LINKEDIN AND SOCIAL MEDIA STRATEGY FOR CUSTOMER AND TALENT ATTRACTION
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1 LINKEDIN AND SOCIAL MEDIA STRATEGY FOR CUSTOMER AND TALENT ATTRACTION Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC Twitter
2 PROSPECTING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT! Talent and prospect attraction should be attractive! Don t be a job spammer or sales spammer! Do share great content and tell a good story online 2
3 SHARING CONTENT= MORE ENGAGEMENT! According to Facebook, photos and videos posted to Facebook create anywhere from 100% 180% more engagement than the average post.! Facebook now demotes edgerank for Page Status Updates with no visuals attached 3
4 EVERY PERSON IS A BRAND AMBASSADOR 4
5 PEOPLE DO BUSINESS WITH PEOPLE THEY! Know! Like! Trust 5
6 SOCIAL MEDIA IS SOCIAL (PERSONAL) 6
7 BE A GREAT RESOURCE! Professional! Career Tips! Business Tips! News Items! Industry Information! Social Media Personal! Lifestyle! Vacations! Family! Hobbies! Humor Company! Product! Support! Culture BE CREDIBLE AND HELPFUL! 7
8 PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL! What is your goal?! Who is your target audience?! What message do you need them to hear? THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE 8
9 BE FOUND!! SEO for your own name! SEO for your search terms! Make sure you have a good profile pic!! If you are going to share content you should look legit when your audience checks you out of traffic from Google organic search results go to the first item listed. 9
10 SEO OWN YOUR NAME The other Craig Fisher 10
11 SEO OWN YOUR SEARCH TERMS No way!! WAY! 11
12 SEO USE KEY WORDS! Your name! Locations! Keywords people would use to find you or your company! Skills you recruit for! Company Name! Industry keywords 12
13 UNCHECK THE BOX 13
14 CHECK THE BOX 14
15 USE UPDATES STRATEGICALLY 15
16 SUMMARY Say what you do Show you re better Be human Provide keywords 16
17 SEO EXPERIENCE Job tags (keywords) 17
18 78% of CMOs think that custom content is the future of marketing 50% Nearly 50% of companies now have content marketing strategies 3/5 Of the largest U.S. recruiting teams share 3 rd party content on their Linkedin company page 18
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21 HRMARKETER INSIGHT 21
22 HRMARKETER INSIGHT 22
23 23
24 FACEBOOK GRAPH SEARCH The most powerful social search engine, period. 24
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27 Simplewash helps you clean up your Facebook profile. 27
28 ! Build your network! Manage your lists! Share content! 5:1 Ratio 28
29 Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs. 29
30 JobGram - 'Send visually engaging job opportunity strauight to the people' PinTheJob - 'Jobgraphics' Vine (Apple app) - 'Create short, beautiful, looping videos. RESIZE.IT- A site to easily resize all of your images quickly. VISUAL.LY- Beautiful infographics. They even have a CORGI ONE! PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo. EASEL.LY- Not just a way for you to create infographics, but a way to share too. TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data. WORDLE- Tool to generate sweet word clouds. ISSUU- Create online magazines. If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.' SocialBro - 'With SocialBro you can manage and analyze your Twitter Community. Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.' Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.' Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.' 30
31 Want help with social media or other marketing and media relations projects? Check us out. 31
32 THE COOLEST TOOL IS YOU!
33 THANK YOU! (YOU ROCK) CRAIG FISHER STRATEGIST! SPEAKER! TRAINER Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
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