THE STATE OF MOBILE ADVERTISING Q BENCHMARK REPORT

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT"

Transcription

1 THE STATE OF MOBILE ADVERTISING Q BENCHMARK REPORT

2 TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data

3 GREETINGS, Welcome to Ampush s Q Benchmark Report. Each quarter, we share data and insights based on the campaigns we run on behalf of our customers on the world s best mobile-first, cross-device, advertising platforms. We hope this information will help you understand the latest marketing trends in what is arguably one of the most exciting - and challenging - times for marketers in recent memory. That s because as consumers have shifted a majority of their digital time spent to mobile, advertisers have found that the tactics that might have worked on PCs just a few years ago haven t been as effective at acquiring, activating and re-engaging their audiences on smartphones. By helping its customers run advertising in-feed and at the identity level, using primarily mobile inventory acquired programmatically through Facebook, Twitter, Pinterest, and, coming soon, Instagram, Ampush makes mobile marketing perform. Not surprisingly, advertisers are coming to recognize the advantages of a managed approach to this advertising. That s one reason why Ampush s technology and team serve some of the biggest advertisers spanning multiple industry verticals, including gaming, e-commerce, travel, financial services, media and entertainment, and CPG. We re pleased to offer what we ve gleaned from running campaigns on behalf of some of the world s top companies. If your company is looking to make a significant investment in marketing that drives results with mobile consumers and grows your bottom line, we d love to hear from you. Simply click this link to get in touch with our Sales team. Thanks for reading, Jesse Pujji, Nick Shah, and Chris Amos Ampush Founders 1

4 AMPUSH MOBILE GROWTH OUT-PACING THE MARKET Powered by more customers embracing direct response AMPUSH TOP 10 HIGHLIGHTS The increased adoption of mobile as a customer acquisition channel across all verticals caused mobile spend to more than double year-over-year, and it increased by 28% quarterover-quarter. Quarter-over-quarter mobile spend growth is 26% for Facebook and 59% for Twitter; and the total spend on Facebook was approximately 10X greater than spend on Twitter. Ampush s mobile ad spending grew 152% yearover-year and 28% quarter-over-quarter. Direct response campaign objectives accounted for nearly half of all mobile spend, up significantly from Q1. Also, among Ampush s customer base, more companies representing more verticals have increased their spending, compared to prior quarters. We believe that s because they recognize the power and efficiency of advertising on mobile-first, in-feed platforms. In other words, this stuff works for much more than just gaming developers. There was a 22% quarterover-quarter increase in CPM, 8% increase in CPC, and a 6% increase in CTR. The Americas saw the biggest bump in ad spend, which grew 12% quarter-over-quarter, followed by the Asia Pacific region at 5%. The Gaming vertical continued to have the largest share of mobile spend at 34% for Q2. Direct response advertising accounted for 44% of total mobile spend in Q2, up from 27% in Q1. Travel, Financial Services, and Entertainment were the verticals with the highest increases in mobile spend for the quarter. Gaming ads saw the highest overall CTR at 1.29%, as well as the lowest CPC at $0.60, followed closely by Tech Services at 1.27% and $0.65, respectively. The verticals with the lowest CPM during Q were Entertainment and Gaming, at $5.28 and $6.30, respectively. The rise in CPM and CPI is both seasonal (prices decrease in Q1 due to less demand, and then increase throughout the year) and systemic (prices in general have been rising every year). 2

5 Q IN NUMBERS 300 MOBILE SPEND GROWTH INDEX 100% BREAKDOWN OF SPEND BY PLACEMENT % % 40% 20% Compared to the second quarter of 2014, overall mobile Q Q Q spend increased by 152% year-over-year as more marketers MOBILE DESKTOP are looking to mobile, in-feed ads to grow and scale their businesses. The seasonality drop in Q is an industry trend seen year-over-year due to less demand compared to Q4. Ampush expects continued growth in mobile spend as the Advertiser spending continues to be dominated by mobile, compared to desktop. year progresses. 3

6 Q IN NUMBERS 1000 MOBILE SPEND GROWTH BY OBJECTIVE VIDEO SPEND GROWTH Q Q Q Q Q Q Q BRAND DR (NON-MAI) MAI *The numbers from quarter to quarter can vary significantly depending on individual customer performance by vertical and objective. *DR excludes Mobile App Installs on line graph. Video spend increased by 199% quarter-over-quarter, including mobile and desktop. Direct Response objectives continue to lead the way as marketers shift strategy to more downstream tactics. That means deploying tactics aimed at improving customer lifetime value (LTV), profitability or ROAS (return-on-ad-spend). It also means a greater interest in ads that send people directly to a landing page to purchase a specific product. With Pinterest opening up ad inventory during the second half of the year, the desire and potential for DR objectives should only increase overtime. 4

7 CREATIVE IS ESSENTIAL TO EFFICIENCY $ 8.00 $7.00 CPM $ 0.80 $ 0.70 CPC Why do we include a headline about creative over a bunch of bar charts? Well, when compared $ 6.00 $ 0.60 to the same period one year ago, $ 5.00 $4.00 $ 0.50 $ 0.40 the cost per clicks, impressions, and installs increased in Q2 of this year. As such, Ampush found $ 3.00 $ 0.30 that as demand and the cost to $ 2.00 $ 1.00 $ 0.20 $ 0.10 reach, engage, and acquire a customer grows, ad creative and the ability to give customers an immersive experience is critical. For instance, cinemagraphs and $ CPI 1.60 % CTR micro-videos enable marketers to creatively and effectively engage their customers. See $ % page 8 for a recommendation on $ $ % 1.00 % how to successfully create visual experiences for your target customer with compelling and $ % unique ad creative. $ % $ % $ % 5

8 AMERICAS: LARGEST DRIVER OF MOBILE SPEND GROWTH MOBILE SPEND GROWTH INDEX BY REGION Gaming customers are the primary drivers of growth as they spend more in international markets, where impressions tend to be cheaper, reducing overall CPM. Increased competition for ad inventory boosted CPM in the second quarter of 2015 in the Americas. AMERICAS APAC EMEA CPM BY REGION AMERICAS $7.06 EMEA $4.70 APAC $4.93 6

9 VERTICALS RAMP UP SPENDING, AND AMPUSH BROADENS ITS BASE MOBILE SPEND GROWTH BY VERTICAL (HIGHEST GROWTH) MOBILE SPEND GROWTH BY VERTICAL CPG E-COMMERCE/ RETAIL EDUCATION GAMING TECH SERVICES ENTERTAINMENT FINANCIAL SERVICES TRAVEL 2.50% CTR BY VERTICAL While Ampush saw a few verticals decline or remain 2.00% flat in the second quarter, several have experienced tremendous growth, resulting in a broadening customer 1.50% base. Gaming, now a relatively mature market, saw the 1.00% slowest growth, while Travel, Financial Services, and Entertainment were the highest growing verticals. These 0.50% verticals understand the effectiveness of direct response, mobile in-feed ads and continued to invest marketing CPG E-COMMERCE/ RETAIL EDUCATION ENTERTAINMENT FINANCIAL SERVICES GAMING TECH SERVICES TRAVEL budget through the second quarter. Q CTR Q CTR Q CTR 7

10 THE AMPUSH RX Perscriptions for campaign success Here we share our top five industry trends and recommendations for mobile advertising across mobile in-feed platforms for the second half of ) FRESH CREATIVE IS KEY Using a wide variety of original creative (i.e., not just leaning on stock images) along with frequent refreshes is critical to maintaining cost efficiency in a saturated market. For example, Ampush typically introduces new creative variants every week for its gaming customers. Campaign success relies heavily on reaching users with the highest propensity to transact, and this challenge is being met with hyper-personalizing creative and activating unique customer data. Ampush Recommends: Refresh no less than every 3 weeks to prevent ad fatigue, and allow some flexibility with your brand guidelines to enable the best ads for Facebook and Twitter. 2) EMBRACE NEW AD PRODUCTS In search of greater personalization and performance, successful advertisers are venturing beyond the traditional static image ad and delivering richer engagement via video, cinemagraphs, carousel ads, and dynamic ads that feature their online product catalog. These advertisers reap the benefits of early adoption, which often includes lower prices in a less competitive marketplace. An Ampush customer using video ads for the first time found that these immersive ads resulted in 95% of mobile app installs and drove more than 93% of clicks. These lower-priced ad products can deliver outstanding results, and Ampush s Creative and Media Analytics teams can help you to maximize performance while understanding which ad products work best for your vertical. Ampush Recommends: Every new ad product is an opportunity to showcase your brand in a new environment with a targeted audience and seek out ways to not just deploy, but push the limits of these new placement opportunities to drive performance gains. When one customer launched carousel ads for the first time, Ampush was able to decrease cost per sign-ups by more than 13%. Embracing these new ad products, even when they are unfamiliar, allows Ampush to show you how you can use them to achieve your desired results. 8

11 3) TELL A STORY WITH MOTION Video and the cinemagraph have proven valuable as a medium for effective storytelling - and to drive mobile app installs. Advertisers are seeing tremendous success using video in a sequence of ads mapped to the buying cycle. When a video ad geared toward driving a mobile app install is combined with static ads using ad sequencing, the conversion results are even more impressive, increasing 1.3X, compared to control ads. Ampush Recommends:. Videos and cinemagraphs drive higher rates of engagement at lower prices than static advertisements. One Ampush customer saw that CPI for video ads was 20% less expensive compared to static ads, which resulted in them dedicating 90% of their campaign spend to video. Use motion and visually appealing direct response ads such as short form video and cinemagraph creative on Facebook to tell your story and increase user engagement, including app installs or clicks. 4) SHIFT TOWARDS ROAS OPTIMIZATION Return on ad spend (ROAS), not cost per acquisition, is the true indicator of a campaign s success. Access to detailed data about customers and the buying cycle is helping advertisers better calculate customer lifetime value and, therefore, more accurately determine cost per acquisition (CPA) goals. When one customer increased its daily spend by 75%, Ampush simultaneously decreased the cost per sign-up by more than 5%. Ampush Recommends: Make your goals measurable, and ensure that you have a variety of custom metrics to understand what will drive return-on-ad-spend (ROAS). It s all about quality over quantity, and higher acquisition costs means paying the right price for the right users rather than a higher price for average users. Keeping customer LTV top of mind ensures you re targeting for a profitable pocket. 9

12 5) TEST NEW CHANNELS Facebook remains a no-brainer for mobile customer acquisition; however, eagerness to test out newer channels, including Twitter, Pinterest and, coming soon, Instagram continues to grow as they mature into robust platforms with unique offerings capable of achieving success. Savvy advertisers are developing effective mobile strategies and expanding their efforts across additional channels. Ampush Recommends: Be innovative and remember that your Facebook strategy, for example, may not work for your Twitter or Pinterest approach! In order to be successful, your ads need to look and feel different across different channels. Ampush has the data and experience to modify your marketing strategy across multiple platforms, and to ensure the look and feel is unique to the native user experience. Ampush is one of only a handful of companies whose technology and team have been recognized by Facebook, Twitter, Pinterest, and Instagram. We possess the know-how to create, deploy and optimize ads across all these channels. ABOUT THE DATA The data in this report was aggregated across a portfolio of advertisers leveraging Ampush s AMP platform to manage and scale their mobile advertising campaigns on Facebook and Twitter. Ampush customers include leading direct response and brand advertisers across gaming, e-commerce, travel, financial services, CPG, and other verticals. The information is collected with seven-day post-click attribution, meaning we wait for the quarter to end plus one week before we collect and analyze the data. Data in this report is specific to the advertisers and objectives represented in Ampush s customer portfolio, and should not be used as a proxy for spend or pricing trends on Facebook, Twitter, or the broader mobile advertising marketplace. Because Pinterest opened its platform in mid-june, it did not contribute meaningfully to the Q2 data. Data in this report should not be compared to any prior or future publications due to the dynamic nature of the data set each period. For inquiries, please 10

13 GROW YOUR BUSINESS Ampush helps customers run advertising on Facebook, Twitter, Pinterest, and, coming soon, Instagram. Visit to learn more about our technology, team and solutions.

Mobile Advertising Trends Report

Mobile Advertising Trends Report JANUARY 2015 Mobile Advertising Trends Report Q4 2014 Table of Contents Overview... 1 Benchmark Data... 2 Advertister Recommendations... 5 About the Data... 6 OVERVIEW 1 Overview Digital advertising is

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report OCTOBER 2014 Mobile Advertising Trends Report Q3 2014 TABLE OF CONTENTS Introduction... 1 Highlights... 2 Mobile Spend Growth Index... 3 Mobile App Index... 3 Pricing Trends... 4 Trends by Segment...

More information

The State of Mobile Social Advertising

The State of Mobile Social Advertising Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

Q1 2016 SOCIAL TRENDS REPORT

Q1 2016 SOCIAL TRENDS REPORT SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get

More information

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL 1 TRENDS & TIPS Facebook Advertising in Q2 214 Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend # SOCIAL MEDIA LIKE # SHARE 2 1. Introduction Facebook advertising

More information

Nanigans Q4 2013 Facebook Global Advertising Trends

Nanigans Q4 2013 Facebook Global Advertising Trends FEBRUARY 2014 Nanigans Q4 2013 Facebook Global Advertising Trends Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013 FOR PERFORMANCE MARKETING AT SCALE NANIGANS Q4 2013 FACEBOOK GLOBAL ADVERTISING

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

SOCIAL TRENDS REPORT. 1 st Edition. Social Advertising Report 1 st edition 1

SOCIAL TRENDS REPORT. 1 st Edition. Social Advertising Report 1 st edition 1 SOCIAL TRENDS REPORT 1 st Edition Social Advertising Report 1 st edition 1 TABLE OF CONTENTS Executive Summary...3 Macro Spend Trends...3 Vertical Spend Trends...5 Pricing Trends...7 Performance Trends...8

More information

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING About the author: Cheryl Morris is Director of Marketing at Nanigans, a venture backed technology company driving the next evolution in media buying with

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

Global Facebook Advertising Benchmark Report Q4 2014. Advertising Automation Software

Global Facebook Advertising Benchmark Report Q4 2014. Advertising Automation Software Global Facebook Advertising Benchmark Report Q4 2014 Advertising Automation Software nanigans.com About Nanigans Nanigans develops world-class multichannel advertising automation software that enables

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Global Facebook Advertising Benchmark Report Q3 2014. Advertising Automation Software. nanigans.com

Global Facebook Advertising Benchmark Report Q3 2014. Advertising Automation Software. nanigans.com Global Facebook Advertising Benchmark Report Q3 2014 Advertising Automation Software nanigans.com About Nanigans Nanigans develops world-class advertising automation software that enables performance marketing

More information

ASIA-PACIFIC FACEBOOK ADVERTISING BENCHMARK REPORT

ASIA-PACIFIC FACEBOOK ADVERTISING BENCHMARK REPORT ASIA-PACIFIC FACEBOOK ADVERTISING BENCHMARK REPORT With nearly 1.5 billion smartphone users by 2019, Asia-Pacific brings enormous potential for advertisers on Facebook. The Asia-Pacific (APAC) region now

More information

DIGITAL ADVERTISING REPORT ADOBE DIGITAL INDEX Q3 2015

DIGITAL ADVERTISING REPORT ADOBE DIGITAL INDEX Q3 2015 DIGITAL ADVERTISING REPORT ADOBE DIGITAL INDEX Q3 2015 Table of contents Charts 03 Overview 04 Key insights 05 Paid search spend growth by region 06 Share of paid search spend in North America 07 Global

More information

Global Facebook Advertising Benchmark Report Q1 2015

Global Facebook Advertising Benchmark Report Q1 2015 Global Facebook Advertising Benchmark Report Q1 2015 Advertising Automation nanigans.com About Nanigans Nanigans develops world-class multichannel advertising automation software that enables performance

More information

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study Instagram ads are finally available to everyone. But Have you tried to set up a campaign? Instagram provides little to no insight on how to get started. In addition, there s no case study data out there

More information

USERS MOBILE. acquisition TARGETING. Onboarding vol. 1. TAPSTREAM presents ENGAGING. Retention RE-ENGAGEMENT

USERS MOBILE. acquisition TARGETING. Onboarding vol. 1. TAPSTREAM presents ENGAGING. Retention RE-ENGAGEMENT TAPSTREAM presents ENGAGING MOBILE USERS TARGETING acquisition Onboarding vol. 1 Retention RE-ENGAGEMENT Tapstream a mobile acquisition and growth platform is here to offer you a quick study of the different

More information

Mobile Advertising Marketplace Report

Mobile Advertising Marketplace Report Mobile Advertising Marketplace Report Q1 2013 Executive Summary At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users mobile behavior and

More information

Global Online Advertising Trends

Global Online Advertising Trends WHITE PAPER Global Online Advertising Trends Quarterly Report July - September, 2012 Table of Contents Introduction 3 Research Methodology 3 US Findings 4 UK Findings 13 Eurozone Findings 15 Facebook Findings

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Holiday Ad Pricing & Strategy Guide. Driving Holiday Sales Profitably With In-Feed Advertising

Holiday Ad Pricing & Strategy Guide. Driving Holiday Sales Profitably With In-Feed Advertising Holiday Ad Pricing & Strategy Guide Driving Holiday Sales Profitably With In-Feed Advertising 2014 holiday spending is expected to grow 4.1% this year to $616.9 billion, representing almost 2 of the retail

More information

Global Paid Search Advertising Starts Year with a Bang

Global Paid Search Advertising Starts Year with a Bang / COVARIO / QUARTERLY GLOBAL PAID SEARCH SPEND ANALYSIS Global Paid Search Advertising Starts Year with a Bang First Quarter of 2013 Gets Boost from Recovering Regions By Alex Funk Executive Summary Growth

More information

Social Intelligence Report Adobe Digital Index Q2 2015

Social Intelligence Report Adobe Digital Index Q2 2015 Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

The Essential Guide to Native Advertising. The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention

The Essential Guide to Native Advertising. The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention INSIGHT SERIES The Essential Guide to Native Advertising The Rise of a Digital Ad Format and Best Practices for Commanding Audience Attention In digital advertising, ad formats have always fallen into

More information

Facebook Advertising Playbook

Facebook Advertising Playbook Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

How do you compare with mobile leaders? Adobe Mobile Marketing Survey

How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide INDUSTRY INSIGHTS DIGITAL ADVERTISING Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide EXECUTIVE SUMMARY With 1.3 billion users, Facebook has reach

More information

The Top 5 Mobile Marketing Mistakes

The Top 5 Mobile Marketing Mistakes The Top 5 Mobile Marketing Mistakes And How to Avoid Them Data fueled mobile marketing powered by miq www.fiksu.com The challenges of effectively marketing on mobile are numerous. And while each marketer

More information

Digital Advertising Report. Adobe Digital Index Q1 2015

Digital Advertising Report. Adobe Digital Index Q1 2015 Digital Advertising Report Adobe Digital Index Q1 2015 Table of contents Social 3. Overview 4. Social streaming apps 5. Social branded post 6. Social impressions 7. Social interaction rate by industry

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

SUNRISE SENIOR LIVING

SUNRISE SENIOR LIVING SUNRISE SENIOR LIVING BUILDS AUTHORITY & LEADS WITH BRAFTON WEB & SOCIAL CONTENT HIGHLIGHTS Assisted living core traffic up 34.48% within 6 months New site visits up 15.43% year-over-year 100% lift in

More information

Brand building on mobile devices: measuring the value of consumer engagement

Brand building on mobile devices: measuring the value of consumer engagement Brand building on mobile devices: measuring the value of consumer engagement A Fiksu study comparing the costs of mobile app advertising to traditional digital marketing Executive summary: Fiksu's research

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement

More information

Key Findings From the. BrightRoll 2015 Advertising Agency Survey

Key Findings From the. BrightRoll 2015 Advertising Agency Survey Key Findings From the BrightRoll 2015 Advertising Agency Survey Survey Goals: The BrightRoll research team is committed to understanding what matters most to the world s premier advertising agencies. Year-over-year,

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

ADDICTIVE MOBILITY 2014 YEAR END REPORT

ADDICTIVE MOBILITY 2014 YEAR END REPORT ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising

More information

Sizmek Mobile Benchmarks

Sizmek Mobile Benchmarks Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion

More information

DG MediaMind Mobile Benchmarks

DG MediaMind Mobile Benchmarks DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

Luxury Benchmarks H1 2014

Luxury Benchmarks H1 2014 Luxury Benchmarks H1 2014 Luxury Benchmarks H1 2014 Contents Introduction The luxury landscape The stakes are high Sizmek benchmarks Value through sophistication best practices from Sizmek experts Conclusion

More information

For Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016

For Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016 MOBILE AD MEASUREMENT Defining Benchmarks For Mobile Success Global Headquarters 401 Park Ave S New York, NY 10016 1 MOBILE AD MEASUREMENT Despite tremendous growth in mobile advertising, it s still a

More information

LINKEDIN SPONSORED UPDATES

LINKEDIN SPONSORED UPDATES CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW

FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW 2015 FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW FOR ECOMMERCE With an estimated 23% of total U.S. retail ecommerce sales occurring during November and December of last year, it s critical for advertisers

More information

CONSUMER ATTENTION IN DIGITAL: WHY ATTENTION MATTERS MOST IN 2015

CONSUMER ATTENTION IN DIGITAL: WHY ATTENTION MATTERS MOST IN 2015 CONSUMER ATTENTION IN DIGITAL: WHY ATTENTION MATTERS MOST IN 2015 DO I HAVE MY AUDIENCE S ATTENTION? In an ever smarter but also ever more cluttered digital landscape, this is the big question for digital

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear

More information

Digital Marketing in Travel: 2016 TREND REPORT

Digital Marketing in Travel: 2016 TREND REPORT 20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude

More information

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Measuring Mobile Advertising Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Metrics, Metrics, Metrics Pick a Metric, Any Metric Clickthrough Time Spent on Site Average Pages Post

More information

LEAD GENERATION: 2016 FACEBOOK ADVERTISING PREVIEW

LEAD GENERATION: 2016 FACEBOOK ADVERTISING PREVIEW LEAD GENERATION: 2016 FACEBOOK ADVERTISING PREVIEW Facebook s massive reach and unmatched targeting data make it a powerful advertising channel for businesses generating leads online. Specific goals for

More information

Smaato s Global Trends in Mobile Programmatic 1H 2015

Smaato s Global Trends in Mobile Programmatic 1H 2015 Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

2014 Benchmarks CLICK TO CONTINUE

2014 Benchmarks CLICK TO CONTINUE 2014 Benchmarks CLICK TO CONTINUE Create Fearlessly, Execute Flawlessly. Cofactor s 2014 Benchmarks report highlights top performing ad formats, analyzing units that ran across desktop and mobile devices,

More information

HIGH-PERFORMANCE RETARGETING

HIGH-PERFORMANCE RETARGETING SOCIAL, MOBILE AND CRM RETARGETING CREATIVE STRATEGIES THAT PERFORM WHITE PAPER HIGH-PERFORMANCE RETARGETING STRATEGIES FOR THE MODERN MARKETER Executive summary In an ideal world, you d deliver a personalised

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide Q4 2014 Authors: Ben Weiss, Marketing Content Strategist John Terrana, VP, Media Solutions Max Kalehoff,

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

Pay-For-Performance Ad Campaign Guidelines

Pay-For-Performance Ad Campaign Guidelines Pay-For-Performance Ad Campaign Guidelines OVERVIEW The purpose of this document is to help Advertisers/Agencies achieve success when choosing Pay-For- Performance (PFP) ad campaigns to drive business

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Facebook & Instagram Price Index Q1/2016

Facebook & Instagram Price Index Q1/2016 Facebook & Instagram Price Index Q1/216 About this price index The data for this price index has been aggregated from over 18 clients social advertising campaigns in the German market spanning all major

More information

In Q3, One Third of all

In Q3, One Third of all / COVARIO / QUARTERLY GLOBAL PAID SEARCH SPEND ANALYSIS In Q3, One Third of all Media Spend is Mobile Mobile Search Spending in Q3 Grew by 18 By Alex Funk Executive Summary Year-on-year global paid search

More information

The Mobile Retargeting Strategy Guide

The Mobile Retargeting Strategy Guide The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

The Hidden Power of Apps: Unlocking the Future of Marketing

The Hidden Power of Apps: Unlocking the Future of Marketing The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative ` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made

More information

App Install Insights, Benchmarks and Trends 2H 2015

App Install Insights, Benchmarks and Trends 2H 2015 App Install Insights, Benchmarks and Trends 2H 2015 The Semi-Annual AdColony App Install Survey Insights, benchmarks and trends from the top 100 grossing app developers FORMAT & DATA RESPONDENT PROFILE

More information

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC

PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC PROGRAMMATIC THE AMNET APPROACH TO PROGRAMMATIC CASPER HENRIKSEN Senior Business Strategist Dentsu Aegis Network THE VISION OF PROGRAMMATIC PROGRAMMATIC AUTOMATED- DATA-DRIVEN- MEDIABUYING LET S GET THE

More information

The Definitive Guide to Mobile Monetization

The Definitive Guide to Mobile Monetization The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC 27701 1.866.254.2483 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

Set Your Marketing in Motion:

Set Your Marketing in Motion: Set Your Marketing in Motion: Integrated Strategies for Today s Market #MDRMIM Maximizing Email the Backbone of Your Program Derek Fairfield, Leader, E-Marketing Solutions, MDR Agenda Do marketers think

More information

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104

More information

AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX

AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX Table of contents 03 Key insights 04 Automotive digital ad spending is seasonal and increases into the end of the year 05 Product and search ad 06 Display ad

More information

How to Grow Revenue & Thrive In. Flash Sales

How to Grow Revenue & Thrive In. Flash Sales How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective

More information

The study was conducted through a 15-minute online survey and was undertaken by 350 people.

The study was conducted through a 15-minute online survey and was undertaken by 350 people. Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online

More information

INSTAGRAM ADS: A PICTURE OF GROWTH

INSTAGRAM ADS: A PICTURE OF GROWTH INSTAGRAM ADS: A PICTURE OF GROWTH Six Months of Advertising Through the Instagram Ads API 1 Instagram Ads: A Picture of Growth Executive Summary: A Word from Our CEO... 2015 Retrospective Increasing Demand

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information