ZINEUK LOCAL SEO AND SOCIAL MEDIA. Social Media and SEO Marketing to improve your Digital Presence.

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1 ZINEUK LOCAL SEO AND SOCIAL MEDIA. Social Media and SEO Marketing to improve your Digital Presence. websites search marketing social media apps blogging video production E : T : W :

2 WHAT IS LOCAL SEO? Zine Local SEO is ideal for local based businesses who only require online exposure within their own Town or City. If the majority of your business comes from local people and local businesses, it s necessary to secure a top online ranking within your local area to keep that flow of online activity coming in. Advertising in the Yellow Pages or Thompson Local can be very costly and to be honest, more and more people will use their computers, tablets or mobile phones to search for a local based product or service instead of opening the Yellow Pages, for example. Zine Local SEO will increase traffic to your website, increase enquiries and increase sales / confirmed customers.

3 Package terms 3 LOCAL BASED PHRASES (TO BE AGREED) NO LONG TERM CONTRACTS TO SIGN Project Management System Support We will create you an account within our online project management system and keep track of your campaign and communication with our team. As our PM system is hosted on a secure server, we can send files, images, information and access details knowing it is safe. Telephone support Once you sign up, we will provide you with a direct telephone number so if you have any questions you can give us a call and speak directly to the consultant who is working on your website. As long as you call between the hours of 9am 5.00pm, Monday to Friday (excluding bank holidays), we will answer and help.

4 Month 1 Research: Keyword research We will complete an in-depth analysis of your website, industry and competition to determine what your prospects are actually searching for. We will recommend a list of targeted search phrases to optimise your website for. Competition analysis We will analyse your website alongside four of the top ranking websites within your industry to determine why they are ranking at the top. This will then provide us with a guide as to the amount of time required to get your website to the top. Reporting: Weekly update reports setup You will receive (via ) a complete and in-depth update report each week which will display your ranking results compared to the previous week, latest backlink overview and full traffic. Ranking software setup - We will create you a report detailing your agreed phrases so you can see where they rank as we begin work. We update the results at the end of each month within our software so you can see the progres of your results. Clean up: Bad link analysis Before we start to earn links to your website it is important to look through your existing backlink profile to see if you have any bad links already pointing to your website. With the help of the very latest technology we will scan through your existing backlink profile and provide a list of links deemed to be un-natural which may have a negative effect on your future rankings. Back link clean-up We will format all your existing bad links into a file which will then be uploaded to the Google Disavow Tool. This will inform Google to dismiss all these bad links when considering where to rank your website. Please note that the Disavow will go through faster if you manually contact each bad website and ask them to remove your link. This must be done by yourself using you domain related address for authorisation... we will provide details. Google tool setup: Google Analytics integration and setup Gaining top rankings is all well and good but how do you know if the selected search phrases are generating any traffic to your website? By installing Google Analytics on your website and then integrating this into our own reporting software we are able to monitor how much traffic your rankings are generating.google Webmaster Tools integration and setup It is important that you have Webmaster Tools setup for your website as Google will monitor your site and send you a notification if anything is wrong so you are able to get it fixed.

5 Google + Page Setup: We will create and setup a Google Plus business page. If you already have one, we will make sure it is all setup correctly with no errors. Google Local / Places: Again, we ll set this up in the correct manor to ensure there are no errors. On-Page: Deep crawl analysis Using a mixture of top industry tools and manual interaction we will go through your website to mimic the Google search engine spider bots. This will allow us to look at your website just like Google does and pick up on any errors or issues with the coding of your site that may cause a problem when trying to gain a top ranking. We can then help make changes to your site to fix these issues. Speed test We will conduct a detailed speed test to check how fast your website loads. Having a website that takes a while to load not only has a negative effect on your rankings but it rapidly decreases your conversion rate as people just do not stick around anymore waiting for slow web pages to load. A detailed report will be sent to you. Depending on what the results show will depend on the required action taken. On-page changes As long as you provide us with your admin access details, we will complete any on-page changes required in order to ensure your website is search engine friendly. We will perform the required changes that fully optimise the pages that relate to your selected phrases. On-page grader report Once the on-page changes have been completed. We will send you an on-page grader report which will show that your website now has an on-page grade A. It will also detail why this is the case. Local citations: A citation is anywhere online your business name, address and phone number (NAP) is mentioned. In order for citations to help increase your local SEO rankings it is essential that the details are exactly the same on each website where your NAP details are mentioned. These details must also match the contact details displayed on your website as well as them displayed on your Google Places page (Google Maps). During the first month we will research the internet and provide you with a list of all existing citations. We will split them into correct and need attention. Any citations that are listed in the latter list will need to be changed as the NAP details do not match exactly. Fixing what already exists has greater value than creating new citations as these old pages have already built up a certain degree of authority to contribute towards your keyword rankings.

6 Month 2 - Letting your target market know you exist Citation building: Now that we have all your existing citations matching in their details; we will work on finding new places to submit a citation of your business to. We will submit your details to at least ten websites we think suitable to list your details on. We ll send you the list to confirm acceptance before we go ahead and place the citation on the found website. Adding a Google map: By displaying a Google map on your website will help Google to pin point your location accurately and match your website to all the online citations easier. We will generate the Google map code and insert it into your website so the map displays on your contact page. Or, if you already have one on your site, we ll check to make sure it s setup using the same details as the citations. Building up reviews: One part of securing a top position in your local area is to ensure you have as many positive reviews posted on your Google+ page as possible. Although not an easy task, your customers need to post the review themselves, so we ll work with you to help generate them all important positive reviews.

7 Month 3 Social signals: We will get as many people as we can to share your website address on their own social media accounts. This will increase your websites social profile which will have a positive effect on your rankings. Citations: We will create at least another ten citations which also include industry related citations.

8 Month 4 Local video creation: We will create a promotional video branded to your business. The aim of this approach is to help attract local based customers by having an emphasis on things like use your local supplier come and meet us face to face. The video will be a mixture of images provided by you or taken from your website if the quality is sufficient, call-to-action based wording, transitional effects and background music in-keeping with your target market. YouTube exposure: We will ask you to create a YouTube account so we can upload your video to your video channel and fully optimise it to target local people interested in your industry. This will not only generate brand awareness but help build up your site authority to help increase rankings. Video citations: We will post your local video to five of the most active websites where you have an existing citation.

9 Month 5 Citations: We will add your business to a further ten websites (at least) increasing your citations. The more times your business is mentioned on the internet then the increased brand exposure you are generating which also helps you to rank high. Social media promotion: We will actively promote your brand and website through social media with the help of a few very high profile business related followers we have a network of.

10 Month 6 - Reputation Management is important How-to presentation: We ll research your industry and come up with a related subject which we can create a how-to guide from. This will be a graphical slide type guide, with the intention of being pleasing to the eye and fully branded to your website. We will then ask you to create an account on SlideShare where we will upload and fully optimise your presentation. Citations: Continuing the build up of citations by adding another ten citations to your website. Campaign analysis: As our local SEO package is not just about getting your website ranked high locally but we actively work to push your brand awareness; we will compile a full report of all the exposure generated over the past six months. Month 7 - Ongoing and Bespoke The website will by now have a constant flow of targeted visitors looking at your website and a constant flow of enquiries. We ll then discuss with you a bespoke monthly plan which will increase the targeted exposure to your website

11 The Zine Local SEO Package Price: vat per month. + set up fee of 199 +vat. websites search marketing social media apps blogging video production E : T : W :

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