Data Driven Marketing
|
|
- Domenic Foster
- 8 years ago
- Views:
Transcription
1 Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead. Client Connection Research TM conducted by Ascend2 in partnership with NetProspex
2 Imagine turning strangers into prospects, prospects into customers, and customers into advocates. Automatically. While marketing automation isn t a magic wand, it has dramatically increased the effectiveness and efficiency of finding, nurturing and converting customers. That s not to say there aren t some challenges. To uncover the most challenging marketing automation obstacles that lie ahead and get insight into how B2B marketers will overcome them, NetProspex partnered with Ascend2 to field the Marketing Automation Benchmark Survey. We completed interviews with 291 business, marketing and sales professionals; 77% of whom are dedicated to the B2B channel and are represented in this report. We thank these busy professionals for sharing their valuable insights. The charts in this edition of the Data Driven Marketing Series, titled B2B Marketing Automation Benchmarks, show that B2B marketers know a truly productive automated marketing program is grounded in the quality of data they collect and how they apply purposeful data analysis to the broader market. In addition to the charts, we have included tips and insights that you might consider applying to your own marketing programs. This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. We only ask you credit this research as published. As B2B marketing becomes more buyer centric, you ll likely engage with multiple influencers meaning more data from more channels during the buying process. And while marketing automation can streamline the process of tasks like segmenting audiences and delivering relevant messages to each prospect, success still depends on keeping highly accurate contact and company records. At NetProspex, we believe great marketing begins with great data and with each Ascend2 survey, it would seem that more and more successful marketers do too. Lauren Brubaker Sr. Manager, Demand Generation NetProspex 2
3 Alignment is key. When it comes to marketing automation there are plenty of important objectives for the B2B community. Improving productivity is #1, but don t overlook the need to better align marketing with sales. What are the MOST IMPORTANT OBJECTIVES for B2B marketing automation? Improve marketing productivity 43% Attracting and engaging B2B decision makers has always been competitive. Today it s even more so the process is more complex and it takes longer for prospects to be ready to engage. Best practices indicate it takes between 8-10 touches before a lead is ready to be delivered to sales. Improve lead nurturing Increase lead generation Increase sales revenue Increase lead quality 43% 43% 42% 41% Today s B2B buyers are often farther along the path before ever speaking to a sales rep. Appropriately, effective marketing automation and sales and marketing alignment has made a real difference in delivering qualified leads to sales. Improve performance measurement Improve marketing-sales alignment Reduce sales cycle 19% 24% 26% Automation can help you get ahead of the game. Read this blog to learn the initial steps you need to take to get your data ready for automation. 3
4 Scratching the surface of success. Talk about potential! So many of our respondents report that they are only somewhat successful at achieving important objectives. Be sure you are making the most of your marketing automation platforms to ensure optimal success. How do you RATE THE SUCCESS of marketing automation in achieving important objectives? Not successful 9% Somewhat successful 71% Very successful 20% Marketing Automation can t do it all. Before deciding on a technology platform: >> Make sure you have the right talent on your team. They should be analytical, creative and innovative. >> Understand your buyer personas and where they are online. >> Have everyone agree on a campaign process. >> Create compelling content that is relevant to each delivery channel, engaging to the prospect and ultimately sharable. Most importantly, consider the quality of your database. Data quality issues prevent many organizations from fully taking advantage of marketing automation. If you haven t read our Data Driven Marketing Benchmark for Success Survey, be sure to do so today. 4
5 The true value of data quality is in the strategy. Developing an effective strategy must involve a programmatic approach to addressing data quality. Otherwise, your best ideas will never reach fruition. What are the MOST CHALLENGING OBSTACLES to B2B marketing automation success? Lack of an effective strategy 48% It s essential to have a data management strategy that facilitates the buyer s journey. We recommend these 4 steps when preparing your database for marketing automation. 1. Conduct a database audit for all records in your system. Having a baseline helps you define success. Budget limitations Lack of skilled staff Insufficient data quality 36% 39% 42% 2. Perform a data health scan. Are records complete or duplicative? What about phone and deliverability? 3. Decide whether to delete or archive bad records. Lack of management buy-in Difficult to use interface Ineffective metrics 17% 22% 25% 4. Lastly, enrich your database to drive advanced segmentation, accurate lead routing and scoring, and dynamic content personalization. Not enough leads 16% Want an automated and free method to assess the health of your data? Access our Data Health Scan tool here. 5
6 To DIY or not to DIY. That is the B2B question. Just over half (52%) of B2B organizations use in-house resources only for their automated marketing campaigns. The rest rely on external expertise for some or all of their needs. Which best desribes RESOURCES USED to perform Inbound Marketing campaigns? Outsourced to an agency or consultancy 4% Outsourcing may makes sense if: >> Implementation, which can be complex, diverts internal resources from their typical responsibilities. Leave it to the experts. >> Unfamiliarity with automation keeps your organization from testing tactics beyond basic marketing. Experienced vendors ease the transition. In-house resources only 41% Combination of outsourced and in-house 55% Marketing data management is one of those timeconsuming occupations that makes a lot of sense to outsource. Download the NetProspex Product Solutions Guide to discover how data management automation can free up staff to focus on their core responsibilities. 6
7 Reporting trumps ease-of-use. But just barely. The ability to measure performance with visible analytics and reporting tops the list as the most important factor when it comes to choosing a marketing automation system. Ease-of-use is a close second at 39%. What are the MOST IMPORTANT FACTORS in choosing a marketing automation system? Analytics and reporting Ease of use All-in-one solution and campaign management Lead segmentation and scoring Pricing and/or pricing model 26% 25% 32% 40% 39% 37% When evaluating marketing automation partners, determine the types of reports you ll find most valuable. Are you interested in social shares, open rates, downloads, video or page views, site visits, time spent or overall ROI? All of the above? Ask to see examples of multichannel reports or dashboards before taking the plunge. Finally, look to secure synergistic marketing automation vendors to ensure a seamless platform integration. Lead capture and management CRM included Website visitor ID and tracking Message personalization 12% 20% 18% 24% For example, data management solutions from NetProspex are fully baked into Salesforce, Eloqua and Marketo platforms for ease of data access, marketing and robust reporting capabilities. Landing page builder 9% 7
8 Knowing your conversion rate matters. A lot. The rate at which leads convert, the most useful metric according to our study, is directly related to the quality of the lead data, which subsequently drives the return you achieve on your lead gen investment. What are the MOST USEFUL METRICS for measuring marketing automation performance. Lead conversation rate Revenue generated 41% 53% Consider this: With so many metrics available, it s challenging to decide what exactly you should be measuring. Whether your organization is evaluating traffic, response, conversion or overall value agree on one thing before starting any marketing automation campaign: which metrics will most effectively drive your success. Lead generation ROI Leads generated Pipeline value generated 35% 34% 40% Of course, great marketing start with great data so you might want to begin there. To start, download the DemandGen Special Report: Best Practices to Boost Your Database Health. Cost per lead 30% Open/click-through rate 21% Website traffic 16% 8
9 The methodology behind our research. Client Connection Research surveys are conducted online from Ascend2 s panel of more than 50,000 US and international business leaders, marketing decision-makers and practitioners representing a range of contact roles, company types, sizes and geographic regions. The questionnaire used is standardized to incorporate these methodologies across all studies while maintaining our proven 3-Minute Survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. Consider this: Automation can turn your marketing tactics into a true sales ecosystem but only if it s backed by accurate, actionable data. Ready to learn more? Survey demographics for the B2B marketing segment Company Location Other 10% Role in the Company Other Connect with us directly: by phone, , by , hello@netprospex.com or visit Netprospex.com to learn more about how we can impact your marketing efforts in 2015 and beyond. Europe 13% North America 77% Sales VP / Director / Manager 5% Marketing or Sales Staff 15% CEO / COO / CMO / CSO etc 34% In-house resources only 52% Marketing VP / Director / Manager 37% 9
10 NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing data management practices. Thousands of B2B organizations rely on NetProspex to assess, cleanse, enrich and grow their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make databases richer and more actionable, the company offers the industry s largest and most accurate reference database of B2B contacts, cleansed with proprietary CleneStep TM verification technology. For more information visit Marketing agencies, marketing software and data companies partner with Ascend2 to provide research-based demand generation. Our Research Partner Programs are transparent spotlighting your brand and the interests of your market. Learn more at B2B Marketing Automation Benchmarks Research conducted by Ascend2 in partnership with NetProspex. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. You may adapt, copy, distribute and transmit this work. However, you must attribute the work as produced by Ascend2 and its Research Partners but not in any way that suggests that they endorse you or your use of the work. You may not use this work for commercial purposes. 9
Data Driven Marketing
Data Driven Marketing B2B INBOUND MARKETING BENCHMARKS STRATEGY. AGILITY. PERSISTENCE. How B2B marketers will achieve Inbound Marketing success in 2015. Client Connection Research TM conducted by Ascend2
More informationSocial Media Strategy
Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research
More informationWebsite Marketing Optimization Benchmark Summary Report
Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research
More informationMarketing Automation Strategy SURVEY SUMMARY REPORT
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation
More informationInbound Marketing. Research Summary Report. Reaching the Next Level of Marketing Performance
Reaching the Next Level of Marketing Performance Inbound Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Inbound Marketing Research
More informationMarketing Automation
Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationData-Driven Marketing
Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research
More informationEmail List Growth SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS
MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Email List Growth SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Email List Growth Survey
More informationBenchmark Summary Report
SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationMARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015
MARKETING AUTOMATION STRATEGY B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex IF YOU HAVEN T YET, THE TIME IS NOW TO DEVELOP
More informationLead Generation Strategy
Marketing Performance Benchmarks Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Lead Generation Strategy Research Summary
More informationSmall & Medium-sized Business (SMB) Lead Generation Benchmark Report
Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Ascend2 Research Conducted in Partnership with Allegra. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0
More informationWebsite Optimization Benchmarks for the B2B Marketing Channel
Website Optimization Benchmarks for the B2B Marketing Channel The most challenging obstacles to website marketing optimization success in the year ahead and how B2B marketers plan to overcome them. Ascend2
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationSocial Media Marketing
Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted
More informationMobile Marketing. Benchmark Summary Report
Mobile Marketing Benchmark Summary Report The most challenging obstacles to mobile marketing success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.
More informationDigital Marketing Strategy
Reaching the Next Level of Marketing Performance Digital Marketing Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Digital Marketing
More informationEmail List Growth from the Small and Medium-sized Business Perspective
Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial
More informationINSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO
INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationSOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective
SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.
More informationcontent marketing trends
content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com
More informationB2B Marketing Technology Strategy
B2B Marketing Technology Strategy How an effective marketing technology strategy optimizes B2B marketing performance. Informatica in Partnership with Dun & Bradstreet and Ascend2 B2B Marketing Technology
More informationMarketing Automation Strategies for Sustaining Success
Marketing Automation Strategies for Sustaining Success Table of Contents. 3: Introduction 4: Success breeds success 5: Cross-channel success 6: Important objectives 7: Extent of use 8: Challenging obstacles
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for small & medium businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationClient Connection Research conducted by Ascend2 in partnership with Research Underwriters
Landing Page Optimization Strategy Outlook Report What landing page optimization success will look like in the year ahead and how marketers plan to achieve it. Client Connection Research conducted by Ascend2
More informationMARKETING AUTOMATION TRENDS
MARKETING AUTOMATION TRENDS Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS Marketing automation trends 3 Using marketing
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationCONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
More informationContent Marketing in 2014:
Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign
More informationSTATE OF DIGITAL MARKETING
2016 STATE OF DIGITAL MARKETING Survey Summary Report Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers TABLE OF CONTENTS 2016 State of Digital Marketing 3 Competitive
More informationB2B Social Media Marketing Trends
B2B Social Media Marketing Trends Table of Contents. 3: Introduction 4: Most Important Objectives 5: Social Media Marketing Success 6: Challenging Obstacles to Success 7: How the Budget is Changing 8:
More informationEmail List Strategy. Optimizing Marketing Performance in 2016. Ascend2 research conducted in partnership with Return Path. returnpath.
Email List Strategy Optimizing Marketing Performance in 2016 1 Ascend2 research conducted in partnership with Return Path Table of contents Introduction 3 List quality is a priority for marketers 4 Email
More informationCOPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER
COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding
More informationHow to Select a Lifecycle Marketing Automation Solution
How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.
More informationBenchmark Report. Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report Email Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 11 Changes to Email Marketing
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationSTATE OF B2B MARKETING AUTOMATION 2015
STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationHow to Create Engaging Content for Successful Lead Generation. Sponsored by:
How to Create Engaging Content for Successful Lead Generation Sponsored by: Welcome. INTRODUCTIONS AND EXPECTATIONS Introductions and expectations Jen Doyle, Senior Research Manager, MarketingSherpa @JenLDoyle
More informationInbound Marketing Report for Anchor Computer Systems. September 2015
Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove
More informationTHE STATE OF MARKETING DATA NetProspex Annual Marketing Data Benchmark Report
THE STATE OF MARKETING DATA NetProspex Annual Marketing Data Benchmark Report 2014 Over Hundreds of Companies Thousands of Files 61 Million Records Analyzed 84% of marketing databases are barely functional.???????
More informationMarketing Strategy Outlook Report. What marketing success will look like in the year ahead, and how marketers plan to achieve it.
Marketing Strategy Outlook Report What marketing success will look like in the year ahead, and how marketers plan to achieve it. 1 Marketing Strategy Outlook Report Table of Contents Introduction 3 What
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationAll statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.
About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed
More informationHow To Get More Out Of Leads
Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More informationTargeting. 5 Tenets. of Modern Marketing
5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More informationFive Strategies for Increasing the ROI of Marketing Events
Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester
More informationA SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS
Cloud-Based Marketing Data Management A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS SIMPLY PUT: GREAT MARKETING STARTS WITH GREAT DATA. Learn how we can show
More informationMarketer s Guide to Prioritizing Leads. Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers
Marketer s Guide to Prioritizing Leads Focus your time, money and effort on bringing new business by identifying and engaging the most likely buyers The deal in the haystack To be honest, the leads are
More informationMarketing Automation User; 2010 marketing review notes and 2011 plans
Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the
More informationOnline Lead Generation:
Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of
More informationEloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.
Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly
More informationThe Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
More informationCREATE A PERFORMING MARKETING AUTOMATION PLATFORM
CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,
More informationBenchmark Report. SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved.
Benchmark Report SEO Marketing: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 SEO Tactic Execution 4 Achieving
More informationDestination: Sales and marketing alignment.
Destination: Sales and marketing alignment. DemandGen International helps Concur, a leading B2B provider of integrated travel and expense management solutions, target prospects. SITUATION The primary obstacle
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationLead Generation 2013 survey results
Lead Generation Marketing Trends by Holger Schulze 2013 survey results Sponsored by Eloqua DiscoverOrg Strand Marketing Optify INTRODUCTION Welcome to the 2013 B2B Lead Generation Report! It s no secret
More informationEngagement. Integrating Quality Data To Optimize. Marketing Campaign Performance
End-to-End Engagement Integrating Quality Data To Optimize Marketing Campaign Performance Presented by Sponsored by 2 Executive Summary Quality prospect data is critical to assure that any company s marketing
More informationLead Management Best Practices
WhitePaper Lead Management Best Practices An effective, integrated approach using the 6 pillars of lead management: content marketing, lead capture, lead nurturing, lead scoring, opportunity handoff, and
More informationCREATE A MARKETING PLAN
CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not
More informationMARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage
MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer
More informationShould We or Shouldn t We? Considerations for Marketing Automation
Should We or Shouldn t We? Considerations for Marketing Automation Marketing automation may be in your future, but there are solutions that can fill your current needs with fewer challenges A E-Book Sponsored
More informationInbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
More informationThe B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6
Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationEloqua Insight The data you need, the way you want it, when you need it
Datasheet Eloqua Insight The data you need, the way you want it, when you need it Freedom from Spreadsheets Marketers are under pressure to demonstrate the impact their programs have on revenue. But it
More information- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING
- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content
More informationSTATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015
STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third
More information10 Tips For Lead Management
10 Tips For Lead Management Demand Generation Software Buyers Kit Ten Tips For Best Practice Lead Managment Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining
More informationMeasuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationMARKETING AUTOMATION PLAYBOOK 2014
MARKETING AUTOMATION PLAYBOOK 2014 Nestor Galina, 2009 Madison Logic. 2014 EXECUTIVE SUMMARY Marketing Automation has gotten a lot of recognition lately and for the right reasons. Marketers should be asking
More informationWHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI
WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them
More informationDrive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency
Drive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency Drive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency You Need Digital
More informationMarketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1
Marketing Automation Why It Makes Sense Big Data for Small Businesses Compare Business Products 2013 1 Table of Contents Introduction... 3 What is Marketing Automation?... 3 Reasons to Start Using Marketing
More informationTen Tips for Best Practice Lead Management
Ten Tips for Best Practice Lead Management Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining 50%? The Answer: Lead Management Lead management is the ability to:
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationBENCHMARK REPORT. 2012 B2B Marketing Benchmark Report. Research and insights on attracting and converting the modern B2B buyer. sponsored by EXCERPT
BENCHMARK REPORT 2012 B2B Marketing Benchmark Report Research and insights on attracting and converting the modern B2B buyer sponsored by EXCERPT 2012 B2B Marketing Benchmark Report Research and insights
More informationTurning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing
Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization
More informationCustomer Activation. Marketing with a Measurable Purpose
Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer
More informationBuild Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services
Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services Trust. Integrity. Longevity. These are the things that all marketers, especially those in the financial services
More informationGoing Beyond The Obvious With Predictive Analytics
Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B
More informationWhite paper. An Oceanos White Paper, sponsored by Aprimo
White paper TM Marketing to the Sales Funnel An Oceanos White Paper, sponsored by Aprimo The battle between competitors is being won and lost at the top of the funnel. SiriusDecisions, Demand Creation
More informationMetrics that Matter. From the study The Measurable Contribution of Marketing
Metrics that Matter From the study The Measurable Contribution of Marketing Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group Introduction Tracking, measurement, and metrics
More informationSolving the Challenge of Lead Management Automation
WHITE PAPER Solving the Challenge of Lead Management Automation How We Did It and What We Learned Table of Contents Background... 1 Business Challenges... 2 Adapting to Digital Marketing... 2 Developing
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationSales Performance Improvement
Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads
More informationwhat is Interactive Content & why it works
what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,
More informationHOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING
advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A
More informationSupercharge Your Demand Generation with Marketing Automation:
Supercharge Your Demand Generation with : The Power of Knowing Your Buyer and Your Buyer Knowing You Sue Hay, CEO, BeWhys Marketing, Inc. Cari Baldwin CEO, Bluebird Strategies The days of spray and pray
More informationENGAGEMENT. Special Report ACCELERATION. Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST
ENGAGEMENT Special Report ACCELERATION Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST Dreamforce 2014 Cool Tools & Wrap-up Report Special Report Salesforce s big news at this year s Dreamforce
More informationModern Marketing Transformation
Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO
More informationYour B2B Sales Acceleration Engine
Your B2B Sales Acceleration Engine Sales Engine International is a Sales Acceleration Company. We help you FIND, CONNECT with and ENGAGE your prospects. Accelerate To ACCELERATE sales you will need: A
More informationThe B2B Marketers Perfect Pairing
The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics
More informationLead Management. Guide
Lead Management Guide OVERVIEW This document examines the importance of strategy, assets and technology when considering a Lead Management process. The document provides background, points for discovery,
More information