EVENT and DIGITAL MARKETING OPPORTUNITIES

Transcription

1 28 29 September 2016 Olympia London EVENT and DIGITAL MARKETING OPPORTUNITIES The UK s leading event for marketers to source, understand and maximise the use of technology-powered marketing Organiser

2 2 YOUR CUSTOMERS ARE CHANGING & SO ARE WE 67% of marketing departments plan to increase their spending on technology-related activities over the next two years. Gartner Buying and getting the most out of marketing technologies is one of the most difficult journeys that modern marketing departments can make. Yet it is an increasingly challenging landscape to navigate, with many struggling to make the right decisions for their business. As marketing has changed, so has Technology for Marketing, which has been completely reinvented for More than just a name change, the new event is laser-focused on helping marketers connect with the right technology for their needs. Based on more than 1,000 interviews with marketers, we have re-imagined the entire event experience from content exploring the technology DNA of visitors to technology demos, specialist training and killer keynotes with top brands. You ve got to start with the CUSTOMER EXPERIENCE and work backwards towards the technology. Steve Jobs MARKET LEADER FOR OVER A DECADE: Number 1 UK marketing event for over 15 years attracting more than 8000 marketers each year Preferred marketing event in the UK for both visitors and exhibitors alike* Our interviews also demonstrated that customer experience is a rapidly increasingly priority for marketing teams which is why this will also take centre stage next year. In 2016, Technology for Marketing will run alongside two other marketing leading events, ecommerce Expo and Customer Contact Expo, to create the UK s largest event covering all aspects of the customer journey. This co-location will connect you to the entire buying chain responsible for driving forward a single, unified customer experience. For details on this, see page seven. WHAT S NEW FOR 2016? More thought leadership opportunities The Marketing Conference Programme returns bigger and better with FOUR theatres and 225% additional seats. Covering eight key topics , Search & PPC, Data, Analytics, Cross Platform Experience, Marketing Automation, Social & Content Marketing the content programme will be curated by a dedicated conference producer and is open to a select group of vendors. Solutions theatre For exhibitors wanting to provide a showcase of their technology, products or service, why not book a slot in the brand-new solutions theatre. Return of the popular exhibitor demo trail Generating an additional 300 leads for participating exhibitors in 2015, this year s demo trail is a key feature of the event. Demo timetables will be promoted via our marketing campaign and can take place on your stand or in our designated demo zones. BUILDING ON HUGELY SUCCESSFUL 2015 EVENT: 10% increase year-on-year in senior buyer attendance: CEOs, Directors & Heads of Departments 27,941 average sales per exhibitor ONSITE, with 111,020 additional expected business as a result of exhibiting. Average ROI per exhibitor of 1190% 36% more visitors per exhibitor * Stated by independent research when asked If you were only able to attend one UK event, which would you choose?

3 DECISION MAKERS WITH PURCHASING RESPONSIBILITY 3 WHO ATTENDS? TFM welcomed 7,566 senior level modern marketers audited 100% of visitors are involved in the decision making process leading to the purchasing of marketing tech Over 5000 authorise and make the purchase of your products and services 41% of visitors with annual marketing budgets in excess of 100K Over 3000 MDs from SMEs actively looking to purchase marketing tech 23% of visitors with annual marketing budgets of 500K+ 10% increase yearon-year in senior buyers; CEOs, Directors & Heads of Departments Visitor audience to TFM 2015 had a combined spend of 2 billion 1/4 of UK businesses with 250+ employees (enterprise level) attended TFM 2015 The event was very useful, especially if you are hunting for new technology and solutions to improve your marketing. ANNUAL MARKETING SPEND SIZE OF BUSINESS n 1m % n 500,001 1m... 9% n 300, , % n 100, , % n up to 100, % 14% 9% 7% 11% 59% n Large businesses ( employees) 23% n Medium-sized businesses ( employees)...18% n Small businesses (up to 49 employees)... 59% 23% 18% 59% WHAT ARE THEY BUYING? Behavioural Marketing... 9% Content Marketing... 23% Creative & Design... 14% CRM / SaaS... 18% Data Analytics... 16% Databases, Data Management Software & Services... 52% Digital Marketing... 48% Digital Printing... 24% Direct Marketing... 19% Ecommerce...11% Marketing... 56% Lead Generation... 41% Market Research /Customer Intelligence / Analytics... 32% Marketing Automation... 46% Mobile Marketing / Apps... 24% Multi-channel Marketing... 53% Online Advertising / Affiliate Marketing... 22% Other... 4% Promotions & Incentives... 5% SEO / PPC... 42% Social Media... 25% Video Production... 9% Web Analytics... 16% Web Design / Development / Management... 30%

4 4 OVER 8000 SENIOR MARKETERS AND TECHNOLOGISTS FROM THE UK S BIGGEST BRANDS TAKE A LOOK AT JUST A FEW OF THE VISITORS WHO ATTENDED TFM 2015: PLUS ALL OF THESE BRANDS: 365Tickets Ltd Director Technology Abbott Mead Vickers B.B.D.O. Ltd Head of Analytics Absolute Radio Adecco Group Head of Digital Austin Reed blinkbox Head of CRM BT, Centre of Excellence BT Global Services Citroen UK Head of Online & CRM Collett s Mountain Holidays Technology and Co-operative Insurance Head of Digital Crown Pet Foods ebusiness Director Flybe Head of Digital Hobbs & PR HomeServe Alliance Howdens Joinery Marketing Technologist ICP Marketing Technology Director ITV Just Eat UK Limelight Sports London Business School Associate Director, Marketing Technology Lowcostholidays Digital Lucky Voice Head of Digital Millennium & Copthorne Hotels VP. Revenue Management & Ecommerce Morgan McKinley Global Moss Bros Ralph Lauren Royal Society for Arts RSA Saga Group PLC Director of Digital marketing Screwfix Marketing Technologist Shop.com Sony Global Head Of Digital Square Meal Top Right Group Head of Data & Marketing Technology Unilever Global Marketing Strategy Director Universal Music Director Consumer Marketing VisitBritain / VisitEngland WLCT Chief Marketing Technologist It s the best show for anyone looking to keep up with modern marketing.

5 SUPPORTED BY OUR OFFICIAL ADVISORY BOARD The TFM Advisory Board includes members from across the industry who together with the team, help to shape and develop the future direction of the event to make sure it fully represents the market. 5 MEMBERS INCLUDE: Jeremy Basset Global Marketing Strategy Director Unilever Manish Bhatt Strategic Marketing Manager Airbus Ruth Connor Westfield Health Stephen Dews Limelight Sports Dave Double Clink Hostels Talia Findlay Digital & Ecommerce Director Crown Pet Foods Faraz Ghani Customer Strategy & Loyalty Manager Accenture Strategy Nick Haworth ITV Ruby Heera CRM Manager Office Martin Jaskolowski Global DIgital Marketing Manager Aston Martin Clare Jeffries Lifeways Community Care Greg Jenkins Digital Business Partner Three Oliver Kunze Head of Analytics Abbott Mead Vickers Kev Loader Marketing Technologist Screwfix Hal MacDermot Digital Editor & Content Manager Barclaycard Ken Macpherson Director of Data The Telegraph Cynthia Matthews R3 Lawrence Mitchell Global Reed Information Michael Norman Director Technology 365Tickets Cahir O Doherty Head of Digital Marketing Ricoh UK Simon Peters Lead Social Media & Content Editor Transport for London Benjamin Read Group Marketing Manager Aston Scott Group Jake Smith Head of Digital Content Wheel Digital Roger Stevens CRM Solutions Director Inc Direct Paul Strover CRM Database Manager Fortnum & Mason Lisa Taylor UBM Dave Thackeray Chief Marketing Technologist Inspiring Healthy Lifestyles Adrian Tite Senior Manager Contact Strategy, Central Marketing Barclaycard Siobhon Watson Global Payments Daniel Wilson Head of Product for Marketing Automation Tesco

6 WEST HALL ENTRANCE FLOORPLAN 2016 CUSTOMER SERVICE Olympia London 6 Registration Conference 1 MR MR MR MR Networking Bar WEST LEVEL 1 Hosted Buyer & VIP Lounge DELIVERY, PAYMENTS & CROSS BORDER GALLERY LEVEL 1 Solutions Customer Solutions Conference 2 Keynote Arena Seating Area Seating Area Delivery & Cross Border Stairs Down TFM Solutions Workshops Marketing s Solutions Central Kitchen Payment & Cross Border Demo Zone Leadership Programme CENTRAL LEVEL 1 Demo Zone MARKETING TECH & ECOMMERCE PLATFORMS Networking Bar Networking Bar Marketing s Marketing & Platforms Stairs Up GROUND FLOOR Integration Station Welcome Desk Pizza Express NATIONAL HALL ENTRANCE

7 7 CREATING A SEAMLESS CUSTOMER EXPERIENCE THE EVENTS Your customers expect to move seamlessly between marketing, ecommerce and customer service channels. For businesses to create a single, unified customer experience, no individual function can act in isolation. The CMO, CTO, Ecommerce Director & Customer Service Directors have to collaborate, making the buying and implementation of technologies more complicated than ever before. That is why from 2016, TFM will run alongside ecommerce Expo and Customer Contact Expo uniting marketing, ecommerce and customer service professionals working across the entire customer journey. The co-location of these three events offers you unique, additional benefits with access to senior decision makers from marketing, ecommerce and customer service under one roof, on one date line, for one purpose: connecting technologies and data to create a better customer experience. EACH EVENT WILL ALSO: Continue to focus on its core vendor and visitor base Retain its core identity, brand and USPs Maintain its dedicated content and seminar programmes Preserve its highly targeted marketing and communications campaign Continue to be supported by a dedicated sales and marketing team The UK s leading event for marketers to source, understand and maximise the use of technology powered marketing The UK s biggest marketplace for buyers and suppliers of the latest ecommerce technology, products and services Europe s no.1 exhibition and conference for contact centre and customer service professionals BRINGING TOGETHER THE BUYING CHAIN On average, between 4 and 6 people now formally sign off a B2B purchase* * These three events will connect you to the right people within the buying chain from specifier to influencer, researcher to authoriser. More customer technologies, products & services on show = more reasons for businesses to send their entire buying chain. I think it s a very good move to bring the events together, as marketing, ecommerce and customer service are different touch-points with the same customer. It will help us move towards technology-enabled marketing. We need to stop thinking about digital as being something separate and go back to thinking about a customer-led organisation. Amanda Rendle, Global, HSBC

8 8 WHO WILL ATTEND FROM THE BUYING CHAIN? Current audience from Additional audience from Additional audience from 8000 Marketing Professionals Additional job functions from co-located events 5000 ecommerce Professionals Including: 3 CMOs/s 3 CTOs 3 Marketing Managers 3 Directors / Heads of ecommerce 3 Retail Directors 3 Ecommerce Managers 3 Heads of Sales & Business Development 3 Technical Managers 3 Web Developers 3 Finance Managers 3000 Customer Service & Customer Management Professionals Including: 3 Customer Service Directors 3 Customer Experience Managers 3 Heads of Strategy & Planning 3 Contact Centre Marketing Managers 3 Contact Centre Managers 3 Heads of Operations 3 IT Managers IN ADDITION: 2100 marketers attended ecommerce Expo 2015 but didn t attend TFM 2014 or TFM all manager level and above 50% of the visitors to ecommerce Expo stated they will be investing in marketing technologies in the next 18 months 35% of Customer Contact Expo visitors are actively looking to invest in CRM, customer insight, social media platforms and social media analytics in the next 18 months WHAT ELSE IS NEW THAT WILL BENEFIT ME? Keynote Arena Located at the heart of all three events, the Keynote Arena will welcome the top thinkers and leaders across marketing, ecommerce and customer service. Expect the unexpected as we bring together innovators, academics, futurologists, disruptors and a whole host of brands large and small to offer a range of unique perspectives on how to build a better customer experience. Leadership Programme Exclusive programme for senior buyers across marketing, ecommerce, customer service and technology from all three events to network and share best practice. The programme will host 500 CMOs, s, Ecommerce Directors & Customer Service Directors across both days for presentations, panel debates, peer-to-peer discussion and informal networking. Hosted Buyer Programme The perfect complement to the Leadership Programme, the purpose of the hosted buyer programme is to give qualified buyers from across all three events the opportunity to do business with our exhibitors and suppliers in a highly efficient manner.

9 9 YEAR ROUND ENGAGEMENT WITH THE MARKETING COMMUNITY TFM is supported by TFM Insights, the essential online resource offering senior marketers news, education, the latest tech, insight and research. Reaching a highly engaged audience of over 150,000 marketers, our live and digital platforms enable us, and you, to communicate with the marketing community 52 weeks a year. We can work with you to create opportunities that augment your event participation and sit alongside your 12 month marketing strategy. HERE S A SNAPSHOT OF WHAT WE HAVE TO OFFER: Whitepapers & Trend Reports Webinars Market Research Infographics Networking Events Roundtables Sponsored Content Plus: Bespoke Packages PROVEN SUCCESS We have successfully worked in partnership with leading marketing tech providers to drive engagement and built packages to deliver on their business objectives, including: Sage CRM Average leads per Whitepaper 182 Average leads per Webinar 237 FOR LIVE EVENT AND DIGITAL MARKETING OPPORTUNITIES PLEASE CONTACT: James McLeod, Sales Manager, TFM james.mcleod@ubm.com +44 (0) Average leads per Market Research Survey 520 Average leads per Trend Report 810