SEO Proposal. Prepared for: Dr. Laura Arens Fuerstein.

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1 SEO Proposal Prepared for: Dr. Laura Arens Fuerstein Created by: Peter Roesler (800) Page 1

2 Hello, I appreciate the opportunity to submit this proposal for SEO and web marketing for your website. This correspondence outlines the complete scope of work, including objectives, procedures, identification of responsibilities, and fees. Thank you for your time and consideration and I look forward to partnering with you on your Internet marketing. Respectfully, Peter Roesler President WHY CHOOSE US? SEO works like a spotlight, drawing customers to the main attraction - your business! prides ourselves on personal service and we want to know your business from the inside out. You will find that when you work with one of our professionals, personalized service is our top priority. We only consider our job a success if you are satisfied with the results. OUR GUARANTEE guarantees to: 1. Use only accepted and legal means to promote web sites. 2. Follow recommended practices of search engines and directories and avoid using unaccepted or invalid Search Engine optimization (SEO) techniques. 3. Act in good faith and in an acceptable manner when giving advice about website promotion. 4. Avoid all false presentations and/or fictitious results that have no basis in reality. 5. Avoid any action that may put the client's website at risk. 6. Keep all client information confidential and private that we receive for the purpose of our SEO work on their sites. Avoid using such information for any other purpose unless we receive prior written consent from our client. Page 2

3 SEO Proposal OBJECTIVE To obtain a top 1-3 positions for keywords on all major search engines for your website. SCOPE OF SERVICES Search Engine Optimization Your optimization plan will be customized based on the unique opportunities we identify for your business, with the overriding goal of increasing qualified traffic and visitors and converting them to leads, calls, and sales. Unlike other companies who do the same thing every month, each month we adapt your strategy so we can dedicate our time to the highest yielding activities. We commit to do all the things listed in this proposal, plus much more. Our objective is to successfully place your website within the top 1-3 positions for your most of your keywords on all major search engines within 3-9 months of project initiation. For less competitive keywords results can be achieved in as little as 30 days. For the most competitive keywords it may take up to 6-12 months to get solid long term results in the top positions of the Search Engines. New keywords will be added each month as we win for others in order to continue the growth of the website. The two main activities we will use to reach this objective are content enhancement and link building. Inbound quality links from high page rank sites will be a priority. New web pages will be built on your website that focus on educating your visitors with the services or products you offer. These pages will have keyword focused content that will serve to increase your visibility on search engines and drive you closer to the top of the keyword listings for specific niche keywords and keyword phrases relevant to your industry. The content (text & images) will be generated by both us and taken from existing materials you provide and integrated into the look and feel of your site. Page 3

4 Not all methods we use are listed below as some are trade secret and allow us to outrank most average SEO practitioners. We do not use any black hat methods that may violate the standards set forth by the search engines. Because we continually monitor the ever-changing search engine algorithms and internet marketing landscape, we avoid wasting time on old ineffective methods. Our focus is always on producing the highest ROI by increasing traffic that converts to new business. If your website graphics and copy need to be improved to increase conversion, our long history of creating award winning websites makes us infinitely qualified to make these enhancements as part of our services. OUTLINE OF PROCESSES ONSITE SEARCH ENGINE OPTIMIZATION TASKS Benchmark Current Traffic and Search Engine Positioning Analyze the current traffic trends through our SEO software. Create Baseline Search Engine Visibility Index Analyze search engine positioning prior to optimization activities. The objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across search engines, and use this information to gauge future progress. Collection of New Keywords & Analysis Analyze the most popular keywords across major search engines. Study the competing websites in the top 20 positions in major search engines. Evaluate what it will take to win top positioning with specific keywords and keyword phrases, and create plan to dominate those terms. Research Target Audience Analyze and determine the current demographics of the target audience. Analyze popular keywords searched by the target audience so that landing pages can be developed using these keywords, maximizing the conversion of visitors and reducing the bounce rate. Create New Versions of Meta Tags and Keywords We will aid you in creating site-wide Meta tags according to requirement and specifications of different search engines and directories. Optimize the Pages for Search Engines (Site Re-engineering) Site re-engineering to optimize the entire site with site content/navigation with Page 4

5 appropriate keyword weight age. Develop both XML and HTML sitemaps and place on site. Implement New Content and Meta tags New keyword rich content and Tags will be created, implemented, tested and resubmitted. Advanced Techniques Make sure your content titles and subtitles under H1 / H2 tags. Verify that your robots.txt file exists and that you added the folders you want to prevent access from. Make sure all images have alt text. Create a sitemap.xml at the root of your site. Create a 404 page contains links to your main categories and maybe a search box. Verify your server load time. Clean up the website code removing excess code. Create a keyword friendly URL. Google Webmasters We will setup Google webmasters in order to track back links, internal errors, broken links and other website errors. W3 Validation Your site code is important to SEO and validation is a standard. We will validate your website s code in order to follow the standards of the web community if possible. Blog Development We will develop and install a blog that looks and feels like your current website. The blog will not only be an information resource center, but it will allow us to advertise products and services to new customers on each post. The blog's purpose will be to boost traffic numbers and drive traffic to the main website and your social media accounts. Blog Optimization We will optimize the blog to be SEO friendly so each article is optimized for maximum web exposure. Each time a new blog post is created it will automatically be distributed to all of your social media accounts. Each article will include internal back linking which will help boost your organic SEO rankings. Page 5

6 Social Media Dashboard Update all of your social media websites in one place. Your new blog acts as a social media dashboard. It's easy all you have to do is update your blog and you will update all your social media sites at the same time. Social Media Development We brand your Twitter, LinkedIn, YouTube and Facebook accounts. Each account will be interlinked and will link to the blog. Each time a new blog post is created it will automatically create posts in each of your social media accounts. MONTHLY SEARCH ENGINE OPTIMIZATION TASKS Google Places Map Optimization We will create and optimize a Google places map account. A high ranking on Google Places allows local businesses to rank for competitive keywords on a local level. This also allows the business owner to drive traffic from the web directly to their location. We will build backlinks specific to Google Places keywords increasing your positioning and rankings. Blog Posts / Article Marketing We will write 1 blogs per month. Each blog will be distributed to the article directories, posted in your social media applications, and be bookmarked by 55 websites. Articles help increase site popularity, keep the site up to date and help inform your target audience about your industry. The purpose of the articles is to promote your business as experts in the field and to increase backlinks. Link Building to Articles In order to boost the article rankings and the links back to your site that are within them, backlinks will be created to each article that is written. These backlinks will filter through to your site increasing overall rankings. Internal Link Building We will use your current website to increase rankings to by using keyword enforced backlinks throughout the website copy where applicable. Each page on your current site will be utilized to boost the targeted keywords to every page. Page 6

7 RSS Feed Promotion In order to boost the blog rankings and the traffic to each post, monthly we will post and promote your RSS feeds out through the internet to get to more exposure. RSS feeds are picked up by other websites creating more popularity to your own website. It helps create backlinks, popularity and branding. Social Bookmarking We will submit your website to social bookmarking websites each month. Example bookmarking websites we submit to: blinklist.com, bookmarks.excite.co.uk, url.org, weblinkr.com, bookmarkframe.info, bookmarksocials.info, etornews.info. For more information on social bookmarking please refer to this video. Link Popularity Building Campaign We will aid you in acquiring backlinks from your current customer base. To achieve high Page Rank (link popularity) we will build backlinks each month. These links will help boost link popularity and rankings. Backlinking occurs when another website links to your website, either through a profile link or a forum post (backlinking back to your site) or on the site itself. Backlinking is a part of the entire ranking algorithm process for all the search engines. If two sites are similar in content and design, search engines have a tendency to prefer site having more inbound links but again quality links dominate. Backlinking can be done in several ways such as blog commenting, article marketing, profile creation, forum posting, contacting relevant websites, blogging and more. Video Optimization - Optimize and distribute your videos to the top video sharing websites. You will be responsible for creating the videos. Example websites we submit to: Photo Optimization - Optimize and distribute your photos to the top image sharing websites. We will use current logos and images for the campaign. Example websites we submit to: Page 7

8 Directories and Customer Review Websites - Add your company name, address, phone number and summary product and service information for inclusion in the major online directories. Example directories we submit to: Google Places, Yahoo Local, Bing Local, AOL, Yellowpages.com, Superpages, infousa, Localeze, DexKnows, Best of the Web, Local.com, Manta, Yelp, Citysearch, Angies List, Insider Pages, Kudzu, Open List, Judy's Book, YellowBot, Merchant Circle, CityVoter, HotFrog, EZLocal, etc. (Note this takes time to setup all the accounts and may not be completed for 6 months.) Website Ranking Test Monthly we will test your website rankings and analyze your website and competition to see how to improve rankings for specific keywords using onsite SEO and retarget the pages as needed to improve performance and rankings. Broken Link Checker Broken links cause crawl errors with search engine spiders. Broken links can hurt rankings, it's important to retest this monthly to ensure that all links on the site work and are valid. Crawl error sources displays the source URL containing the broken link to their site -- no matter where it exists on the web. Website Speed Test Monthly we will test your website rankings and analyze your website to see how to improve rankings for specific keywords using onsite SEO. Press Releases We will write and submit 1 press release per quarter to increase organic SEO. This press release will be submitted broadly through online PR websites. Example press release websites we submit to: mediasyndicate.com, pressreleasedistribution.biz, techexpoworld.com, nprblast.com, onlineprnews.com, REPORTING We will provide detailed graphical reporting monthly showing current position in major search engines, Google, Yahoo, and bing. Google Analytics, a free service, will be set up and configured so that you can login and monitor your website activity. Google Analytics reports will be ed to you monthly or bi-weekly depending on your specific requirements. Google Analytics provides critical information regarding the number website visitors, the bounce and conversion rates, percentage of time spent on specific site areas and other valuable information. This data is used to discover unique visitor needs and then adjust the site accordingly to maximize conversions. Page 8

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10 TERMS OF AGREEMENT This Agreement (the Agreement ) is entered into on the Date Signed between Web Marketing Pros, ( Company ) and the party set forth in the related Proposal hereto ( Client ). In consideration of the mutual covenants set forth in this Agreement, Client and Company hereby agree as follows: 1. SERVICES. Company will provide Client with Search Engine Optimization ( SEO ) Services and Website Design Services as described in the Proposal (the Services ). The Services are intended to provide the Client with preferential positioning in selected search engines and report results on an ongoing and timely basis. The SEO Services include but are not limited to: Researching keywords and phrases to select appropriate, relevant search terms. Obtaining back links from other related websites and directories to generate link popularity and traffic. Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary. Recommending, as required, additional web pages, web sites, or content for the purpose of catching keyword searches. Analysis and recommendations on optimal website structure, navigation, code, etc. for best SEO purposes. Creating positional reports showing rankings in the major search engines. TERM AND TERMINATION. The initial term of this Agreement is 3 months from the Date Signed. Following the initial term the agreement will continue on a month-to-month term until terminated. This Agreement may be terminated by Company (i) immediately if Client fails to pay any fees hereunder; or (ii) if Client fails to cooperate with Company or hinders Company s ability to provide the SEO Services hereunder. (iii) With 30 days written notice after the initial term is fulfilled. FEES. The fee for the SEO Services is indicated in the Payment Terms. First Month Charges are due immediately upon signature of Agreement. Following monthly charges, as indicated, are auto-billed on a 30 day billing cycle as per the signature date of this Agreement. Fees are in USD and are to be paid monthly. All fees and expenses are payable at the time of signature and are reoccurring on a monthly schedule. Fees for services are non-refundable. Any amount not paid pursuant to the terms of this Agreement shall accrue interest at the rate of one percent (1%) per month (twelve percent (12%) per annum) on the remaining amount required to be paid, such interest to accrue on a daily basis from the payable date until the remaining amount is paid. Company has the right to remove any SEO Services under Company s control until payment is paid in full. CLIENT RESPONSIBILITIES. Client agrees to cooperate with Company and provide the access, resources, materials, personnel, information, and consents that Company may require to perform the SEO services and comply with its obligations related to the SEO Services. Client hereby agrees to provide Company with the following: Administrative/backend access to the website for analysis of content and structure. Authorization to use its pictures, logos, trademarks, web site images, pamphlets, content, etc., for any use as deemed necessary by Company for search engine optimization purposes. Access to hardware, software, services, hosting, ftp or other resources deemed necessary by Company to fulfill its obligations under this Agreement. If Client will not be granting website access, the Company will provide Client with the recommended on-site changes and it will be the Client's responsibility to make these changes. The Company will provide reasonable assistance for the implementation of the recommended on-site changes. Page 10

11 CLIENT ACKNOWLEDGEMENTS. Client acknowledges the following with respect to the SEO Services: Company accepts no responsibility for policies of third-party search engines, directories or other web sites that Company may submit to with respect to the classification or type of content it accepts. Company does not guarantee #1 positioning, consistent positioning, top 10 positions or guaranteed placement for any particular keyword, phrase or search term. Client acknowledges that SEO and submissions to search engines and directories can take an indefinite amount of time for inclusion and that listings may be dropped for no apparent or predictable reason. Client acknowledges that any of the search engines, directories or other resources may block, prevent or otherwise stop accepting submissions for an indefinite period of time. Company reserves the exclusive right to approve or disapprove any design strategies, existing code or other techniques that are considered by Company to be detrimental to SEO and the execution of the SEO Services. Company is not responsible for changes made to Client s website(s) by other parties that adversely affect the search engine or directory rankings of Client s website(s). The Client will be charged an additional fee for re-constructing content, based on the hourly rate of $45 per hour. ENTIRE AGREEMENT. This Agreement contains the entire Agreement between the parties relating to the subject matter hereof and supersedes all prior agreements or understandings, written or oral, between the parties related to the subject matter hereof. No modification of this Agreement shall be valid unless made in writing and signed by both parties hereto. GOVERNING LAW. This Agreement shall be governed in accordance with the laws of the State of Florida. INDEMNIFICATION. Client warrants that everything it provides Company to employ in SEO is legally owned or licensed to Client. Client agrees to indemnify, defend and hold Company harmless from and against any damages, liabilities, losses, taxes, fines, penalties, costs, and expenses (including, without limitation, reasonable fees of counsel) of any kind or nature whatsoever (whether or not arising out of third party claims and including all amounts paid in investigation, defense or settlement of the foregoing) which may be sustained or suffered by any of them arising out of or based upon: (a) any matter related to Client s website or arising out of the operation of the SEO Services (b) any failure by Client to provide necessary items listed under the Client Acknowledgements section of this Agreement. WAIVER. No waiver by either party of any default shall be deemed as a waiver of prior or subsequent default of the same or other provisions of this Agreement. INDEPENDENT CONTRACTOR. Company, in rendering performance under this Agreement, shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment or a partnership. ASSIGNABILITY; AGREEMENT BINDING ON SUCCESSORS. Client has no right to assign, sell, modify or otherwise alter this Agreement, except upon the express written advance approval of Company, which consent can be withheld for any reason. The provisions of the Agreement shall be binding upon and shall inure to the benefit of the parties hereto, their heirs, administrators, successors and assigns. Each party represents and warrants that, on the date first written above, that they are authorized to enter into this Agreement in entirety and duly bind their respective principals by their signature on the front side of this document. Page 11

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