Communications Officer Germany Job Description. Berlin - Germany. German (mostly) and English. Market and experience conform.

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1 Communications Officer Germany Job Description Location: Responsible to: Principal Duty: Working language: Berlin - Germany Communications Manager Germany, Switzerland Austria Develop and maintain MSC online communication for the German-speaking countries German (mostly) and English Salary and benefits: Working hours: Contract: Holiday: Equal opportunities: Market and experience conform. 38 hours a week. The MSC supports flexible working, so the pattern of hours may vary according to operational and personal needs. MSC works across different time zones and weekend work may be required occasionally. The post holder will be required to undertake some international travel and overnight stays. No overtime is payable, however under certain circumstances Time Off In Lieu is granted. This is a contract with a time limit for a factual reason (Befristung wegen eines sachlichen Grundes.) to substitute the job holder during maternity and parents time until 31 December 2016 with the possibility of extension. The period of notice is 2 months to the end of the month on either side. 25 days per annum, plus statutory holidays. Carry over entitlement of up to a maximum of five days per annum. The MSC strives to be an equal opportunities employer and commitment to this process is expected. Date Written: March 2015 MSC Communications Officer - Berlin Page 1 of 7

2 Full details of Conditions of Employment are set out in the MSC Employment Contract, the main features of which are standard to all staff. MSC Communications Officer - Berlin Page 2 of 7

3 A. JOB SUMMARY The Marine Stewardship Council (MSC) is a global not for profit organisation, established in 1999 to address the problem of unsustainable fishing and to ensure healthy oceans for the future. Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with our partners to transform the seafood market to a sustainable basis. Reporting to the Communications Manager, the Communications Officer will primarily work to reach our targets for digital communication to contribute to increasing awareness of the MSC in Germany. Working closely with our German Communications Manager, the post holder will also contribute to wider communication projects. The work of the Communications Officer is closely aligned to other online communication activities of the MSC in Europe, and with the work of the Social Media Manager in the Global Communications team in London. There is no direct administrative support available and the post holder is expected to be self-servicing. B. RESPONSIBILITIES Website development and maintenance Responsible for managing the German microsite (researching, writing and translating content, editing and publishing web pages) to ensure content is accurate and up to date Periodically reviewing and developing the German MSC website to reflect the changing needs of users and the availability of new functionality on msc.org In charge of training and overseeing other MSC staff users of the German microsite Optimising our referencing on search engines (SEO) Evaluating online activities, internal communication of results and derivation of recommendations for action Social media Responsible for dealing with German MSC social media channels Monitoring and increasing interaction with our audience on social media Evaluating social media activities, internal communication of results and derivation of recommendations for action. MSC Communications Officer - Berlin Page 3 of 7

4 Multimedia content Processing of content for multimedia use Creating and publishing the MSC e-newsletter and project-related ings Answering consumer enquiries Developing photo and graphic assets Developing MSC Germany s youtube channel Media Monitoring & monitoring of relationship with influencers Monitoring the occurrence of MSC articles, publications, posts in print and online Developing our relationship with strategic bloggers and information websites related to our activities Digital communication campaigning Under the supervision of the Communications Manager, increasing awareness of MSC in Germany through digital campaigns Departmental and regional support Providing support to the Communications Manager in relation to wider communication and marketing activities such as: o Event management o PR activities o In store marketing campaigns o Education projects Working closely with the Global Communications team in London Providing occasional communication support to our London-based fundraising, policy and commercial departments and the Chief Executive s office. Strategic development Working to reach the MSC s targets for digital communication and supporting the Country Manager with any strategy development. Sound judgement on how to prioritise and utilise resources available for the position s function are expected. MSC Communications Officer - Berlin Page 4 of 7

5 C. PERSON SPECIFICATION: SKILLS, KNOWLEDGE AND ABILITIES Skills and Experience Excellent verbal communication skills, especially the ability to convey complex ideas clearly and simply Excellent ability to write in an interesting and persuasive style for different audiences Excellent in German grammar and spelling. High standard of spoken and written English Experience of maintaining and/or developing a web site, including commissioning external suppliers Excellent knowledge of web and social media environment Experience of maintaining and/or developing a presence on social media Planning abilities (content plans, campaign plans, etc.) Image editing (e.g. Photoshop) and experienced in the use of graphics programs (Indesign) Able to create a positive user experience (effective call to actions, thinking about the user journey as a whole) Experienced in the use of analysis tools (radian 6, google analytics) Experience of crisis communications management dealing positively with sensitive issues and working towards solutions At least 2 years professional experience in a similar or transferable role is required Good network within the web media sector in Germany, Switzerland and Austria Personal characteristics Clear communicator Confident manner and proven ability to communicate and engage with a diverse range of people Proven ability to build and maintain effective professional relationships, internally and externally Creative thinker and problem solver Very organized and methodical Flexible worker, able to manage complex and diverse workloads successfully Ability to work on own initiative and within budget Ability to grasp complex and intellectually challenging ideas and communicate them online to people from diverse backgrounds and cultures A good understanding and personal interest for sustainability issues Diplomacy, respect, sensitivity to cultural differences (including languages) and a willingness to listen, learn from and treat people with dignity Strongly promoting team collaboration that builds and maintains high levels of internal organisational excellence, productivity and team spirit Commitment to the MSC s mission MSC Communications Officer - Berlin Page 5 of 7

6 Commitment to MSC's policies on equal opportunities, environmental management, values, health and safety D. JOB DESCRIPTION AGREEMENT Job holder s signature Date Director of Resources signature Date MSC Communications Officer - Berlin Page 6 of 7

7 Structure Chart Europe Region MSC Communications Officer - Berlin Page 7 of 7

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