WHO WE ARE VISION MISSION VALUE.

Size: px
Start display at page:

Download "WHO WE ARE VISION MISSION VALUE. www.thorassociates.com"

Transcription

1 Results. ROI. Revenue.

2 WHO WE ARE 2 VISION MISSION VALUE THOR identifies a product s Unique Selling Proposition and uses it to create brand differentiators. By integrating DRTV, Digital, Radio, Print, Home Shopping and International, we execute all for our clients producing a robust ROI. We know how to engage, inspire and excite a target audience, connect them to a brand, affiliate them with a message, and most importantly, generate a call to action that provides conversion to sales. THOR provides the tools and strategies to compete more efficiently and build your brand utilizing Direct Response initiatives for Consumer marketing.

3 SYNERGISTIC FIT 3 THOR creates best business practices THOR reviews all marketing initiatives THOR creates Omnichannel integration THOR excels at engagement with your consumer THOR tests to refine your revenue model THOR audits, analyzes and improves your ROI

4 VIRTUAL BANDWIDTH THOR Associates offers a unique solution in the marketing and agency space. Think of us as occupying a desk in your office allowing our team to act as an extension of your senior management. Where ever you are, we are. The Omnichannel world is our domain.

5 CEO GREETINGS 5 The THOR Guarantee: Credibility and Integrity. Our mantra and guarantee. Working with THOR Associates, you will always have trust in the best practices that a Marketing Agency can offer. With twenty five plus years of experience, we build brands large and small and launch many entrepreneurial products into the marketplace. From inception to fruition, THOR Associates focuses on a Omnichannel integration to deliver Results, Revenue, and a robust ROI. We create trust and success. That s the THOR Associates Guarantee! Fern L. Lee, CEO

6 MEET OUR EXECUTIVE TEAM 6 Fern Lee CEO Marc Haskelson COO Lori Zeller MANAGING PARTNER Sushi ADMIN Fern has managed annual budgets in excess of $200 million, and is responsible for almost every marketing discipline. Fern is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international, production of long and short form DRTV, retail, telco/customer service and digital marketing. Marc has more than 25 years of sales, marketing and operational leadership holding executive positions at Litle & Co., Hearst Publications, Experian, and AT&T. Marc delivers profitability by melding direct marketing and operational experience with entrepreneurial and professional management techniques. Lori offers management redesign initiatives for increased revenue. Lori formulates strategic plans, shapes business development, aligns the financial and technical aspect and supports THOR s clients with strategic guidance for ROI. Our office mascot, Sushi provides the Administrative Team support daily.

7 THOR EXPERIENCE 7 $200+ million dollar revenue campaigns in the Health Wellness arena, Lifestyle, Fitness and Housewares. The THOR Team of professionals maintains strong industry relationships that ensure: Seamless integration of multichannel touch points Market testing with predictive analysis modeling Our experience has created omnichannel campaign legends. From inception to fruition, we leave no piece of the marketing pie untouched. Fern Lee has 25+ years of DR Marketing along with serving as a: DRMA Advisory Board Member Past ERA Executive Board Member Past ERA Board Member

8 THOR INITIATIVES 8 THOR Associates ignites revenue by providing audits, strategic guidance and executing a roadmap for success. Our team becomes an extension of your Senior Management to measure, evaluate and deliver effectiveness for Omnichannel initiatives. THOR manages: Your model Your metrics Your people power We become responsible for almost every revenue producing touch point that can be obtained from transactional marketing to build your brand by using multiple data points to generate key learnings. With each campaign, we aggregate and analyze all strategies, creative, and audience targets to discover trends and online behaviors.

9 THOR CAPABILITIES 9 Review all marketing heritage Establish the groundwork for successful traditional and digital campaigns to lead into direct marketing: strategy, pricing, offer, messaging, key direct assets to utilize, channels to employ, vendor partnerships Oversee the production of creative assets (testimonials, video and print) that can be leveraged across direct marketing initiatives Strategic guidance on all product development and implementation Management of vendors partners to facilitate multichannel brand goals Telemarketing: IVR, Live, Customer Service, Save-the-Sale, Scripting, Internal and External Media Buying for DRTV Radio Digital Print Home Shopping International Retail Testing and Refining Remarketing Initiatives

10 DIRECT TO CONSUMER FOUNDATION 10 CREATIVE MEDIA PATHWAYS RETENTION Hard Offer Soft Offer Lengths: 28:30, 5:00, :120,:60,:30,:10 DRTV Long form DRTV Short form DM/Inserts Print Radio Retargeting Website/Landing Page Telemarketing Enhance the process for communication message, timing and frequency Digital Social media Youtube Banner ads PLA s List /Retarget Search-SEM & SEO Affiliate Display Social Media 800# s Call routing/handling Scripting Tracking Utilize additional providers, customer service/fulfillment, database growth

11 DIRECT TO CONSUMER (DTC) MARKETING 11 Product development and launch Consumer Insights: Direct contact with customers regarding products, technology, best in market, packaging, pricing, and experience Build direct relationship with consumers Optimize conversions for a robust ROI. Optimized media costs, amplify message and maximize budgets Survey Product research: Product development and launch new products Cross promote sales of line extension products brand initiatives Branded Response DTC Approach, build sales overnight and a brand over time Metrics optimized by response sales ROI Build retail launch

12 DTC PRODUCT SELECTION SERVICES 12 Target Market Appeal Unique Innovative Technology Demonstrates clear benefits Products need to satisfy a Price point testing consumer s need while easily communicating Proof of Concept demonstrated benefits Special Introductory Offer Multiple Upsells Guarantee Warranty Continuity Programs: AOV LTV recurring revenue-profit driver Product Margins COGS Multiple distribution channels (Radio, DRTV, Digital, Print, Home Shopping, Retail and International) Confidential 12

13 THE THOR ROADMAP 13 START THOR TEAM. AUDIT STRATE GY CLIENT ROADMAP BRAND BUILD CREATIVE ASSETS EXECUTION TESTING DATA GROWTH ROI

14 BRAND EQUITY 14 TRADITIONAL PRODUCT ATTRIBUTES Unique Selling Proposition Best in Market Risk Sensitivity Identifying Consumer Benefits Scalability CUSTOMER ACQUISITION AOV Lifetime Value CRM Management Database Segmentation Transactional Loyalty Remarketing DRTV Radio Print Home Shopping Retail Call Center International DIGITAL Web Media Social Networking Affiliate Marketing Search PPC PLA Database Retargeting

15 INSIGHT AND ANALYTICS 15 Competitive Research Strategic & Media Planning Define Metrics Offer Configuration Customer Experience Creative Consultation Timeline Creative Testing Strategy Call-to-Action Digital Build Response Planning Database Media Performance Analysis Tracking & Reporting BUSINESS PLANNING CREATIVE ANALYTICS

16 RETURN ON INVESTMENT 16 ROI OMNICHANNEL MARKETING BRAND GROWTH Create branded revenue campaigns in the Health Wellness arena, Lifestyle, Fitness and Housewares 25+ YEARS Direct to Consumer Specialists THOR Seamless integration of traditional digital using Direct Response initiatives Results based on market testing with predictive analysis modeling Veteran agency with network of relationships.

17 17 THANK YOU! West 20 th Street Suite 3D New York, NY

Our Client pain points

Our Client pain points Capability Overview Our Client pain points Siloed solutions How to integrate technical platforms across multiple vendors? Inconsistent customer experience How to represent your brand in a consistent and

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person

More information

ELITE SEM OVERVIEW SEM & SEO

ELITE SEM OVERVIEW SEM & SEO ELITE SEM OVERVIEW SEM & SEO Zach Morrison Vice President 212.863.9699 zach@elitesem.com AGENDA Introductions Agency Background Search Engine Marketing SEM Strategic Approach Sample Reporting and Analytics

More information

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet

More information

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation

Digital Marketing Services. Sales and Profit Management. INLAND Press Foundation Digital Marketing Services Sales and Profit Management INLAND Press Foundation Digital Agency Agenda 1. What is the Digital Agency? 2. Who cares? 3. A Starting Point 4. An Engine 5. The Model 6. Bundle

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

Key Industry Challenges addressed by Superior Customer Offerings

Key Industry Challenges addressed by Superior Customer Offerings Customer Value Enhancement Award Mobile Marketing North America, 2011 Frost & Sullivan s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of

More information

AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1

AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1 AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM Page 1 CUSTOMER RELATIONSHIP MARKETING AGENCY OVERVIEW Table of Contents Areas of Expertise 3 Greater Customer Insight Creates Marketing Opportunity

More information

SAP Thought Leadership SAP Customer Relationship Management. Strengthen the Brand and Improve

SAP Thought Leadership SAP Customer Relationship Management. Strengthen the Brand and Improve SAP Thought Leadership SAP Customer Relationship Management Enhancing the Customer Experience with Loyalty Management Strengthen the Brand and Improve Customer Retention Executive Summary Satisfying Customers,

More information

Infinity Buyerlytics System Multichannel Customer Care Solutions

Infinity Buyerlytics System Multichannel Customer Care Solutions Infinity Buyerlytics System Multichannel Customer Care Solutions Where are you at today? Are all your customer efforts metrics driven? Primary Drivers of Sales Campaign ROI: Return on Investment Factor

More information

Crafting an Integrated Content Marketing Strategy

Crafting an Integrated Content Marketing Strategy Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,

More information

Sales Overnight, Brand Over Time The importance of brand and how to implement a successful lead gen campaign along with brand enhancement

Sales Overnight, Brand Over Time The importance of brand and how to implement a successful lead gen campaign along with brand enhancement Sales Overnight, Brand Over Time The importance of brand and how to implement a successful lead gen campaign along with brand enhancement By Yvonne Tocquigny, Chief Creative & Strategy Officer, Archer

More information

Case Study: How a Scalable E-Commerce Platform Supports Growth

Case Study: How a Scalable E-Commerce Platform Supports Growth Case Study: How a Scalable E-Commerce Platform Supports Growth Featuring: Steve Miller, Xcentium; Randy Higgins, Insite Software Moderated by: Jenel Stelton-Holtmeier, Modern Distribution Management Sponsored

More information

D.R.T.V. Lead Generation. DRTV s Multiple Personalities Lead Generation. Mission:

D.R.T.V. Lead Generation. DRTV s Multiple Personalities Lead Generation. Mission: DRTV s Multiple Personalities Lead Generation Andrew Gordon President Direct Impact Group 617.964.4141 andrewg@directimpactgroup.com D.R.T.V. Lead Generation Mission: To get qualified consumers, with a

More information

Chapter 11: Campaign Management

Chapter 11: Campaign Management Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected

More information

Digital Marketing Manager. 45,000 per annum

Digital Marketing Manager. 45,000 per annum Candidate Name: 461736 Job Applied For: Digital Marketing Manager Availability: 4 Weeks Rate: 45,000 per annum Key Skills: Implementation of performance marketing solutions with a focus on the, Financial

More information

Progressing up the Marketing Sophistication Curve SM. Strategic consulting programs

Progressing up the Marketing Sophistication Curve SM. Strategic consulting programs Progressing up the Marketing Sophistication Curve SM Strategic consulting programs Customer knowledge Your customers are savvier than ever and expect authentic conversations wherever and whenever they

More information

Sabre Media Kit. powering progress

Sabre Media Kit. powering progress powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel

More information

Amnesty International UK

Amnesty International UK Amnesty International UK JOB TITLE TEAM DEPARTMENT REPORTS TO RESPONSIBLE FOR SCALE Senior Digital Marketing Specialist Digital Supporter Campaigning and Communications Digital Engagement Manager Digital

More information

Setting Up Payment Terms for Global Trade: Creative Financing and Invoicing Strategies to Improve Supply Chain Controls and Visibility

Setting Up Payment Terms for Global Trade: Creative Financing and Invoicing Strategies to Improve Supply Chain Controls and Visibility Setting retail Up Payment consulting Terms and for industry Global Trade thought! 1 leadership Setting Up Payment Terms for Global Trade: Creative Financing and Invoicing Strategies to Improve Supply Chain

More information

Head of Paid Search. 275 per day

Head of Paid Search. 275 per day Candidate Name: 618876 Job Applied For: Head of Paid Search Rate: 275 per day Key Skills: Notes: Adept at communicating with management, vendors and internal departments to coordinate overall marketing

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

Gain a new perspective on your digital customer experience and get closer to what matters

Gain a new perspective on your digital customer experience and get closer to what matters Gain a new perspective on your digital customer experience and get closer to what matters Redesigning the way companies work and engage customers and employees in the digital world. What if you could actually

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Automated AfterMarketing. Driven by Data Accelerated by Automation

Automated AfterMarketing. Driven by Data Accelerated by Automation Automated AfterMarketing Driven by Data Accelerated by Automation What Is Marketing Automation? Marketing automation is software and tactics that allow companies to buy and sell like Amazon * *HubSpot

More information

Advanced Multichannel Order Management Solutions That Optimize Sales Performance

Advanced Multichannel Order Management Solutions That Optimize Sales Performance Advanced Multichannel Order Management Solutions That Optimize Sales Performance Analytics that help you make accurate, informed decisions Scalable and Vendor-Neutral; work with any service provider Over

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct How To Make Money Using Facebook in Q4 Presented By Jason Roussos Living Direct Founded in 1999 Manage network of brands that focus on building communities that support specialty appliances Direct source

More information

Save the Children Deutschland. Head of Individual Giving

Save the Children Deutschland. Head of Individual Giving Save the Children - Deutschland: Location: Berlin, Germany Closing Date: Remains open until filled Starting Date: As soon as possible Reference: SC-HIG-D www.missiontalent.com/en/ www.savethechildren.de/

More information

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING Audience Management Audience management is the discipline of identifying, sizing, and tracking

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Consumer engagement program paves the way for stronger member satisfaction, lower costs

Consumer engagement program paves the way for stronger member satisfaction, lower costs Consumer engagement program paves the way for stronger member satisfaction, lower costs Expert presenters Lori Stevens, Senior Vice President, Payer Solutions, Optum Recent changes in health care are giving

More information

A BearingPoint Accelerator

A BearingPoint Accelerator > Media and Marketing Optimization A BearingPoint Accelerator Combining our strong industry and marketing expertise with our unique HyperCube analytical tool, we will work with you to build a truly independent

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

: 71870 ELEANORA LN RANCHO MIRAGE, CA 92270, USA.

: 71870 ELEANORA LN RANCHO MIRAGE, CA 92270, USA. G r o w Y o u r B u s i n e s s, i n c r e a s e y o u r p r o f i t & s a t i s f y y o u r c u s t o m e r s Call Center Services ERA TECH Call Centers helps large and small Business in every industry

More information

Executive Summary The Business Case For Web Analytics Web Analytics Defined Planning Analytics Implementation...

Executive Summary The Business Case For Web Analytics Web Analytics Defined Planning Analytics Implementation... Analytics Whitepaper Executive Summary... 2 The Business Case For Web Analytics... 3 Web Analytics Defined... 4 Planning Analytics Implementation... 7 Using Data To Drive Results... 8 WEB STRATEGIES. NET

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

GENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY.

GENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY. GENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY. fueled by challenge. powering success. sm 1,500 dealer programs in 27 markets Parts wholesale has the potential to significantly contribute

More information

WHAT WE DO. Account Management Project Management Research & Analytics Strategic Planning Media Creative Services Technical Services

WHAT WE DO. Account Management Project Management Research & Analytics Strategic Planning Media Creative Services Technical Services WHAT WE DO Account Management Project Management Research & Analytics Strategic Planning Media Creative Services Technical Services SOLUTION bk conducted a detailed assessment of the Making Home Affordable

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition?

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Powering Performance with Customer Intelligence Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Frequently Asked Questions (FAQs) PNT Marketing Services

More information

Top Performing Personalization Tactics To Boost Email Effectiveness

Top Performing Personalization Tactics To Boost Email Effectiveness Top Performing Personalization Tactics To Boost Email Effectiveness Jenn McClain VP ecommerce, The Limited Ava Aprin Director of Technology Partnerships, Certona Established Expertise Personalization Expertise

More information

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort

Email Marketing. Re-vitalizing your most important channel. Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Email Marketing Re-vitalizing your most important channel Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Why is Email Marketing Vital? Email Marketing is a major component

More information

What are your biggest B2B lead generation challenges? (Select all that apply)

What are your biggest B2B lead generation challenges? (Select all that apply) What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment

More information

6/10/2015. Chapter Nine Overview. Learning Outcomes. Opening Case: Twitter: A Social CRM Tool

6/10/2015. Chapter Nine Overview. Learning Outcomes. Opening Case: Twitter: A Social CRM Tool Opening Case: Twitter: A Social CRM Tool McGraw-Hill-Ryerson 2015 The McGraw-Hill Companies, All Rights Reserved Chapter Nine Overview SECTION 9.1 CRM FUNDAMENTALS Introduction Using Information to Drive

More information

Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities.

Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

WHITE PAPER. Digital transformation for insurers

WHITE PAPER. Digital transformation for insurers WHITE PAPER Digital transformation for insurers Introduction The insurance industry today is at a transformative stage, where it is witnessing an unrelenting march of digitization and a proliferation of

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH

CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH 1 Customer Strategy CUSTOMER STRATEGY With more connected global marketplaces, shortened product and service innovation

More information

Continuous Customer Dialogues

Continuous Customer Dialogues Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4

More information

POSITION DETAILS. Centre for Higher Education Development (CHED)

POSITION DETAILS. Centre for Higher Education Development (CHED) JOB DESCRIPTION NOTES Forms must be downloaded from the UCT website: http://www.uct.ac.za/depts/sapweb/forms/forms.htm This form serves as a template for the writing of job descriptions. A copy of this

More information

CUSTOMER EXPERIENCE MARKETING: LIFE INSURANCE

CUSTOMER EXPERIENCE MARKETING: LIFE INSURANCE CUSTOMER EXPERIENCE MARKETING: LIFE INSURANCE Multichannel Marketing August 1, 2011 Today s Panelists Deb Gustafson Vice President Market Management Epsilon Targeting Edgar Rodriguez Executive Vice President

More information

wehkamp.nl retargeting drives relevance, reach and ROI

wehkamp.nl retargeting drives relevance, reach and ROI wehkamp.nl retargeting drives relevance, reach and ROI Overview Business challenges Reduce website abandonment Increase relevance of the customer experience Solution Retarget abandoners with relevant,

More information

The Trust Company Group Position Description

The Trust Company Group Position Description The Trust Company Group Position Description Position Title Reports to Business Unit Location Marketing & Communications Manager Head of Marketing (the Acting Head of Marketing in the interim) Marketing

More information

Anetwork Digital Media Agency

Anetwork Digital Media Agency Media Kit Who we are Anetwork is a Digital Media Agency redefining the way marketing works, by having a single minded focus on results. With more than ٢ billion impressions, we are also the largest CPC

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

Request for Proposal for Implementing CRM in ACI Agribusiness Terms of References (ToR) for ICT vendors to submit proposal

Request for Proposal for Implementing CRM in ACI Agribusiness Terms of References (ToR) for ICT vendors to submit proposal Request for Proposal for Implementing CRM in ACI Agribusiness Terms of References (ToR) for ICT vendors to submit proposal A. General: This Request for Proposal (RFP) refers to the Terms of Reference (TOR)

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

CASE STUDY STAYING IN THE BLACK

CASE STUDY STAYING IN THE BLACK CASE STUDY STAYING IN THE BLACK HOW MAVENLINK USES GETAPP TO GROW QUALIFIED LEADS & MAINTAIN ROI ABOVE 150% We spoke with Sean Crafts, Co-Founder & Chief Customer Office at Mavenlink, who began and has

More information

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES. February 22-25, 2014 New Orleans Convention Center/Hilton Riverside & Towers New Orleans, LA Facebook and Google+ Essentials for Franchise Systems February 24, 2014 Facebook and Google+ Essentials for Franchise Systems Todd Juneau President / COO Aviatech Dan Monaghan Co-Founder WSI Digital Jon

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

SYLLABUS. B.B.A. V SEM Subject Customer Relationship Management

SYLLABUS. B.B.A. V SEM Subject Customer Relationship Management SYLLABUS B.B.A. V SEM Subject Customer Relationship Management UNIT I Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding the goal of CRM and Customer Touch Points. UNIT

More information

Daily Deal Builder is a product of HC Consulting Group, a software company started in late 2007 that has multiple SaaS products and solutions.

Daily Deal Builder is a product of HC Consulting Group, a software company started in late 2007 that has multiple SaaS products and solutions. This overview outlines the strategy for the marketing and sales of Daily Deal Builder group buying and daily deal software (www.dailydealbuilder.com) and training to small and mediumsized business and

More information

When To Outsource Your Marketing

When To Outsource Your Marketing When To Outsource Your Marketing 1 Introduction Questions around business-process-outsourcing is an ever present issue for owners and senior executives. The rapidly changing pace of market conditions and

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management 2014 Marketing Outlook Study: Highlights & Horizons Balance Sheet Template

More information

Customer Insight & Marketing Decision Sciences

Customer Insight & Marketing Decision Sciences Customer Insight & Marketing Decision Sciences Information-Based Target Marketing & Customer Relationship Management By Mark Van Clieaf The new era of marketing offers the ability to sharpen insight into

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation

WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR CONSUMER GOODS Digital Transformation WIPRO CONSUMER GOODS DO BUSINESS BETTER CONSUMERS WANT MORE OF EVERYTHING: OPTIONS, INFORMATION, INTERACTION, ENGAGEMENT

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

Management Update: The Eight Building Blocks of CRM

Management Update: The Eight Building Blocks of CRM IGG-06252003-01 S. Nelson Article 25 June 2003 Management Update: The Eight Building Blocks of CRM Customer relationship management (CRM) represents the key business strategy that will determine successful

More information

Copyright 2001-2007 Infor Global Solutions

Copyright 2001-2007 Infor Global Solutions Copyright 2001-2007 Infor Global Solutions 1 www.marketingpower.com Podcasts White Papers Job Board Communities Copyright 2001-2007 Infor Global Solutions Blogs 2 ! " " Copyright 2001-2007 Infor Global

More information

Dear Friends and Colleagues,

Dear Friends and Colleagues, L e t t e r f r o m t h e F o u n d e r Dear Friends and Colleagues, Thank you for considering the Rolon Group and its specialty brands, World Web Partners, Tribeca Marketing Group, Ynot? and RolCall,

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

Digital Marketing Services. Increasing Your Digital Footprint

Digital Marketing Services. Increasing Your Digital Footprint Digital Marketing Services Increasing Your Digital Footprint IMS Marketing at a Glance ABOUT US Established in 2006, IMS Marketing is Ireland s only dedicated technical marketing company. Our specialist

More information

DRAWING CUSTOMERS INTO THE COKE ZONE

DRAWING CUSTOMERS INTO THE COKE ZONE DRAWING CUSTOMERS INTO THE COKE ZONE How Aimia helped the world s leading beverage brand build relationships By Aimee Bryan Regional Knowledge Director 02 / Drawing Customers Into the Coke Zone Summary

More information

Data Management: Foundational Technologies for Health Insurance Exchange Success

Data Management: Foundational Technologies for Health Insurance Exchange Success INDUSTRY BRIEF Data Management: Foundational Technologies for Health Insurance Exchange Success Sponsored by: Informatica Janice W. Young November 2013 IN THIS INDUSTRY BRIEF U.S. health plans have been

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both

Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both Lynn Brunner Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions,

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

MARKETING KUNG FU: 25 Things. Every Marketing Department Needs. Use this checklist as a guide or as a starting point for your complete marketing plan.

MARKETING KUNG FU: 25 Things. Every Marketing Department Needs. Use this checklist as a guide or as a starting point for your complete marketing plan. MARKETING KUNG FU: 25 Things Every Marketing Department Needs Use this checklist as a guide or as a starting point for your complete marketing plan. 1 Your Business Plan How big is your market opportunity?

More information

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships

las OBSESSION JULY 25-27 CUSTOMER BREAKOUT SESSIONS EXPERIAN CHEETAHMAIL 2012 DIGITAL SUMMIT Empowering Meaningful Relationships BREAKOUT SESSIONS July 26 11:50 a.m. - 12:35 p.m. Recharge Your Emails Using True Personalization and Remarkable Remarketing Welcome Back! Inactive subscriber engagement strategies that work The Mobile

More information

We are a Performance and Innovation Digital Company.

We are a Performance and Innovation Digital Company. WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares

More information

How Big Data is Transforming Marketing into a Strategic Function

How Big Data is Transforming Marketing into a Strategic Function How Big Data is Transforming Marketing into a Strategic Function The challenges are equal only to the opportunities. Savvy companies that capitalize on big data and change the way they sell can earn more

More information

Online Digital Marketing Specialist for a Car Dealership

Online Digital Marketing Specialist for a Car Dealership Job Description Online Digital Marketing Specialist for a Car Dealership Online Digital Marketing is an ever growing and changing component of the top GM's and Principal's agenda and in many regards considered

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

Waterford Chamber Skillnet Training

Waterford Chamber Skillnet Training Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional

More information