July 2015 December 2015 Workshops

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1 Search Engine Optimisation Number per year 2015(Up to max 4) One Day Programme 09/07/ /09/ /11/2015 Search engine optimisation is a fundamental part of an Online Internet marketing strategy. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic. This highly intensive 1-day programme ensures you have the key skills to generate profit and increase sales through an effect SEO campaign. How to Create a Free Web-site- Word Press Beginners Number per year 2015(Max 10) 14/07/ /08/ /09/ /10/ /11/2015 Price includes all course materials, tea/coffee and lunch on all 6 days. Understand the basics behind a Wordpress platform based mobile friendly business website in this one day training workshop. Understand the foundations of a Wordpress based website. Understand the basics of the Wordpress user interface. Explore the difference between Wordpress.com & Wordpress.org (Self Hosted) sites Creating a Homepage Organising posts & categories Work with Wordpress Themes Introduction to plugins & Widgets

2 How to Create a Free Web-site- Word Press Advanced Number per year 2015(Max 5) 16/07/ /08/ /09/ /10/ /11/2015 Price includes all course materials, tea/coffee and lunch on all 6 days. A follow on course from the Wordpress beginners session or for those with basic wordpress knowledge. Programme Outline Advanced use of themes and plugins. Developing a E-commerce website and taking payments online Content creation overview. Optimising images for search. SEO including an introduction to Google Keyword Planner. Understanding Meta Data. What it is and how to use it to best advantage. Create a dedicated landing page. Link this landing page to your mail chimp account for list building. Headers & footers. How to insert a tracking code in the header of a Wordpress website for Google Analytics, Webmaster tools, Facebook custom audiences etc. Crafting a great meta description for Googles SERP. Best use of available plugins to optimise your website for purpose (ecommerce etc.)

3 Facebook for Beginners Number per year 2015(Max 5) 21/07/ /09/2015 3/11/ /12/2015 9:30am - 4:30pm This programme is aimed at business owners / managers who may/may not have taken their business online and are interested in exploring the potential of Facebook as a brand building and marketing mechanism for their business on-line Social Media and Digital Marketing Number per year 2015(Max 10) 1 Day Course 22/07/ /09/ /11/ am pm This course will provide you with the skills to make the most of sites such as LinkedIn, Facebook and Twitter. You will learn how to create online profiles for you and your business and connect with existing and potential customers. You will also learn how to take full advantage of viral marketing i.e. referrals from online word-ofmouth. It will enable you to understand the important factors of your presence online. It will help you understand the importance of social media and how it can enhance your online selling activities. Facebook Advanced Number per year 2015(Max 10) 23/07/ /09/ /11/ /12/ am-4.30pm The aim of this programme is to provide those with a working knowledge of Facebook for business, with the skills to explore the relevance and potential of Facebook for their particular business and take their Facebook page to the next level of usage.

4 Sales Boot Camp 1 Day 29/07/ /11/2015 This 1-day highly intensive and interactive sales programme aims to provide participants with the necessary skills to enhance their personal selling skills and increase the rate of success during the sales process. How to Market Your Business in One Day Winning Customers through smarter Marketing Full Day 30/07/ /11/2015 A one day interactive and fast moving workshop that will teach you everything you need to know to market your business more effectively.

5 LinkedIn Full Day 10/09/ /10/2015 Taxation For Beginners Full DAY 25/08/ /09/2015 Using LinkedIn for your business - Overview of LinkedIn and its benefits to your business (why it is the best place to market your business) Best practice tips for new users How to get started - planning and developing your LinkedIn marketing strategy How to build your perfect profile? How to expand your strategic network How to connect and build the right network of contacts? How to develop business opportunities in LinkedIn? Building visibility and reputation LinkedIn advertising Business referrals The session will address the basic tax issues that arise for individuals operating as a sole trader. It will also address the issue of selfassessment and submitting returns, reading accounts and assessing the financial health of your business: Topics to include; Reporting requirements of sole traders The Self-Assessment system Preliminary Tax What & When to Pay Capital Allowances/chargeable gains The PRSI System The completion of an Income Tax return Personal Allowances and Rate Bands The VAT System - Calculating VAT and preparing VAT returns (The trainer will provide blank VAT Forms and facilitate a point by point explanation) Important Dates Trainer will distribute a Checklist Contact Details of Key Agencies

6 Twitter ½ Day 21/10/ /11/ am 1.00pm Twitter is one of the most effective marketing tools if done the right way. On this half day workshop, participants will be provided with a basic understanding of what is Twitter and how it works effectively for business.

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