8,815 senior Feb 2015 Olympia National, London. The premier event for modern marketers to source and maximise the use of technologypowered

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1 BRAND NEW VENUE EDUCATION PROGRAMME EXHIBITING & SPONSORSHIP OPPORTUNITIES Feb 2015 Olympia National, London The premier event for modern marketers to source and maximise the use of technologypowered marketing, enabling increased customer engagement, measurable returns and enhanced professional knowledge TFM&A is definitely one of the best shows in the UK, it consistently brings a larger marketing audience together for exhibitors Sylvia Jensen, Director of EMEA Marketing, Oracle Marketing Cloud Click to watch the show video on YouTube Delivering 15 years of successful marketing campaigns Increase of 6% in senior level attendees year on year TFM&A 2014 attracted 8,815 senior level marketing and advertising decisionmakers: The most important event fuelling their marketing campaign ( audited) Running alongside PUBLISHING & MEDIA EXPO organised by Visit t-f-m.co.uk for more

2 TFM&A is the premier event for modern marketers to source and maximise the use of technology powered marketing, enabling increased customer engagement, measurable returns and enhanced professional knowledge. We cater for all marketing professionals regardless of specialism or industry sector and will provide a tailored experience for our attendees in keeping with their level of expertise and/or needs. What s new for 2015? We ve conducted an unprecedented six month research exercise with over 1000 marketers to ensure that the event focuses on the areas invaluable to a modern marketer whilst also providing a bespoke experience for every individual that delivers on their specific needs and improves visitor and exhibitor interaction. We re introducing a brand new education programme, a brand new leadership programme, brand new features showcasing cutting-edge marketing tech and an experiential tech environment. We ve also spoken to you, our exhibitors and sponsors, and are therefore introducing a number of new initiatives designed to maximise your ROI and connect you to the buyers you want to meet. Our new approach will deliver higher quality, qualified leads allowing you to focus on a speedier conversion post show and develop more meaningful connections at the show. Maximising your ROI Across the coming months, we ll be sharing all of our customer research offering you advice, tips and feedback directly from them on their needs and challenges and what would attract them to engage with you at the show. It s all about the connection 761 of our 1000 marketers stated that meeting vendors was their primary reason for attending. We ve therefore introduced a series of brand new initiatives designed to develop the connection between the visitor and you, the exhibitor: Showmakers We have Marketing tech savvy individuals on hand at the show that will be able to match visitors to exhibitors depending on their needs and challenges Demo Trail Live demonstrations are essential for our visitors. We will promote your timetable of on-site demos to maximise the awareness of your technologies and services Personalised Diaries Our Leadership Programme for top-level buyers will include meet & greets with relevant exhibitors to drive business conversations, demos and follow-up appointments Speed Networking Covering core industry product categories, we have short, snappy sessions giving visitors the chance to learn about exhibitors relevant to them Delivering qualified leads Our brand new content programme, curated from the outcomes of our research exercise is tailored around levels of expertise and topic areas, ensuring you ll receive a higher level of qualified leads You will join leading suppliers and the biggest names in marketing tech, including: For exhibiting and sponsorship opportunities please contact: James Mcleod, Sales Manager, TFM&A +44 (0)

3 Actual Buyers with Real Budgets and the Authority to SPEND! TFM&A caters for all marketing professionals regardless of specialism or industry sector. With over 4,100 CEOs, MDs and Heads of Department, it s this level of visitor seniority that will enable you to win their budgets for ,000+ visitors with 500k+ annual marketing budgets and over 1,200 with 1million+ Over 5,200 6% YOY increase in visitor seniority over 4,100 CEOs, MDs and Dept. Heads visited visitors authorise and make the purchase 119,689 in expected sales generated per exhibitor (up 180% YOY!), as reported by the exhibitors themselves! Senior Level: 72% of visitors are Managers, with over 4,100 CEOs, MDs and Heads of Department! Hey Big Spender! Our visitors yearly marketing budget 46% 14% 13% 7% 8% 12% 1,000, ,001-1,000, , , , ,000 50, ,000 Up to 50,000 Decision Makers: 78% of visitors make decisions that lead to the purchase. Over 5,200 authorise and make the purchase of your products and services What s on Their Shopping List? DIGITAL MARKETING 49% DATA & MARKETING ANALYTICS CRM & CAMPAIGN MANAGEMENT SOFTWARE ONLINE ADVERTISING/AFFILIATE ADVERTISING DIRECT MARKETING ECOMMERCE/CONTENT MANAGEMENT SOFTWARE 21% 28% 27% 26% 30% 38% When did you last engage with one of these brands who visit TFM&A?

4 Who are the Buyers? Take a look at just a few of the visitors who came to TFM&A 2014:? Dunlop GRG Marketing Director Tesco Plc Body Shop Managing Director Monster.co.uk Head of Consumer Marketing Boots CRM Manager Santander Digital Propositions Manager Cancer Research UK Senior William Hill Plc Chief Marketing Officer Virgin Money Head of Digital Sales TalkTalk Plc Content Manager Carphone Warehouse CRM Manager Royal Mail Head of Partner Channels ebay Head Of BD Thomson Local Managing Director Zurich Global Head of Data and Analysis British Gas Senior Digital Commerce Manager Fujifilm Marketing Communications Manager Microsoft CMO EPSON Manager, Marketing Services Ford Credit Euromoney Plc Senior Coca-Cola Digital Manager Kodak Xerox Ltd Ladbrokes CRM Manager Evans Cycles Head of Marketing Ralph Lauren Senior Director, Marketing & Ecommerce BT Group Marketing & Insights Manager Harrod UK Ltd Online American Express Air France KLM Marketing and Partnership Manager Aviva Customer Giorgio Armani Hilton Worldwide Ryman Marketing Director NESCAFÈ Dolce Gusto Group Manager Digital & CRM Barclays Direct Senior Marketing Analysis Manager EDF Energy Marketing Performance Manager BSkyB Head of Marketing British Airways Lloyds Banking Group Digital Insight Manager Barclaycard Digital 888.com Commercial Director Ted Baker CRM Manager BBC Worldwide VP Social HSBC Digital Boden Online Chelsea Football Club General Manager Mercedes-Benz Group MTV Head Of Online Solutions Canon EMEA Marketing Director What are they buying? AD-SERVING TECHNOLOGY 20% ADVERTISING 17% AFFILIATE MARKETING 19% BEHAVIOURAL TARGETING 31% 33% CAMPAIGN MANAGEMENT SOFTWARE / DATABASES, DATA MANAGEMENT CLOUD 27% CRM / SAAS 26% CUSTOMER INTELLIGENCE 31% DATA ANALYTICS 46% DIGITAL ASSET MANAGEMENT 13% DIGITAL MARKETING 91% DIGITAL PRINTING 23% ECOMMERCE 41% MARKETING 78% INTERNATIONAL DIRECT MARKETING SERVICES 14% LEAD GENERATION 41% MAILING HOUSE / FULFILMENT SERVICES 14% MARKET RESEARCH & ANALYTICS 52% MARKETING AUTOMATION 33% MOBILE CRM 22% MOBILE MARKETING / SMS/ APPS 53% MULTI-CHANNEL MARKETING 34% ONLINE ADVERTISING 38% POSTAL SERVICES 11% PROMOTIONS & INCENTIVES 27% SALES FORCE AUTOMATION 10% SEO/PPC 53% SOCIAL CRM 33% SOCIAL MEDIA 87% SOFTWARE & SERVICES 36% STREAMING MEDIA 16% TELEMARKETING 15% VIDEO 21% WEB ANALYTICS 73% WEB CONTENT MANAGEMENT 54% WEB DESIGN & DEVELOPMENT 44% WEB HOSTING 26% WEB TRANSLATION / LOCALISATION 12%

5 An event curated by marketers, for marketers The TFM&A team conducted an unprecedented six month research exercise with over 1,000 marketers to ensure the event focuses on areas invaluable to the modern marketer. As a result, we ve developed a brand new show with a brand new education programme. Here is just a snapshot of the research which has been carried out. 3x Visitor Surveys Marketing Challenges, Needs and Inspirations Buying Power and Decision Making Your Perfect Day at TFM&A In-depth Customer Interviews based on the results from the surveys Analysis of 2014 Fusion Visitor & Exhibitor Survey including all verbatim comments In-depth focus group with 50 internal marketers Analysis of 2014 App data including all customer comments In-depth Interviews with current and prospective exhibitors As a result, we ve taken on board all of this feedback and developed a brand new show with an education programme and connection opportunities suited to match the wants and needs from a visitor and exhibitor perspective. Our education programme will focus on the four main themes our research exposed: 1 2 Keeping up with tech 3 4 Best practice optimising tools & tactics Data driven marketing & the test generation Talent, progression and culture For exhibiting and sponsorship opportunities please contact: James Mcleod, Sales Manager, TFM&A +44 (0)

6 Don t just take our word for it - hear from an independent voice! Every year after the show TFM&A commissions Independent Research (carried out by Fusion Communications). This is integral to us as a business. We pride ourselves on listening and understanding our exhibitors and visitors, and reacting on their important feedback, so that year-on-year we can continue to deliver successful opportunities that match the needs of our clients. Be confident in the facts we ve told you in this brochure! What our exhibitors say When asked if you were only able to exhibit at one UK show which one would you choose? TFM&A was by far their preferred UK event! 119,689 the average revenue TFM&A 2014 exhibitors are expecting to generate from the show in the next 12 months (up 180% yoy!) 74% 96% met visitors at TFM&A 2014 that they wouldn t normally see elsewhere of TFM&A exhibitor s main objective is to generate new business leads Good show huge amount of activity on our stand and we far exceeded our lead targets What our visitors say A solid show, great line up, good organisational team 85% Two thirds of visitors stated that it is definitely worth visiting TFM&A of visitors found information at TFM&A that they don t find anywhere else It is a great event with the latest and greatest industry tech Because it is possible to pick up so much new and relevant information on the industry. It has such a good reputation that the quality of speakers is unrivalled at any other show Great variation and choice one stop shop expo brilliantly organised TFM&A is big resource of information, exhibitors are great and every visitor can establish lot of valuable contacts. For exhibiting and sponsorship opportunities please contact: James Mcleod, Sales Manager, TFM&A +44 (0)

7 The most important date in your 2015 calendar Meet with influential buyers at the start of their buying year TFM&A is strategically placed in the first quarter of the year, the first in the exhibition calendar, when marketers plan and align their budgets for their next 12 months marketing activity. They want to meet with YOU, buy from YOU and network with YOU TFM&A offers the perfect opportunity to achieve this - to educate the industry buyers with the latest trends, inspire them with your successful case studies, and provide hands-on demos of your products, solutions and services all coming together to drive their successful marketing campaigns. For our exhibitors, TFM&A is quite simply a revenue generator. Our 2014 exhibitors stated they expect, on average 119,689 in sales from the show within 12 months of taking part...up 180% YOY!! Where else can you achieve the following success in two days? Sign orders with new and current prospects Build your brand profile and boost awareness Position your company as a marketing leader What else will TFM&A do for you? Expand and accelerate your sales pipeline with active buyers in the market now Reach the buyers, decision makers and influencers with thousands under one roof! Deepen industry relationships with existing customers and prospects Build partnerships with powerful players to help shape and drive your industry We know that organising at an event is more than simply booking a space! We are here to help every step of the way and maximise every opportunity for you. We will assign you a dedicated Account Manager who will: Gain a full understanding of your business ensuring we offer you the most beneficial opportunity Understand your objectives and provide a package that mirrors these Establish your key message and embed this in your show presence Find the perfect stand location to ensure you meet your target market Connect you to your audience throughout the year and not just at the show Help you create a can t miss, talked about, compelling sponsorship campaign Maximise your exposure to ensure show success, plus have a smooth planning process Understand what ROI means to you, and enable you to deliver on this

8 Year round engagement with the marketing community Bespoke Sponsorship packages TFMAInsights.com is the online community for visitors and followers of the UK s leading marketing technology and ecommerce events and brands: TFM&A, ecommerce Expo and Internet World, renowned for offering attendees the latest industry insight, trends, education and leading suppliers all enabling over 20 years of successful marketing and sales campaigns. Covering the latest industry insight, trends and analysis, and supported by a market-leading database of proven high-level contacts, you have the opportunity to engage and influence our audience of 150,000 marketing and ecommerce professionals all year round. Our content team can work with you on a range of initiatives to deliver lead generation and brand building campaigns, including: Networking Events / Roundtables Webinars Market Research Whitepapers Targeted Campaigns Sponsored Content Video Content Infographics Digital Advertising Even more promotional opportunities available Exhibit at TFM&A and benefit from our fully integrated, far-reaching marketing campaign. Our targeted marketing campaign reaches 1 million plus Marketing, Media, Advertising & Publishing professionals - the audience YOU want to meet. Extensive industry support and promotion through key partners and associations including: Direct Mail: a reach of over 200,000 relevant industry contacts Multiple drivers to over 150,000 recipients Print Advertising: in industry leading magazine titles with a reach of over 1 million+ Online Advertising: through key industry partners with a reach of more than 1 million+ TFM&A Website: Attracts over 120,000 unique visitors during the campaign Social Media: A dedicated social media campaign to a highly engaged audience of 50,000+ For exhibiting and sponsorship opportunities please contact: James Mcleod, Sales Manager, TFM&A +44 (0) Feb 2015 Olympia National, London

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