Web and Social Media Analytics
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- Kerry Cameron
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1 Web and Social Media Analytics Course Description This workshop aims at giving the participants a practical background about Web and Social Media analytics. The workshop introduces Key Performance Indicators (KPIs) which can be used to measure the impact of websites and Twitter brands/campaigns. Google Analytics, Trend Maps, Tweettronics, and Tweet Reach will be used as Analytics tools. E-Training Recourses The course will be accompanied with a lecturer e-training site (alnajem.com/etraining) which allows participates to have access to video recordings of the workshop, teaching materials like power point presentations, and an online discussion forum. Target Audience Target audience includes: CIOs, IT Directors, IT Professionals, Web Designers, Web Administrators, Web Content Managers, and Social Media Ambassadors.
2 Teaching Objectives Day 1: Web Analytics (using Google Analytics) Introduction to Web Analytics Key Performance Indicators (KPIs) for Web Analytics Introduction to Google Analytics Creating and setting up an account Comparing Periods Visitors Analysis Demographics Behavior Technology Mobile Visitor Flow Site Traffic Search Engine Optimization Social Networking Content and Keyword Analysis Site Speed Site Search Real Time Monitoring Day 2: Social Media Analytics (using Trendmaps, Tweettronics, and Tweet Reach) Introduction to Social Media Analytics Key Performance Indicators (KPIs) for Social Media Analytics Introduction to Trendsmap Introduction to Tweettronics Introduction to Tweet Reach Live Listening (monitoring) using Trendsmap: o Latest tweets o Trending topics and keywords o Trending Videos o Trending URLs o Trending tags
3 Metrics Analysis and Brand Monitoring with Tweettronics and Tweet Reach: o Focusing the search on a place: area, city, or region o Tweet volume o Speaker count o Emotional tone o Trends and Trend Alerts o Reach (influential speakers, impressions, exposure) o Mentioned Words and Phrases o Mentioned URLs. o Speaker influence o Follower & Friend counts o Tweettronics API
4 Lecturer s Short Bio Dr. Salah Alnajem Dr. Salah Alnajem is an associate professor of Computational Linguistics and Natural Language Processing at Kuwait University (from 1998 till present). He received his Master s and PhD degrees in Computational Linguistics from Essex University in England. He is a Consultant in the Central Agency for Information Technology (from 2006 till present). He is also a Consultant in the Office of Consultative Studies and Research at the Amiri Diwan (Royal Court) (from 2000 till present). He also works as consultant to the ESCWA (one if the United Nations organizations). Dr. Salah is also a producer and host of Information Technology shows at Kuwait TV (from 2004 till present). His weekly IT Awareness TV segment is being broadcasted online on the Official Portal of Kuwait (e.gov.kw/awareness) and on Youtube ( The Android mobile application of the TV Segment is available on Google Play ( Dr. Salah is the founder and CEO of Information Age Center for IT consultancy. During his work in the Central Agency for Information Technology, he worked as a member in a number of committees supervising a number of Information Technology and E-Government projects. These committees include: Steering Committee for Designing and Developing the Official Portal of Kuwait (e.gov.kw), Committee for Establishing and Administrating Comprehensive and Self Service Centers in Kuwait Governates,
5 Committee for Refurbishing Personal Computers used in the Governmental Sector, and the Committee for Media Awareness and National Human Capacity Building in the Field of Information Technology. He also worked as a member in a number of committees supervising the implementation of projects related to E-Learning. These committees include, Committee for Using Information and Communication Technology in Education (Ministry of Education), Academic Committee for E-Learning (Kuwait University) and the Committee for Establishing Smart Classes used in Applying E-Learning (Kuwait University). His scientific interests and research papers are focused on the following main areas: Computational Linguistics, Natural Language Processing, Text Processing, Information Retrieval, E-Government, Information Technology and E-Learning.
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