Google AdWords customers can see their Analytics data from inside their AdWords account

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Google AdWords customers can see their Analytics data from inside their AdWords account"

Transcription

1 Johannes Spruijt

2 Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use on around 55% of the 10,000 most popular websites

3 Google Analytics provides powerful tracking for anyone with a web presence. One of the most powerful web analytics solutions on the market - and it's free for anyone to use. Google AdWords customers can see their Analytics data from inside their AdWords account

4 Google Analytics tracks pages that contain the Google Analytics tracking code, a Javascript snippet that needs to be added to each page of the site, either manually or through the use of plugins or tool.

5

6

7

8 This shows many things about the people coming to your site, including: geographical location language they speak how often they visit your site computers and browsers they use to get there

9 Visits: The total number of visits to the site. Visits represent the number of individual sessions that visitors have made to the site.. Unique Visitors: The total number of unique visitors to the site. Visitors to the website will have a cookie left on their machine a web browser component that identifies the visitor in the future. Anyone who visits the website without this cookie will be counted as a unique visitor. Pageviews: The total number of pages viewed on the site. Many website owners prefer a higher number of pageviews over a higher number of visits, especially if the goal of the website is to maximize the number of impressions Pages Per Visit: The average number of pages viewed per visit. Depending on the website s goals, you may want this to be a higher number Average Time on Site: The average time on site for each visitor. The higher the number, the better. You want people to spend more time on the site, rather than leaving if they can t find the information they re looking for. Bounce Rate: The percentage of single-page visits. The lower the number, the better. A low bounce rate means that after people enter the website, they continue on and view more of the pages. New Visitors: The percentage of total visitors who visited the site for the first time. Most website owners will want to have a good balance of new and returning visitors.

10

11 Gives information about how people got to the site. You can track which sites link to your page or keywords people search to find you.

12 Search Traffic: Any hits to the page from a search engine, including Google, Yahoo, Bing, and others. Referral Traffic: Any hits from other websites, such as blogs, directories, social media sites, etc. Direct Traffic: Traffic that does not come from a search engine or a referring website. For example, direct traffic can come from people typing the website address in their browsers, or clicking bookmarks to the website. Also included in direct traffic statistics are visits from untraceable sources, such as mobile applications.

13

14 This tab gives you insight into specific pages on the site. Gives information about how people enter and exit your pages, as well as which ones are most popular.

15 If you re aiming for established objectives, reports in the Goals tab will be helpful to you. Here you ll find data about desired actions from users, including downloads, registrations and purchases.

16 You ll only need this tab if you re selling items on the site as it houses all merchandise, transaction and revenue activity information.

17 It makes account changes offline: post them when you re ready It adds multiple contextual, mobile and image ads at the same time It copies and pastes ad text, ad groups, keywords, or campaigns into your account It finds/replaces Tool It easily finds and fix errors

18

19

20

21

22

23

24

25

26 in/answer.py?hl=en&answer= ow-to-use-google-analytics/

27 Thank you!

Getting Started with Google Analytics 7 Easy but comprehensive steps

Getting Started with Google Analytics 7 Easy but comprehensive steps Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales

More information

Google Analytics Basics

Google Analytics Basics Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10

More information

Getting the most from your Google Analytics

Getting the most from your Google Analytics Session 2 Exploration main reports in more detail Real-Time reports Real-Time reports Use Real-Time to monitor user activity as it happens see each pageview being reported seconds after it occurs how many

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

Google Analytics in the Dept. of Medicine

Google Analytics in the Dept. of Medicine Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics

More information

Dashboard. Aug 22, 2011 - Aug 28, 2011 Comparing to: Site. 199 Visits. 43.72% Bounce Rate. 658 Pageviews. 00:02:54 Avg. Time on Site. 3.

Dashboard. Aug 22, 2011 - Aug 28, 2011 Comparing to: Site. 199 Visits. 43.72% Bounce Rate. 658 Pageviews. 00:02:54 Avg. Time on Site. 3. Dashboard, 211 - Aug 28, 211 5 5 Site Usage 199 43.72% Bounce Rate 658 :2:54 Site 3.31 s/visit 14.57% % New Content by Title Title % visits (not set) 86 13.7% Institutional Marketing 84 12.77% University

More information

Getting started with Google Analytics and MailChimp is as simple as checking a box while you re building a campaign.

Getting started with Google Analytics and MailChimp is as simple as checking a box while you re building a campaign. Hello. Your email campaigns are likely sending traffic to your website. They might even be generating revenue. MailChimp s Google Analytics integration gives you stats about that performance, and our Analytics360

More information

Introduction to Google Analytics

Introduction to Google Analytics Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website

More information

Google Analytics. Web Skills Programme

Google Analytics. Web Skills Programme Google Analytics Web Skills Programme Google - some facts Google search handles over 1 billion searches per day 7.2 billion daily page views 87.8 billion monthly worldwide searches conducted on Google

More information

WEB ANALYTICS. Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673

WEB ANALYTICS. Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673 WEB ANALYTICS Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673 WEB ANALYTICS IS ABOUT INCREASING REVENUE WHAT WE LL COVER Why should you use Asynchronous code What are

More information

Engelske slider. Menyene i Google Analy2cs

Engelske slider. Menyene i Google Analy2cs Engelske slider Menyene i Google Analy2cs Import into AdWords Google Analytics Dashboard The Dashboard is your configurable opening screen for Analytics Management Understand what the Google Analytics

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

PPC Marketing with Google AdWords

PPC Marketing with Google AdWords PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search

More information

Web Analytics. Using emetrics to Guide Marketing Strategies on the Web

Web Analytics. Using emetrics to Guide Marketing Strategies on the Web Web Analytics Using emetrics to Guide Marketing Strategies on the Web Web analytics is the practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding

More information

1 Page. Website and e-mail Metrics

1 Page. Website and e-mail Metrics 1 Page Website and e-mail Metrics Assessing Your Current Audience Website Audience Metrics Questions to Ask about your Metric Current Web Audience What is the size of your web audience? How many living,

More information

Is Your Google Analytics Data Accurate?

Is Your Google Analytics Data Accurate? Is Your Google Analytics Data Accurate? September 18, 2013 Presented By Amin Shawki Analytics Manager Andy Gibson Digital Marketing Analyst 1. 1 Billion+ pageviews/year in sites analyzed and supported

More information

Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey

Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Who am I? Jeremy Coates, MD at Magma Digital Ltd Social Media Guru of the Year 2012 @phpcodemonkey linkedin.com/in/jeremycoates

More information

WEB ANALYTICS 101. March 20, 2015

WEB ANALYTICS 101. March 20, 2015 WEB ANALYTICS 101 March 20, 2015 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site

More information

Is it time to hire an expert to take over your business online marketing?

Is it time to hire an expert to take over your business online marketing? Is it time to hire an expert to take over your business online marketing? A GUIDE TO FINDING THE RIGHT ONLINE MARKETING TEAM When it comes to online marketing, BlaineTurner Advertising, Inc., devises strategies

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

Internet Marketing 101. Kevin Dean WSI Net Advantage (510) 687-9737

Internet Marketing 101. Kevin Dean WSI Net Advantage (510) 687-9737 Internet Marketing 101 Kevin Dean WSI Net Advantage (510) 687-9737 People Look Online Website Center of focus Establishes tone of your company Most flexible application Feeds Search Engines Cater to your

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

Top 10 Ways To A Have Business Exploding Real Estate Websites

Top 10 Ways To A Have Business Exploding Real Estate Websites Top 10 Ways To A Have Business Exploding Real Estate Websites Actionable Items for the Busy Realtor Prepared by Tom Lyons Lyons International - Making you FINDABLE Summary List 1. Have a lead capture form

More information

Evaluating the impact of research online with Google Analytics

Evaluating the impact of research online with Google Analytics Public Engagement with Research Online Evaluating the impact of research online with Google Analytics The web provides extensive opportunities for raising awareness and discussion of research findings

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

Financial Advisor SEO Success Story: How A Tiny Firm Hit It Big On The Web

Financial Advisor SEO Success Story: How A Tiny Firm Hit It Big On The Web Financial Advisor SEO Success Story: How A Tiny Firm Hit It Big On The Web Note: This case study was originally written in October 2012 and updated in March 2013 to show the continued improvement. As of

More information

White paper: Google Analytics 12 steps to advanced setup for developers

White paper: Google Analytics 12 steps to advanced setup for developers White paper: Google Analytics 12 steps to advanced setup for developers We at Core work with a range of companies who come to us to advises them and manage their search and social requirements. Dr Jess

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

How Web CEO works the integrated approach - everything you need in one place. Get going by adding your website to projects

How Web CEO works the integrated approach - everything you need in one place. Get going by adding your website to projects How Web CEO works the integrated approach - everything you need in one place Get going by adding your website to projects Find popular and relevant keywords and phrases that people searching will use to

More information

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Contents Foreword Introduction xix xxi Part I Measuring Success 1 Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Website Measurement Why Do This?... 4 Information Web Analytics

More information

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques.

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques. About the Tutorial is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web

More information

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?

More information

Technical Brief: Google Analytics Integration

Technical Brief: Google Analytics Integration Technical Brief: Google Analytics Integration Convirza for Call Quality Monitoring and Google Analytics integration allows users to combine online web analytics with call details from Convirza for CQM

More information

Website Report May 2006

Website Report May 2006 Website Report May 2006 Traffic We had our highest traffic month ever, with 36,561 visitors and 81,408 pageviews. May saw the highest average visitors per day ever with an average of 1,179 visitors per

More information

Analytics Data Groups

Analytics Data Groups Analytics Data Groups Analytics Data Groups: Metrics and Dimensions When using the Site Analytics Gadget and the Page Analytics Gadget, the data for each group of metrics and dimensions are provided in

More information

DISCOVERING OUR PATRONS USING GOOGLE ANALYTICS

DISCOVERING OUR PATRONS USING GOOGLE ANALYTICS DISCOVERING OUR PATRONS USING GOOGLE ANALYTICS Michael Sheehan Lake Superior Libraries Symposium, WITC Superior June 1, 2012 A LITTLE ABOUT ME AND MY EMPLOYER Mike Sheehan is the Assistant Director at

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Introduction to Google Analytics for the Common Digital Experience. Jon Parks Sr. Consultant April 14, 2015

Introduction to Google Analytics for the Common Digital Experience. Jon Parks Sr. Consultant April 14, 2015 Introduction to Google Analytics for the Common Digital Experience Jon Parks Sr. Consultant April 14, 2015 About Jon Parks Sr. Consultant with Atlantic BT Digital marketer with 17+ years of experience

More information

Website analytics / statistics Monitoring and analysing the impact of web marketing

Website analytics / statistics Monitoring and analysing the impact of web marketing Website analytics / statistics Monitoring and analysing the impact of web marketing What are website analytics / statistics? Web analytics is the measurement, collection, analysis and reporting of website

More information

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Contents Introduction... 3 What is Microsoft Advertising adcenter Campaign Analytics?... 3 Useful terms... 3 Overview... 4 Get Started...

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Optimize Your Drupal Site with Google Analytics

Optimize Your Drupal Site with Google Analytics Optimize Your Drupal Site with Google Analytics July 22, 2015 Mike Nescot Web Ops & Security Manager JBS International, Inc. Nick Grace Front-end Dev Manager JBS International, Inc. JBS International,

More information

Janet Bartoli Search Engine Optimization Consulting Small Business Packages

Janet Bartoli Search Engine Optimization Consulting Small Business Packages Janet Bartoli Search Engine Optimization Consulting Small Business Packages SEO Package Organic Silver: $475/mo (Ideal for small business with little to no pre-existing online presence, great way to get

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

Google Analytics workbook

Google Analytics workbook Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users

More information

Using Web Analytics to Track the Use of Formal and Informal Learning. Walter Wimberly, SunGard Public Sector

Using Web Analytics to Track the Use of Formal and Informal Learning. Walter Wimberly, SunGard Public Sector 101 Using Web Analytics to Track the Use of Formal and Informal Learning Walter Wimberly, SunGard Public Sector Successfully Measuring the Use of Your elearning Site (An Introduction to Web Analytics)

More information

That You Should Be Able to Answer using Google Analytics

That You Should Be Able to Answer using Google Analytics 5 Basic Marketing Questions That You Should Be Able to Answer using Google Analytics Question 1. How much traffic comes to my site on a monthly basis? Key Performance Indicator (KPI) # Visits (how many

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

Infinity Call Tracking

Infinity Call Tracking Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where

More information

Google Analytics Guide

Google Analytics Guide Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

Dirección de Tecnologías de Información COM-16101-001. Web and Social Media Analytics 22 de Septiembre de 2010

Dirección de Tecnologías de Información COM-16101-001. Web and Social Media Analytics 22 de Septiembre de 2010 Dirección de Tecnologías de Información COM-16101-001 Web and Social Media Analytics 22 de Septiembre de 2010 Dr. Víctor M. González y González victor.gonzalez@itam.mx Agenda Cambios en el curso Business

More information

HOW DOES GOOGLE ANALYTICS HELP ME?

HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors

More information

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1 Web Analytics FAQs MONITOR, ANALYZE, TRACK Page 1 Web Analytics FAQs Monitor, Analyze, Track This document contains a list of frequently asked questions on the following areas of the Web Analytics system:

More information

Introduction to Web Analytics Terms

Introduction to Web Analytics Terms Introduction to Web Analytics Terms N10014 Introduction N40002 This glossary provides definitions for common web analytics terms and discusses their use in Unica Web Analytics. The definitions are arranged

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide. HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google

More information

Search Engine Optimization

Search Engine Optimization Module Presenter s Manual Search Engine Optimization Effective from: April 2015 Ver. 1.0 Presenter s Manual Aptech Limited Page 1 Amendment Record Version No. Effective Date Change Replaced Pages 1.0 April

More information

How to Make Your Independent Agency Website A Great. Sales & Service Resource

How to Make Your Independent Agency Website A Great. Sales & Service Resource How to Make Your Independent Agency Website A Great Sales & Service Resource 1 CONTENTS What Your Website Can Do... 3 Make It Attractive... 5 Make It Findable... 7 Make It Actionable... 10 Make it Educational...

More information

Canadian Association for Research Libraries Toronto, Ontario 14 October 2015

Canadian Association for Research Libraries Toronto, Ontario 14 October 2015 Canadian Association for Research Libraries Toronto, Ontario 14 October 2015 Introductions Help & Learning Standard Reports Audience Traffic Sources Content Behaviour Measuring Value Basic Filtering &

More information

DEMO ONLY VERSION. Easy CramBible Lab. adwords-reporting. Google Reporting and. Analysis Exam. ** Single-user License **

DEMO ONLY VERSION. Easy CramBible Lab. adwords-reporting. Google Reporting and. Analysis Exam. ** Single-user License ** Easy CramBible Lab adwords-reporting Google Reporting and ** Single-user License ** Analysis Exam This copy can be only used by yourself for educational purposes Web: http://www.crambible.com/ E-mail:

More information

Google Analytics Access for Bentley Employees

Google Analytics Access for Bentley Employees Google Analytics Access for Bentley Employees 1. Google Analytics Login Google Analytics URL: http://www.google.com/analytics User name: bentleyshared@gmail.com Password: 2015analytics 2. Google Analytics

More information

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174 Index A AdWords, 182 AJAX Cart, 129 Attribution, 174 B BigQuery, Big Data Analysis create reports, 238 GA-BigQuery integration, 238 GA data, 241 hierarchy structure, 238 query language (see also Data selection,

More information

Measure What Matters. don t Track What s Easy, track what s Important. kissmetrics.com

Measure What Matters. don t Track What s Easy, track what s Important. kissmetrics.com 1 2 3 4 5 6 Measure What Matters don t Track What s Easy, track what s Important kissmetrics.com Measure What Matters A lot of technologies seem to be one step behind what we really want. And the analytics

More information

Analytics Scheduling reports

Analytics Scheduling reports Analytics Scheduling reports 1 1 Contents How to schedule reports for page visits How to schedule reports for goals and conversions Additional resources 2 Scheduling reports is an easy and convenient way

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

SEO Tutorial PDF for Beginners

SEO Tutorial PDF for Beginners CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO

More information

ANALYZING YOUR RESULTS

ANALYZING YOUR RESULTS ANALYZING YOUR RESULTS Kelley Jarrett, Market Manager Design Billy Stephens, Account Manager Design Measuring performance and learning from your audiences behaviors and feedback. REVISIT BENCHMARKS

More information

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically

More information

Doc ID: URCHINB-001 (3/30/05)

Doc ID: URCHINB-001 (3/30/05) Urchin 2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be

More information

Google Analytics Training Seminar. Wednesday 23 rd October, 2013 3:00pm 5:00pm

Google Analytics Training Seminar. Wednesday 23 rd October, 2013 3:00pm 5:00pm Google Analytics Training Seminar Wednesday 23 rd October, 2013 3:00pm 5:00pm Your Presenter: Vorian Agency General Manager Matt Lynch Over 20 years IT and Online Marketing Experience, primary speciality

More information

What are the main Google Analytics features?

What are the main Google Analytics features? Page 1 What is Google Analytics? Google Analytics is a cloud-based analytics tool that measures and reports website traffic. It is the most widely used web analytics service on the Internet. Why should

More information

Online Marketing Optimization Essentials

Online Marketing Optimization Essentials Online Marketing Optimization Essentials Bilal Saleh Principal Partner E-Nor Inc. May 20, 2014 Agenda 2 E-Nor Overview Search Engine Optimization (SEO) Paid search Web Analytics Q&A Graphics by: http://www.iconarchive.com/show/seo-icons-by-designbolts.html

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

The Marketing Manager s Ultimate Cheat Sheet for Google Analytics

The Marketing Manager s Ultimate Cheat Sheet for Google Analytics The Marketing Manager s Ultimate Cheat Sheet for Google Analytics The 10 Numbers You Need to Know So You Can Understand Your Web Traffic At A Glance. Why are we writing this guide? significant percentage

More information

AvidTrak-Online (Pro)

AvidTrak-Online (Pro) Pinpoint the search keywords that bring you inbound phone call leads Cut waste from your search marketing budget and improve your campaign ROI AvidTrak-Online (Pro) AvidTrak- Online (Pro) Phone Call Tracking

More information

Do you ever wonder? if I increase my Max CPC bid from $2 to $3, how many more clicks can I expect to get?

Do you ever wonder? if I increase my Max CPC bid from $2 to $3, how many more clicks can I expect to get? May 2009 Do you ever wonder? if I increase my Max CPC bid from $2 to $3, how many more clicks can I expect to get? what would be the new position of my ad if I bid $3 instead? how much would the clicks

More information

Are you listening to your leads online?

Are you listening to your leads online? Are you listening to your leads online? TUESDAY, DECEMBER 8, 2009 11:00AM PST Presented by: Angela McKay Marketing Manager Lasso Data Systems Lasso Webinar Series: Lead Intelligence & Web Analytics Introduction

More information

323-868-3581. Search Engine Optimization

323-868-3581. Search Engine Optimization Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their

More information

Promoting your Site: Search Engine Optimisation and Web Analytics

Promoting your Site: Search Engine Optimisation and Web Analytics E-Commerce Applications Promoting your Site: Search Engine Optimisation and Web Analytics Session 6 1 Next steps Promoting your Business Having developed website/e-shop next step is to promote the business

More information

Getting Starting with Google Analytics. Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012

Getting Starting with Google Analytics. Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 Getting Starting with Google Analytics Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 What is Google Analytics? Google Analytics is a tool to quantitatively

More information

Google - adwords-reporting. Google Reporting and Analysis Exam

Google - adwords-reporting. Google Reporting and Analysis Exam 1 Google - adwords-reporting Google Reporting and Analysis Exam QUESTION: 1 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

Website Usability in a Short Attention Span World

Website Usability in a Short Attention Span World Website Usability in a Short Attention Span World Online Business Lodging Fundamentals Presented by: Lyles Armour Who We Are About Me University of Northern Colorado Graduate (Marketing / CIS) Sports enthusiast

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Provided to By Sean Browning, Webtrends 13-Sep-2011 Webtrends Expertise with SharePoint Webtrends is a Microsoft-designated

More information

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2

Services & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2 P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 CLIENT DASHBOARD 15 MOBILE ANALYTICS

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed

More information