20 tried and tested tips to help you generate more leads

Size: px
Start display at page:

Download "20 tried and tested tips to help you generate more leads"

Transcription

1 e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1

2 Introduction How to make your offers irresistible How to use your CTAs to grab people s attention Ways to make your landing pages convert How to optimise your forms How to maximise your lead generation page 4 page 6 page 7 page 8 page 9

3 Introduction Successful lead generation is what keeps the funnel full of sales prospects while you sleep. However, surprisingly, only 1 in 10 marketers actually feel their lead generation campaigns are effective. campaigns involve a lot of moving parts, which means it s often difficult to know which elements are performing successfully and what needs to be fine-tuned. The best lead generation campaigns contain the following 4 elements: 1 OFFER An offer is something that s perceived as being valuable. It can include e-books, white papers, free consultations and product demonstrations. 2 CALL TO ACTION (CTA) A CTA is either text, an image or a button that links directly to a landing page so people can find and download your offer. 3 LANDING PAGE Unlike normal website pages, landing pages are specialised pages that contain information about one particular offer, and a form to download or sign up. 4 FORM You can t capture leads without forms. They re used to collect contact information from a visitor in exchange for an offer. Is your lead generation working effectively? Do you know which parts of your campaigns need refining? This e-book outlines some useful ways you can improve your lead generation. page 3

4 1 How to make your offers irresistible #1 Use the element of scarcity If you look at the principle of supply and demand, you ll notice that when supply is limited, demand goes up. That s because scarcity has a psychological influence on us, making us want something even more if there isn t enough to go around. Scarcity is great because it creates a fear of shortage, and a sense of urgency. You can apply it in the following ways: Limited time offers They re among the most popular in the scarcity category. Just think about your average car dealership. Practically every advert features a limited time deal. Get 0% financing before it s gone! Limited quantity offers When something s of limited quantity, it suddenly becomes unique or exclusive. In some studies, limited quantity or supply offers have outperformed limited time offers. Limited quantity offers are great for getting people to say yes to your offer without procrastinating. Limited time and limited quantity offers Groupon uses limited time and limited quantity offers perfectly. That s because its deals end within a certain time frame and they limit the number of people who can buy each deal. That s a powerful combination. The site also packages these scarcity tactics with discounting, which is another great value-add. #2 Leverage the bandwagon effect It s natural for humans to copy one another, even without realising it. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an offer more valuable is to show that other people are participating in that offer. If possible, a great way to do this is to mention the number of people who ve already purchased, downloaded, signed up or donated. #3 Use appealing titles If you have a great offer with a bad title, chances are no one will download it or sign up. But if you have an amazing title, suddenly everyone wants it. That s because people do naturally judge a book by its cover. If your offer is a piece of content, such as a white paper, e-book or presentation, put effort into creating a compelling title that resonates with your target audience. page 4

5 #4 Create offers for different buying stages One of the most commonly used offers on websites is contact us. Of course you want your prospects to talk to your sales team, but not everyone will be ready. Buyers usually do their own research before they re ready to speak to a sales rep. Plus, every prospect is at a different stage of exploration. Some may need more education than others. That s why it s important to develop different offers for different buying stages. #5 Avoid using corporate jargon Professional images are necessary, but you need to avoid using corporate speak at all times. What is corporate jargon? It s those terms and phrases that have been over-used, rendering them meaningless. Avoid these words when describing your offers and stick to plain English. Here are just some of the words you should steer clear of: Next generation Cutting edge For instance, someone at the top of the funnel may be more interested in an informational piece like a guide, whereas someone closer to buying at the bottom of the funnel might be more interested in a free trial or demo. Create offers for each phase, and include a primary and secondary CTA to these offers on various pages throughout your site. Market-leading Solution Value added Unrivalled Mission critical page 5

6 How to use your calls to action to grab 2people s attention #6 Make your CTAs easy to find CTAs perform best when they re placed above the fold the space where your web page is viewable to the user without having to scroll down. Research has revealed that anything below the fold will only be seen by 50% of people who visit your page. Double the number of people that see your CTAs and you ll significantly increase your leads. #7 Use contrast to make your CTAs stand out A CTA is meant to stand out, so if your CTAs blend in too much with your overall site design, no one will see them. You want as many eyeballs to land on your CTAs as possible. Help make this happen by using contrasting colours and design to make it clear they re clickable. #8 Link your CTAs to landing pages CTAs are meant to send visitors to a dedicated landing page where they ll receive a specific offer DON T use them to drive people to your homepage DO send your web visitors to a targeted landing page that s relevant to what they re looking for, so they re willing to give you their details. If you have the opportunity to use a CTA, send them to a page that ll convert them into a lead #9 Improve your thank you pages Thank you pages are great CTA real estate. Even if someone completes a form on your website (converting as a lead), the interaction doesn t stop there. Increase engagement and you ll transform your prospects into loyal fans. Once visitors complete a form, automatically direct them to a page thanking them for downloading or signing up. Not only is it polite, but it also gives you space to promote more offers and content relevant to what they ve just requested. page 6

7 3 Ways to make your landing pages convert #10 Remove the main navigation Once a visitor arrives on a landing page, it s your job to get them to submit the form. If there are links on the page to move about your website, it will distract your visitors and reduce the chance of them converting on the page. You can increase your landing page conversion rates by removing the main navigation from the page. #12 Create simple landing pages Less is more when it comes to your landing pages. A cluttered page means a distracted visitor. Be brief and to the point, giving them enough of a taste so they want to sign up for more. In addition to your headline, include a brief paragraph explaining what the offer is, followed by a few bullet points outlining the benefits. #11 Keep your messages consistent Have you checked if your CTAs and landing page headlines are consistent? If people click on a link for a free offer and then discover there s a catch on the landing page, you ll instantly lose their trust. Similarly, if your headlines read differently to your CTAs, it ll cause confusion and result in your visitors wondering if your CTA is connected to the wrong page. #13 Encourage social sharing Don t forget to include buttons to enable your prospects to share your content and offers. Include multiple social media channels as well as , since people have different sharing preferences. When your offer is shared more, more people land on the page, and therefore more people complete your forms and become leads. page 7

8 4How to optimise your forms #14 Make forms the right length The fewer fields you have in a form, the more conversions you re likely to receive. This is because each new field you add to a form creates more work for the visitor. However, the more fields you require, the better quality the leads might be, because only those really interested will complete it. The only way to find out what works best is by testing various form lengths and seeing what gives you the best leads. #16 Adjust the styling Sometimes people won t complete a form because it looks long and time-consuming. If your forms involve a lot of fields, try making them look shorter by adjusting the styling. For example, reduce the spacing in between fields or align the titles to the left of each field instead of above it. If your forms cover less space on the page, it ll seem as if you re asking for less. #15 Avoid the word submit One of the best ways to increase form conversion rates is to avoid using the word submit on your CTA buttons. That s because people very rarely want to submit to anything. Instead, turn the statement into a benefit that relates to what they re going to get in return. For example, if your form relates to downloading a brochure, the submit button should say, Get your brochure. page 8

9 5How to maximise your lead generation #17 Think about your search engine optimisation (SEO) It s crucial you make it easy for people to find your landing pages using search engines. Here are just some of the ways you can do this: Pick a primary keyword for each landing page and optimise that page for that word. If you oversaturate a page with too many keywords, it ll lose its importance and authority because search engines won t have a clear idea of what it s about Place your primary keywords in your headline and sub-headline. These areas of content carry greater weight with search engines Include the keywords in the body content, but make sure they re relevant to the rest of your content Include keywords in the page URL and file name of images, or use them in the ALT tag #18 Conduct A/B testing A/B testing is a great way to increase leads across all channels and tactics and can be used in CTAs, landing pages, marketing, advertising and more. You d be surprised at how much of a difference changing the colour or shape of your CTA button can make. Research has revealed that A/B testing your landing pages and other assets can help you generate up to 40% more leads for your business. When done correctly, it can provide you with a huge competitive advantage. #19 Generate social media leads Social media isn t just for sharing selfies and holiday snaps, it s essential for generating leads online. Companies that only use social media to blast out messages about themselves aren t using social channels effectively. When sharing content on social media, don t always post something that relates to your company. Share links to other interesting things you ve found online instead. Publishing and sharing content that directs traffic to targeted landing pages is the single biggest lever to increase lead generation through social media. You can do this by posting links to new landing pages and sharing useful resources such as blog posts and discounts. #20 marketing Many businesses think that marketing is only best used when communicating with existing prospects and customers. However, it s a great channel for lead generation. You can use to generate more new prospects by: Making sure you have a list of happy subscribers that enjoy receiving s from you Sending people valuable offers such as discounts or educational content Giving people the tools to share your content by adding forward to a friend links or social media sharing buttons page 9

10 About Cognition Cognition is a full service marketing agency rooted in a commercial approach we create captivating marketing that drives revenue and growth. We re an agency with a head for business because, after a decade of commercial success, we know what works. Our award-winning teams in London and the Midlands are led by experienced entrepreneurs and include some of the brightest marketing strategists, digital experts, PR specialists and creative minds, all ready to apply their expertise to the challenge of growing your business. 30 MINUTE CHALLENGE Want to bolster your sales pipeline? We offer a no-obligation meeting to discuss your marketing. If you re not impressed after 30 minutes, we ll even pay for your time. Contact Paul Houston, Cognition s Commercial Director, on or page 10 cognitionagency.co.uk

GREATEST LEAD GENERATION

GREATEST LEAD GENERATION THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE 22 GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS 2 #1 Use the Element of Scarcity If you look at the principle of supply and demand, you ll notice

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT

More information

MCALLISTER CONSUMER FOCUSED MARKETING. Take A Closer Look. greatest TIPS, TRICKS & IDEAS. A Publication of

MCALLISTER CONSUMER FOCUSED MARKETING. Take A Closer Look. greatest TIPS, TRICKS & IDEAS. A Publication of Take A Closer Look MCALLISTER CONSUMER FOCUSED MARKETING greatest GENERATION 30LEAD TIPS, TRICKS & IDEAS A Publication of THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 TABLE OF CONTENTS INTRODUCTION

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

30 Ways to Generate Leads. Grow your business online with these proven web marketing practices.

30 Ways to Generate Leads. Grow your business online with these proven web marketing practices. 1 30 Ways to Generate Leads Grow your business online with these proven web marketing practices. 2 TABLE OF CONTENTS INTRODUCTION // 5 MECHANICS OF LEAD GENERATION // 6 THE 30 BEST PRACTICES TIPS, TRICKS

More information

THE 30 BEST LEAD GENERATION TIPS, TRICKS & IDEAS

THE 30 BEST LEAD GENERATION TIPS, TRICKS & IDEAS THE 30 BEST LEAD GENERATION TIPS, TRICKS & IDEAS PRESENTED BY Thanks for downloading!! Nice find! You re well on your way to becoming a sales machine. Now be a friend and share this resource with hundreds

More information

THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS

THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS TABLE OF CONTENTS INTRODUCTION // 1 MECHANICS OF LEAD GENERATION // 2 THE 30 GREATEST TIPS, TRICKS AND IDEAS // 3 CHAPTER 1: CONTENT AND OFFERS // 3 CHAPTER

More information

GREATEST Lead Generation Tips

GREATEST Lead Generation Tips 30 GREATEST LEAD GENERATION TIPS FOR REAL ESTATE AGENCIES 1 GREATEST Lead Generation Tips for Real Estate Agencies 30 GREATEST LEAD GENERATION TIPS FOR REAL ESTATE AGENCIES 2 30 Greatest Lead Generation

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

15 Features Every Great Website Needs

15 Features Every Great Website Needs + 15 Features Every Great Website Needs Introduction Whether you re yet to build your first website or you have a site that isn t performing, you might be wondering what it takes to make a great website.

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION Introduction With larger sends and bigger budgets, it is imperative for enterprise marketers to run

More information

Email Marketing Best Practices - Top 10 tips

Email Marketing Best Practices - Top 10 tips Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

TIP. N o 1. thegrowthfactory

TIP. N o 1. thegrowthfactory N o 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS thegrowthfactory Why read this book? Here s why Serious about sales? Dialogue is and that s why we re spilling the beans that are packed into this

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses

The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses Defining a Home Care Lead, Assisted Living Lead or Senior Service Business Lead A name and an email

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

WEBSITE DESIGN CONSIDERATIONS

WEBSITE DESIGN CONSIDERATIONS WEBSITE DESIGN CONSIDERATIONS A bad design can cost a Web site 40 percent of repeat traffic. A good design can keep them coming back. (Kalin, 1999) If you captivate a viewer s attention with a compelling,

More information

DIGITAL MARKETING 101:

DIGITAL MARKETING 101: DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Top tips for online campaign optimisation

Top tips for online campaign optimisation Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Make your website work. Ten ways to convert visitors into buyers

Make your website work. Ten ways to convert visitors into buyers Make your website work Ten ways to convert visitors into buyers 4 million online shoppers in the UK * 7% growth in e-retail sales in the last two years 50.% of online shoppers who place items in their

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Building Landing Pages for Mobile Games

Building Landing Pages for Mobile Games Contents... 1 Introduction... 2 Pre Launch Landing Page... 3 Design... 3 Messaging... 4 Call to Action (CTA)... 5 Conversion Process... 6 Testing and Analytics... 6 Marketing Methods... 7 Additional Strategies...

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

Basics of Strategic Keyword Research

Basics of Strategic Keyword Research Basics of Strategic Keyword Research www.softnik.com PAGE 1 OF 12 Table of Contents Importance of Preliminary Target Market Analysis 4 Keyword Research = Knowing Your Customer 4 Learn Everything You can

More information

The Foolproof Guide to An Effective Landing Page

The Foolproof Guide to An Effective Landing Page The Foolproof Guide to An Effective Landing Page 10 EASY TIPS TO BOOST CONVERSIONS reachlocal.com 888.861.6378 2012 ReachLocal. All Rights Reserved. No reproduction without permission. Bonus Checklist

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

HOW TO USE LANDING PAGES FOR BUSINESS.

HOW TO USE LANDING PAGES FOR BUSINESS. INTRODUCTORY HOW TO USE LANDING PAGES FOR BUSINESS. Learn how you can create, design, and optimize effective landing pages to drive traffic to your website and bring in more leads for your business. A

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

A Rough Guide to E-newsletter Marketing

A Rough Guide to E-newsletter Marketing A Rough Guide to E-newsletter Marketing Content 1 2 3 4 5 6 7 8 Why use email marketing What email marketing can deliver It all starts with data How to design effective email Writing great email Wait!

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

5 Reasons Your Website Isn t Generating Enough Leads

5 Reasons Your Website Isn t Generating Enough Leads 5 Reasons Your Website Isn t Generating Enough Leads Ken Horst 612-251-8237 http://digitalmarketingwingman.com The great unfulfilled promise of the past 10 years in online marketing is build it and they

More information

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results.

Table of contents. Creative Assets. What Is LinkedIn? Ad Approval. Why Should I Advertise on LinkedIn? Tracking Results. Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02

More information

Blogging Made Simple

Blogging Made Simple Blogging Made Simple Your Step-by-Step Guide For Creating High Quality Blogs MC Chowdury www.candyboxmarketing.com Contents Why Blog?... 2 Determining the Right Topic... 4 Blogging: Best Practices... 5

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

Email Marketing Content Creation

Email Marketing Content Creation Email Marketing Content Creation Writing your way into the inbox. Email marketing is primarily a textual medium focusing on phrases, stories and sentences that are used to gain attention and hold it until

More information

4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure

4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure 4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure Written by Bobby Holland all rights reserved Copyright: Bipper Media -------------------------------------------------------------------

More information

Ads Optimization Guide

Ads Optimization Guide Ads Optimization Guide Table of contents Take your campaigns to the next level 03 04 Optimizing Bids 10 Key drivers for advertising success 04 05 Landing Pages 11 01 Creating Multiple Campaigns 05 Tracking

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC

PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC Ask any business owner what he or she needs, and you ll likely hear more customers. Businesses can t just rely on their existing customers to fuel

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

VIDEO 1: HOW DO YOU USE A LANDING PAGE?

VIDEO 1: HOW DO YOU USE A LANDING PAGE? VIDEO 1: HOW DO YOU USE A LANDING PAGE? Hi there! I m Angela with HubSpot Academy. In this class, we will be discussing how to use landing pages to convert unknown website visitors into known leads. Let

More information

Super Charge your Sales through Inbound Marketing: A Complete Guide. Gabe Wahhab President - Savvy Panda

Super Charge your Sales through Inbound Marketing: A Complete Guide. Gabe Wahhab President - Savvy Panda Super Charge your Sales through Inbound Marketing: A Complete Guide Gabe Wahhab President - Savvy Panda Nice to Meet You! I m Gabe In My Free Time. Combat Sports In My Free Time. Spoil These Guys In My

More information

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect.

7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect. 7 Things Every small business can fix on their website in the next week to increase leads and sales. Marketing Playbook Introduction Increase Your Conversions Do you really want to increase your leads

More information

Top 12 Website Tips. How to work with the Search Engines

Top 12 Website Tips. How to work with the Search Engines Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS THE 30 GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS >>>> BECOME GREATER THAN 605.716.5666 www.midwestmarketingllc.com A Publication of THE 30 GREATEST

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Autoresponders Quickstart Guide

Autoresponders Quickstart Guide Autoresponders Quickstart Guide 1 2 Autoresponders Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

How We Generate Leads Online Part 1 Workbook

How We Generate Leads Online Part 1 Workbook How We Generate Leads Online Part 1 Workbook Lead Generation What type of article tends to attract reader attention bringing you more traffic and more eyeballs to your page? Which articles convert bringing

More information

GREATEST LEAD GENERATION

GREATEST LEAD GENERATION GRATST LAD GNRATION TIPS, TRICKS & IDAS A PUBLICATION OF GRATST LAD GNRATION TIPS, TRICKS & IDAS TABL OF CONTNTS INTRODUCTION MCANICS OF LAD GNRATION T 30 GRATST TIPS, TRICKS AND IDAS CAPTR 1: CONTNT AND

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

The Ultimate Marketing Plan: Using Tools + Tips to Promote Before and After the Show Supplemental Handout

The Ultimate Marketing Plan: Using Tools + Tips to Promote Before and After the Show Supplemental Handout The Ultimate Marketing Plan: Using Tools + Tips to Promote Before and After the Show Supplemental Handout Emilie Barta, Trade Show Marketing + Presentation Specialist EMILIE BARTA PRESENTATIONS Hi there-

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

How do you turn your website into a real money-maker?

How do you turn your website into a real money-maker? Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I m making some money, but I wouldn t call it success just yet. The

More information

Good Fast or Low cost marketing

Good Fast or Low cost marketing Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

Natural SEO or Pay-per-click which one to choose?

Natural SEO or Pay-per-click which one to choose? Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

How to Create Landing Pages. Learn How to Create Powerful Landing Pages that Increases Your ROI

How to Create Landing Pages. Learn How to Create Powerful Landing Pages that Increases Your ROI How to Create Landing Pages Learn How to Create Powerful Landing Pages that Increases Your ROI How to Create a Landing Page Why should you read this guide? Learn all of the basics that go behind creating

More information

First Page Google Results Through Blogging

First Page Google Results Through Blogging First Page Google Results Through Blogging Get First Page Google Ranks by simply Writing and Posting a Blog Article Copyright Randombyte. All Rights Reserved. Writing blog articles that land on Google

More information

A Business Owner s Guide to: Ad Retargeting

A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information