CMO s Guide To Influencer Marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com"

Transcription

1 1 CMO s Guide To Influencer Marketing

2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers 2 CMO s Guide To Influencer Marketing

3 In This Guide, You ll Learn: What An Influencer Is What Influencer Marketing Is 3 Steps to Launching An Influencer Marketing Campaign Which Social Media Platform(s) Make The Most Sense For Your Brand How To Measure Results Of Your Influencer Marketing Campaign 3 CMO s Guide To Influencer Marketing

4 What Is An Influencer? An influencer in the context of marketing and branding is a person who has developed a large social media following of engaged users. These users have opted in / subscribed to receive the influencers content, via friending, following or subscribing to their social media profile, such as YouTube, Pinterest, Vine, Instagram, etc. Whenever the influencer publishes media, whether it is a new video on YouTube, a six second video on Vine or an image on Pinterest, the follower will see it in their media stream. Examples of famous influencers include Nash Grier (10.9M followers on Vine), Zoe Sugg (6.5M subscribers on YouTube) and Chris Ozer (605k followers on Instagram). In addition to these fairly well known social media stars, there are literally tens of thousands more who have developed highly engaged and faithful followers north of 100k strong (and growing) each. Even at 20k+ subscribers, influencers become interesting and relevant to brands, depending on the niche that the brand focuses on. Additionally, being an influencer isn t just about having a lot of followers. It s also driven by expertise and credibility on subject matter and the trusted relationship between the influencer and his or her followers. 4 CMO s Guide To Influencer Marketing

5 What Is Influencer Marketing? These social media influencers or Influencers are being hired by brands to endorse their products in their social media posts in a marketing tactic that is quickly growing popularity called Influencer Marketing. By using Influencer Marketing as a brand awareness tactic, brands are leveraging the Influencer s expertise, credibility, trusted relationship and the wide distribution Influencers have built up and developed over time through creating content that connects. The largest demographic that brands are reaching using Influencer Marketing is the Millennials. Millennials are commonly considered those people whose birth 1 years range from the mid 1980s to the year Millennials are consuming 2 more media online and on their mobile devices than traditional media channels. 1 Source: 2 Source: finds millennials watch tv actual tvs/ CMO s Guide To Influencer Marketing

6 Research suggests that Internet and social networking represent nearly 40% of time millennial spend daily consuming content while print advertising represents less than 3%: In order to reach Millennials, Brands are shifting budget away from advertising on TV, radio and print, and moving that budget to Influencer Marketing. And, millennials are responding to influencer s endorsements. A recent research study by Nielsen also showed that buyers trust experts and influencers over branded content. According to the report, here s how 3 expert/influencer content performed over Branded content : 88% Lift in Brand Familiarity 50% Lift in Brand Affinity 38% Lift in Purchase Intent 3 Source: 6 CMO s Guide To Influencer Marketing

7 Also, according to a McKinsey & Co. study, marketing inspired word of mouth generates more than twice the sales of paid advertising, and these customers 4 have a 37% higher retention rate. To add to the power of Influencer Marketing, Influencers typically represent what s cutting edge in trends, products and services in the market. By using Influencers to promote their product or service, Brands get the additional benefit of being positioned as having new and desirable products and services that have not yet reached mass appeal, but are being used by the in crowd. 4 Source: 7 CMO s Guide To Influencer Marketing

8 3 Steps to Launching An Influencer Marketing Campaign Although Influencer Marketing campaigns come in many flavors, there are three primary steps that pretty much every campaign launch follows: 1. Identify The Right Influencers 2. Engage With Influencers 3. Define Campaign Objectives 1. Identify The Right Influencers To get the best results from your Influencer Marketing campaigns, it is important to find Influencers whose followers align with your target audience. For example, if you sell children s books, choose Influencers who are followed by moms (and who talk about mommy stuff). The best way to find out who these influencers are is to start by researching the social media websites where your target audience spends their time. For example, if your target audience is moms of small children, you may want to check out Pinterest, a social media network which has predominantly female users (upwards of 70%, although more and more men are joining). Continuing with the children s book example, you can search for mommy / children s books related topics in Pinterest and you will find Pinterest users (or Pinners ) whose pins are very popular. These Pinners would be good potential targets for your Influencer Marketing campaign, due to their popularity and alignment with the subject matter you care about. In addition to searching on social media websites, there is a host of tools online that can help you find influencers. Klout, PeerIndex, and Buzzsumo are three 8 CMO s Guide To Influencer Marketing

9 leading tools to help you with your Influencer research (more tools are listed at the end of this ebook). 2. Engage With Influencers Once you ve identified your target influencers, the next step is to engage with them on a 1 to 1 basis. Before directly reaching out to them, to help improve the chances of a warm reception, you may want to try mentioning them in a blog post on your site, or comment/like/share their content. By doing so, you will get on their radar and they ll know who you are when you come calling. Then, send an directly to the influencer and share the post where you mentioned them with them (if applicable), and add in your desire to hire them for an influencer marketing campaign. Include info about your product/service and why you think they d be a good fit. From there, its up to the two of you to determine whether they are going to be the right person for your influencer campaign. The more expertise they have regarding your niche and the larger their following, the more effective your Influencer Marketing campaigns will be. Keep this in mind when screening them for your campaign. 3. Define Campaign Objectives Once you find a fit with an influencer, the next step is defining your campaign objectives. You ll want to provide talking points/guidance on the creative assets they will be producing for you whether it be a photo, a 6 second video or a 5 minute YouTube Video. However, it is critical that you let the Influencer own the creative process. They are most familiar with what content will resonate with their audience best 9 CMO s Guide To Influencer Marketing

10 simply because they developed the very faithful following you are trying to reach out of their own flavor or content. If you are too heavily involved with the creative process, you stand to tarnish the authenticity of it, thereby reducing the likelihood that the influencer campaign will be as truly effective as you d like. You also want to be sure to cover which social media networks they will post the campaign creative assets on. Will it just be posted to Pinterest? Or will they include posting the asset to Instagram and Vine? The more social media networks they post the creative assets to the more eyeballs get to see your campaign, so the more the better! Also, now is the best time to discuss campaign performance metrics (see Measuring Results below for more information on influencer marketing campaign metrics). For some CMO s the performance metrics will be based on impressions and reach, for others it will be based on number of conversions and the ROI driven from the campaign. Either way, have the discussion with the Influencer now, before you launch, so that you have a mutual understanding of campaign performance metrics before the campaign begins. 10 CMO s Guide To Influencer Marketing

11 Which Social Media Platform(s) Make The Most Sense For Your Brand Each social media platform appeals to different demographics and are native to different types of media (e.g. short form video vs. images). Below are some important highlights to know about the five largest social media platforms for your influencer marketing campaigns: Short, snackable 6 second video segments that are typically known for their use of humor, artistic and creativity ability. Users typically are in the year old range with approx. 50 million+ users. Vine skews female with 57% females and 43% males. Typical attribution is from a hashtag campaign, as no link attribution is possible. Best for developing a brand story and product reviews over a longer video format. Great and engaging videos will range from 1 10 minutes and typically most influencers will talk about one or more products. This channel has proven very useful for new product launches and unboxings for fashion, beauty, electronic, fitness, and home goods. The audience range on YouTube is wide ranging from year olds with 1 billion plus users. Attribution is based on coupon codes and/or unique links placed in the video s description. 11 CMO s Guide To Influencer Marketing

12 Primarily a photo driven platform, though with the addition of video publishing more recently, it is turning into a very good channel to see both types of mediums. As of December 2014, it surpassed Twitter with over 300 million users. Roughly half of internet using young adults ages (53%) use Instagram, which also skews slightly female. And half of all Instagram users (49%) use the site daily. This channel has proven successful for fitness, fashion, automotive and app publishers. Typical attribution is from a hashtag campaign, as no link attribution is possible. A live video platform that can be distributed to followers where the videos are erased after views for one to one distribution, or exist for a short period of time for re views when broadcasted using the Story method. Users on this channel skew younger, and are in line with Vine from years old and have a strong user base among late teen and college students. As of December 2014 Snapchat has over 100 million monthly active users. This platform is performing well for movie studios, casual dining brands, sporting teams and live music events. Typical attribution is from a hashtag campaign, as no link attribution is possible. 12 CMO s Guide To Influencer Marketing

13 This channel has become the benchmark channel for fashion and apparel brands. It is also predominantly female users that consume the content on the channel, over 70% female although more males as of recent are joining an aggressive pace. Typical user demographics are females age Typical attribution is possible via direct links in the pin description and calls to action on the images. 13 CMO s Guide To Influencer Marketing

14 Measuring Results From Influencer Marketing Campaigns Influencer marketing should generally be considered as an upper funnel marketing tactic first, then a lower funnel tactic second. In other words, the primary metrics of an Influencer Marketing campaign should be focused on driving engagement and expanding the reach of your brand to new audiences. An effective influencer marketing campaign will also drive conversions and successful ones are extremely ROI positive. Case Study: Casper Mattress saw a 3x return on investment within the first week of launching their YouTube influencer videos. The challenge, however, in measuring ROI directly from Influencer Marketing campaigns is that there are several limitations in tracking campaigns directly to conversions. For example, Vine and Instagram do not allow using links. In YouTube, viewers watching an influencer s YouTube video might not click on the attributed link in the video description, however after watching the video, they may directly go to your site and purchase your product. Although tracking conversions coming directly from influencer marketing campaigns may be problematic, there are some important business metrics to track: How many engagements did the influencer s media receive (likes, comments, shares, etc.)? Was new, incremental traffic generated to my website, microsite or landing page? 14 CMO s Guide To Influencer Marketing

15 How many more times was my brand or product mentioned online during/after the campaign when compared to before the campaign? How many new fans, followers or subscribers did I acquire during/following the campaign? How many mentions did the #hastag used in the influencer marketing campaign get? How many new inquiries did my inbound sales team receive? How many sales or leads were directly attributed to your influencer marketing campaign? It is also helpful to note: What value did the influencer(s) bring compared to the financial cost? Which influencer had the greatest impact (likes, shares, comments, etc.)? How was the campaign perceived? How close to our goals did we come? What did we learn? 15 CMO s Guide To Influencer Marketing

16 In Summary Unlike Facebook and Google advertising, which focuses on using interruption based marketing to get clicks and conversions, Influencer Marketing leverages a more permission based approach where credible social media Influencers endorse your Brand, product and service. As paid media channels such as Facebook and Google continue to get more competitive and more expensive channels to advertise on, Influencer Marketing is becoming a valuable alternative for CMOs to drive brand based engagement and new user acquisition. Including Influencer Marketing into your media mix is a great way to amplify your brand, product and service in front of new audiences in an engaging and welcoming way. us at: 16 CMO s Guide To Influencer Marketing

17 Additional Resources Below are the additional resources for getting the most out of your Influencer Marketing campaigns: Articles/Research Pew Research: Social Media Update 2014 Blog post: Generate Social Media Buzz Kim Kardashian Would Envy, With Influencer Marketing Blog post: The Viral Power of Content Marketing Using Influencer Campaigns Tools To Find Influencers Klout.com Visible Technologies Traackr Little Bird BuzzSumo PeerIndex Keyhole 17 CMO s Guide To Influencer Marketing

18 About The Authors: Corey Quinn runs the business development and corporate marketing divisions for Science Growth Labs, LLC. He s a Santa Monica native and his passions include online B2B marketing, entrepreneurship, family, hiking and the occasional glass of red wine. Connect with Corey on Rob Ilas is a sales director based out of LA at Science Growth Labs. He has a background in ecommerce and helping brands determine the best channels to drive customer acquisition. His interests include travel, investments, food and the latest tech innovations. Keep up with him by following on Twitter and About Science Growth Labs, LLC: Science Growth Labs was developed by Science Inc., which builds, buys and invests in disruptive media, services and ecommerce companies. Leveraging broad learnings from crafting digital marketing strategies for Science portfolio companies like Dollar Shave Club, DogVacay and Urban Remedy, Science Growth Labs applies innovative customer acquisition techniques to outside brands, both startups and large corporations. Science Growth Labs combines creative tactics to market brands on influencer networks across Youtube, Pinterest, Instagram and Vine, while also tapping into expertise in paid acquisition channels on Facebook, Twitter, Google and Bing search. 18 CMO s Guide To Influencer Marketing

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook: 7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

Influencer Marketing: Introduction & Market Landscape

Influencer Marketing: Introduction & Market Landscape Influencer Marketing: Introduction & Market Landscape Influencer Marketing Overview This presentation provides an overview on the rise and increasing relevance of social influencers, and how they are impacting

More information

11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing 11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content

More information

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

The 6 Step Customer Advocate Marketing Handbook

The 6 Step Customer Advocate Marketing Handbook The 6 Step Customer Advocate Marketing Handbook How to Motivate and Scale Advocates to Grow Your Business I THIS BRAND How to Motivate and Scale Advocates to Grow Your Business Intro: Part 1: Why Powering

More information

10 Social Media TRENDS YOU VE BEEN IGNORING

10 Social Media TRENDS YOU VE BEEN IGNORING 10 Social Media TRENDS YOU VE BEEN IGNORING Introduction No matter how well you think you re keeping up with the latest and greatest in social, it always seems like there s some new development popping

More information

SocialCode is a marketing partner for Facebook, Twitter, LinkedIn, Pinterest, Instagram and Pinterest.

SocialCode is a marketing partner for Facebook, Twitter, LinkedIn, Pinterest, Instagram and Pinterest. 1 Thank you all so much for having me, today Paid Social media is a topic that I m passionate about, and that I m immersed in every day in my role at SocialCode. SocialCode is a marketing partner for Facebook,

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

At The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club

At The Speed Of Life. Fortune 500 CMOs Share Their Priorities and Challenges For 2014. New study in partnership with The CMO Club At The Speed Of Life Fortune 500 CMOs Share Their Priorities and Challenges For 2014 New study in partnership with The CMO Club The times, they are a changin. Every day, consumers share millions of pieces

More information

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015 Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Campaign Report & Analytics for Contact Internet.

Campaign Report & Analytics for Contact Internet. Campaign Report & Analytics for Contact Internet. Introduction Welcome to your latest Campaign Analytics Report. Now that the web has made the world local, your online advertising should be, too. Whether

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

A shift in influence has occurred

A shift in influence has occurred Influence at Scale Thanks to social media, a shift in influence has taken place evolving from a small group of endorsing celebrities, to a few thousand influential individuals with high Klout scores, to

More information

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook:

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: CONTENTS pg 3 pg 4 pg 5 pg 9 pg 10 pg 12 pg 13 pg 14 Introduction What Exactly is Influencer and Advocate Marketing?

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Digital marketing & Audiences: what s all the buzz about?

Digital marketing & Audiences: what s all the buzz about? Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social

More information

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel SOCIAL MEDIA: Make it part of the plan Marcus Betschel Today Why social media is important How you can use social media How you can measure social media What about content? The traditional advertising-led

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Bridging SOCIAL. with your WEB. Online Sales Funnel. - Mike Gingerich. @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich.

Bridging SOCIAL. with your WEB. Online Sales Funnel. - Mike Gingerich. @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich. Bridging SOCIAL with your WEB creating an INTEGRATED Online Sales Funnel - Mike Gingerich @Mike_Gingerich www.tabsite.com www.digitalhill.com www.mikegingerich.com ABOUT YOUR DRIVER Reluctant Dad of new

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY:

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY: TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics...

More information

Social Media For Small Business. Presented by: Sara Nguyen

Social Media For Small Business. Presented by: Sara Nguyen Social Media For Small Business Presented by: Sara Nguyen 1 Who Am I? 2 Why Social Media is crucial for Small Business The new world of marketing What s out there in the world of Social Media? The big

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

Q1 2016 SOCIAL TRENDS REPORT

Q1 2016 SOCIAL TRENDS REPORT SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get

More information

HOW TO LEVERAGE INFLUENCER MARKETING TO GROW YOUR BRAND ONLINE

HOW TO LEVERAGE INFLUENCER MARKETING TO GROW YOUR BRAND ONLINE 1 HOW TO LEVERAGE INFLUENCER MARKETING TO GROW YOUR BRAND ONLINE A Publication of 2 ABOUT THE AUTHOR Bernard May, CEO National Positions Bernard May is the founder and CEO of National Positions, an industry-leading

More information

Master Paid Advertising in Social Media

Master Paid Advertising in Social Media Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

The EVOLUTION. of Social Media. what MATTERS NOW. Web Design & Software Digital & Social Marketing App Development

The EVOLUTION. of Social Media. what MATTERS NOW. Web Design & Software Digital & Social Marketing App Development The EVOLUTION of Social Media what MATTERS NOW Web Design & Software Digital & Social Marketing App Development Digital Hill Multimedia 574-537-0703 www.digitalhill.com First things first Slides Yes. PDF

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Internet Business Mastery OBJECTIVES

Internet Business Mastery OBJECTIVES Internet Business Mastery OBJECTIVES Provide a top down strategic overview of best internet business models Proven system for delivering information products and services How to develop your unique niche

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

FACEBOOK STRATEGIC SHIFT

FACEBOOK STRATEGIC SHIFT THE NEW FACEBOOK STRATEGIC SHIFT REACH & FREQUENCY MODEL... 2014 (c) Fanscape & The Marketing Arm, All Rights Reserved Tom Edwards SVP, Digital Strategy & Innovation FROM OUR TEAM Facebook recently revealed

More information

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

1H 2015 Influencer Marketing Benchmarks Report

1H 2015 Influencer Marketing Benchmarks Report #1Rinfluencer 1H 2015 Influencer Marketing Benchmarks Report August 2015 in collaboration with Table of Contents About This Report/Methodology...3 1H 2015 Highlights... 4 1H 2015 Influencer Programs Overview...5

More information

Influencer Marketing Benchmarks Report

Influencer Marketing Benchmarks Report #1Rinfluencer Influencer Marketing Benchmarks Report Full Year 2015 March 2016 #1Rinfluencer RhythmOne Full Year 2015 Influencer Marketing Benchmarks Report 1 Table of Contents About This Report...3 Full

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

OVERVIEW. Best regards, Reid Genauer, Chief Marketing Officer for Magisto @rgenauer. Magisto Unlocking the Most Powerful Shift in SMB Marketing 3

OVERVIEW. Best regards, Reid Genauer, Chief Marketing Officer for Magisto @rgenauer. Magisto Unlocking the Most Powerful Shift in SMB Marketing 3 OVERVIEW One of the greatest struggles for small and medium-sized businesses is determining how and where to spend their precious marketing dollars. There are so many emerging content formats and channels

More information

UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016

UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016 UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google

More information

Measuring success on Facebook

Measuring success on Facebook Measuring success on Facebook Businesses will be better in a connected world and Facebook believes in demonstrating the value that your business creates by measuring the results that matter. Measurement

More information

Attitudes Towards Digital Audio Advertising

Attitudes Towards Digital Audio Advertising Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel

How to Create a Content Strategy to Drive Each Stage of the Sales Funnel How to Create a Content Strategy to Drive Each Stage of the Sales Funnel 1 How to Create a Content Strategy to Drive Each Stage of the Sales Funnel Copyright 2014 Mooloop Ltd All Rights Reserved You re

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media INTRODUCTION We re living in an always on society where business and life never slow down for a moment. To stay on top of their busy lives, your target customers are constantly connected. Whether watching

More information

Online Video: Brands and Agencies Catch the Wave

Online Video: Brands and Agencies Catch the Wave Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading

More information

Social Media Boot Camp

Social Media Boot Camp Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing

More information

ABOUT US. we ll help you make a real splash in the world of the internet!

ABOUT US. we ll help you make a real splash in the world of the internet! Company Profile ABOUT US REACH 2.0 is the total solution provider for internet marketing services that leverages a wide range of Social Media platforms, custom applications and internet solutions to drive

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Digital Marketing in Travel: 2016 TREND REPORT

Digital Marketing in Travel: 2016 TREND REPORT 20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo By Executives, For Executives A View From the Top Featuring Justin Choi, President & CEO, Nativo Insight into B2B marketing trends, key insights for marketers and predictions for 2014 Would you mind sharing

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Social Media 101. The Basics of Social Media

Social Media 101. The Basics of Social Media Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

How to Use Social Media Analytics

How to Use Social Media Analytics Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

The Marketer s Guide to KPIs. Klipfolio ebook: The Marketer s Guide to KPIs 1

The Marketer s Guide to KPIs. Klipfolio ebook: The Marketer s Guide to KPIs 1 The Marketer s Guide to KPIs Klipfolio ebook: The Marketer s Guide to KPIs 1 Your brand. Powered by data-driven marketing. Marketing occupies a fascinating position at the intersection of art and science.

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING. 2016: Benchmarks, Budgets, and Trends North America SPONSORED BY

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING. 2016: Benchmarks, Budgets, and Trends North America SPONSORED BY TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING 2016: Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Section 1: Usage & Effectiveness...4 Section 2: Strategy & Organization...8

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information