INDEPENDENT INSURANCE AGENTS OF VIRGINIA

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1 INDEPENDENT INSURANCE AGENTS OF VIRGINIA The IIAV Advantage IIAV's Membership Directory and Users' Guide IIAV is the fastest growing and the largest association of its kind in the state of Virginia. IIAV is responsible for more than 80% of the total commercial lines market and 75% of the independent insurance personal lines market in the Commonwealth. Who We Are For more than a century, the Independent Insurance Agents of Virginia (IIAV) has helped its members achieve success in the highly competitive insurance marketplace. IIAV is active in ensuring the strength of the industry and fights for causes such as federal regulation, health care reform and agent licensing reform. Member & Reader Profile IIAV's success comes from our members. In addition to independent agents, our more than 7,500 members include: More than 450 agencies including the 20 largest agencies in the state The National Federation of Independent Businesses Virginia and Richmond chambers of commerce Home Builders Association of Virginia Other insurance organizations Our directory serves as a tool for the insurance industry and contains member contact information, programs and services available to IIAV members, industry contacts, important legislative initiatives and other valuable information. Participating as an advertiser shows your support for IIAV and strengthens your business presence in front of your peers. For more information, please contact: Peter Dicks Publication Director Naylor, LLC Phone: Fax: The IIAV Membership Directory and Users' Guide is distributed every other year and is referenced by Virginia's insurance leaders as a networking tool and purchasing guide. Allied Insurance American Modern Insurance Group AmTrust North America, Inc. Appalachian Underwriters, Inc. Atlantic Specialty Lines, Inc. Belfor USA Burns & Wilcox Ltd. Cananwill, Inc. Chubb Group of Insurance Companies Commonwealth Underwriters Ltd. FirstComp Grange Insurance Gresham & Associates, Inc. Harleysville Insurance Companies Imperial A.I. Credit Companies, Inc. In Star Services Insurance House Jenkins Restorations, Inc. Keystone Insurers Group Lafayette Insurance Landy Insurance Mid Atlantic Insurance Services, Inc Advertisers Millers Mutual Insurance Company Minkoff Company, Inc. Norfolk Waterside Marriott Northern Neck Insurance Company OPTIMA Health Plan Penn National Insurance Preferred Property Programs Reliance Administrators, Inc. Rockwood Casualty Insurance Selective Insurance Company Southern Cross Underwriters Standard Line Brokerage, Inc. State Auto Insurance Companies Tapco Underwriters, Inc. The Harford Mutual Insurance Companies The Hartford Insurance Group The Main Street America Group Travelers Insurance Companies U.S. Risk Insurance Group, Inc. Utica National Insurance Group Zurich North America To learn more about IIAV, visit:

2 Independent Insurance Agents of Virginia, Inc Mayland Drive, Richmond, VA Dear Industry Leader: We invite your participation in the 2010 edition of the Independent Insurance Agents of Virginia Membership Directory and Users Guide. Published every other year, our directory serves as a valuable networking tool and purchasing guide for IIAV members. IIAV places a high value on member networking as a means to share ideas, learn more about the profession and build business in specialty markets. The IIAV Membership Directory and Users Guide aids this goal by connecting business and industry groups, consumer organizations and individual membership organizations throughout the Commonwealth. Your advertisement in the directory will target producers and decision makers in the state insurance industry and demonstrate your business strength. We will partner again with Naylor, LLC, to create the Membership Directory and Users Guide, recognizing their 40 years of experience with association communications. We are confident that the professionals at Naylor will continue to produce a resource of value for both members and advertisers. When a representative from Naylor contacts you, please consider allocating part of your advertising budget to our publication. On behalf of the IIAV, I thank you in advance for your advertising support. Sincerely, Robert N. Bradshaw, Jr., MAM President & CEO

3 Net Advertising Rates Revisions and Proofs: $50.00 Position Guarantee: 15% Premium Full-Color Rates Double Page Spread Outside Back Cover Inside Front or Inside Back Cover Tab Full Page 1/2-Page Island 1x $3, $3, $2, $2, $2, $2, $1, $1, $1, $ $ /8 Page $ Black-and-White Rates 1x Tab $1, Full Page $1, $1, /2-Page Island $1, $1, $ $ $ /8 Page $ Advertiser indemnifies Naylor and the Association against losses or liabilities arising from this advertising. Naylor assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). VIA-D0010

4 Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Agency Management Software All Property Casualty Insurance Architects Automobile Insurance Bonds Brokers Builders Risk & Contractors Commission Claims Services Commercial Auto Commercial Premium Financing Computers - Hardware/Software Consultants Disaster Restoration Specialists Document Management Educational Programs Employment/Recruiting Engineers Excess Lines Coverage Financial Services Forest Products Insurance General Liability Health Insurance Hotels & Conference Centers Insurance Insurance Agents Errors and Omissions Insurance Associations/Meetings Insurance Companies Insurance Education & Training Insurance Forms Insurance Licensing Services Insurance Premiums & Financing Internet Services IRAs/Retirement Plans Lawyers Lenders Managing General Agents/Third Party Administrators Marketing Services Mortgage Brokers Mortgage Insurers Mortgage Law Mortgage Lenders Mortgage Services Mortgage Solutions Provider Mortgage Technology National Lenders National Mortgage Companies Notification Services Office Equipment One-stop Broker Programs Personal/Commercial Lines Insurance Private Sector Mortgages Program Management Property and Casualty Insurance Residential Equity Risk Management Securities Specialty Programs Umbrella/Excess Insurer Wholesale/Surplus Lines Workers Compensation Other: One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet. Additional Categories X $20.00 = $ Initial: Date:

5 Full Color Special Make your message stand out by displaying it in color. As color ads achieve higher readership rates than those in black-and-white, yours is certain to be noticed. Our Full Color Special section of the 2010 Membership Directory and Users' Guide allows you to participate at a discounted rate. To reserve your space, complete this form and return it to your Naylor account executive. Please select from the following full color options: 1/2 page: $1, /4 page: $ All rates are net and per insertion. Sample Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Web site: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor and the Association against losses or liabilities arising from this advertising. Naylor assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (VIA-D0010) Please sign and return to: Peter Dicks Publication Director Naylor, LLC Phone: Fax:

6 Print Advertising Specifications Directory Trim Size: 8.375" x " Double Page Spread Bleed Full-Page Bleed Full-Page No Bleed Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" Long / Island Square 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/8 Page 1/8 Page 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Production Services Naylor provides professional ad assembly to non-agency clients at no charge. Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor Web site at and under the Client Support section click Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top right-hand side of your advertising space contract. Simply fill in your company s contact information along with these three pieces of information, browse for your file and click Submit. Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%. Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge.

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