Social Media Presentation Strategies
|
|
- Chad Carter
- 3 years ago
- Views:
Transcription
1 Social Media Marketing should your business take the leap? 1
2 social media presentation agenda Online marketing What is social media Why use social media Social media statistics Social media strategy Success stories Questions & answers 2
3 online marketing 3
4 social media presentation online marketing A range of strategies to market a product or service online Website E-Newsletter Search engine marketing (SEO, Pay per click advertising) Display advertising (banners) Directory listings Social media 4
5 social media presentation marketing trends Advertising revenue in traditional marketing mediums such as print, radio, TV and directories is decreasing Online marketing is continuing to grow Social media is a fast growing sector of online marketing 5
6 social media presentation marketing trends 6
7 why use online marketing Affordable Flexible Measureable Proven Media consumption Size of target audience Geographical scale social media presentation Why wouldn t you use it? 7
8 what is social media 8
9 what is social media social media presentation Social media is an instrument of communication that uses webbased technologies for social interaction Media that allows two-way communication Social Bookmarking: Delicious Social News: Digg, Reddit Social Networking: Facebook, Twitter, Blogs, LinkedIn Wikis: Wikipedia Multimedia: YouTube, Flickr 9
10 social media statistics 10
11 top websites in Australia social media presentation 1 - Google Australia 2 - Google 3 - Facebook 4 - YouTube 5 - Yahoo! 6 - Windows Live 7 - ebay.com.au 8 - Wikipedia 9 - Ninemsn 10 - Blogger.com 11 - Twitter 12 - News.com.au 13 - Commonwealth Bank of Australia 14 - The Sydney Morning Herald 15 - WordPress.com 16 ANZ 17 - LinkedIn 18 - Amazon.com 19 - Westpac Bank 20 - Real Estate Australia 24 Seek, 30 Ebay, 39 Domain, 87 Yellow Pages 11
12 facebook statistics Launched in February 2004 Facebook has approx 500 Million users worldwide social media presentation Facebook had 400 Million users only five months ago If Facebook was a country, it would be the worlds third largest Facebook is the most popular social media website in Australia Facebook has over 9 million Australian users which is approximately 65% of our internet population 12
13 facebook statistics - USA social media presentation 13
14 facebook statistics - USA social media presentation Internet Traffic - Top 10 Parent Companies for May 2010 Rank Parent Unique Audience (000) Time Per Person (hh:mm:ss) 1 Google 160,791 1:57:02 2 Microsoft 136,805 1:53:10 3 Yahoo! 133,385 2:15:17 4 Facebook 125,243 6:18:25 5 AOL LLC 81,559 1:50:02 6 News Corp. Online 76,116 0:49:37 7 InterActiveCorp 73,004 0:12:49 8 ebay 62,453 1:20:00 9 Wikimedia Foundation 60,870 0:16:04 10 Amazon 60,693 0:24:07 Source: The Nielsen Company 14
15 social media presentation twitter statistics Established in 2006 Allows posts (tweets) of up to 140 characters Over 100 million user accounts In 2009 Twitter had a monthly growth of 1,382%, compared to Facebook with 228% increase Approx 65 million tweets are posted each day, equalling about 750 tweets sent each second A record of 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on 17 June
16 social media presentation local statistics 4,360 Facebook users within 80kms of Port Macquarie 855 tweets in one day by users within 100kms of Port Macquarie. (does not include listeners) 1,916 LinkedIn connections within 80kms of Port Macquarie 16
17 why use social media 17
18 why use social media social media presentation On a per capita basis Australia has one of the highest uptakes of social media in the world Allows you to engage in meaningful connections with users Personalises your brand Cost effective way of communication Measureable Size of target audience Users are connecting and communicating about products and services via social media People prefer to do business with friends People trust referrals 18
19 social media strategy 19
20 Utilising social media for your business should be treated like every other marketing initiative you undertake Set goals Know your target market Get your design / content right Pick your marketing medium Know how you are going to measure social media presentation why should you have a strategy? Increase the likelihood and maximise your success Treat social media marketing like your other marketing 20
21 social media presentation our strategy Our strategy presented is a high level overview of the process we undertake It is based on standard marketing principals Key point of difference with online marketing is its flexibility and ability to adapt in real time Every strategy is different, as is every business 21
22 social media presentation our strategy Step 1 Listen grow bigger ears Initial Find out what is happening online Look at your brand, industry, competitors, social media leaders Get comfortable in this medium Look for opportunities Ongoing Real time monitoring to ensure effective communication Measure and report frequently 22
23 social media presentation our strategy Step 2 - Set Goals / Benchmarks Understand what are your key performance indicators (KPI s) are and how you can measure against them Capture current benchmarks on your KPI s Set targets/goals against these same KPI s Without benchmarks or goals, you cannot measure the success of your strategy 23
24 social media presentation our strategy Step 3 - Select Mediums Look at available mediums, your goals, target market, your USP, existing social media content and select your medium(s) Each medium is unique Don't try and do too much at once. Better to focus on one or two mediums and do that well 24
25 social media presentation our strategy Step 4 - Content Guidelines All content added to social media should be considered and strategic This doesn t mean it can t be fun or personal. What it means is it must fit the message we want to convey to users Be relevant, consistent and provide value Set clear guidelines What is the tone / type of message you will post? Are you going to auto add to multiple mediums? Are you going to respond to all messages? Are you going to follow everyone that follows you? How will you handle negative content / comments? 25
26 social media presentation our strategy Step 5 - Engage and Collaborate It is important to engage and be part of the community Ask and answer questions There can be too much engagement Encourage staff to get involved in social media. They can be your best business advocates Allow for time during business hours for key staff to listen and interact online 26
27 social media presentation our strategy Step 6 - Measure, Analyse and Revisit Social media is flexible and changeable. Take advantage of this and constantly measure, analyse and adapt as required Use your baseline data to help track impact Don't be afraid to try things. Competitions, Google Adwords, Facebook advertising, polls, social media specials If you are measuring, the quicker you fail, the quicker you succeed. smart failures 27
28 social media presentation our strategy 28
29 social media case studies 29
30 social media presentation case studies Dell reported $9 million of its 2009 sales coming directly through Twitter and Facebook combined. Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. Instead they invested $20 million in a social media campaign Starbucks became the first brand on Facebook to collect a fan base of 10 million. In just one week of the Free Pastry Day promo, the page added 200,000 fans. This year Jetstar announced it will direct 40% of its total marketing budget into social media. 30
31 social media presentation summary Online marketing is growing and in particular social media We don't recommend dropping traditional media but recommend incorporating online as part of your marketing strategy No matter what marketing your do, plan, test, implement and measure. Have a strategy Every businesses online marketing strategy will be unique Brand consistency across mediums You can reuse social media across multiple platforms, as long as you don t duplicate it 100% across different sites Don t be afraid to allow customer interaction If you don t set up an official presence on a large social media site consumers / competitors will 31
32 facebook.com/joyeronline twitter.com/joyeronline 32
Presented by David Vane
Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online
More informationTHE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014
THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationChapter 2. The Elements of Internet Marketing
Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became
More informationDigital Marketing Proposal. www.digitalgateway.in
Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,
More informationSEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationNoor College of Professional Education. Management
Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:
More informationCustomer Needs What are potential customers looking for online?
New Media Marketing for Growth Heather Bender Wayne Brass Art Mahoney Customer Needs What are potential customers looking for online? Where are potential customers finding information / products / services
More informationConstructing Your Social Marketing Architecture
Constructing Your Social Marketing Architecture How to Build A Bridge Between Social Marketing Strategies and Social Media Platforms Follow Conversation on Twitter #SherpaROAD Constructing Your Social
More informationI N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
More informationSocial Media Statistics. What is going on out there
Social Media Statistics What is going on out there What is Social Media? It s a great big machine allowing people to talk to each other, about everything and nothing, all the time, where ever the are or..
More informationSOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
More informationMARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist
MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page
More informationForget the hype Ways to actually use Social Media to benefit your business
Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support
More informationGuide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationSearch Engine Optimisation: Keys to Success
Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
More informationSOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising
More informationSearch Evolution. Maps Images Text Blogs Wikis Video Reviews. Personalized Search
Search Evolution Maps Images Text Blogs Wikis Video Reviews Personalized Search How Search Engine Spiders Work Spider-Bot Home Page Fetches ALL Content to add to the Search Engine index Spiders & Rankings
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More informationE-mail Marketing & SEO
Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationOnline Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationPresented by Spyros Mygdanis & Giorgos Kalaitzis
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
More informationOnline Reputation Management Services
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
More information4/28/2010. Prediction
Impact of Social Media on Small Business Internet Marketing Mike Andrew Consulting Web Site SEO Social Media Strategies Internet Marketing The biggest threat to small business today is not Technology -It
More informationTravel 20 Software Website Solutions Specialist Social Network Marketing
Travel 20 Software Website Solutions Specialist Social Network Marketing Table of Contents About Scott Calvin Technologies 1 Travel 20 Software 2 Search Engine Optimization 4 Link Popularity 5 Web Design
More informationSocial Media Marketing for Small Business Demystified
Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections
More informationWeb Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence
Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the
More informationBuilding the Ideal Organic Search Optimization Strategy
Building the Ideal Organic Search Optimization Strategy Including the Impact of Social Media on Organic Search Results Chet Brock June 27, 2013 LearningHouse.com (502) 589-9878 Today we will cover A few
More informationWhy Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationSocial Media and how Parks can benefit from it
Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
More information21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company
Marty Collins About Marty Collins 2 21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company Studied and experimented
More informationSocial Media Glossary of Terms
Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the
More informationHow to Use the Internet to Market Your Business
How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationGoogle Product. Google Module 1
Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationSEO & CONTENT MARKETING SERVICES
SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationSOCIAL MEDIA: Make it part of the plan. Marcus Betschel
SOCIAL MEDIA: Make it part of the plan Marcus Betschel Today Why social media is important How you can use social media How you can measure social media What about content? The traditional advertising-led
More informationSocial media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
More informationDigital Marketing Training Institute
Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:
More informationsucceed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide
succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local
More informationGuide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals
Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page
More informationHEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI
Healthcare Marketing White Paper HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI SMITHANDJONES.COM 518.272.2400 HEALTHCARE MARKETING
More informationOnline Reputation Management Proposal (ORM)
Executive Summary Online Reputation Management Proposal (ORM) CitiReview s technique involves a mix of the most powerful social media campaign strategies in the industry. Our focus is getting and dividing
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More informationSocial Media Marketing UCSB Extension
Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More information12 Proven Ways to Market Your Local Business Online
12 Proven Ways to Market Your Local Business Online As a local business owner or marketer, you know that increasing your online presence is crucial in today's digital market. However, generating brand
More informationSOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK
SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,
More informationIn every ear it spread,
In every ear it spread, on every ton gue it grew, and then the whole world knew, there was nothing you could do. Online Reputation Management The best part of working in this company the people and the
More informationDigital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
More informationSEO Referral Partner Program
SEO Referral Partner Program 1 We Live To Share Good Things In a world with Facebook, Twitter and emails; we live to share good things. If we go to a great restaurant, watch a moving video or find a great
More informationCourse Contents of Digital Marketing
Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works
More informationCONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING
CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT
More informationIntroduction to e-marketing
Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising
More informationAUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL
AUDIENCE ENGAGEMENT DISCOVERY VS. SEARCH VS. SOCIAL FEBRUARY 2014 EXECUTIVE SUMMARY Critical to developing relationships with consumers and audiences on the web is the ability to engage them beyond a mere
More informationVIRTUAL COLLEGE A Guide to Marketing your new Reseller Site
VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationCEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA
CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/
More informationDigital marketing strategy
Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationThe Right Marketing Mix
a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing
More informationUNSW Social Media communication guidelines
\ UNSW Social Media communication guidelines UNSW Marketing Services CONTENTS: 1. Purpose... 2 2. Definition of social media... 2 3. Risks associated with social media... 3 4. Social media branding...
More informationLocal Web Geek SEO Promotion Packages
Local Web Geek SEO Promotion Packages So you ve got a Website. You Just Spent Thousands Of Dollars Between Designing and Hosting. Now What? Well, the truth is your website's visibility is vital when it
More informationLocal Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood
Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past
More informationImproving your website traffic
Improving your website traffic Neil Creagh and Alan Davis Pathways to your website 4 How do search engines work? 6 Organic search results 7 What can you do? 8 Best practice advice for Search Engine Optimisation
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More informationSearch Engine Marketing(SEM)
Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine
More informationSOCIAL MEDIA Guidance for Agencies and Staff
SOCIAL MEDIA Guidance for Agencies and Staff About this guide Information technology has changed forever the way in which people communicate and share information. While the wide range of technologies
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More informationGuerrilla Marketing Tactics
Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationLOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationEngagement Marketing Corissa St.Laurent, Constant Contact
Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing
More informationPromoting Your Business Using Social Media Building a Strategy. Name:
Promoting Your Business Using Social Media Building a Strategy Name: Promoting Your Business using Social Media Workshop Contents: Power point slides Task 1: What are the benefits of promoting your business
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationHow To Make Money From Social Media
Business in Real Time Are you part of the conversation? by Bridget Ayers Get Smart Web Consulting Communication Then Communication NOW Stats via Onlineducation.net/internet Stats via Onlineducation.net/internet
More informationIntroduction to Online Business By Dr.Liew Voon Kiong
Introduction to Online Business By Dr.Liew Voon Kiong Overview What is Online Business? Why should firms extend their businesses online? What to sell online? How to conduct online marketing? Overview You
More informationSample Social Media Strategic Plan
Claire McNelley Adams CEO/Founder McNelley Media 949.436.9098 claire@mcnelleymedia.com www.mcnelleymedia.com Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to
More informationWeb Strategy Assessment and Components
Topic The basics Tutorial 3 Web Strategy Assessment and Components Description This tutorial will help you assess your e- readiness level. It will also review the different components of a successful online
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationDigital Strategy Social Media Branding & Design Search Mobile Marketing
How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social
More informationHow To Complete A Professional Diploma In Digital Marketing
Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional
More informationThe 2012 State of Web and Social Media Analytics in Higher Education
The 2012 State of Web and Social Media Analytics in Higher Education Survey Results Executive Summary by Higher Ed Experts June 2012 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week
More informationUsing Social Media Marketing to Drive Traffic to Your Website
to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance
More informationPage One Promotions Digital Marketing Pricing
Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth
More information