1 How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3. How mobile apps can retain more customers 4. What is possible with mobile applications? (specific strategies for local businesses) 5. The most important reason for having your own app 6. How local businesses can have their own affordable mobile applications This report will demonstrate how your business could have a permanent presence on your potential and existing customers smartphones, including the following mobile devices: iphone Android Blackberry Windows Bada
2 1. Why not going mobile is unthinkable, for any business The internet is going mobile on a massive scale, and at a rapid rate. Do you know what type of company Google is? You may think you do, but did you know that Google referrers to themselves as a mobile company. That is how they define their core identity now. Google CEO, Eric Schmidt, announced that Google's focus is now more on smartphones than on desktops (traditional computers ). Google s new motto: "Mobile First". Our programmers are doing work on mobile first, he said. We ll still have a desktop version, but we ll also have one on a high- performance mobile phone. The top programmers want to work on mobile apps. Phones are so much more personal and satisfying. The phone is no longer just a phone, it s your alter ego it s fundamental to everything you do. Most businesses are still proud of the fact that they have a website. The truth is a website was the biggest digital marketing requirement last decade. The web as we have known it is currently in decline. While more people globally are still going online, they are doing it in a different way. The new web is not a collection of independent websites, but application- based. The reasons for this shift are many and varied, but the reality is that it is happing. At the end of 2010 (yes, more than a year ago) Wired magazine released their now- famous article The web is dead, Long live the internet. See the graph below for details.
3 The internet is still on the rise. Of course it is, thousands of new people are going online every day, but they are doing it in a different way not through traditional web browsing. The graph shows a massive decline of the traditional web that started happening as early as 2000, along with . We all know is far less effective than it used to be when it was still new and novel. Users are now accessing the internet through applications, both desktop and increasingly mobile. Mobile internet browsing will surpass desktop internet access during This means more people will be using mobile phones than computers. You need to meet your potential and existing customers where they are. Many businesses keep their head in the sand, not wanting to think about the fact that their current online marketing efforts may not be future- proof. This does not change the reality, however. This is good news for you. The more reluctant your competitors are to adapt to the change that is already well underway, the better position you are in to gain an early head start. Everyone eventually embraced the fact that a traditional website was a necessity. That same type of mass realisation will happen with mobile apps and mobile- optimised
4 marketing in general, but the majority will be late to the party, as usual. If there is one important point of understanding that readers take away from this report, let it be this. Here are some interesting facts to consider: - 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer Google. - 70% use their smartphones while in a store Google. - 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business Google. - There are now over 700,000 apps in the Apple App Store, to become 1- million by Half of smartphone users access apps 10+ times a day. - Over 20,000 apps are downloaded every minute.
5 40%+ of mobile phones in UK are smartphones, in the US is it 50%+ (Nielsen).
6 2. How mobile apps can attract more customers Mobile apps are an uncluttered way to market to prospective and existing customers. With an application you can control the environment and everything the user sees and experiences. On the internet, such as your website or even a mobile website, users can still click away in an instant if they are distracted by things on their web browser, or they get a pop- up advert or an , or for a myriad of other reasons. Applications hold attention for longer, and in this modern, fast- paced Businesses that attract the interest of potential new customers are the ones that are memorable and stand out in some way. Mobile applications have a great way of achieving this, because so few small and medium sized businesses are making use of them. In reality every business should have a mobile app (like each one should have a website), but the fact that 99% do not can be used to your benefit. Do not underestimate the power of novelty factor. Of course your app will deliver value and not be purely for novelty, but apps themselves have a novelty factor at the moment. Novelty attracts attention, and when you have that attention from your target audience you can direct it to whatever you want to tell them about your business. Later on in this report you will be able to read about specific functions that your app can perform, in order to facilitate and encourage your prospective customers becoming new customers. There are many options and creative ways that this can be done. 3. How mobile apps can retain more customers The key to any business retaining customers is continuing to provide value, open communication, and a consistent purchasing experience. Mobile applications are a great tool to facilitate that. On the next page you will read about many functions that apps can perform in order to keep your business top- of- mind with your existing and past customers.
7 4. What is possible with mobile applications? (specific strategies for local businesses) Mobile applications have many facets of functionality that can that can facilitate customer acquisition and retention. For a start, an application can be a web app, which means it can display any mobile- optimised website within the application, exactly as it would normally appear in a mobile web browser. This means that anything that can be done in a website can be done in a mobile application. This opens up countless possibilities. There is also the option of creating a native app, which can make use of the native functionality of the mobile device itself. Such functionality includes GPS, accelerometer, touch screen, etc. This open up countless further possibilities for user engagement, on both a functional and entertainment basis. The more engaging your app is, the more memorable it (and your business) will be. Users will also spend more time using your app, which gives you more valuable time to build your brand in front of them, offer value, elicit desired actions and ultimately encourage them to make a purchasing decision with you. The graph below (from Flurry) demonstrated how mobile users are now spending more time using applications each day, rather than mobile web browsing.
8 There are many ways that local businesses specifically can make use of can make use of the fact that mobile applications appear on mobile phones, because they are the following: 1. Location- based device By using GPS and triangulation modern smartphones know where they are. You can use this advantage to interact with users in location- based manner. Your app can give visual directions on a map, to help users to find their way from where they are, to your business location. Applications can also be used to detect when users are in the local vicinity and deliver special offer coupons to entice visitors, for example. There are many possibilities, but to understand the power of this location- specific functionality consider this: if you knew for a fact that high- potential customers were within walking distance from your business right now, would you get a sales representative to go out to entice them to pay a visit, if you had one? Your mobile app can be your always- alert sales rep, selling your brand and services to your potential customers. And an app does not work for commission, or even a salary. Apart for any updates, it is set- and- forget. 2. Communications device As a business, do you want your potential customers to phone or you? Of course you do, otherwise why do you take out advertisements with your phone number, or put your contact details on your website. When someone is using a mobile app on a smartphone what do they have in their hand? A phone! Let s not forget the fundamental purpose of a mobile phone. You can have customers phone, text or you. You can have quick and easy functions in your app, such as click- to- call, click- to- or click- to- text, so that users can contact you with a single click. You can incentivise these actions, or have simple and effective calls to action. This is a perfect opportunity to make use of the mobile device s core functionality. You can also make contact with all app users whenever you want, using push messaging. This is more powerful even than text messaging, and it can even be free to do. The power of that communication is great. 3. Multimedia device Your app can make use of the multimedia functions of a smartphone. You can connect with social websites (Facebook, Twitter, LinkedIn, etc.) in a number of ways. You can play videos and audio files and display images to engage on a deeper level. The more senses your users experience your brand using, the more memorable your business will be. Do you have videos that sell your products or services? Use your app to deliver them to your wider target audience. Applications should be used to disseminate your content: information about you and your products or services.
9 Here is a non- exhaustive list of many popular functions that can be performed with apps: - Deliver mobile coupons - Maps: position and directions - Click- to- call, click- to- or click- to- text - Instant push messaging - Display videos - Display social and content feeds: blog RSS, Facebook, Twitter, YouTube, etc. - Convey information content - Display business details: contact, address, opening hours - Display your pre- existing mobile website - Custom HTML - Display reviews - Notify of events, updates, business news, special offers, etc.
10 5. The most important reason for having your own app The most important reason is prime virtual real estate. Businesses collectively pay many millions of dollars every year for advertising on mobile internet, and even more for advertising and marketing in general. With a mobile app you can arguably have a presence in your potential and existing customers lives that is worth more than almost any form of online advertising. And you can have it for free. These days people have mobile phones on them almost all day, every day. This is especially true for smartphone users. They use them for all sorts of function throughout their days, and sleep with the, next to the bed. Have a look at this example of a smartphone menu: Would you like to have your business appear here? You can appear amongst their apps that they use daily for , music, video, social, etc. This is prime real estate within your target market s daily life, which will help keep your brand and business top- of- mind. A good mobile app marketing consultant can help you businessseo.com.au - 14 Spence Street, Cairns QLD 4870, Ph (07)
11 develop a plan for your app that will ensure a value- adding user experience. This will help to keep your app on your users mobile devices, where they can see it constantly.
12 Another way you can make use of this prime virtual real estate, for free, is by using a push messaging service. Text marketing is a powerful marketing tool, but push messaging takes it a step further. Once a user has you app installed you can send them instant messages to promote various events, announcements or special offers. These messages appear as notifications on the users mobile phones, and will remain there until they acknowledge them by reading the message or opening the app. businessseo.com.au - 14 Spence Street, Cairns QLD 4870, Ph (07)
13 6. How local businesses can have their own affordable mobile applications The first and most important step is to decide what your goals are before building your app. Having a mobile app simply for the sake of having one is not a wise strategy, even though the reasons for having an app are many. A mobile app consultant can help you identify the key benefits an app can offer to your specific business, according to your type of products/services and required customers, and facilitate designing the required functionally of your app. For more information, or a demonstration of how a mobile application could function for your specific business, please contact me at any time. Initial consultations are always free of any cost or obligation. We create mobile applications to suit all budgets, and can help with marketing your application to your prospective and existing customers, as well as develop an ongoing marketing plan to allow your app to unlock its full potential for your business going forward. An app is not a business strategy in itself, but it is a powerful enabler of a well- constructed marketing strategy and set of goals. Thanks for reading. If you have any questions about how Mobile Apps or Mobile Web Sites can help you grow your business please contact me at Business SEO: Dallas McMillan businessseo.com.au 14 Spence Street, Cairns QLD 4870, Ph (07)
www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com July 10, 2012 Contents Introduction: 1 App Problems: 1 Tools for Creation: 2
72% of the population now owns a smart phone* * In the under 35 s it is now 89% (Stats from Deloite) You need an App A brief guide to affordable Apps Mobile Marketing is the most powerful media ever invented!
Mobile Apps for Your Business Increasing Customer Response With this Cutting Edge Mobile Technology 1 Why Mobile? By the end of 2011, over 50% of all US adults will have a smart phone Web searches from
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
Online Marketing & Social Media for Best of British Parks David Lakins firstname.lastname@example.org www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
An Overview of the Premium Package ( 329 per month): The Premium Package entitles you to four posts per month, social media management, complete website management, and search engine optimization (SEO).
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct
HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile
Changing The Face! Of Business! (Websites & Mobile Apps)! Introduction! BIO! Attended Rowan University (Double Major Economics & Mathematics)! Member Of Phi Beta Sigma Fraternity! Owner Of MobileFusionSoft.com,
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations
www.appymonkey.com The average person is never more then 3 metres away from their mobile phone. It s a surprise that we still call them phones nowadays. We use them to organise our lives, manage our work
Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu
Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I
We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
STRATEGY Target MARKETING MANAGEMENT VISION Effective app store marketing strategies for your mobile VoIP app 01 Effective app store marketing strategies for your mobile VoIP app These days it's not enough
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
Digital Marketing Engaging your Audience Online Presented by News Xtend November 2015 50 YEARS AGO TODAY Today REACH YOUR AUDIENCE Traditional Media: Match the target group to the media channel. Digital
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
AnytimeCard Advancing Your Mobile Marketing Strategy AnytimeCard Inc Jim JK Koretz email@example.com www.anytimecard.mobi 888-696-8623 AnytimeCard AnytimeCard was founded to provide innovative affordable
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign
Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering
Table of Contents Introduction and Overview... 3 The Mobile Marketplace... 3 What is an App?... 3 How Does MyChamberApp work?... 3 How To Download MyChamberApp... 4 Getting Started... 5 MCA Agreement...
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
Mobile App Proposal - Magazine company- January 12, y Direct Contact 0-000-000-000 Email firstname.lastname@example.org TABLE OF CONTENTS 1. Introduction 2. Project Overview & Objectives 3. About Newsboard 4. Analytics
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
Smartphone Interpretation How does it work? Smartphone fgf Technology With mobile web browsing costs and payment plans becoming cheaper almost by the month, Smartphone contactless technologies have a strong
ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets
How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos
CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT
RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY SOURCES: The 33 contractor statistics in this slide show were compiled from two sources: The Equipment World 2014 Connectivity Study
White Label Reseller Program www.ireachapps.com/reseller 1 Start Your Own Mobile App Company ireach Apps is making mobile apps affordable and simple for small businesses. We re a do-it-yourself iphone,
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create
Starting From 3500.00 + VAT We understand the visual impact of your website is crucial to your organisations brand and the perception of your users. Bespoke Website Design Our team will work closely with
10 Digital Marketing Tips for Travel Agencies and Suppliers 10 tips to grow your real estate agency with digital marketing page 1 INTROduction Quentin, onq & the ebook About Quentin Quentin is the Chief
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
Who We Are? JK Webcom Technologies has been providing unending services to the audience at large since August 2004. Located in Rajouri Garden in New Delhi, we operate and serve individuals and businesses
THOUGHT LEADERSHIP PAPER How to develop successful mobile applications for your business As consumers we increasingly expect information and services to be available wherever we are and on whatever device
The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 email@example.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In
Smart and Innovative Web Solutions Just One Click Away Company Profile Zara Web solutions is a Digital Marketing Service Provider which was started with an intention to offer quality based web based solutions
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in
Topic Social Media Tutorial 50 Mobile Technology For Tourism Mobile technology is fast becoming vital for tourism businesses. This tutorial explains how travellers are using smartphones and how you can
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
Technology Services...Ahead of Times Enterprise Application on ipad Diaspark, 60/2 Babu Labhchand Chhajlani Marg, Indore M.P. (India) 452009 Overview This white paper talks about the capabilities of ipad
INDUSTRY INSIGHT GUIDE Mobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings Inside How to boost direct bookings Why you need a mobile-friendly site Pros & cons of mobile websites Pros
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
Get the most out of your Salesgenie experience Get the most out of your Salesgenie experience CONTENTS Pg 3. B2B Tips & Tricks Pg 16. B2C Tips & Tricks infogrouptargeting.com/salesgenie 2 B2B TIPS & TRICKS
Marketing in the Digital Age By Doug Commette SprayFoam.com & Spray Foam Insulation & Roofing Magazine SprayFoam INSULATION & ROOFING MAGAZINE Internet Penetration in US Internet Marketing Marketers continue
THE MOST COMPLETE, ADVANCED, EASIEST TO USE MARKETING SYSTEM FOR THE REAL ESTATE INDUSTRY THE SITUATION 95% of home buyers start searching for their new home online before ever calling a Realtor. Sellers
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
Best Practice Guide for constructing a study area in studentcentral which is designed for friendly viewing in Blackboard Mobile Learn Blackboard state that Blackboard Mobile Learn was designed to provide
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation
An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed
The CEO s Manual to DNTX How to use DNTX.com What is DNTX? you might have wondered. To put DNTX into one sentence: DNTX is a real time bidding ad network which offers over 300 million unique visitors each
1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced
A professional website can be part of your marketing toolkit, and the doorway to your freelance services. But how do you design a website? Before you tackle that question, you need to consider the following:
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already