Enterprise ecommerce Consulting Sample Contract

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Enterprise ecommerce Consulting Sample Contract"

Transcription

1 Enterprise ecommerce Consulting Sample Contract

2 2 Brown Paper ecommerce offers professional consulting services around the marketing and management of high volume ecommerce websites. We focus on developing and implementing in-house and outsourced processes to improve and streamline marketing, customer support, fulfilment and website management. Brown Paper will be dedicated to developing the IP of Client and training staff to manage the processes that are established. Services and deliverables for improving and developing ecommerce processes include: Marketing SEO analysis of current organic rankings for branded and non-branded keywords across all sites. Using Google Analytics with programs such as Long Tail Pro and Serplytics Brown Paper will assess the search words and phases that are attracting traffic and converting visitors to sales. The most promising search terms to achieve a first page result on Google for will be compiled and regularly updated. The analysis will take into consideration the competition for these phrases from other websites. This list will be used to guide content in blogs, edms and social media to rank ecommerce websites in Google for terms that have proven to convert to traffic and sales. These terms will also be used to update the metadata on the website and image filenames to maximise onsite SEO. List of SEO keywords and phrases for each website Process guide for researching keywords Recommendations for updating onsite SEO based on keyword research Rules for writing and structuring content to maximise Google results Setup of Google Webmaster tools for SEO tracking

3 3 Online/Offline marketing integration - processes for better alignment of on and offline sales will be developed based on industry learnings. A step by step procedure will be researched and presented, detailing the most efficient reaction to an in-store sale and what responses are required to bring in line the , sms, website, blog, social and online advertising to support the campaign. Step by step process for planning and aligning campaigns across all channels Report format to calculate the full cost, sales traffic and revenue generated by a campaign Guidelines for creative media in all the formats required Sales processes A range of different online sales formats such as discounting, two-for-one, coupons, exclusivity/scarcity and free shipping will be assessed for the effectiveness on sales revenue versus the reduction on profit. Reports and measurements set up in Google Analytics Schedule for isolated testing of sales processes Analysis of historical Magento data to generate a baseline for testing Report and recommendation based on analysis Adwords an initial budget will be required to create a range of Google Ads to appear on search terms identified in the SEO portion of the project. The process of working out the lifetime value of a customer, attracting a new customer and converting a click to a sale using Google Adwords will be presented. Test campaigns will be run based on the processes and the return on investment presented, it is suggested that initially Google Adwords are used to increase full price sales. Full campaign plan based on a recommended budget Google Analytics and Adwords setup to share data Google ads and Product Listing Ads written Remarketing code for abandoned carts implemented Remarketing tracking and plan established Lifetime value of a customer report Cost to acquire a customer report Campaign ROI report

4 4 Content Marketing A schedule for PR, social and blog content will be established and overseen by Brown Paper and undertaken by the clients marketing teams. The schedule will look at generating and distributing content based on the SEO research across adwords, marketing, blogs, online PR channels, editorials social platforms, video networks and newsletters. Broadcast management platforms such are hubspot and hootsuite are recommended to control the content generation and monitor its penetration but the process can be managed using formats as straightforward as spreadsheets if necessary. Process map for content creation based on SEO research Templates and examples for each format for each platform One to one training of marketing team members Copywriting proofing and approval process Schedule of non sales based content Schedule of sales based content Conversion Optimisation Google analytics and heat mapping programs will be used to track the way your customers use the websites. By integrating an A/B testing module on the websites we can discern user interface, user experience, content and design elements that are leading to improved conversion. An implementation plan based on industry learning s will be developed and then followed step by step with the results tracked to see which changes are leading to the best results. Set up of Heat mapping software on the websites Set up of A/B testing modules on the websites Briefs for core updates of the UI and UX elements of the websites Tracking of A/B user data in Google Analytics Reports and recommendations on A/B testing results

5 5 Comparison Shopping Platforms such as Google Shopping, Shopping.com.au, GetPrice, Choice and ShopBot can be used like Google Adwords to accelerate traffic and create reports that allow us to easily work out if they are providing an acceptable return on investment. These platforms are reliant on the website sending configured product information to a Google Merchant account. This must be set up first but will deliver a wide range of marketing benefits to the sites including extended Product Listing Ads in Google Adwords. Set up of product feeds in Google Merchant accounts Report on best products for listing in the comparison shopping channels based on competition Cost report for comparison-shopping channels across the range of products Recommendation and post analysis for comparison shopping budget Marketing As well as notifying users about sales, marketing can be employed to spread a brand message and engage the consumer with an ongoing narrative. newsletters should include Google Analytics tracking so we can analyse the most popular and effective content that is leading to traffic and sales. Brown Paper will engage in A/B split testing of subject lines and content to work out the best format for copy and content. Rules for adding Google Analytics code to newsletter templates Report setup in Google Analytics for tracking conversion based on the content A/B testing of subject lines and report with recommendations for structuring based on results Blogger outreach a budget can be established to supply influential bloggers with product or discounts to review products. This can be managed via established blogger networks and value reviewed in Google Analytics. Report on effect to date of blogger reviews and mentions List of appropriate blogs to consider for sponsored promotion Industry reports and testimonials from blogger outreach Recommended schedule and budget for program

6 6 Video marketing Video is one of the biggest growth areas for content marketing and it is advisable that video creation and broadcast be considered as part of the greater Content Marketing Plan. Creating videos doesn t need to be expensive and time consuming, iphone footage of designer interviews, time lapse of product photography sessions and consumer or blogger generated videos are all great ways to take advantage of the massive amount of traffic YouTube can generate. 3 videos examples of different formats and how they can ben integrated into different content marketing campaigns Internal training on basic video production software for online distribution A range of content ideas for future video content A post campaign analysis of the impact vs effort of using online video Online Competitions Are a great source for User Generated Content, Client will be able to generate content from their customers and use it in their marketing channels. It is hard to quantify the exact value of user generated content and the brand awareness value that is associated with running a competition but there is great opportunity to generate designs for clothing and t-shirt graphics while simultaneously creating a buzz via online competitions. A brief and scope for a variety of standard formats and supporting online interfaces will be outlined for development as part of the marketing services. Scope for online competition engine architecture Google Analytics set up for tracking competition traffic Design of competition format and marketing content Documentation and training for Client staff to use the competition process A recommended schedule and concepts for ongoing competitions Post competition analysis report

7 7 Social Media Marketing Managing the broadcast and conversation requirements of social network platforms is an essential part of online marketing for ECommerce. Brown Paper will ensure the correct analytics tracking is in place to deliver a comprehensive report on the contribution of the current social marketing practices to sales. A key part of moving forward with a social media strategy is to integrate the various platforms into the recommended content marketing plan. Brown Paper will set up all the social accounts for each brand on a broadcast management platform such as hootsuite or hubspot to ensure that the social posts that go out are unified with a campaign or part of a planned narrative. A review of past social activity will let us know the detail required in developing a social media policy and guidelines to govern the engagement of the customers by the Client marketing team. As social strategy will be mostly integrated into the content marketing plan the services mentioned under that heading will apply. Advertising on Facebook will be considered in adwords procedures to line up with content marketing and sales schedules. Review of current social media activity and impact on revenue Social media guidelines training and documentation Review and set up of social media tracking in Google analytics Training and documentation to manage the social posting schedules Installation of broadcast management software in line with the overall content marketing services Recommendation and reporting of social media advertising Mobile - Brown Paper will review the current traffic, conversion and user experience for mobile based customers of the Client websites to assess the need for updates to the websites templates. A range of mobile specific updates will be identified and recommended for the sites from the latest industry advances. We will develop any briefing and scoping documents for design updates or technical work outside of Client s capabilities. A report as to the ROI of the updates will be produced based on increased mobile conversion rate and time on page as well as reduced bounce rate.

8 8 Report on current mobile usability for all websites Recommended updates for all websites Scope, schedule and costs for all recommended updates Report on effectiveness of mobile optimisation Project Management Website feature, module planning and integration - Brown Paper will review modules and functionality being used on industry leading websites and generate a briefing document for the updates. These updates will be assessed for deployment based on the internal programming schedule as well as costed for outsourcing. A road map for website update requirements, target dates and costs for external programming including project management will be presented by Brown Paper to Client. Recommendations for website upgrades Briefs and quotes to implement website updates Internal programming road map based on current workload Operations Management Staff roles and responsibilities review - Brown Paper will interview current staff members and produce an organisational chart for the current technical, fulfilment, support and marketing teams listing any roles and responsibilities that apply to the ECommerce part of the business. A revue of workloads, wages and skills will factor into a recommendation for any changes in the current employee landscape along with a plan for engaging new staff if necessary as the scale of the business increases. However the focus initially on getting greater efficiencies from the current staff via improved processes, training and communication. As it is advised that a full time Online Operations Manager be put in place Brown Paper will be pivotal in detailing the requirements of this position and training them in the established processes.

9 9 Org chart of current online teams Documentation recommending standardised roles and responsibilities Training where required in new or expanded roles Report on staffing budget as a portion of online revenue and shipping volume and recommendations for key hiring points in different roles Business Intelligence Reporting - Weekly reports of based on overall traffic and conversion will be produced from Google Analytics as standard, but specific reports will focus around campaign effectiveness across all the content and paid marketing platforms. Brown Paper has supplied an example of the level of analytics possible to produce an accurate review of ROI and some ideas for effective marketing spend moving forward. Google Analytics reporting setup Template for campaign based reporting Training on 3 rd party analytics software if required Logistics and Support Review - A review of the current pick, pack and delivery process will be undertaken by Brown Paper as part of the contract. A plan for streamlining the processes will be developed based on current industry practices of other in-house and 3PL logistics systems. Brown Paper will purchase and return products and engage the support team in pre and post purchase requests to gauge their processes and make recommendations for improvements from the point of view of a customer. Staff knowledge of the current strengths and weaknesses of the fulfilment system will form the basis of any recommended changes to current practice. A report on the way Client is managing their current pick and pack will include any custom or off-the-shelf software packages that could help to build a more efficient and effective in-house team. Brown Paper will review the current shipping contractor and do any industry research required to find a better alternative for price and reliability based on current and future volume.

10 10 Report on purchase, return and support experience from shopping the sites Research and recommendations on shipping contractors Workflow map of current procedures Workflow map and systems detail for any suggested improvements Brief and Scope for recommended software systems to improve fulfilment Training and documentation of any improvements that are approved for implementation Scope of the Contract Based on your documented requirements Brown paper will estimate a time line for engagement and deliver a quote based on the daily rate of the two junior contractors Sam and Ellie, ($500/day each) and myself as the senior consultant ($800/day). If you are interested in engaging Brown Paper over an extended period a detailed agreement will be drafted including exit clauses, revenue targets and KPIs. Any one or more of the services detailed can be costed and engaged individually and will be quoted and presented as required. As part of the contract the services outlined in this document will be prioritised, and a schedule for achieving each deliverable presented, based on the relevance of each service to Client. Thankyou for considering Brown Paper for this opportunity, and we look forward to your response. About us Brown paper offers end-to-end services for setting up and running all aspects of the ecommerce channel. We identify our consulting and management services around the 6 main ecommerce business systems: Website - The core of our services we know websites be it design, programming, upgrades, platform migration or management. Brown Paper specialises in Magento based solutions but has experience across all the major platforms. Marketing - From Logo Design to Google adwords we have equal parts hand-on and strategic skills in getting traffic to your site and converting it to sales.

11 11 Fulfillment - We will streamline and optimise your distribution with systems that talk to each other across Inventory, WMS, Shipping, and your Website. Business Intelligence - We will dissect the reports and analytics to ensure you are getting the most traction from your SEO, Conversion Optimisation, Campaigns and Advertising. Support - Brown paper will set up efficient systems to support your customers, deal with returns and refunds and add that human touch. Financial Systems - Synching your website sales data with account systems and payment gateways is critical for managing forecasting and growth in your business. We have also designed and implemented a number of associated on and offline business systems including: & SMS Marketing Shipping and Tracking Warehouse Inventory Management Pick and Pack procedure Coupon Management Promotion Design Customer Support Returns and Exchanges Design Management Online Offline marketing Google Analytics Bridging software Accounting Systems Integration ERP integration Product Photography and editing Marketplace Integration Payment Gateways PCI Standards

12 12 The Brown Paper Team Ben Hoban. Area of Expertise: Project Management and Marketing Strategy Ben brings a wealth of relevant experience to Client ECommerce. including: Management and delivery over 200 web-based projects in his 10 years in the industry. Understanding of the Client environment from previous employment. Experience in working with external design and development agencies to execute digital projects. Ben brings a unique industry perspective having managed his own web design and development studio, worked as the digital lead in an advertising agency, built a number of ecommerce business in the fashion apparel market and worked client side as a digital project manager for Nestlé for the past 24 months. Ben will deliver: Project scoping Marketing strategy Customer Support systems Magneto training Standardisation and documentation Agency liaison Brand Manager liaison SEO integration Conversion strategy Business Intelligence Interactive Wireframes Ellie Mac. Ellie is an aspiring fashion designer and master of content and social marketing for Brown Paper. She will take the role of developing and scheduling the content marketing campaigns for the project while training the Client marketing team to continue to deliver aligned campaigns. Sam Speller. Master of analytics and SEO, Sam has learnt the techniques of Google data analysis from the launch of his successful online Tea label. He will spearhead the SEO research that underpins the greater marketing effort and deliver the reports for post campaign analysis.

13 13 Attached for reference a sample business systems plan Ben Hoban developed for a major online fashion retailer who is extended this blueprint to 5 websites generating a combined $1m+ monthly revenue.

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Presented by Sam shetty Nov 2012. Online marketing

Presented by Sam shetty Nov 2012. Online marketing Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites

More information

Digital Strategy. Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014

Digital Strategy. Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014 Investor Day 2014 Digital Strategy Gerd von Podewils, Senior Vice President Global Communication Paris, November 19, 2014 HUGO BOSS 19-Nov-14 2 Agenda Change in consumer expectations Omni channel business

More information

- Website Optimisation and Marketing Services -

- Website Optimisation and Marketing Services - - Website Optimisation and Marketing Services - Website optimisation is more than just getting higher Google rankings. It encompasses all aspects of your website's performance. Increased success on Google

More information

Job Description. Main Objectives

Job Description. Main Objectives Job Description Job Title: Position Grade: Salary Grade: Department: Location: Reporting To: Key Relationships: Digital Marketing Specialist L1 Shared Hosting New Plymouth, New Zealand Regional Product

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Website Development Proposal. Prepared for Prospective Client By Valley Source ValleySource: CODING

Website Development Proposal. Prepared for Prospective Client By Valley Source ValleySource: CODING Website Development Proposal Prepared for Prospective Client By Valley Source ValleySource: CODING Project Development Phases Introduction ValleySource: CODING provides full range of internet marketing

More information

Professional Web Development Services

Professional Web Development Services Professional Web Development Services Web Design E-commerce Development SEO & Marketing Website Management SAE Business Ltd - Professional web development services - Tel: 00357 25317445 - Email: info@sae-business.com

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

About Blue Sky Sessions

About Blue Sky Sessions Web Technologies Agenda About Blue Sky Sessions What We Do Web Development Application Development Search Engine Marketing Social Media Strategy Trends in Web Questions? About Blue Sky Sessions What We

More information

Premier Internet Marketing Workshop

Premier Internet Marketing Workshop Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

FORMAT 1. COVER KEY ECOMMERCE PRINCIPLES 2. SHORT WORKSHOPS 3.Q & A SESSIONS

FORMAT 1. COVER KEY ECOMMERCE PRINCIPLES 2. SHORT WORKSHOPS 3.Q & A SESSIONS FORMAT 1. COVER KEY ECOMMERCE PRINCIPLES 2. SHORT WORKSHOPS 3.Q & A SESSIONS KEY AIMS OF THE EVENT 1. TO INTRODUCE THE CONCEPT OF DIGITAL TRANSFORMATION 2. TO COVER THE KEY ECOMMERCE PRINCIPLES TRAFFIC

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not.

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not. This is it. This is the year. Your company is ready to make the move and launch your ecommerce website. Or maybe you are well established online. So now it s time to make the move to new technologies (complete

More information

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges - 16 Tips for Building an Engaging Ecommerce Experience INTRODUCTION 1 INTRODUCTION

More information

Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand

Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Digital Marketing Boot Camp 4 Days Residential Program Dubai Singapore Thailand Agenda About EduPristine About EduPristine Detailed Workshop Outlines Contact Information 1 About EduPristine Trusted by

More information

content marketing training seminars modules 1&2

content marketing training seminars modules 1&2 content marketing training seminars modules 1&2 digital marketing training training seminars Throughout the year we provide a number of seminars that are designed to provide useful insights and information

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Custom Online Marketing Program Proposal for: Hearthstone Homes

Custom Online Marketing Program Proposal for: Hearthstone Homes Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone

More information

Digital Marketing Manager Online Business Development

Digital Marketing Manager Online Business Development Digital Marketing Manager Online Business Development Purpose Summary To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from

More information

magento features list

magento features list features list magento features list Magento is a feature-rich ecommerce platform solution that offers merchants complete flexibility and control over the functionality of their online channel. Magento

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Kristen K. Poborsky Virtual Assistant with an MBA. 100 + Things You Can Delegate to a Virtual Support Team

Kristen K. Poborsky Virtual Assistant with an MBA. 100 + Things You Can Delegate to a Virtual Support Team Support/Administrative 100 + Things You Can Delegate to a Virtual Support Team Check voicemail and respond to standard inquiries or provide you with details when appropriate Provide customer support, trouble

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Website Development Proposal Template. Préparé pour Créé par Giorgio Pingiotti Québec Nouveaux Médias +1-514-977-4741 giorgio@qnm.io http://qnm.

Website Development Proposal Template. Préparé pour Créé par Giorgio Pingiotti Québec Nouveaux Médias +1-514-977-4741 giorgio@qnm.io http://qnm. Website Development Proposal Template Préparé pour Créé par Giorgio Pingiotti Québec Nouveaux Médias +1-514-977-4741 giorgio@qnm.io http://qnm.io Project Development Phases Introduction ::SenderCompany::provides

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

Getting better SEO and AdWords results with Google+

Getting better SEO and AdWords results with Google+ Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45

More information

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757

INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 Copyright @ennovative 2013 CONTENTS THE GAMPLAN 2 INBOUND MARKETING INFRASTRUCTURE SETUP 3 MONTHLY RETAINER PACKAGES

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

JUMBLA IS A COMMUNICATION DESIGN AGENCY.

JUMBLA IS A COMMUNICATION DESIGN AGENCY. JUMBLA IS A COMMUNICATION DESIGN AGENCY. WE RE VISUAL STORYTELLERS WHO MAKE THINGS THAT MOVE, EXPLAIN, INTERACT AND ENGAGE. FROM CUTTING EDGE WEBSITES TO INSPIRING MOTION GRAPHICS, WE AIM TO CREATIVELY

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Landing page copy. Web design & Development. Tagline: Heading 2: Sub-text: Page copy: +353 1 557 13 21 hello@friday.ie www.friday.

Landing page copy. Web design & Development. Tagline: Heading 2: Sub-text: Page copy: +353 1 557 13 21 hello@friday.ie www.friday. +353 1 557 13 21 hello@friday.ie www.friday.ie 28 Great Strand Street Dublin 1 Ireland Landing page copy Web design & Development Intelligent design and development can change how you do business online

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

The Cambridge Web Marketing Co

The Cambridge Web Marketing Co Service Guide 2015-2016 0800 644 0196 www.cwmc.biz talk@cwmc.biz @cwmc.biz Contents Pay Per Click Campaign Managment (AdWords)...3 Content Creation... 4 On-site Optimisation...5 Link Building... 6 Conversion

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

Mr Harrington Everglades Leyland Lancashire. Date 20/10/2008. Dear Mr Harrington

Mr Harrington Everglades Leyland Lancashire. Date 20/10/2008. Dear Mr Harrington Fusion Web Development 2 Church Road Leyland Lancashire PR25 3EJ T: 01772 511886 M: 07913 930 683 E: chris@fusionwebdev.co.uk Mr Harrington Everglades Leyland Lancashire Date 20/10/2008 Dear Mr Harrington

More information

WHITE PAPER. Moving from Magento Community Edition to Magento Enterprise Edition

WHITE PAPER. Moving from Magento Community Edition to Magento Enterprise Edition WHITE PAPER Moving from Magento Community Edition to Magento Enterprise Edition INTRODUCTION Magento is a feature-rich ecommerce platform offering merchants a flexible and hands-on approach to their online

More information

Digital Marketing Manager. 50,000 per annum

Digital Marketing Manager. 50,000 per annum Candidate Number: 1058569 Job Applied For: Digital Marketing Manager Availability: 4 Weeks Rate: 50,000 per annum Key Skills: SEO PPC SEM Programmatic advertising Affiliate Marketing Paid Media Predictability

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

From Customer Conversion to Pick, Pack & Ship iapps and UPS Handle It All!

From Customer Conversion to Pick, Pack & Ship iapps and UPS Handle It All! From Customer Conversion to Pick, Pack & Ship iapps and UPS Handle It All! ecommerce Platform 1 THE PLATFORM BRIDGELINE DIFFERENCE It s clear. The success of your web store is directly linked to the iapps

More information

ecommerce information pack

ecommerce information pack ecommerce information pack contents Introduction Our ecommerce platform features Professional design Product and order management Checkout options Flexible delivery rates CMS capabilities Powerful reporting

More information

Benefits of using Marketing Automation Software as part of your content marketing strategy

Benefits of using Marketing Automation Software as part of your content marketing strategy Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

The Mutt s Nuts was born out of the desire to provide high quality, wild designed party shirts with an unrivalled level of customer service.

The Mutt s Nuts was born out of the desire to provide high quality, wild designed party shirts with an unrivalled level of customer service. Case Study Case Study Client Overview Country: UK Industry: Apparel Sector: Party Shirts / Party Clothing Client Profile: The Mutt s Nuts is an outspoken shirts brand, using clashing patterns and a variety

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Sales Performance Improvement

Sales Performance Improvement Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads

More information

What s new in Shopping ads and buy buttons

What s new in Shopping ads and buy buttons What s new in Shopping ads and buy buttons By Ann Stanley Managing Director of Anicca Digital Our brands Digital & Search Marketing (Paid advertising, SEO, PPC, Analytics, ecommerce) Marketing training

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Understanding Digital Marketing. Why Digital Marketing is your companies best friend.

Understanding Digital Marketing. Why Digital Marketing is your companies best friend. Understanding Digital Marketing Why Digital Marketing is your companies best friend. 1 Evolution Digital specialise in Digital Marketing, Mobile Marketing and Web Design. OVER 16 YEARS IN THE INDUSTRY

More information

Search Engine Optimization Proposal

Search Engine Optimization Proposal Search Engine Optimization Proposal Focus on Search Engine Ranking Improvement & Website Optimization (+ suggestions on Social Media + Mobile Devices + Local Market + Website Integration & Development

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Overview Cyberica is one of the most experienced software companies specializing in enterprise

More information

SMARTUNIT. Digital Solutions to brand, build, and boost business

SMARTUNIT. Digital Solutions to brand, build, and boost business SMARTUNIT Digital Solutions to brand, build, and boost business About Us SMARTUNIT is an Integrated Digital Agency based in London, specialised in Digital Marketing, Advertising & IT Support. We re not

More information

[internet services] SHAKE UP YOUR ONLINE EXPERIENCE. [internet services]

[internet services] SHAKE UP YOUR ONLINE EXPERIENCE. [internet services] [internet services] SHAKE UP YOUR ONLINE EXPERIENCE. [internet services] e-commerce CLI s experienced e-commerce team is recognized throughout the industry as a leading COMPREHENSIVE E-COMMERCE SOLUTIONS.

More information

Web Applications. Search Optimization. Social Media Digital Marketing. E-Commerce

Web Applications. Search Optimization. Social Media Digital Marketing. E-Commerce Web Applications Search Optimization Social Media Digital Marketing E-Commerce Tel: (732) 238-2122 Mobile: (917) 577-4989 www.infowaysoftware.com info@infowaysoftware.com Scan QR Code using Smart Phones

More information

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.

More information

Cloud Based Integrated Business Software.

Cloud Based Integrated Business Software. Simple. Secure. Efficient. Cloud Based Integrated Business Software. Customer Relationship ecommerce Websites Point of Sale Order Inventory Warehouse & Distribution QDOS is an Australian company specialising

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business.

Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business. Fire Up Your Marketing Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business. www.websitedesign.co.uk hello@websitedesign.co.uk 01206

More information

Meeting the Multi-channel Distribution Challenge

Meeting the Multi-channel Distribution Challenge Meeting the Multi-channel Distribution Challenge July 2013 Sponsored by: Conducted by: On behalf of: Introduction Distribution is one of the fastest-changing processes in the world of logistics. With the

More information

Digital marketing services

Digital marketing services Digital marketing services Experience. Capability. Technology A website must be supported with marketing and advertising if it is to become a true business channel. Sam Saltis, Managing Director, bwired

More information

12 STEPS TO RAPID BUSINESS GROWTH

12 STEPS TO RAPID BUSINESS GROWTH 12 STEPS TO RAPID BUSINESS GROWTH This document is a 12 step blueprint encompassing a multichannel advertising and strategic marketing approach. Clients can expect a rapid business transformation within

More information

SITE OPTIMIZATION OVERVIEW

SITE OPTIMIZATION OVERVIEW SITE OPTIMIZATION OVERVIEW The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief.

More information

Internet Marketing Proposal

Internet Marketing Proposal Internet Marketing Proposal Prepared For: [COMPANY NAME] Prepared By: Mike Hence CEO Zklld Zklld zklld.com info@zklld.com Our Expertise Our expertise involves the three interrelated disciplines including

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

Fully Qualified Marketing Company

Fully Qualified Marketing Company Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation

More information

White Paper. Mountain Commerce. A product of Mountain Media

White Paper. Mountain Commerce. A product of Mountain Media White Paper Mountain Commerce A product of Mountain Media What is Mountain Commerce? The Mountain Commerce Web site development platform was created by Mountain Media as an affordable, robust, ecommerce

More information

Shallow Review of Online Advertising

Shallow Review of Online Advertising Shallow Review of Online Advertising There are four main types of online advertising: 1. Search Engine Marketing: Techniques that increase a sites visibility in search engine results. 2. Social Media Marketing:

More information

Get in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview

Get in Touch 9999491895. Session - 1. Digital Marketing - Introduction & Overview Digital Marketing - Introduction & Overview Session - 1 Module - 1 Website Creation How To Book A Domain, Deciding On Hosting, How To Install A CMS ( Word press ) How To Decide Ona Perfect Theme For Your

More information

Why do businesses order PPC services?

Why do businesses order PPC services? [PPC 2.0] PPC services Why do businesses order PPC services? Businesses want to earn more money. Businesses are not against paying some money to get more money. What do businesses get when they order PPC

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

SEARCH UBERSEO SMALL BUSINESS OWNER S GUIDE TO A DIVISION OF EBWAY CREATIVE

SEARCH UBERSEO SMALL BUSINESS OWNER S GUIDE TO A DIVISION OF EBWAY CREATIVE SMALL BUSINESS OWNER S GUIDE TO SEARCH UBERSEO A DIVISION OF EBWAY CREATIVE The Terms Understanding the industry terminology Search Engine Optimization Helps to ensure that a site is accessible to a search

More information

Make the Leap from ecommerce to Omni- Channel

Make the Leap from ecommerce to Omni- Channel Iaodesign/Shutterstock An ecommerce platform is the foundation for a successful Omni- Channel business model arvato Systems North America 6 East 32nd Street, New York, New York 10016 United States All

More information

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER

Magento brochure DEVELOPER PLUS FRONT END DEVELOPER Magento brochure PLUS FRONT END KPMG Crimsonwing & ecommerce We re a global ecommerce solutions provider. We develop and implement fully integrated ecommerce solutions, primarily using Magento Enterprise.

More information

ecommerce & Digital: Margin Management

ecommerce & Digital: Margin Management ecommerce & Digital: Margin Management 1 RACKSPACE HOSTING 5,500+ RACKERS 205,000+ CUSTOMERS 100,000+ SERVERS GLOBAL FOOTPRINT 120+ COUNTRIES 9 WORLDWIDE DATA CENTERS PORTFOLIO OF HOSTED SOLUTIONS Dedicated

More information

WORLD CLASS INTERNET MARKETING SERVICES

WORLD CLASS INTERNET MARKETING SERVICES WORLD CLASS INTERNET MARKETING SERVICES 50 South Greeley St, Suite 413, Palatine, IL 60067 START doug@dougdvorak.com 847-359-6969 Brief History SEPTEMBER 9, 2003 Doug Dvorak started SEO Solutions. OBJECTIVE

More information

DIGITAL MARKETING & MARKETPLACES TRAINING & CONSULTANCY GUIDE

DIGITAL MARKETING & MARKETPLACES TRAINING & CONSULTANCY GUIDE Digital Marketing Training, Events & Consultancy DIGITAL MARKETING & MARKETPLACES TRAINING & CONSULTANCY GUIDE OUR STORY Online Seller Wales (OSW) is run by Prabhat Shah, successful Digital Marketer and

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

GLOBAL INTEGRATED DIGITAL MARKETING

GLOBAL INTEGRATED DIGITAL MARKETING GLOBAL INTEGRATED DIGITAL MARKETING 2 Search Laboratory CONTENTS CONTENT MARKETING, ONLINE PR & SEO Increasing Organic Traffic Creatively & Sustainably...3 Measuring Campaign Success...4 Content Promotion

More information

Ecommerce Assistant Commercial Operations Department 20,000 plus attractive benefits Based at Blackfriars, EC4. About the Royal Academy of Arts

Ecommerce Assistant Commercial Operations Department 20,000 plus attractive benefits Based at Blackfriars, EC4. About the Royal Academy of Arts Ecommerce Assistant Commercial Operations Department 20,000 plus attractive benefits Based at Blackfriars, EC4 About the Royal Academy of Arts The Royal Academy of Arts is one of the UK s foremost arts

More information