An Overview of the Premium Package ( 329 per month):

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1 An Overview of the Premium Package ( 329 per month): The Premium Package entitles you to four posts per month, social media management, complete website management, and search engine optimization (SEO). Here s what that all means. Blog Posts: Each blog post will be expertly written, approximately 600 words in length, and relevant to your industry or niche. Also, each post will come with a legally sourced and high quality image. The blog posts are designed to: Attract traffic from Google searches. Boost your website in Google s rankings over time (SEO, explained more below). Portray your business as an authority in your industry, building trust with customers and website visitors. Provide your customers with company news when necessary. Give you and your audience something to share and discuss on social media (Twitter, Facebook, LinkedIn). With the Premium Package, you can give us the login details for your blog/website and leave us to upload and publish it for you. Don t worry, we ll make sure it s looking good before it goes live! Social Media Management: The Premium Package comes with social media management. Send us your Twitter login details and make us admins of your Facebook and LinkedIn pages, and we ll ensure that each post is promoted with relevant hashtags. We will also ensure that your social media accounts are regularly updated with content. We will post updates to your Twitter, Facebook and LinkedIn pages, and we will also submit all new blog posts to Reddit.

2 Complete Website Management: We will also take up a managerial role over your website. This means we will: Make content tweaks to things like existing text and images if needed. Add an analytics system to your website to monitor how many visitors you are getting. Provide support if your website should go down for any reason. If your website runs on WordPress (The most popular website platform in the world, which we use when we design websites), then you will receive further benefits, including: Enhanced security, along with regular security scans. Regular backups (and a restore process, in case anything ever goes wrong). Regular plugin and theme updating. Regular website performance scans (to measure website speed). Regular spam comment cleanups. Regular database cleanups. Uptime monitoring. Search Engine Optimization (SEO): Our Search Engine Optimization (SEO) services are as follows. Read further down this document if you are unsure about what Search Engine Optimization is. We will carry out keyword research for 3 5 relevant keywords, which we will then incorporate into our blog posts If there are any glaring issues with your website to do with SEO, we will see that they are amended, or alert you to them at the very least. * We will optimize all text on your website, adding in relevant keywords in order to rank higher in Google. We will not be keyword stuffing, as this has negative impact on SEO. * We will actively search out relevant blogs and websites to guest post on. Any discoveries made will be discussed with you before any action is taken. * We will write or re write your website META descriptions (the small paragraph seen when Google displays your website in its search results) and your page titles. We will connect your website to Google Webmaster Tools We will submit your website s sitemap to Google.

3 Please Note: Services marked with * are only available on plans of six months and over. Six month plans come with a 5% discount. Monthly Reports: With the Premium Package, we will send you a monthly progress report. The report will detail the following: Amount of website visitors, their location, what keywords they typed in to find your website, what pages they looked at, and so forth. The titles of all the blog posts we have published. If your website runs on WordPress, the report will also display: Backups and updates made. Comments managed. Your website s position on Google for certain keywords. This concludes the contents of the Premium Package. Want us to get started? Head back over to our services page and fill out the form at the bottom. I ll get back to you in order to discuss the finer details and then you can leave it all to us. Or, you can me directly at: kaya@employtheinternet.com. What is a Blog Post? Blog posts are generally short to medium length articles which are ideal for sharing on social media. Large and small companies across the world use blogs to share news and knowledge about their industry. It s a way to stand out from the crowd online. What is Search Engine Optimization (SEO)? Blogging is a form of Search Engine Optimization. In fact it is arguably the most important part of it. SEO is about doing lots of different things to make your website stand out to Google, including the following:

4 Having high quality written content on your website which has the right keywords. Having a fast and well designed website. Having high quality links to your website from external sources. Having a strong social media presence. As you can see from the above list, blogging will play a large role in anybody s SEO campaign. How Exactly Does Blogging Help With SEO? Google recognises when your website is publishing good blog posts, and will slowly rank you higher in their results when people search for relevant terms. Here s an example: If you own a baking company, and your publish a useful blog post titled, How to bake Chocolate biscuits In 20 Minutes, Google will soon start showing your blog post in its results when people search for things like, How to bake Ginger Biscuits. The aim of constant blogging is to convince Google to show your blog post at the top of the first page whenever somebody searches for things to do with your industry, like those biscuits. This depends on many factors (such as how busy your industry is, and how many other websites are battling for that top spot), and it takes time but it can be done. What Else Can Blog Posts Do For Me? On top of getting you noticed by Google, blogging has many other human benefits. Firstly, by showing off your industry knowledge via blog posts, your customers and website visitors will begin seeing you as an industry expert. Selling or providing something is one thing, but knowing it well enough to give out free advice shows expert knowledge. That s a massive trust builder. Also, people browsing your website will be more inclined to trust you and your products/services if you keep your blog updated regularly. It shows that you care about your business and that you are actively working on it.

5 Give Me Some Examples of a Blog Post Sticking with the baking company example, here are ten example blog post titles. Let s say your baking company is called, Ben s Bakery and it is located in Dorset, UK. 1) 8 Easy Cake Recipes (Including Our Own Dorset Sponge) 2) How to Bake Cookies In 30 Minutes 3) Why Every Baker Needs a Food Blender 4) Ben s Bakery: Our Top 5 Cookie Recipes For Winter 5) 6 Cook Books You Need to Own 6) Baking for Dorset Since 1987: A Short History of Ben s Bakery 7) 5 Useful iphone Apps for Chefs 8) We Now Deliver Cakes in Dorset! 9) How to Make a Double tier Cake 10) A Directory of Dorset Cooking Classes As you can see, the blog posts need to give your brand a personality, and they also need to provide value to readers. Yes, some blog posts should be about your company, history and services, but in all truth, your main website is more suited for these things. Primarily, your blog should be all about conveying knowledge, teaching lessons and showing some playful personality without being unprofessional. The aim is for readers to enjoy and benefit from the blog post, and then share it. Is Four Posts a Month Enough? Yes. It s the quality of the blog post that matters most. Besides, there are examples of very successful blogs posting even less than this amount. Sign Me Up Want us to get started? Head back over to our services page and fill out the form at the bottom. I ll get back to you in order to discuss the finer details and then you can leave it all to us. Or, you can me directly at: kaya@employtheinternet.com.