& Salford University
|
|
- Edgar Brown
- 8 years ago
- Views:
Transcription
1 & Salford University
2 Where is Salford?
3 Salford a city or a suburb? Approx 220,000 people in Salford Over 2.2 million people in Manchester City or suburb??? One of 10 Greater Manchester councils; therefore a suburb BUT Technical definition of a city gives it city status
4 Salford Trivia One of the world s first industrialised cities Home of the world s first free public library Soon to be the new home of the BBC, bringing 2,500 new jobs to the region
5 Salford Trivia Home to famous opera singer Russell Watson Manchester United footballer Ryan Giggs lives in Salford and has an honorary degree from Salford University He has the freedom of the city
6
7 Salford University One of 3 universities in the Manchester area Self contained 60 acre campus in the centre of Salford Almost 20,000 students, from over 140 countries Examples?
8 A picture tour of the university With music from The Smiths, a Manchester band whose guitarist Johnny Marr is now a guest lecturer at the University
9
10 Incorporating New Media Communications into Politics Brand Obama
11 The Obama Election Campaign
12 Obama s innovations Barack Obama s election campaign in 2008 featured 3 key innovations that changed political campaigning, perhaps forever: A shift towards two way communications Use of social networks Integrating communications
13 Innovation #1: The Communications Process Political communications were traditionally a one way process (advertising, speeches etc.)
14 Communication Process Obama s first innovation was to use 2 way communications incorporating FEEDBACK
15 Two way communications Using personalised s to supporters (for example) he was able to get specific messages to individuals and get their personalised responses. Using new technology (iphone app, SMS messaging) he interacted personally with voters and got instant feedback and information from supporters.
16 Kaizen model of feedback All the extra information he received was used to monitor and improve the campaign, copying the Kaizen loop of continuous improvement.
17 AIDA Model This communication uses the AIDA model to: Raise Awareness, Initiate Interest, Create Desire (to) Force Action
18 Innovation #2: Online communications & Social Media First major political campaign to use social networks to communicate. Research shows 60% of Americans use at least one social network. So Obama created a presence on 15 of the largest social networks and communicated with their members.
19
20 Innovation #3: Integrating communications Obama integrated his two way communications and social networks into a central web portal (my.barackobama.com).
21
22 Managing communications The 5C s theory of communications was used to manage and control the messages in the campaign
23
24 Building the Obama brand Using Shepard Fairey s graffiti image, the Obama brand was created, with the picture and the message of CHANGE acting as the brand identity.
25 Analysis of the campaign
26 Obama vs. McCain - Support
27 Obama vs. McCain - Funding McCain: $368m Obama: $745m 67% of Obama s funds were raised online *** FROM ALL OVER THE WORLD!!! *** Despite being the first major party candidate to reject ANY form of government funding.
28 Current Social Media Presence 7.7 million Facebook fans 22.7 million YouTube video views 185,000 YouTube subscribers 75,000 YouTube friends 145 million user submitted videos 3.3 million Twitter followers
29 Impact on global politics
30 Great Britain Downing Street Twitter feed 1.8m followers. Downing Street Facebook application & YouTube channel launched. All integrated into: Conservative Party (current opposition) Twitter feed for David Cameron, and Facebook ad campaign.
31 France Nicolas Sarkozy developing online presence through Twitter. Using his wife Carla Bruni s popularity on social networks (as a former model) to help spread his messages. Negative aspects? Sarkozy appearing drunk at a press conference
32 Iran Voters in Iran, co-ordinated by UK based twitterer OxfordGirl organise rallies & demonstrations and get advice out to Iran: Real-time information sharing:
33 Conclusions New Media & Social Media are essential tools in reaching a broader base of voters. Needs to be implemented as part of a LONG TERM integrated communications strategy. Social media cannot be used on its own. Messaging needs to be managed to ensure it provides positive results.
Social Influence Marketing The Opportunity for the Road Industry
Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?
More informationNoor College of Professional Education. Management
Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:
More informationSocial Media Lessons from the. Adrienne Royer Director of Development and Communications Girls Incorporated of Chattanooga February 2, 2009
Social Media Lessons from the 08 Election Adrienne Royer Director of Development and Communications Girls Incorporated of Chattanooga February 2, 2009 What is social media? Social media consists of electronic
More informationEssential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
More informationHow has Web 2.0 reshaped the presidential campaign in the United States?
How has Web 2.0 reshaped the presidential campaign in the United States? Dennis Anderson, Ph.D. Professor of Information Systems Pace University, New York, NY, USA dennis.danderson@gmail.com Abstract In
More informationDigital Training Academy. The Obama Campaign
The Obama Campaign Case study Digital Relationship Marketing (RM) Academy Extending the consumer journey with RM The Obama Campaign: Moving message changing the beliefs and engagement of a generation of
More informationWinning Young Voters: New Media Tactics June 2008
Winning Young Voters: New Media Tactics June 2008 New media tactics should be a central part of any campaign targeting young voters, but can be confusing for people more familiar with TV advertising, door-knocks,
More informationSocial Media, Traditional Media & Election 2008
+ Social Media, Traditional Media & Election 2008 Emily Metzgar ~ SNCR Fellow, Indiana University Albert Maruggi ~ SNCR Sr. Fellow, Provident Partners + Historic Election First African-American major party
More informationMulti-channel mobile marketing and CRM solutions for Mobile Network Operators
Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media Interactive Messaging (SMS, MMS, Email and Voice) Mobile Internet
More informationEngaging through social media. Carl Holloway, Senior Communications Officer, Preston City Council
Engaging through social media What are the benefits of using social media? o Cost effective most channels are free or have a small cost aside from staff time. o Instant direct communication with a mass
More informationCASE STUDY: Grand Old Day 2011
CASE STUDY: Grand Old Day 2011 This year, SMCpros a Social Media agency, sponsored the Social Media initiative behind 2011 Grand Old Day the largest one day festival in the Midwest. SMCpros developed a
More informationEPA Awards 2015 Category 5 Marketing & Communication on Parking. My VINCI Park An all in one app for smartphones
EPA Awards 2015 Category 5 Marketing & Communication on Parking My VINCI Park An all in one app for smartphones VINCI Park s Digital Innovation Strategy When VINCI Park launched its SmartPhone App, the
More informationObama Web-based Campaign Strategy
Obama Web-based Campaign Strategy We believed in human being to human being communication. - David Plouffe, Obama s campaign manager Content should come from the bottom up, not from the top down. - Jalali
More informationSocial Media How to use social media to enhance your reach. Ashton Wingate
Social Media How to use social media to enhance your reach Ashton Wingate Agenda The What & Why of Social Media Know Your Audience Language & Direction Facebook Twitter Social Media Making a Change Lessons
More informationSocial Media Case Study: A Look at API s Vote 4 Energy Campaign
Social Media Case Study: A Look at API s Vote 4 Energy Campaign Objective: The objective of The American Petroleum Institute s Vote 4 Energy Campaign is to bring energy to the forefront of the 2012 Election
More informationGeneral Election Snapshot & Final Report
General Election Snapshot & Final Report The votes have now been counted Throughout the 2015 General Election campaigns, the polls suggested that the out come was too close to call. With Labour and the
More informationThe State of the Internet
The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.
More informationHow much does this all cost?
Welcome Introduction Online marketing is growing at an exponential rate where thousands of websites, blogs, videos, tweets and posts are created and distributed every single day. A digital strategy that
More informationSocial Media & Web 2.0 Tools in the U.S. Government. William Ostick Information Officer US Embassy, Madrid
Social Media & Web 2.0 Tools in the U.S. Government William Ostick Information Officer US Embassy, Madrid The Information Resource Center Embassy of the United States of America Madrid, Spain September
More informationTechnology and the European Parliament Elections 2009
http://www.europarl.europa.eu/elections_2009_package/default.htm Technology and the European Parliament Elections 2009 Download: www.jonworth.eu/tech-ep.ppt Jon Worth jon@jonworth.eu www.jonworth.eu @jonworth
More informationSampi Marketing. Reach across the Great Wall! www.sampi.co
Sampi Marketing Reach across the Great Wall! www.sampi.co Do you have a product or service to offer for Chinese market? How can you start selling it in China? How can you reach Do you have a millions of
More informationMarketing for Managers Online Format
Marketing for Managers Online Format Professor Information Professor: Kathy Crosby, B.S., M.A. Course Description & Learning Objectives Marketing is a powerful force that can create tremendous wealth,
More informationTHE POLITICAL AND ECONOMIC POWER OF SOCIAL MEDIA. Charles Mok
THE POLITICAL AND ECONOMIC POWER OF SOCIAL MEDIA Charles Mok Social media has become ubiquitous 2 How many of you actively use at least one social media everyday? How much time do you spend on social media?
More informationInternational Conference PRSSA meeting
International Conference PRSSA meeting Social Media and the 2012 Election Larry Parnell George Washington University David Almacy Edelman Joe Garofoli San Francisco Chronicle Agenda Introductions and Overview
More informationSOCIALBAKERS STUDY: 2012 Social Media Campaign of Mitt Romney
SOCIALBAKERS STUDY: 2012 Social Media Campaign of Mitt Romney INTRODUCTION The 2012 Presidential election confirmed the vital role of social media in politics. During the Republican primaries, seven of
More informationEvent Marketing On The Go: Bringing Artists & Fans Together
Event Marketing On The Go: Bringing Artists & Fans Together In partnership with the East Coast Music Association, MindSea designed and launched an innovative app for iphone and Android music fans. This
More informationwww.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social
Social Media Analysis of Key Ecommerce Portals By Konnect Social Industry: ecommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationEngage Your Customers Online with the Right Social Media Management Package for Your Business!
Online advertising has become the most valuable and popular way of marketing available. Social Media allows quick and promising results to build an audience for your business and drive traffic to your
More informationOnline Marketing & Social Media for Best of British Parks
Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationThe story so far: Teaching Mobile App Development at PG level at Londonmet
The story so far: Teaching Mobile App Development at PG level at Londonmet Dr. Yanguo Jing Principal Lecturer in Computing University Teaching Fellow Faculty of Computing, London Metropolitan University
More informationPolicies for Charity ios apps
Policies for Charity ios apps By Ritesh Patil WHITE PAPER 13.05.14 v1 Deeds of giving are the very foundations of the world. The Torah Contents 1 Introduction 1.1 Donations 1.2 Apple bans charity donations
More information30+ football sites 10m+ unique visitors The first football-only ad network
30+ football sites 10m+ unique visitors The first football-only ad network Commercial Partners About is a collection of the best football blog websites across the globe. We aim to entertain, provoke and
More informationFirst they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!!! Be the Change that you want to see in the world!!
First they Ignore You, Then they laugh at You, Then they fight You, Then YOU WIN!!! Be the Change that you want to see in the world!! Mahatma Gandhi Presentation on Relevance of Social Media 2 INTERACTING
More informationEngagement Marketing Corissa St.Laurent, Constant Contact
Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing
More informationSERVICES & CAPABILITIES
SERVICES & CAPABILITIES 2014 CAPABILITIES CASHLESS EVENT (Key benefits from this new technology) TICKETING: (Key benefits from this new technology) MEMBERSHIP DRIVES. LEAD GENERATION FACEBOOK COMMUNITY
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationEmail Me, Text Me, Facebook Me:
American Marketing Association 2010 Symposium for the Marketing of Higher Education Email Me, Text Me, Facebook Me: Mobile and Social Communication Preferences in the Neomillennial College Search Presented
More informationPOSITIVE SOCIAL MEDIA CASE STUDIES
POSITIVE SOCIAL MEDIA CASE STUDIES The world is talking. Are you listening? www.taurusmarketing.com.au Cold Rock. WHERE Facebook, Twitter Dessert franchise Cold Rock embrace social media at all levels
More informationThe year ahead. Our Committee. Thank you
The year ahead Welcome to our Annual Report, which tells you what Manchester People First did from April 2013 to March 2014. At this year s Annual General Meeting we will be electing a new committee who
More informationSOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance
SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers
More informationChameleon i. Bespoke Websites. Starting From 3500.00 + VAT 50.00 per month connectivity module*
Starting From 3500.00 + VAT We understand the visual impact of your website is crucial to your organisations brand and the perception of your users. Bespoke Website Design Our team will work closely with
More informationPOSEIDON social network for carers
PersOnalized Smart Environments to increase Inclusion of people with DOwn s syndrome Deliverable D5.5 POSEIDON social network for carers Call: Objective: FP7- ICT- 2013-10 ICT- 2013.5.3 ICT for smart and
More informationMobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.
Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project
More informationObamanomics A Study in Social Velocity
Obamanomics A Study in Social Velocity Jalali Hartman Edited by Mike Nolan and Emily Paterson Thank you to the visionaries who are helping to shape Social Velocity Michelle Amos, Kelly Dyer, Tameesha Desangles,
More informationCampaign 2012 The 24 second news cycle. Vincent Harris www.harrismediallc.com
Campaign 2012 The 24 second news cycle Vincent Harris www.harrismediallc.com The Video that Started it all. http://www.youtube.com/watch?v=r90z0pmn KwI The internet can t win an election by itself (yet)
More informationThe Leading Interactive Online Video Advertising Platform
Online Video Marketing Media Kit The Leading Interactive Online Video Advertising Platform The Jivox Ad Platform Jivox enables advertisers, agencies and publishers to run and track interactive video ad
More informationWhy email marketing. 7 reasons why email marketing will help your business grow
Why email marketing 7 reasons why email marketing will help your business grow WHY EMAIL MARKETING: 7 REASONS WHY USING EMAIL MARKETING CAN HELP YOUR BUSINESS GROW 1 Table of contents Introduction 3 has
More informationStepStone PRODUCTS & PRICES. The job market of choice.
StepStone PRODUCTS & PRICES The job market of choice. THE JOB MARKET OF CHOICE CONTENTS 04 Job Listings 08 Additional Listing Products & Services 09 Employer Branding 12 DirectSearch 13 International Recruiting
More informationMarketing in the Digital Age
Marketing in the Digital Age By Doug Commette SprayFoam.com & Spray Foam Insulation & Roofing Magazine SprayFoam INSULATION & ROOFING MAGAZINE Internet Penetration in US Internet Marketing Marketers continue
More informationDemocratic Process and Social Media: A Study of Us Presidential Election 2012
Democratic Process and Social Media: A Study of Us Presidential Election 2012 Abstract Susanta Kumar Parida M.Phil Scholar Dept. of Political Science Utkal University, Vanivihar, Bhubaneswar, Odisha India
More informationRushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies
More information- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct
More informationArchives. Advertisement. New. Categories. 1 of 5 11/23/09 2:19 PM. Conversations With
Archives Select Month Advertisement IMM - Mobile Marketing Mobile marketing vehicle, tours for road shows. Leasing options. www.innovativemobile.com Billboard Trucks Reach your audience where they live,
More informationGEEZERBUILD SINGAPORE
AND SERVICES GEEZERBUILD SINGAPORE Geezerbuild Private Limited (UEN:201408494E) 16 Collyer Quay, #Level 18-00, Singapore 049318 GEEZERBUILD UNITED KINGDOM Geezerbuild Limited (Company number: 08770575)
More informationDigital TV switchover: Social media
Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would
More informationKaty Young s Guide to... Twitter
21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION Twitter is a social media platform where users tweet content. It s culture is open and encourages users to tweet without needing
More informationSocial Listening & Analytics:
Social Listening & Analytics: A focus on TV broadcasters/producers Listening What is happening around a TV broadcast in social/online media? Analytics How is a TV broadcast performing/benchmarking? Benchmarking
More informationDigital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationNASCIO 2015 State IT Recognition Awards MISSISSIPPI. Mississippi State Department of Health MS Ready Mobile Application
NASCIO 2015 State IT Recognition Awards MISSISSIPPI Mississippi State Department of Health MS Ready Mobile Application Category: Information Communications Technology (ICT) Innovations Project Initiated:
More informationLEHMAN COLLEGE/CUNY. Social Media Guidelines Web Policy and Content Committee Approved by Lehman Cabinet, 6/11/12
LEHMAN COLLEGE/CUNY Social Media Guidelines Web Policy and Content Committee Approved by Lehman Cabinet, 6/11/12 I. Purpose of these Guidelines. The Web Content and Policy Committee has developed this
More informationThank you for your interest in our marketing & media business solutions!
Thank you for your interest in our marketing & media business solutions! About Us: Morgan Publishing, Inc. founded in 2002 now offers a full line of print, digital, web, social media, graphic design, and
More informationTablet Banking Series: Edition 3 More than just the ipad?
WHAT YOU NEED TO KNOW It has been over a year since we wrote the second tablet report in the series. A lot has changed since then. Tablet Banking Series: Edition 3 More than just the ipad? To be delivered
More informationJoin the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?
Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations
More informationAims of today. Demonstrate examples of effective social media campaigns on a global scale
Social Media in Action Tuesday 7 th December 2010 Stuart Anderson Aims of today Demonstrate examples of effective social media campaigns on a global scale Highlight effective use of social media at a small
More informationDigital Marketing Proposal. www.digitalgateway.in
Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,
More informationHosted by The Marketer Quarterly. Research by The Relevancy Group. Sponsored by MessageGears
Hosted by The Marketer Quarterly Research by The Relevancy Group Sponsored by MessageGears #TRGWebinar Nicholas Einstein Senior Analyst, The Relevancy Group Moderator of Today s Webinar @othereinstein
More informationHow To Use Social Media For A University
SOCIAL MEDIA AT BLOOMSBURG UNIVERSITY Guidelines for University Communications and Marketing Professionals October 2010 These guidelines were created by Bloomsburg Office of Marketing and Communications.
More informationInspire, engage and connect with your audience
Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events
More informationTheme Parks: Riding the Social Media Rollercoaster
Theme Parks: Riding the Social Media Rollercoaster Introduction Social media marketing is the fastest growing form of marketing in history Dynamics between brands and consumers have changed Todays consumers
More informationMedia Kit. The World s Largest Online Talk Radio Network
Media Kit The World s Largest Online Talk Radio Network Table of Contents About BlogTalkRadio...3 Site & Social Statistics...7 Audience Demographics...8 Advertising Products...9 Client Case Studies...12
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationFast Track Program in Social Media Marketing
Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.
More informationModule Overview USING SOCIAL MEDIA IN BUSINESS. Personal Information
USING SOCIAL MEDIA IN BUSINESS MODULE OUTLINE DURATION: 22 nd July to 9 th August 2013: 6 sessions of two hours MODULE LEADER: David Kirkham, TD, BA, MSc, PhD E: david.kirkham@calistroconsultants.com T:
More informationWhat is Social Media Optimization? Why Employ Social Media Optimization?
What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,
More informationSocial media metics How to monitor a Social Media campaign?
Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the
More informationTHINKFUTURE Their future, your workforce. ThinkFuture communications toolkit. Supporting you to run local recruitment campaigns for young people
ThinkFuture communications toolkit Supporting you to run local recruitment campaigns for young people Welcome to the ThinkFuture communications toolkit THINKFUTURE The NHS is a great place to work. We
More informationWAY OUT OF OFFICE. Notes from a Market Research Executive on Obama Campaign
WAY OUT OF OFFICE Notes from a Market Research Executive on Obama Campaign WHO AM I Nick Nyhan Worked in politics, advertising and market research for ~20 years Started a company called Dynamic Logic Bought
More informationAs General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads
Social Media Doubles, but Remains Limited As General Election Nears, Internet Gains Most as Campaign News Source but Cable TV Still Leads By Tom Rosenstiel and Amy Mitchell of PEJ With the election less
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More informationSuccessful Facebook Marketing for Events
amiando GmbH Successful Facebook Marketing for Events Contents: Page 2: Introduction Facts and Figures Page 3-5: How The best tools and strategies Page 6: Why What s in it for you? Page 7: Future Prospects
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationA quick guide to. Social Media
A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers
More informationONLINE & OFFLINE MEDIA WORKING LIKE A WELL-OILED MACHINE
ONLINE & OFFLINE MEDIA WORKING LIKE A WELL-OILED MACHINE Learn the Power of Integration Recently, a local financial services advertiser launched a major campaign touting its low-rate automobile loans.
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationWiden s Position in the Marketing Technology Ecosystem. March 5, 2014
Widen s Position in the Marketing Technology Ecosystem March 5, 2014 At Widen, we believe digital asset management is a key part of the marketing technology ecosystem. In other words, DAM now has a seat
More informationSocial Email Marketing
emarsys Whitepaper Contents Introduction Results Summary of Results Top 5 Social Email Marketing Tips About emarsys Introduction Facebook, Twitter, YouTube, LinkedIn...Social networks have grown from a
More informationBalancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer
Insight Balancing your content distribution strategy across paid, earned and owned channels a guide for the B2B technology marketer 1 Tel: +44 (0) 2074 286017 www.pulsecomms.com C ontent marketing has
More informationHow Jobvite Works. Share a Jobvite with your network target specific contacts or publish to everyone.
How Jobvite Works A Jobvite is a job invitation you can share with your contacts in social networks. A recruiter or any employee at your company can send Jobvites to help find the right talent for your
More informationPS Associates Bhopal. Digital & Social Media Promotional Agency for MP Government Departments Empanelled with MP Madhyam
PS Associates Bhopal Digital & Social Media Promotional Agency for MP Government Departments Empanelled with MP Madhyam The #social #media Road Map for MP Govt. Departments With the Internet and new media,
More informationOverview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing
Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments
More informationEasy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
More informationManaging Effective Brand Relationships. friend is someone you can rely on, truly enjoy being around, and depend on even when
Kristin Dziadul MK 440- Marketing Seminar Professor McKeon Marketing Theory Managing Effective Brand Relationships Think back to one of your first true friendships and what that meant to you. A true friend
More informationYear 10 ICT Revision
Year 10 ICT Revision Many people shop online. Discuss the benefits and drawbacks to the customer of shopping online No queues Wider range of products Easier to locate products / search can be filtered
More informationContent Marketing in the UK: 2013 Benchmarks, Budgets, and Trends
Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and
More informationSocial Media Strategy
Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team
More information