Search Engine Optimization (SEO) & Social Media

Transcription

1 Search Engine Optimization (SEO) & Social Media Presented By: Ma. Bonofiglio Sr. Sales Manager of SEO and SMO Advance Digital

2 Please feel free to follow me and tweet during the mee3ng if you feel strongly about what is being said. Thank you!

3 Who and What is Advance Digital? Advance Digital owns 12 affiliate sites reaching over 23 Million 1 unique visitors each month. As one of nineteen Google AdWords Premier SMB Partners 2 and the Microso< 2013 Digital Marke;ng Partner of the Year 3 Advance Digital provides enterprise- level resources while affiliates provide local service & support, delivering the same premier SEM, SEO, and Social strategies to our clients that we employ for ourselves. 1 - comscore MulV- PlaWorm Study April h.p:// findpartner.html 3 - h.p:// us/news/press/2013/may13/05-20wpc13pr.aspx

4 Are SEO and SMO Cat Herding?

5 Social Media

6 What should a Social Program Accomplish?

7 Defining Social Goals and Objec3ves?

8 What are the Top 5 Social Goals for Marketers? 1. Brand Awareness 2. Engagement!!! 3. Customer & Talent AcquisiVon 4. Thought Leadership/White Paper ProliferaVon 5. Lead GeneraVon

9 Social Media Best Prac3ces? 1. Post oden Once a day. 2. Talk about what ma.ers. Do your business goals Ve back to what you are talking about? 3. Change to be relevant in the social world. If you don t like change you ll like irrelevance even less. 4. Watch what is gefng reacvon and feedback. Watch your compevvon even closer 5. Report, report, report.

10 Social Media and Marke3ng Goals Intersec3on? 1. Budget consideravon 2. Authors and Authorship Content 3. InformaVon Gathering & Lead GeneraVon 4. CapabiliVes - Services/Products 5. Consistency & Relevance

11 SEO

12 Why is SEO Important? = Companies that became the Thing

13 Why is SEO Important?

14 Why is SEO Important? 59% of internet users use search engines daily. 1 46% of daily searches are looking for info on products or services. 2 More than three- quarters of people looking for informavon on a local business used search engines over other sources The Pew Research Center s Internet and American Life Project tracking surveys, SRI, October Local Media Tracking Study, by Burke, June

15 Why Does SERP Rank MaTer? In all, 85% of search engine clicks go to organic listings vs. paid With an average 53% CTR, the benefit of ranking first on a SERP is priceless The top 5 results receive 87% of clicks Source: Compete.com Study, October 2012

16 How do on- page and off- page work together? ConnecVon is the Key

17 How do on- page and off- page work together? What s happening off- site is the best indicator of what SHOULD be happening on- site. UlVmately these keywords should align with your stated business goals.

18 How do on- page and off- page work together? On- site Considera3ons AnalyVcs Webmaster Tools CreaVve/UI Structure NavigaVon Content Image Use Proper Coding Internal Linking Off- site Considera3ons Link Building/Profile Social Bookmarking AuthoritaVve Blogging Social IntegraVon Authorship Directory Work LisVng Work NAP Consistency Content MarkeVng

19 Take- Aways

20 What NOT Do in SEO and Social Media?

21 Do you know good ART when you see it? Picasso? Dali?

22 Do you know good ART when you see it?

23 The best atribute of search and social media?

24 Are you are relevant? Warren Buffet RGHS 11 th Grade Economics Class Who would you prefer to invest your money?

25 Do Social Media and Search Cross? Authorship and Publisher

26 Thank You. Open Forum Questions? Matt Bonofiglio