Google, Websites and Social

Transcription

1 Google, Websites and Social Your Must Do Internet Checklist for 2014 Greg Hoffman Roofing Contractor Marketing

2 What are the Best Sources Now for New Leads?

3 Lead Sources Referrals and Networking Canvassing Trade Shows Internet Google, Directories, Review Sites Pay Per Click Radio/TV Endorsements-Jingles Direct Mail & Local Magazines

4 Wholistic Marketing Successful contracting businesses attack on all marketing fronts Internet Marketing is foundational Strong BRANDING kicks it on HIGH It requires a Wholistic mentality to be successful

5 Internet Marketing 2014 Website Search Rank Directories and Citations Reviews Google Places and G+ Social & Branding Pay Per Click

6 Web Design Responsive Design Mobile Tablet PC/Mac

7 Desktop v. Smart Phone

8 S Local Mobile vs Desktop Search Volume, Mobile Search Growth e: BIA/Kelsey, annual US Local Media Forecast , cited by Search Engine Watch, March 30, 2012, billion

9 Website Basics Professional look Responsive to Device Clean coding Incentives and Offers Credentials Reviews

10 SEO Why is this Guy on Page1? His domain is liked by Google s Algorithm

11 Why is He Not on Page 1? New Domain? Inconsistent Company or Address Information? Over SEO d? Bad SEO? No Optimization at all?

12 Google s Quest for Perfection Each year Google changes their Alogorithm around times, with most being minor. Major updates (listed below) are increasing rapidly and impacting a lot of businesses = Averaged 3.2 updates per year over 11 years 2011 = 21 Updates (1 st Panda Update) in one year 2012= 38 Updates (More Panda and 1 st Penguin Update) 2013 = 17 Updates (More Panda, Penguin 2.1 and the New Hummingbird)

13 What is Panda, Penguin and Hummingbird? Google Algorithmic Updates Panda (2011 start) Content focused, designed to elevate high quality, strong content sites Penguin (2012 start)- Backlink focused, designed to catch spammers but it hurt legit SEO in some cases too Hummingbird (2013)- Does not impact sites directly, designed to pull better results even if exact match keywords do not exist

14 What Does Want? Great Results Quality Information To Sell More Ads To Rule the World

15 Who is the biggest? Search Engine Land November 13, 2013

16 Keys Elements to Basic SEO Relevance and Reputation = Age, history, quality, content and back links Quality website with unique relevant content Title Tag Description Good quality backlinks to your site

17 Advanced SEO Install Webmaster Tools to website Insight to potential Google Penalites Read/Watch Google s Webspam Chief Matt Cutts for things to avoid and things to do SearchEngineLand.com is also a great reference Google Google SEO Starter Kit download and read

18 SEO Things to Avoid Unsolicited contact from someone claiming to represent Google or being a Google Partner Duplicate Content Free SEO from your web designer or any other provider Multiple Google Maps when you really only have one Allowing multiple people access to your website backend

19 SEO Expectations Takes a long term, careful approach White Hat Tread lightly Does Facebook and Twitter help SEO? No according to Google

20 How Do I Find a Good SEO Company? Google Them Check current client results Check references Real SEO is not cheap Give them 12 months to establish a presence

21 What To Do About Directories? Dexknows.com Judy s Book, Angies List BBB YellowPages.com 200+ Citation and Directory Sites

22 N.A.P. Name, Address, Phone Have you moved in the last 5 years? Have you changed phone numbers? Have you changed web addresses?

23 Do I still Need Yellow Pages?

24 More SEO To Do s Consistent information for N.A.P. (Directories/Citations) Google your company name and check every listing for 3 pages deep Find inconsistent data (NAP info) and directly request a fix if incorrect Search for multiple map listings in Google delete duplicates Seek at least 5 reviews on Google Places + listing

25 Claim and Complete Your Google+ Page

26 Get More Online Reviews Google+ Yelp Insider Pages You Tube Video s Website Testimonials

27 Pay Per Click Does it work? Budget Technically Challenging Use a professional Aggressive = Both PPC and SEO

28 Social Media Source: Hitwise US

29 Facebook for Roofing FB is your living Resume Update at least weekly Show off big jobs Share roofing related things of interest PR Campaigns to share news

30 Facebook for Leads or Branding? Branding 90% Build your reputation Show your work Build a Network 10% Lead Gen with weather events and lots of Ads

31 Roofing and LinkedIn

32 Internet Marketing Works Best with Branding Page One Ranking Results Improve with Familiar Names

33 Build a Brand AND Get Ranked Consistent Marketing Strong Logo Direct Mail Billboards Radio jingle, hooks TV jingle, hooks

34 Familiar Brands = Trust

35 Known Brands are Trusted Roofing Companies have a trust issue with the public Make yourself familiar Market Wholistically Be visible and memorable

36 Website for all devices To Do List Check for Google Penalty with Webmaster Tools N.A.P. worldwide Reviews Post to Facebook regularly Brand it!

37 Thank You! More questions? Visit Us at Booth 229