Service Descriptions. Contact: Jim Mueller Page 1

Transcription

1 Service Descriptions Contact: Jim Mueller Page 1

2 Web Site Design & Development You have less than 7 seconds to keep a user on your site. How will you manage to get their attention? Beautiful Websites Built to Be Marketing Machines Our team of designers is able to create functional and beautiful web sites. But what makes us different is that we integrate SEO and Conversion Optimization best practices into our designs. Our Design, SEO, and Online Marketing teams work together to develop websites that are not only visually compelling, but have the functionality and advanced programming to deliver leads, clients and revenues. Get your business found on the mobile web We build your site to deliver business results. We design with the mobile viewer in mind, and customize the site to match your brand! A mobile user behaves differently than someone sitting at a computer. They're on the move and usually just want information quickly and efficiently so a site's content has to be presented accordingly. Our process focuses on keeping it simple: 1. Gathering Information - We gather all the details related to the design. This ensures that the engagement is initiated with a common understanding. 2. Design Draft - Our design team will create the very first draft of the design. 3. Revisions Make revisions 4. Finalize The final design is the result of successive improvements. The client gives final approval. 5. Launch We will upload your website to your hosting server. Website Built with the Long Term in Mind Our web designers will consult with you about your target audience, the look and feel you wish to accomplish, and then suggest tools to help you succeed. Knowledge of a variety of e-commerce platforms and content management tools makes our web team more valuable to you. With a world of information at their fingertips, users today are able to engage with businesses in a variety of ways...all at their own terms and their own convenience. Make sure your business can be found anywhere and everywhere on the web. Website Design Examples: Page 2

3 Website Package Scope/Definition: Adobe BC or WordPress site development and design performed on 'development server'. Premium Theme with some custom design. 1-2 designs Some Graphic Design as needed. Blog Built-in (unlimited blog posts do not count against page count in Web Design Packages). Unlimited contact forms with auto-responder integration (Adobe BC, Constant Contact, MailChimp) and Google Map. Home page slider (using existing images or site content). Social Media integration: follow icons & share icons. Embedding of You Tube or Vimeo videos. Plugin/Theme Configuration (Ecommerce configuration extra). Basic On-Page SEO from supplied content (pg title, pg desc, keywords meta, content header tags). Google Analytics tracking and Dashboard view Site Statistics with Google Analytics (number of site visitors, keywords used, pages viewed, time on site). (Requires Gmail login with existing Google Analytics account.) Single site license extension of required Commercial Plug-ins (some limitations may apply). Redirect up to 20 old page URLs to new page URLs if have existing site (handled within new site). Reasonable changes from initial website proof included (up to 2 rounds of changes/proofs). Responsive design for Mobile formatting or Mobile site plug-in Integrate content into site Test, debug, and deploy live site Basic training 30 minutes Page 3

4 Website Optimization Package Whenever any user enters a query into a search engine, the search engine has milliseconds to determine how to return the best results out of all of the pages that are related in any way to the query. Website Optimization is the foundation of any SEO program and makes it easy for the search engines to quickly determine what your website is about and in turn, your website gets rewarded with high rankings. Factors controlled by the coding and words used on your site are the key to communicating what your website is about getting your site ranked on page one. Website Optimization Package Features Keyword Analysis Identify best keyword phrases for you Relevant terms for your business Good search volume Good competition-to-opportunity ratio A realistic chance of ranking on page one of Google Title Tags Page titles are written & optimized Page titles are one of the first things the search engines look at to determine what keywords you should be ranked for. We write them to maximize Google s algorithm Alt Tags Search engines cannot see images; they read tags and image titles that are in the coding of your site. This information is taken into consideration when determining what keywords you should rank for. We write text descriptions of the pictures on your site Meta Descriptions Page descriptions are important as they are the main description of your website in the search results pages (SERP s) We write compelling and action oriented page descriptions that appeal to customers and drive them to click and visit your site. Content Heading Analysis Like a newspaper, a website should have engaging headlines that include targeted phrases in the right places H1 tags are written to optimize Google s algorithm Content Analysis Search engines want to see a minimum amount of content on a site, with keywords used a certain percent throughout. The content should be written for people AND for search engines Right number of words per page recommended Relevant keyword rich content recommended We insure you have an optimal keyword ratio Internal Link Analysis Relevant internal links are identified Page 4

5 Traffic Builder More Visitors - More Leads - More Sales Back links are a critical component in getting your site to the top of the search engines and also keeping it there. Inbound links from other websites to your website are an important factor in determining where you will rank in the search engines. Quality and diversification are critical when it comes to building links, and link building requires a tremendous amount of research and labor. Consistent and deliberate efforts, however, are rewarded accordingly as new links get indexed by Google over time. Throughout each month, we build highly relevant back links to your website via our Traffic Builder service. These, along with other SEO elements, play a crucial role in getting your site ranked. How We Drive Targeted Traffic To Your Websites Organic SEO Obtaining coveted spots on page one of Google is by far one of the best ways to drive potential customers to your website, blog, and landing pages. Citations / Website Promotion A web citation is anywhere the search engines find your company name, address & phone number in one place. We will build web citations and list your website in hundreds of places online including all major search engines, online Yellow Pages, social networks, 411 Directory Assistance, mobile/gps navigation devices and more. How We Measure The Success Of Your Campaign Baselines We will create baselines for all key metrics before we start our campaign so that the impact of our work can be measured. KPI s We will track visitor engagement, conversion rates, phone calls & website traffic every month. Google Analytics We utilize Google Analytics and Google Webmaster Tools to track key performance metrics of your campaign and review the results with you on a monthly basis. Page 5

6 Conversion Optimization Service Turn Your Website Visitors Into Customers Increasing your conversion rate is the quickest and easiest way to generate leads. Monthly monitoring, testing & adjusting to increase the likelihood of a website visitor becoming a customer Features Identify the definition of a conversion for your business Perform conversion audit Establish benchmarks Install or verify install of analytics Provide suggested strategies to implement immediately (List & Visual Mockups) Perform User Testing for unbiased feedback (see description below) What is User Testing? Video of a visitor speaking their thoughts as they use your site Written summary describing the problems they encountered Page 6

7 Example Before After After version increased conversions by 31% Page 7

8 Call to Actions (CTA s) Page 8

9 Online Business Listing Management Making sure your business info is up to date across the Web. This is perhaps the most important thing you can do to drive local traffic to your site and get your website found in Google Maps! Opportunity There are over 10 billion unique searches done each month in the United States and 40% of them have a local intent. The foundation of creating a business identity and marketing it is to first make sure your company s name, address, phone number and description can be found on Search Engines, online Yellow Pages, Social Networks, 411 Directory Assistance and Mobile/GPS navigation devices. Search Engines and Mobile services deliver localized information based on knowledge of where you are when you conduct a Web search. Challenge Submitting your own listing can be time consuming Once you update, info populating tools could change it if you don t monitor Making one inconsistent listing can hurt the project Solution Maestros of Marketing acts as your ONE POINT OF CONTACT for all your business listings and distribution to all major search engines and directories. What you get: Keyword Research to identify the best keyword phrases to target Optimized Online Master Business Listing created for distribution Master listing is optimized to leverage search engine & directory algorithms Master listing is distributed throughout our network up to 100+ directories Listings are constantly monitored to maintain accuracy and consistency Updates are available Page 9

10 Pay-Per-Click Management (PPC) Increase the number of inbound phone calls, leads from motivated buyers, and sales through professionally managed campaigns. We help you increase the number of quality prospects visiting your website and improve the rate at which those visitors become your customers. Any company can drive traffic to your site; however, it s driving the right type of traffic that matters. Because at the end of the day it s not about clicks it s about new business and ROI. Maestros of Marketing manages the entire process for you to select an initial set of keywords to target and researches additional keywords across your target audience while testing different combinations of text-based ad copy for effectiveness in driving qualified and quality traffic. PPC Advertising Pay Per Click advertising allows you to control your marketing spend by paying only for qualified visitors to your website. We currently support the top search engine and social advertising platforms including: Google Adwords Bing Facebook Linked In PPC Advertising Keyword research Bid management Dynamic key phrase insertion Dynamic landing pages Geo targeting Day parting PPC campaigns A/B advertisement testing Conversion tracking Landing page strategy, creation and implementation Integrated lead capture forms PPC Management Tools 24/7 reporting and analytics Easy to ready analysis dashboard Personal account management team Page 10

11 The Social Media Manager Four Business Marketing Objectives 1. Fan Growth 2. Promotions The cornerstone of your Facebook marketing efforts will likely center around growing the number of fans for your Page. Experience shows that simple actionable offers, which provide users benefits (both short and long term) from clicking "Like" pay off with speedier fan growth. Facebook provides one of the most fertile grounds for planting promotions because the tools for spreading the word are built in to every offer that you put together. Use our apps to give yourself a great one-two promotional punch for both adding fans to your Page (require users to "Like" the Page to access the promo) AND to push out great content that drives users to deepen their interaction with your brand. 3. Grow Sales 4. Brand Growth So you're eager to make the cash register ring. Well, a custom Facebook page is a powerful marketing vehicle for meeting new customers, letting them get to know you a little bit, and then closing the deal. Tap into apps for your Page that enable you to convert your social traffic into revenue with a handful of simple tactics. While social media may be the latest and greatest marketing weapon you have in your arsenal, you still need to bring your brand to life in a memorable way in order to compel consumers to take action and get involved. So grow your brand's Facebook presence with North Social apps and ensure that your "likers" keep listening year-round. The Social Media Manager Page 11

12 Social Media Marketing Concierge Social Media has changed the face of business forever. It has opened the door for your company to reach hundreds of millions of potential customers by leveraging viral word- of- mouth. The Social Media Manager is a service that offers a customized model to assist companies with their social media marketing needs. Maestros of Marketing uses a personalized approach to create an optimal, flexible team of highly trained social media experts to address your particular requirements. Not only do you get the right level of service, you only pay for the time you need. Many businesses who use our Social Media Manager service consider the people performing the service to be the senior team members they would otherwise hire internally to perform this role. What We ll Do For You 1. Develop a baseline inventory of your Social Media Assets and activities We want to build on the good things you re doing with social media, or start from scratch completely if your strategy hasn t been working for you. Through discussions with your team, we will identify main target groups and platforms, opportunities, and establish your long-term and short-term goals for social media marketing. 2. Develop a customized plan (Statement of Work) for your business Based on our discussions with your team, and our own analysis and observations, we will layout opportunities that meet your goals and objectives. We will create a customized strategy that will be reanalyzed and adjusted every month. 3. Setup & configure your selected social media platforms that best fit your target market After identifying the best target social media platforms that will connect to your audience and fit your goals, we create the optimal presence for you. Along with setting up your platforms, we make sure they re optimized to get them found in search engine results. 4. Learn and understand your voice to create and distribute engaging content We can help serve as your voice online, by creating and distributing posts and content that will be interesting to your audience. There is an art to writing content that will be shared, commented on and liked, and our expertise takes care of that for you. 5. Develop customized campaigns to establish viral word-of-mouth If you re having a sale, a promotion, or other types of campaigns, we will help you repurpose them for social media and then work on spreading the announcements to new audiences. 6. Setup and establish monitoring and analytics The hardest part about social media marketing is showing ROI. Our analytical tools will help hook in these efforts to website traffic, new business, and brand awareness. We build social media strategies focused on four main marketing objectives, see below. Page 12

13 InTouch Campaigns Lead Nurturing and Relationship Building Your database is not a leads database, but there are a lot of leads in it. Over time, you will naturally acquire a variety of contact types within your database, but different types of subscribers require different type of communication and follow- up. Start off with a Communication Strategy and Goal Our marketing team will meet with you to determine the types of subscribers you want to focus on, and then develop a strategy to connect with them and help you reach your goals. Create Content with a Purpose By using the InTouch Auto- responder, we will create and design a sequence of personalized campaigns to be sent to your subscribers and generate leads and sales. Create s that Will Be Opened and Acted Upon It takes an enormous amount of time and expertise to create content that will help these lead nurturing campaigns get opened and acted upon. That s where we come in! What You ll Get: 1. Professional looking designs that match your branding 2. Effective content that nurtures, educates, and motivates the readers to take action 3. Design Lead Generation & Engagement attributes into every 4. Write engaging subject lines to improve open rates 5. Analyze statistics and improve future campaigns 6. Schedule to match your sales cycle and goal, i.e., 7 s over 30 days Are you collecting addresses for your newsletter but don t have time to send one? Are you collecting s from your contact request forms but then don t use them? addresses are an extremely valuable asset that you need to leverage. InTouch campaigns are perfectly suited to leverage this asset and start generating more leads and customers! Examples of Templates and Campaigns Page 13

14 Content Creation Creating a solid SEO content development strategy is an essential component of a successful website and online marketing program. Whether you're creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. In order to compete and win in today s environment, they need to produce plenty of great, compelling content and resources. Google also places a heavy emphasis on fresh and engaging content, so it is essential to help your business get found online. Examples of Content Created Original SEO content Blog Content and Posting services Premium, Multi page SEO content Press Releases New Website Content Google Food basic articles E-Books Tips Sheets Whitepapers Social Media Posts Infographics Comic Strips Ad Copy Our Process Content Strategy Creation We help you develop a custom content strategy that focuses on reaching your business goals, as well as identifying new SEO opportunities. Keyword/Topic Research Any content that is put online should be optimized to help your business be found in search engines. We ll research, identify, and target the best keyword phrases in your content to ensure that your content is found online. Optimized Title Development - It's absolutely critical to develop compelling, interesting page titles. We will create great titles that will help you achieve a higher click-thru rate and higher search engine rank. Writer Selection and Management We are a one-stop shop, with a network of hundreds of writers with specific areas of expertise. We will identify the best writer for your needs. You no longer have to edit, proof and track projects we do it all for you. Professional Editing and Proofreading All the content you receive will already be proofread by a professional editor, but you can still review and provide edits. If you aren t happy with an article, we will work on it or have it rewritten until you are excited to promote it. Page 14

15 Buzz Builder - Online Public Relations Services An online public relations campaign not only drives traffic to your website, but educates the media and customers about your business. Combined with our online marketing services, our online public relations campaigns lend credibility to and build buzz about your company. Our new client public relations templates are the starting point for your online public relations campaign. New Client Public Relations Templates (one time) The templates let us identify a consistent message about your company and identify your differentiators. The templates put you on the path to delivering regular, impactful news about your company online, whether it's a new hire, new customer or new product announcement or an educational blog post. We will do the following for you Create a press release template with a company boilerplate to use for new hire, new customer and new product announcements Online Public Relations Campaign Generating a regular stream of press releases that focus on new hires, new customers and new products will build media interest in your company. Well-written press releases that include newsworthy content will result in online media coverage that reaches your customers and your industry overall. Press releases also show the world that your business is continuing to grow. Regular news about your company ensures you won't miss out on new business because potential customers aren't reading about your success! In some cases, we'll recommend distribution over a popular news wire service for full online media exposure. Regular blog posts about topics that are important to your customers show your industry expertise and give you a platform to share information about your company. Blogging about topics such as your response to competitors' products and initiatives, industry trends and customer successes opens a dialogue between you and your readers. What You Get 1. Interview subject matter experts and research topics for each press release that s about key news 2. Draft, edit, revise, and obtain approval on regular, professional press releases 3. Distribute press releases online to build buzz about your company 4. Keyword Analysis and include 2 strategic hyperlinks throughout each press release that links to your website content 5. One press release per month including: Press release writing, including interviewing, research and editing. 6. Distribution* to major search engine newsfeeds, RSS feeds, local/national media, newspapers and business journals, research services and blogs. *Distribution Fees apply for wire releases. Page 15

16 Video Traffic Builder Drive Highly Qualified Traffic To Your Website If a picture s worth a thousand words, then a video must be worth millions. Content marketing is not just about informing and educating, but creating an engaging experience that your audience can feel. As content marketers, we want to tie into the experiential state of information influence by leveraging video. What Is Video Traffic Builder? Video Traffic Builder gets your videos highly ranked in Google and drives traffic to your website. Your prospects will view your presentation. How Does It Work? Using one of your own videos, or one we make for you for a nominal fee, we upload the video to YouTube, perform search engine optimization on the YouTube video listing and get it highly ranked in Google. Why? A video sitting on the first page of Google sets you apart from everyone else. People will instinctively watch a short video before reading a lengthy web page! Video is growing dramatically on the Internet and the main reason is that videos engage people. Stats? Online video is expected to grow 55% this year and is the top format for content marketing according to emarketer. Did you know these stats? 75% Of Users Visit The Marketer s Website After Viewing A Video 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety Videos Increase People s Understanding Of Your Product Or Service by 74% 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process YouTube is the world s 2nd largest search engine Video Creation We will require a video to get the rankings for you. If you have your own video, we can use that. If you don't have a video, we can have one created for you. You can embed the video on your website or use it in any other online marketing campaign. We then create a "ranking copy" or "ranking copies" of that video that we will use in the Video Traffic Builder campaign. They are similar to the original but with very slight modifications. We own the "ranking copies". If the Video Traffic Builder campaign is cancelled, we remove the "ranking copies" from YouTube & Google and the rankings will disappear, but you still own the original video. Leads and Lead Conversions The purpose of the videos is to get people to contact you by telephone, by visiting your website, or your place of business. We want a short, catchy video that will encourage people to take the next step. Page 16