SPORTS International Exhibition

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2 The largest sports industry exhibition in Russia and the key industry event! For more than eleven years SPORTS Interna5onal Exhibi5on has been maintaining the posi5on of the major sports exhibi5on in Russia, which promotes coopera5on between sports industry enterprises, sports federa5ons and clubs, sports commicees and sports schools. The Exhibi5on introduces specialists and visitors to the advanced solu5ons and developments in the sphere of sports equipment, fitness equipment and sports diet, equipment, sports clothes and footwear, sports engineering, informa5on technologies, advanced business organiza5on methodologies. Exhibi'on area 14,500 sq.m Sports demonstra'on sector area 2,500 sq.m Total number of the exhibitor companies more than 280 companies Par'cipa'ng countries 20 countries Total number of visitors more than 17,500

3 PROFESSIONALISM More than 11 years on the В2В sports events market 7 specialist sec'ons covering the key sports market segments Par5cipants of the Exhibi5on leading Russian and interna5onal sports industry market companies Annual visit by the representa5ves of the Federal and Regional state agencies Audience more than 17,000 visitors from 50 regions of Russia PROMOTION Target audience: a wide range from sports universi5es students to top managers Business program: discussion with the market experts of relevant problems and prospects of the industry; Demonstra'on program: unique condi5ons for presenta5on of products and services within a special sports show sector of the Exhibi5on; Adver'sing campaign: efficient planning and use of advanced adver5sing media PROGRESS Summit of the sports shops directors SPORTS FASHION DAY Fitness Conven'on A joint project of Fitness Academy and Planeta Fitness network of fitness clubs FitExpo - Moscow Interna'onal Fitness Fes'val

4 Organizers and Partners Organizers: Ø Ministry for Sports of the Russian Federa5on Ø Department of Physical Culture and Sports of Moscow Partners: Ø Sport B2B Ø FitExpo Ø MF- Group Ø SportsFacili5es Ø Associa5on of Sports Engineering Ø RANKh and GS with the President of the RF MINISTRY OF SPORTS OF THE RUSSIAN FEDERATION DEPARTMENT OF PHYSICAL CULTURE AND SPORTS OF MOSCOW

5 Specialist Sections Sports facili'es Technical equipment and safety of sports facili'es. Engineering Sports equipment and inventory Fitness. Training equipment Sports medicine and nutri'on Extreme sports Sports in the entertainment industry

6 7% SPORTS International Exhibition Participating Countries (2014 Study Data) 20 countries Exhibi'on Par'cipants Geography 33% Moscow 169 (60 %) 60% Regions 91 (33 %) Other countries 20 (7 %) Interna'onal par'cipants: Switzerland, Italy, Germany, Ukraine, Belarus, Canada, China, Spain, Slovenia, Austria, Turkey, Greece, Poland, Hong Kong, the Netherlands, Portugal, South Korea, Tajikistan, Pakistan, UK

7 Participating companies (2014 Study Data) SPECIALIST SECTIONS Sports Exhibi'on Par'cipants Sports facili5es (36 %) 4% 9% 5% 10% 36% Vendors and manufacturers of sports equipment and inventory (24 %) Training equipment and fitness (13 %) 13% 24% Sports medicine and nutri5on (10 %) Technical sports (4 %) Services: training, sports facili5es marke5ng and management (9 %) Mass media (5 %)

8 Exhibition visitors (2014 Study Data) VISITOR s PROFILE Representa5ves of sports clubs and federa5ons - 10 % Rehabilita5on centers physicians - 9% 8% 14% 6% 10% 9% 11% Directors/managers of stadiums, clubs, sports schools - 11% Coaches - 7% Security specialists - 6% Architects, sports facili5es designers - 8% 4% 7% 10% 8% 6% 7% The builders of sports facili5es - 10% Developers - 7% Representa5ves of the hotel business, entertainment centers - 4% Sports goods distributors - 8% Directors of wholesale/retail companies - 14% Owners/managers of fitness clubs - 6%

9 Exhibition in figures Exhibitors Exhibi5on area (sq.m) Visitors

10 Target Audience VISITOR s PROFILE BUSINESS REPRESENTATIVES Ø Directors and managers of sports facili5es, clubs, sports schools Ø Top managers of wholesale/retail organiza5ons Ø Sports goods distributors Ø Representa5ves of hotel business, entertainment centers, rehabilita5on centers interested in purchase of sports equipment. REPRESENTATIVES OF THE BODIES OF EXECUTIVE POWER AND MUNICIPAL GOVERNMENTS INDUSTRY SPECIALISTS Ø Engineers, builders, developers, architects. Ø Managers of sports clubs, federa5ons, security specialists, etc. Ø Teachers, coaches, sports physicians, masseurs Ø Sportsmen PERSONS INTERESTED IN THE SUBJECT OF THE EXHIBITION FUTURE PROFESSIONALS Ø Students training under sports management and tour management programs Ø Student of the Olympic Reserve Junior Sports Schools and Junior Sports Schools Ø Specialists in advanced training or further educa5on programs

11 MECHNAISM OF SUCCESSFUL BUSINESS SPORTS Interna'onal Exhibi'on provides a unique and advantageous opportunity for promo'on of goods and services on the sports market for the sports industry companies: The Exhibi5on provides the par5cipants with an opportunity for proving to the exis5ng and poten5al customers of their advantage within the segment and high status SPORTS Exhibi5on is a prominent event in the sports industry market. It is the best occasion for business mee5ngs, search for new partners and entering into new contracts SPORTS Exhibi5on is a unique professional floor for discussion of the programs of development of the sports segment in the Russian Federa5on.

12 BUSINESS PROGRAM SPORTS Interna5onal Exhibi5on provides for an expanded business program partnered by the Interna5onal Associa5on for Sports and Leisure Facili5es (IAKS), Russian Na5onal Research Ins5tute of Physical Culture and Sports, Sport B2B, FitExpo, major sports federa5ons, clubs and ter5ary ins5tutes. More than 20 specialist events: workshops, presenta5ons, conferences, panel discussions, master classes, round tables, mee5ngs are planned for These will be addressed by 100 speakers leaders of the interna5onal and Russian sports industry markets. Business program acracts more than 4.5 thousand of interna5onal and Russian specialists annually. Specialist event in the major sports industry dimensions s5mulate na5onal and interna5onal investment in sports development, construc5on of world- class sports facili5es, sports management, medicine, para-, professional and popular sports.

13 Moscow International Fitness Festival

14 Summit of Sports Goods Shops Directors Summit of Sports Goods Shops Directors Organizers are ООО «Business Technologies», Sport B2B Publishers.

15 DEMONSTRATION PROGRAM A sports demonstra5on sector is a unique feature of SPORTS Exhibi5on: ü 2,500 sq.m of fitness demonstra5on floor ü 1,000 sq.m of sports surfaces ü Master classes by Olympic Champions and sports stars ü Presenta5ons of new sports projects, equipment of well- known Russian and interna5onal retailers, sports surfaces, training equipment, inventory, news sports

16 VENUE Tradi'onally, SPORTS Interna'onal Exhibi'on will be held during March in Pavilion No. 75 of the VDNKh The latest pavilion with the exhibi5on area of approximately 25,000 m² is equipped with three single- level exhibi'on halls and a modular congress center for 720 par5cipants with all infrastructure required for any business events.

17 MASS MEDIA COVERAGE Many years of coopera5on between the Exhibi5on and major sports mass media is a guarantee of successful and fruinul partnership: ZAO «Sport- Express» «RIA- NOVOSTI» Informa'on Agency «Radio Sport» «SportAcademReclama» Publishers «Soviet Sports» Publishers «Sports Facili'es» Magazine «Eurofootball» Magazine «Professional Sports» Magazine «Total Football» Magazine «Sport Business Consul'ng» Magazine «Tennis Weekend» Magazine «Sports Shop» Magazine «Sport B2B» Magazine «Ski B2B» Magazine «Sports Goods» Magazine «Football as Business» Magazine «Football Courier» Magazine «Muscle & Fitness» Magazine «Construc'on and Real Estate World» Magazine «Unarmed Self- Defense» Magazine «Physical Culture Theory and Prac'ce» Magazine «Sports Day Afer Day» Newspaper express.ru business.ru

18 IMAGES OF THE EXHIBITION

19 You are invited to par.cipate in the SPORTS 2014 Interna.onal Exhibi.on! Directorate of the Exhibi.on: Interna.onal Congresses and Exhibi.ons Tel.+7 (495) / 31 Fax:+7 (495) show.ru

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