded influencer program targeting professional makeup-artists, lifestyle bloggers, and press Results: - July 2015 Most Technology Creative Award Neiman Marcus, Periscope, Fall Beauty Preview - Social Media: Instagram (+176%), Twitter (+86%), and Facebook (+48%) - Website revamp (April 2015) since inception increase in traffic +80%, bounce rate decrease (22% vs 38%) - Sales increase +92% Year-to-Date (August) on

5 UBER LEAD GENERATION & EXPERIENTAL I worked on the Uber NYC marketing department supporting research, business development, and experiential initiatives. Key Responsibilities: - Lead generation and market research intiative targeting competitive drivers (Lyft, Dial7, UTOG) to understand recruitment strategies and tactics including; compensation, benefits, and application process. Campaign resulted - Managed digital display and search campaign using Google AdWords to combat new competitive entrants - Executed Uber Ice Cream Event by partnering with Mister Softee trucks and offering ice cream on demand to Uber customers Results - Lead generation of 138 new driver contacts, and 80% conversion during six month period. - Drive with Uber search and display campaign resulted in.40% CTR (vs.32% prior campaign) - Uber Ice Cream resulted in 220 engagements, and over 1200 social media impressions for one day event

6 GARNIER OLIA DIGITAL PRODUCT LAUNCH I spearheaded the three phase digital strategy of Garnier Olia driving consideration, evaluation, buy, and advocacy. Phase one: Introduction, Phase two: Retail Maximization, Phase three: Testimonial Campaign Women Are Talking that resulted in 1 st half profit of $8 million dollars and 3.5% market share Key Responsibilities: - Briefed Publicis and Moxie on digital vision and QA of all deliverables (Microsite, Social Strategy, Displays) - Key partner with Walmart.com to support Walmart Moms influencer program through product sampling - Oversaw Garnier Olia Women Are Talking content and engagement production and strategy Microsite & Display Ecommerce & Sampling Content, Social and Engagement

7 COLOR CONNECTION DIGITAL HAIRCOLOR I project managed the Color Connection platform, the goto site for anything haircolor from education, diagnostic, aspiration and inspiration. Worked directly with Moxie agency, brand marketing, and technical teams on content, creative, wireframes, and QA. This project resulted in increase of user time spent by 300% versus Garnier website with ability to connect consumers to latest news in haircolor and content. Key Responsibilities: - Managed and supervised full aspect of Color Connection from conception to execution - Partnered with cross functional team to generate content and diagnostic tools - Piloted L Oreal s first LiveChat program, an interactive consultation services to address visitors questions Landing Page Trends/Videos/How Tos LiveChat

8 NEW GARNIER FRUCTIS DIGITAL Bring a step change in quality and equity of New Garnier Fructis, leveraging brand positioning and passion points of Millennial target Key Responsibilities: - Briefed agency partners to design creative elements, and set up refreshed music content - Partnered with RollingStone to create Do You Want to Be a Rock & Roll Star? and Women Who Rock Contest - Provided copy, education, user experience suggestions, and several rounds of feedback to agency and IT. Product Info Music Platform Engagement Content Green Initiatives

9 PRODUCT DISPLAY BANNERS In support of product launches I briefed, delivered assets, and provided copy to creative agency, in the creation of standard display banners to drive product relevancy, education, and engagement on new products and content Learn More Diagnostic How To Videos

10 RETAIL PARTNERSHIPS AND ECOMMERCE I spearheaded the drive to buy strategy through retailer partnerships, homepage takeovers, microsites, banners, and geo targeted ads. I was selected as main point of contact for brand marketing between retailer and agency, ensuring that all deliverables were QA, trafficked to meet timeline. Walmart Partnership/Sampling Drive to Ecommerce Geo Targeted Ads

11 CAMPAIGNS Led year-round efforts to drive product information, loyalty initiatives, video content, and tools, interfacing with with agencies in providing messaging, feedback, and QA in the pre and post deployment phases. Product Focus Seasonal & Contests Diagnostic & Tools

12 CONTENT CAMPAIGNS Oversaw brand equity generating campaigns to support new product launches, communication platform, and brand sponsorships. Earth Month Rock&Roll Star There s A Better Way

13 MOBILE OPTIMIZED Digital lead for mobile optimization tasked with reviewing wire frames, UX, optimizing deliverables, and streamlining copy and assets. On the Go Mobile Launch Shade Selector Mobile Product Reviews

14 CONTENT AND VIDEO PARTNERS Interfaced with video and content, agencies by providing briefs, manage fulfillment, and deliver legal reviewed copy, before program implementation. Product video reviews Social Influencers Long form video Mobile Offers Social Sampling App

15 VIDEO ARCHIVE Connecting With Color Hair How To Product Reviews - ExpoTV There s A Better Way

16 ABOUT CHRIS OUDAVANH Chris is a native Minnesotan and an avid brand marketer in New York City with a passion for the marriage of brand and digital strategy and digital/tech innovation. He has worked in a wide range of industries and retail channels including: Artis Brush, Uber, L Oreal, Garnier, SoftSheen-Carson, Redken, Purology, Apple, GlaxoSmithKline, Chipotle, Macy s, and Target Corp. He is currently seeking opportunities that will leverage his background in CPG and Retail with the ever-changing landscape of Digital. Chris received his B.S.B in Marketing and Entrepreneurial Management at University of Minnesota s Carlson School of Management. During his undergrad, he served as President of the Business Associate of Multi-Cultural Students, Vice President of Marketing for Sigma Lambda Beta Fraternity, Vice President of the Asian Student Union, where he led all marketing and advertising efforts aimed to increase membership and retention rates and provide students with new engaging topics, events, and experiences. In his spare time, Chris is a recent pet parent, NYC foodie, startup enthusiast, and lego collector. Current projects include developing his puppy s instagram account (@coopers_bloopers), and plotting his next big travel adventure.